Wildcat

What Wildcat does

Wildcat GmbH is a German piercing jewellery manufacturer and direct-to-consumer e-commerce retailer founded in 1989 and headquartered in Gronau. The company designs, manufactures, and sells body piercing jewellery made from implant-grade titanium (Grade 23 / ASTM F136), surgical steel 316L, and 14k/18k gold alloys, spanning approximately 25 piercing types and over 1,000 SKUs across product lines such as labrets, barbells, rings, clickers, bananabells, nosestuds, tunnels, plugs, and surface piercing jewellery. Proprietary engineering includes a Push Fit threading system marketed across multiple product families, and the company originated the Flesh Tunnel category in 1990. Manufacturing is carried out in Germany under ISO 9001 certification.

The business operates a dual-channel model: a direct-to-consumer e-commerce storefront running seven localized country domains (Germany, UK, Ireland, Italy, Spain, Finland, and a pan-European international site), and a B2B professional programme for piercing studios and tattoo artists gated by tax-ID registration for wholesale pricing and bulk ordering. Pricing spans from approximately €2.50 for entry-level steel basics to over €280 for 18k gold pieces, with a one-time-purchase transaction model. Supporting categories include the Careline aftercare range (piercing and tattoo), a Professional category for studio equipment and consumables, a fashion jewellery line, and a Lifestyle merchandise assortment, alongside seasonally themed collections such as Crystal Tides, Forbidden Sweet, Frozen Light, Maharani, and Sacred Heart. Marketing is conducted primarily through organic social channels (TikTok, Instagram, Facebook), email newsletter, seasonal campaigns, and on-site content. The company is privately held with no disclosed investors, parent entity, management roster, or financial figures.

Name

Wildcat

Legal name

Wildcat GmbH

Website

https://wildcat.eu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildcat GmbH is a German manufacturer and online retailer of body piercing jewellery, serving individual consumers across Europe through localized e-commerce sites and piercing studios through a B2B wholesale programme, with an ISO 9001-certified product range in titanium, surgical steel, and gold.

Ownership category

akta.pro rank

Product category

Body Piercing Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKABAG

Body Jewelry (Piercing Jewelry; Non-precious)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAIAH

Engraving, Laser Marking & Personalization (Production)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

Keywords

• Body piercing jewelry
• Titanium jewelry manufacturing
• Gold piercing jewelry
• Tattoo aftercare products
• Professional piercing supplies

Headquarters

HQ city

Gronau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Wildcat generates revenue through direct online sales of piercing jewellery and accessories to consumers worldwide via their e-commerce platform. Products range from affordable steel basics (under €10) to premium gold collections (up to €200+).
2. B2B/Professional Sales: Business customers including piercing studios and tattoo artists can register for professional accounts with special pricing and bulk ordering capabilities.
3. Careline and Aftercare Products: Sale of piercing aftercare solutions, tattoo care products, and professional supplies for studio use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wildcat manufactures and sells body piercing jewellery (labrets, rings, barbells, clickers, bananabells, nosestuds, surface bars, tunnels, plugs) in titanium Grade 23, surgical steel 316L, and 14k/18k gold through its own e-commerce platform wildcat.eu. It also retails piercing and tattoo aftercare products, professional studio supplies, and lifestyle merchandise, serving both individual consumers and registered B2B piercing studios/tattoo artists.

Product overview

Wildcat operates as an online piercing jewelry retailer offering a comprehensive portfolio of body piercing products across multiple categories. The core offering centers on piercing jewelry (labrets, rings, barbells, clickers, bananabells, nosestuds, surface piercing, tunnels, and plugs) available in titanium, surgical steel, and precious metals. Supporting product lines include fashion jewelry (ear, neck, bracelet, ring pieces), aftercare products (Careline), professional supplies for studios (tattoo/piercing equipment), and lifestyle merchandise. Products are organized into branded collections including the premium titanium and steel lines, the Fine Goldline luxury line (14k/18k gold), and themed collections like Forbidden Sweet (food-inspired), Maharani (ruby luxury), Crystal Tides (ocean-themed), Frozen Light (winter), and Sacred Heart (romantic). Wildcat serves both private and business customers, positioning as a pioneer in the piercing industry since 1989 with a focus on quality products made in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• BYCG: Brand collection featured in Wildcat's product lineup
• Crystal Tides
• Forbidden Sweet
• Frozen Light Collection
• Maharani Collection
• Sacred Heart

