Mentora
Mentora Institute is a New York-based leadership and character development company that delivers enterprise training programs, executive retreats, and the GenAI-powered LiFT coaching platform to corporate clients, professionals, and college students across 50+ countries.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mentora does
Mentora Institute is a New York-based, privately held leadership and character development company founded in 2011 by Dr. Hitendra Wadhwa, a former Columbia Business School professor. It delivers training programs to enterprise clients, individual professionals, college students, and a non-profit changemaker community, built on the proprietary 'Mentora Method' — a research-backed framework rooted in five core energies (Purpose, Wisdom, Growth, Love, Self-realization) and 25+ core actions, with 15 years of research and a library of 1,000+ leadership moments as evidence base. The company monetizes through enterprise professional services (workshops, keynotes, coaching programs delivered to clients including SAP, Kraft Heinz, Ericsson, Deloitte, Mastercard, and Google), executive retreats, and a GenAI-powered digital platform called Mentora LiFT that offers AI-driven role-play simulations, preparation plans, and performance metrics, sold via individual subscriptions ($45/month, $195/month, or $1,995/year) and enterprise deployment.
The company operates a hybrid go-to-market combining direct enterprise field sales with a self-serve PLG motion for individuals. Its digital product, Mentora LiFT, launched in March 2024, uses AI for video response evaluation, personalized coaching, and adaptive learning-path recommendations, with proprietary algorithms that are the subject of a pending AI patent and infrastructure built on Microsoft Azure and Kaltura. Supporting offerings include the Mentora Foundation non-profit arm (Youth Changemaker college chapters, Mentora LIFE membership community), college programs (Mentora Scholars), and a published methodology book, Inner Mastery, Outer Impact. Mentora is bootstrapped (no disclosed funding rounds), employs 51-100 people, serves participants in 50+ countries, and is GDPR/CCPA compliant, with reported enterprise outcomes including a 2x performance improvement for SAP managers versus a control group and 80-100% favorable ratings across major client programs.
Mentora firmographics
Firmographics- Name
- Mentora
- Legal name
- Mentora Institute LLC
- Website
- https://mentora.institute
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mentora Institute is a New York-based leadership and character development company that delivers enterprise training programs, executive retreats, and the GenAI-powered LiFT coaching platform to corporate clients, professionals, and college students across 50+ countries.
- Ownership category
- akta.pro rank
Mentora industry classification
Industry- Product category
- Leadership Development Training
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (611710), Human Resources Consulting Services (541612), Grantmaking and Giving Services (81321)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Coaching Leadership & Mentoring Skills (EDABAAAG)
- akta.pro secondary industries
- Coaching, Feedback & Mentoring Skills (EDABAMAM), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN), Coaching, Mentoring & Facilitation Services (BPACANAI)
Keywords
Where Mentora is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mentora business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Organization Training Programs: Performance acceleration, leadership development, and organizational transformation programs delivered through keynotes, workshops, coaching, and digital platform to enterprise clients.
- Executive Retreats: Onsite workshops for individuals focusing on Inner Mastery and Outer Impact including programs like Mastering the Five Core Energies and Leading from Your Inner Core.
- LiFT Individual Subscriptions: Monthly and annual subscription plans for individuals with tiered access to the AI-powered performance coaching platform - Targeted Plan at $45/month, Professional Plan at $195/month, or Subscription Plan at $1,995/year.
- Mentora LIFE Membership: Membership-based community for individuals providing ongoing access to resources, community, and continued development.
- College Programs (Mentora Scholars): Programs designed for college students and graduates to develop leadership and character.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Targeted Plan for individuals seeking to maximize performance for a few targeted events monthly |
| Subscription | Monthly | Professional Plan for professionals aiming to constantly improve their game |
| Subscription | Annual | Annual Subscription Plan for professionals committed to becoming exemplary leaders over time |
| Freemium | Pay-as-you-go | Trial access for new users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Mentora product offering
Product offeringCore offering
Mentora Institute delivers character and leadership development programs built on the proprietary Mentora Method, which cultivates five core energies (Purpose, Wisdom, Growth, Love, Self-realization) through 25+ executable core actions. The company sells instructor-led workshops, executive retreats, keynote addresses, and coaching engagements to enterprise clients, and operates the LiFT GenAI-powered digital performance coaching platform for both organizations and individual subscribers. Supporting offerings include topic-specific programs (Emotional Mastery, Crucial Conversations, Inspirational Leadership, Giving Effective Feedback, Building Trust, Driving Strategic Impact, Leading with Empathy), the Mentora Scholars college program, the Mentora LIFE membership community, and the Mentora Foundation non-profit changemaker fellowship.
