SWARM Event Agency

What SWARM Event Agency does

SWARM, Inc., operating as SWARM Event Agency, is a Miami-based private 360-degree live event agency founded in 2012. The company operates three integrated divisions: SWARM X Experiential (event management, site operations, and experiential marketing executing 100+ events annually with 2M+ attendees), Swarm Event Concessions (full-scale food and beverage concession operations managing $50M+ across festivals, sporting events, and brand activations), and Swarm Hospitality Group (owned and operated venues anchored by Wynwood Marketplace, a 75,000+ square-foot open-air venue in Miami's Wynwood arts district, plus Sip and Pickle, The Deck, Wynwood Skate, and The Pink Paloma).

The operating model combines a turnkey physical deployment system (shipping-container bars, branded POS stations, mobile concessions), proprietary real-time POS and inventory management integrated with strategic menu programming, and a 2,000+ licensed F&B staffing network. SWARM partners with high-profile brands and event owners including Pitbull, Red Bull/AlphaTauri, and Art Basel Miami Week organizers, and holds $8 million in combined Liquor and General Liability insurance coverage across multiple states.

Revenue is generated primarily through professional services fees for end-to-end event production, managed-service economics for high-volume concessions, and direct-to-consumer food, beverage, and venue rentals at owned hospitality venues. The go-to-market is enterprise-focused B2B direct sales anchored by an INC 5000 Top 100 ranking in 2023 and 2024, with a Regional Southeast US / Florida geographic footprint and no disclosed external institutional capital.

Name

SWARM Event Agency

Legal name

SWARM, Inc.

Website

https://swarminc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

SWARM Event Agency is a Miami-based private 360-degree live event agency operating SWARM X Experiential (event management), Swarm Event Concessions (high-volume F&B), and Swarm Hospitality Group (Wynwood Marketplace and adjacent venues), serving festivals, sporting events, brands, and corporations across the Southeast US.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Off-Premise / Mobile Event Catering (THAHAKAD), Event Security & Crowd Management (IMAIAEAD), Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA)

Keywords

• Event management services
• Food and beverage concessions
• Experiential marketing
• Live event production
• Hospitality venue operations

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Event Management and Production Services: Full-service event management including planning, production, staffing, electrical, equipment rental, audio visual, security, and janitorial services. Revenue generated through project-based fees for event conceptualization through operation and execution.
2. Food & Beverage Concessions: High-volume concession operations for festivals, sporting events, and brand activations. Manages over $50M+ in concessions across premier live events and venues. Includes strategic menu programming, cost optimization, and sponsor integration.
3. Hospitality Venues: Operation of owned hospitality venues including Wynwood Marketplace (75,000+ sq ft open-air venue), Sip and Pickle (pickleball venue), The Deck (bar and event space), Wynwood Skate (roller skating rink), and The Pink Paloma (taco truck). Revenue from food, beverage, and event space rentals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SWARM Event Agency is a 360-degree live event agency delivering end-to-end event management and production services (planning, staffing, audio visual, security, equipment rental) alongside high-volume food and beverage concession operations for festivals, sporting events, and brand activations. The company also operates a portfolio of owned hospitality venues at Wynwood Marketplace in Miami, including restaurants, bars, a pickleball venue, and a roller skating rink.

Product overview

SWARM Event Agency is a 360-degree live event agency operating as a unified platform with three integrated divisions. The core offering consists of SWARM X Experiential (event management and experiential marketing executing 100+ events annually), Swarm Event Concessions (full-scale food and beverage concessionaire managing high-volume operations), and Swarm Hospitality Group (venue operations managing multiple entertainment and dining venues including Wynwood Marketplace, Sip and Pickle, The Deck, Wynwood Skate, and The Pink Paloma). Together these divisions provide end-to-end event services from conceptualization through execution, serving international brands, festivals, and corporations.