Products and services

• Piercing Jewellery Wildcat's core product line of body piercing jewellery including labrets, piercing rings, barbells, clickers, bananabells, nosestuds, hoops, stems, surface piercing bars, tunnels, plugs, earweights, and ear saddles, available in titanium Grade 23, surgical steel 316L, bioplast, and 14k/18k gold. Targeted at individual consumers and professional piercers requiring hypoallergenic, implant-grade jewellery.
• Fashion Jewellery Non-piercing fashion jewellery line including ear jewellery, ankle chains, necklaces and pendants, bracelets, finger rings, and belly chains for general fashion wear alongside piercing purchases.
• Careline Aftercare Products Piercing and tattoo aftercare solutions, including a branded Piercingspray for cleaning and maintaining healthy piercings, sold to consumers and studios.
• Professional Studio Supplies Professional-grade equipment and consumables for tattoo artists, piercers, and PMU practitioners, including tattoo supplies, piercing tools and needles, sterilization equipment, studio equipment, personal hygiene products, and PMU supplies, sold through a B2B registration programme.
• Lifestyle Merchandise and Accessories Branded merchandise, fashion items, novelty accessories, piercing pillows, media, lenses, and gifts under the Wildcat lifestyle category.
• Fine Goldline (14k / 18k Gold Jewellery) Luxury 14k and 18k gold piercing jewellery collection including hinged rings, bananabells, and clickers with crystals and precious stones, positioned as the premium tier of Wildcat's piercing assortment.
• Forbidden Sweet Collection Playful themed piercing attachment collection featuring food-inspired designs such as pineapples, cherries, strawberries, grapes, lollipops, croissants, and bonbons.
• Maharani Collection Luxury piercing jewellery collection featuring ruby and ornate designs with chain attachments, crown attachments, halo attachments, baguette pieces, and elegant clickers in a royal/maharani aesthetic.
• Crystal Tides Collection Ocean-inspired piercing jewellery collection featuring aquatic designs with crystal drops, reef patterns, and teal/aqua colour themes for a coastal aesthetic.
• Frozen Light Collection Winter-themed piercing jewellery collection with frosted and icy designs featuring branch, star, and snowflake patterns for seasonal styling.
• Sacred Heart Collection Heart-themed luxury piercing jewellery collection featuring heart-shaped designs and romantic styling for body piercings.
• Flesh Tunnels and Plugs Flesh tunnels and plugs for stretched piercings, offered in the largest variety of materials, sizes, and colours on the market following Wildcat's introduction of the first tunnel in 1990.

Quantifiable outcome

• ISO 9001 certified quality management system ensures consistent product standards
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Invictus Body Jewelry: Specialist body jewelry brand offering titanium and gold pieces through piercing studios and online — niche player in the same premium implant-grade category as Wildcat.
• Blomdahl Medical: Medical-grade, hypoallergenic earrings focused on skin-safe piercing — overlaps with Wildcat's biocompatible titanium positioning but with a more medical/dermatologist distribution angle.

Direct peers

• Junipurr: Premium body jewelry brand offering titanium and gold pieces with a fashion-forward design focus, sold through professional piercers — comparable to Wildcat's themed premium collections such as Maharani and Sacred Heart.
• Maria Tash: Luxury piercing jewelry brand with strong retail presence and curated ear-piercing concept — comparable to Wildcat on premium positioning and gold piercing jewelry, but with a stronger fashion-luxury brand identity.
• Neometal: US manufacturer of implant-grade titanium body jewelry with proprietary threading systems — competes head-to-head with Wildcat on premium materials and innovative attachment mechanisms like Push Fit.
• BodyJewelry.com: Large online retailer of body jewelry serving both consumers and professional piercers with a wide catalog — most direct D2C e-commerce peer to Wildcat in terms of distribution model and breadth of piercing types.
• Industrial Strength: Long-established US body jewelry manufacturer known for high-end titanium and gold pieces supplied through piercing studios — overlaps directly with Wildcat's B2B professional distribution model and product mix.
• Anatometal: US-based manufacturer of premium body jewelry in titanium and gold, with strong brand recognition among professional piercers — directly comparable to Wildcat's premium implant-grade titanium and gold piercing jewelry offerings.
• Body Art Forms: Online piercing and body jewelry retailer serving both consumers and professional studios with broad SKU range — comparable e-commerce-led model to Wildcat with similar B2C/B2B dual-channel focus.

Broad incumbents

• Studex: Global ear-piercing system and jewelry brand widely distributed through retail pharmacies and professional channels — adjacent incumbent offering overlapping piercing jewelry with much broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildcatofficial
• Instagraminstagram.com/wildcatgermany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildcat