bodyjewelry

What bodyjewelry does

BodyJewelry.com, legally AGB Body Jewelry Inc., is a US-based direct-to-consumer e-commerce retailer specializing in body piercing jewelry, founded in 2014 by Avi Gidon, who remains Founder & CEO. The company sells through a proprietary storefront at bodyjewelry.com built on the BigCommerce platform, targeting individual piercing consumers worldwide with a deep catalog spanning tongue, belly, nose, nipple, ear, eyebrow, dermal/surface, and intimate piercing categories. Materials range from budget acrylic and 316L surgical steel to solid 14K gold, implant-grade titanium, sterling silver, and lab-grown diamond; the Luxe Modz house brand anchors premium positioning across categories.

The business operates three revenue streams: retail e-commerce via bodyjewelry.com (one-time purchases with promotions such as Buy 2 Get 1 Free and free shipping above $29.99), a B2B wholesale division serving piercing studios, tattoo shops, and resellers at volume pricing, and an affiliate channel through the ShareASale network (merchant ID 24903). Go-to-market combines content marketing (piercing guides, aftercare content, blog, size charts), email/newsletter capture, community-driven UGC campaigns such as #LuxeModzStories and #PiercedForAReason plus a Show Your Shine $10 gift card program, and organic social on Instagram under @BodyJewelryCo.

The company is privately held and founder-owned with no disclosed venture or private equity funding. Operations are run from Margate/Pompano Beach, Florida (1755 Banks Road), with worldwide shipping dispatched from that single US facility and 24-hour order fulfillment. The company has accumulated 5,456 verified customer reviews and competes in a fragmented, long-tail niche against numerous small specialist retailers rather than large branded players.

Name

bodyjewelry

Legal name

AGB Body Jewelry Inc.

Website

https://bodyjewelry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BodyJewelry.com is a US-based direct-to-consumer e-commerce retailer selling body piercing jewelry across all major piercing types and materials (surgical steel, titanium, solid gold), serving individual consumers worldwide and B2B piercing studios via wholesale and affiliate channels.

Ownership category

akta.pro rank

Product category

Body Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKABAG

Body Jewelry (Piercing Jewelry; Non-precious)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKABAC

Designer/Artisan Fashion Jewelry (Independent Brands)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKABAA

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

Keywords

• Body piercing jewelry
• Online jewelry retail
• Hypoallergenic body jewelry
• Titanium body jewelry
• Wholesale body jewelry

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce: Direct-to-consumer online sales of body jewelry through bodyjewelry.com. Products sold individually at various price points ranging from budget ($3-$20) to premium (up to $280+). Revenue generated through one-time purchase transactions with promotional discounts such as Buy 2 Get 1 Free.
2. Wholesale: B2B wholesale division serving piercing studios, tattoo shops, and retailers with bulk body jewelry orders at discounted rates.
3. Affiliate Program: Revenue share program through ShareASale (merchantID 24903) where affiliates earn commissions for driving sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BodyJewelry.com operates a direct-to-consumer e-commerce storefront selling body piercing jewelry under its house brand Luxe Modz. The catalog spans tongue barbells, belly button rings, nose rings, nipple rings, ear piercing jewelry, dermal/surface barbells, captive bead rings, and circular barbells/horseshoes, manufactured in hypoallergenic materials including surgical steel, titanium, 14K gold, sterling silver, and acrylic.

Product overview

BodyJewelry.com is an established online e-commerce retailer specializing in body piercing jewelry. The company operates primarily under its house brand Luxe Modz and offers one of the largest online catalogs of body jewelry. Their product portfolio spans multiple piercing types (tongue, belly, nose, nipple, ear, eyebrow, dermal/surface) and materials (14K solid gold, titanium, 316L surgical steel, sterling silver, acrylic, glass, wood, stone, silicone, resin, bone). Key product lines include tongue barbells/rings, belly button rings, nose rings, nipple jewelry, ear jewelry (including gauges/plugs/tunnels), and dermal/surface barbells. The store features various jewelry styles including captive bead rings, circular barbells, straight and curved barbells, and specialized items like vibrating tongue barbells. The company also offers wholesale options and operates internationally with shipping worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxe Modz Body Jewelry Collection House-brand line of body piercing jewelry including tongue barbells, belly button rings, nose rings, nipple rings, ear piercing jewelry, dermal and surface barbells, captive bead rings, and circular barbells, offered in surgical steel, titanium, 14K gold, sterling silver, and acrylic for individual consumers.
• Wholesale Body Jewelry Bulk and wholesale-priced body piercing jewelry sold to piercing studios, tattoo shops, and retail resellers in volume quantities.

Quantifiable outcome

• 24-hour order fulfillment
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShareASaleminorGTM or Marketing PartnerAffiliate marketing partnership through ShareASale network (merchantID 24903). Affiliates earn commissions for driving sales to bodyjewelry.com through referral links.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anatometal: Premium body jewelry manufacturer focused on titanium, gold and niobium pieces for professional piercers and consumers. Comparable in materials science, premium SKU tier and B2B studio distribution to BodyJewelry.com's higher-end assortment.
• Body Vision Los Angeles (BVLA): High-end body jewelry designer/manufacturer producing gold and gemstone pieces primarily for luxury piercing studios and collectors. Overlaps with BodyJewelry.com's premium gold and diamond category and the wholesale-to-studios channel.
• Industrial Strength Body Jewelry: US-made premium body jewelry brand specializing in implant-grade titanium and solid gold piercing jewelry, with both consumer sales and professional wholesale to piercing studios. Directly overlaps with BodyJewelry.com's premium material assortment and studio wholesale motion.
• Crazy Factory: Global online body jewelry retailer selling tongue barbells, nose rings, ear plugs and other piercing jewelry via direct-to-consumer e-commerce with worldwide shipping. Closest comparable to BodyJewelry.com in product scope, materials and D2C-only motion.

Others

• Kendra Scott: DTC-leaning fashion jewelry brand operating its own e-commerce plus wholesale and retail stores. Comparable to BodyJewelry.com as a privately held specialist jewelry D2C operator with house-brand curation, though positioned in fine/lifestyle rather than piercing.
• Etsy (body jewelry category): Online marketplace aggregating thousands of independent body jewelry sellers, many offering handcrafted and custom piercing pieces. Functions as a competing purchase channel for BodyJewelry.com's D2C customers seeking artisan and made-to-measure alternatives.

Broad incumbents

• Claire's: Global specialty retailer dominating the ear-piercing and starter jewelry category with thousands of mall storefronts. Competes with BodyJewelry.com on ear and starter body jewelry but at mass-market scale and through physical retail rather than specialist online.
• Hot Topic: US specialty retailer selling alternative/edge fashion, including body jewelry, ear gauges, and piercing-related accessories. Overlaps with BodyJewelry.com in body and ear piercing jewelry within a broader lifestyle assortment.
• Spencer's / Spirit Halloween: Mass-market US mall retailer selling body jewelry, ear gauges and novelty piercing merchandise alongside apparel and lifestyle products. Broad incumbent that overlaps with BodyJewelry.com in body piercing jewelry at a much larger scale.
• Piercing Pagoda (Gold To Go / Banter): Gold-licensed mall kiosk chain doing ear piercing and selling 9k/10k/14k gold body and ear jewelry. Comparable to BodyJewelry.com's gold body jewelry offering but distributed through high-traffic malls rather than specialist e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bodyjewelry