Differentiator

Problem solved

Functional benefit

Brands

• Swarm Event Concessions: Full-scale event food & beverage concession operations for festivals, sporting events, and brand activations with over $50M+ managed across premier live events
• Swarm Hospitality Group
• Swarm X

Products and services

• SWARM X Experiential Full-circle event agency division offering budgeting, project management, production, staffing, electrical, equipment rental, audio visual, security, and event operations for brands, festivals, and corporations.
• Swarm Event Concessions High-volume food and beverage concession operations for festivals, sporting events, and brand activations, managing over $50M+ in concessions with turnkey deployment of shipping container bars, branded POS stations, and mobile concessions.
• Wynwood Marketplace A 75,000+ square-foot open-air venue in the heart of Wynwood, Miami offering a unique selection of art, music, shopping, food, and craft cocktails with live art installations and restaurant collaborations.
• Sip and Pickle Pickleball venue set in a sprawling 75,000+ square-foot open-air venue at Wynwood Marketplace featuring multiple pickleball courts for open play, private celebrations, and tournaments, along with yard games and a lively atmosphere.
• The Deck A bar and special event space at Wynwood Marketplace offering craft cocktails during the day and DJ performances at night, with an outdoor setting featuring luxe cabanas and seating.
• Wynwood Skate Miami's only outdoor roller skating rink at Wynwood Marketplace, offering a vibrant skating experience combining music, food, and a lively atmosphere, open to all skill levels.
• The Pink Paloma An alfresco taco truck nestled in Wynwood Marketplace serving Mexican street food favorites, refreshing tequila cocktails, and brunch with a lively, laid-back atmosphere.

Quantifiable outcome

• Over $50M+ in concessions managed across premier live events and venues
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Red BullcoreStrategic or Co-development PartnerRed Bull integrated into Racing Fan Fest as Miami Grand Prix event partner with immersive sponsor bars and Red Bull AlphaTauri Racing Fan Zone featuring model F1 cars and DJ Alesso's performance.
• AlphaTauricoreStrategic or Co-development PartnerOfficial Red Bull/AlphaTauri Racing Fan Zone at Racing Fan Fest featuring model F1 cars and live simulators as part of Miami Grand Prix event.
• PitbullcoreStrategic or Co-development PartnerExclusive concessions operator for 4 years at Pitbull's New Year Revolution - Miami's biggest NYE celebration at Bayfront Park with 80K+ attendees.
• Local Restaurants and ChefsminorStrategic or Co-development PartnerGeo-targeted vendor curation featuring local restaurants, chefs, and community favorites at events through strategic menu programming.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legends Hospitality: Legends provides hospitality, concessions, merchandise, and venue planning for sports and entertainment properties — a tightly comparable integrated model to SWARM's venue + concessions + event management stack.
• Sparks: Sparks is an experiential marketing agency that designs and produces brand experiences, pop-ups, and live events — directly comparable to SWARM X Experiential's enterprise brand activation services.
• Sodexo Live!: Sodexo Live! is the dedicated live events and hospitality arm of Sodexo, providing food services and event operations for stadiums, arenas, and convention centers — a direct comparable for SWARM's concessions and event management business.
• C3 Presents: C3 Presents is a concert and festival promoter that produces major events like Austin City Limits and Lollapalooza — a direct comparable to SWARM's festival and large-scale event management business.
• Levy Restaurants: Levy is a major premium sports and live-event concessionaire providing food and beverage services at stadiums, arenas, and festivals — directly comparable to Swarm Event Concessions' high-volume event F&B operations.
• Centerplate: Centerplate (part of Sodexo Live!) is a venue hospitality and concessions provider for stadiums, convention centers, and arenas — overlapping directly with SWARM's concessions and event operations model.
• Jack Morton Worldwide: Jack Morton is a global experiential brand experience agency producing events, activations, and sponsorships for major brands — directly comparable to SWARM X's experiential marketing and brand activation work.

Broad incumbents

• Aramark: Aramark is a global food services and uniform provider with a large sports, entertainment, and venue concessions division, competing head-to-head with SWARM for major sports and live-event F&B contracts at much greater scale.
• Delaware North Companies: Delaware North operates hospitality, food service, and concessions at major sports venues, airports, and entertainment destinations — a broader incumbent competing for the same enterprise F&B and event contracts SWARM targets.

Regional players

• TAO Group Hospitality: TAO Group operates a portfolio of restaurants, nightlife, and entertainment venues with strong event-programming capabilities — comparable to SWARM Hospitality Group's owned-venue and event-driven hospitality model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SWARMwithus
• Facebookfacebook.com/SWARMeventagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWARM Event Agency