Product overview
Mentora Institute offers a suite of character and leadership development products centered on the Mentora Method, a science-validated approach to cultivating five core energies: Purpose, Wisdom, Growth, Love, and Self-realization. The core offering is the Inner Mastery, Outer Impact program, which is delivered through instructor-led workshops, executive retreats, and digital modules covering topics such as Emotional Mastery, Inspirational Leadership, Giving Effective Feedback, Crucial Conversations, Building Trust at High Speed, and Driving Strategic Impact. The flagship digital product is the Mentora LiFT platform — a GenAI-powered performance coaching tool providing personalized guidance, role-play simulations with peer feedback, and preparation plans for high-stakes situations, available for individuals via subscription and for organizations as an enterprise deployment. Supporting offerings include Mentora Scholars (college programs), Executive Retreats, Mentora LIFE membership community, and the Mentora Foundation non-profit youth changemaker fellowship.
Differentiator
Problem solved
Functional benefit
Brands
- Mentora LiFT: GenAI-powered performance coaching platform providing real-time actionable coaching for high-stakes situations
- Mentora Scholars
- Mentora LIFE
- Inner Mastery, Outer Impact
Products and services
- Mentora LiFT GenAI-powered digital performance coaching platform delivering personalized, situation-specific guidance for high-stakes events, featuring role-play simulations with peer feedback, preparation plans, meditation tools, and performance metrics. Available via individual subscription and organizational deployment.
- Inner Mastery, Outer Impact Program Foundational instructor-led leadership development program based on the Mentora Method, covering five core energies (Purpose, Wisdom, Growth, Love, Self-realization) and 25+ core actions. Delivered via workshops, retreats, and digital modules.
- Emotional Mastery Leadership program teaching participants to recognize, own, and shape their emotions for improved performance, relationships, and well-being. Includes tools for redirecting emotional energy and practicing emotional regulation behaviors.
- Inspirational Leadership Program helping leaders motivate teams using the INSPIRE framework (Motivate, Relate, Elevate, Captivate), storytelling, and intrinsic motivation techniques to boost productivity and reduce burnout.
- Giving Effective Feedback Program teaching leaders to translate feedback into a gift for recipients, covering growth mindset, emotional management, coaching, and building a feedback-friendly culture.
- Crucial Conversations Program enabling leaders to achieve win-win outcomes in sensitive situations by staying centered, connected, and fully engaged. Covers principles of responsibility, intention, non-attachment, and unconditional respect.
- Building Trust at High Speed Program teaching leaders to consciously build and accelerate trust through behaviors that strengthen perceptions of commitment, character, competence, and caring.
- Driving Strategic Impact Program developing strategic problem-solving skills, covering problem definition, roadmap creation, data-driven insights, and actionable recommendations for trusted advisory work.
- Leading with Empathy Leadership program focused on developing empathetic leadership skills, helping leaders connect deeply with people and take joy in others' success.
- Executive Retreats Onsite immersive workshops including Mastering the Five Core Energies, Leading from Your Inner Core, and Advancing Humanity from the Inside-Out, delivered as in-person executive retreat experiences.
- Mentora Scholars (College Programs) College-level program developing character, leadership, and changemaking skills among university students as part of Mentora's individual offerings.
- Mentora LIFE Membership-based community offering ongoing access to Mentora's content, practices, and a growing network of like-minded individuals pursuing personal growth.
- Mentora Foundation (Youth Changemaker Fellowship) Non-profit arm of Mentora Institute developing a global fellowship of changemakers building principled worlds, including Youth Changemaker chapters on college campuses.
Quantifiable outcome
- 20% immediate performance boost growing to 135% after 10 uses of LiFT platform
- +9 more outcomes
Companies that use Mentora
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Mentora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Mentora partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core infrastructure and core partnership.
- Kalturacore infrastructureKaltura Inc. provides video storage infrastructure for Mentora LiFT platform. User-provided videos including related content are stored with Kaltura over encrypted HTTPS protocol. Information is stored behind credentials and delivered over HTTPS.
- Microsoft Azurecore infrastructureMicrosoft Azure provides cloud data storage for Mentora. All personal data other than videos stored at Kaltura is stored in Microsoft Azure, which has made industry-leading commitment to data protection and was first cloud provider recognized by EU data protection authorities.
- Columbia Business Schoolcore partnershipMentora's research and programs were developed in collaboration with Columbia Business School where Hitendra Wadhwa taught. LiFT methodology is based on pioneering research at Columbia Business School.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Mentora competitors and assessment
Company assessmentDirect peers
- NeuroLeadership Institute: NeuroLeadership Institute applies neuroscience to leadership and talent strategy, and was a former employer of Mentora's Jake DeBerry. It sells enterprise workshops and content in the same leadership-development category.
- ExecOnline: ExecOnline partners with top business schools (including Columbia, Wharton, MIT) to deliver premium leadership development programs to enterprise cohorts. Its academic-partner model closely mirrors Mentora's Columbia Business School-rooted approach.
- BetterUp: BetterUp is the venture-backed leader in AI-augmented coaching and leadership development for enterprises. It competes directly with Mentora's LiFT platform and enterprise coaching offerings, with a significantly larger capital base and broader enterprise footprint.
- Center for Creative Leadership: CCL is a research-driven leadership development provider offering assessments, programs, and coaching to enterprises and governments globally. It is one of the most established direct competitors to Mentora's evidence-based leadership methodology.
- CoachHub: CoachHub is a digital coaching platform serving global enterprises with AI-enabled matching and development journeys. It targets the same enterprise L&D buyer as Mentora and competes on similar blended digital-plus-coaching programs.
Broad incumbents
- FranklinCovey: FranklinCovey is a broad incumbent selling leadership, productivity, and execution training to enterprises and individuals, including via The 7 Habits and other curricula. It overlaps with Mentora in the leadership training category but addresses a much wider curriculum.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive search, and coaching services. It competes with Mentora at the enterprise L&D buyer level but as part of a much larger professional services portfolio.
- Skillsoft: Skillsoft is a public corporate learning platform offering leadership, compliance, and technology training content via subscription to enterprises. Its leadership development catalog competes with Mentora's enterprise and individual offerings at the L&D buyer level.
- DDI (Development Dimensions International): DDI is a large incumbent leadership and selection services firm serving Fortune 500 clients with assessments, training, and coaching. It overlaps with Mentora's enterprise leadership development motion as part of a much broader portfolio.
- Gallup: Gallup offers strengths-based leadership development, coaching, and employee engagement solutions to enterprises globally. Its CliftonStrengths methodology and executive coaching practice overlap with Mentora's character-based leadership positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mentora social profiles
Digital presenceMentora compliance and trust
Trust signalCompliance2 records
Mentora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentora leadership team
Management profileNumber of profiles
Profiles5 records
Mentora subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mentora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentora
What does Mentora do?
Mentora Institute delivers character and leadership development programs built on the proprietary Mentora Method, which cultivates five core energies (Purpose, Wisdom, Growth, Love, Self-realization) through 25+ executable core actions. The company sells instructor-led workshops, executive retreats, keynote addresses, and coaching engagements to enterprise clients, and operates the LiFT GenAI-powered digital performance coaching platform for both organizations and individual subscribers. Supporting offerings include topic-specific programs (Emotional Mastery, Crucial Conversations, Inspirational Leadership, Giving Effective Feedback, Building Trust, Driving Strategic Impact, Leading with Empathy), the Mentora Scholars college program, the Mentora LIFE membership community, and the Mentora Foundation non-profit changemaker fellowship.
Is Mentora a public or private company?
Mentora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mentora founded?
Mentora was founded in 2011. It employs 51 to 100 people.
Where is Mentora based?
Mentora is headquartered in Brooklyn, United States, in the North America region.
How does Mentora make money?
Five revenue lines are on record. Organization Training Programs are the primary driver. The others are executive Retreats, liFT Individual Subscriptions, mentora LIFE Membership and college Programs (Mentora Scholars).
Who are Mentora's main competitors?
Direct peers on record are NeuroLeadership Institute, ExecOnline, BetterUp, Center for Creative Leadership and CoachHub. Broad incumbents are FranklinCovey, Korn Ferry, Skillsoft, DDI (Development Dimensions International) and Gallup.
Does Mentora have an API?
No public API is recorded for Mentora.
What industry is Mentora in?
Mentora's product category is Leadership Development Training. Its primary akta.pro industry code is EDABAAAG, Coaching Leadership & Mentoring Skills, with a secondary code of EDABAMAM, Coaching, Feedback & Mentoring Skills. Its NAICS code is 61143 and its SIC code is 8200.