What Pitch Interactive, Inc. does

Pitch Interactive, Inc. is a privately held data visualization studio founded in 2007 and headquartered in Oakland, California. The firm designs and builds custom interactive data experiences for enterprise clients, government and intergovernmental organizations (notably the United Nations Development Programme), nonprofit foundations, and major media outlets. Its work spans web-based narrative visualizations, real-time election coverage tools, geospatial databases, physical installations, and a 2024 iOS mobile application, distributed across mediums including multi-touch walls, kiosks, websites, museum exhibits, and print. Notable methodologies include its streamgraph technique, Tilegrams population-weighted map UI, and real-time animated trend visualizations.

The studio operates on a project-based professional services model, delivering commissioned visualizations on a per-project basis rather than selling a packaged SaaS product. Revenue is generated through direct client engagement, with a portfolio-driven referral and inbound motion supported by social channels (LinkedIn, Instagram, Threads) and an open-source GitHub presence. The team is described as small (1-10 employees) and multidisciplinary, combining design, statistics, and engineering talent. The firm's contact page currently indicates it is 'not currently accepting new projects,' signaling a capacity-constrained or selective intake posture.

Pitch Interactive has completed over 100 projects for 70+ named organizations, including Google, Facebook, IBM, eBay, ESPN, Scientific American, MoMA, Nike, UNDP, and the Gates Foundation. Marquee engagements include the redesign of UNDP's Human Development Index platform, a 24,000+ region global climate impact visualization, long-term database work with Boston University's Global Development Policy Center, and a Google Trends tool for the 2022 Brazilian presidential debates that generated 14+ million YouTube views. The company is independently owned, with no disclosed institutional investment, parent entity, or M&A activity.

Name

Pitch Interactive, Inc.

Legal name

Pitch Interactive, Inc.

Website

https://pitchinteractive.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Pitch Interactive is an Oakland-based data visualization studio that designs custom interactive visualizations, mapping tools, and narrative experiences for enterprise, government, nonprofit, and media clients including Google, UNDP, and Nike.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services / Commissioned Projects: Project-based professional services creating custom data visualizations and interactive experiences for clients. Work is commissioned on a per-project basis across various mediums and industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pitch Interactive is a project-based data visualization studio that designs and builds custom interactive experiences and data visualizations for clients across multiple mediums, including web applications, mobile apps, multi-touch walls, kiosks, museum exhibits, and physical installations. The studio creates bespoke narrative visualizations, geospatial mapping tools, real-time trend visualizations, and interactive databases for enterprise, government, nonprofit, and media clients. Each project is commissioned and built end-to-end, combining art, design, statistics, and science to transform complex datasets into meaningful experiences.

Product overview

Pitch Interactive is a data visualization studio that creates custom interactive experiences and data visualizations for a diverse range of clients including major corporations, government agencies, nonprofits, and media organizations. The company's portfolio consists of distinct client projects and proprietary tools rather than a unified SaaS platform. Key offerings include interactive web-based narrative visualizations (Out of Sight, Out of Mind, Decoding Asian Hate), data dashboards (Ebb and Flow COVID-19 tracker), geospatial mapping tools (Dedicated Groves, Chinese Loans to Africa Database), real-time election trend visualizations (Brazil 2022, Germany 2021 debates), physical installations (Norfolk Southern PULSE), mobile applications (InflataCart), and long-term data platform collaborations (Human Climate Horizons, Human Development Index with UNDP). Projects span multiple industries including climate science, public health, finance, politics, and social justice.

Differentiator

Problem solved

Functional benefit

Brands

• InflataCart: iOS app that visualizes how inflation impacts consumers' wallets, showing unfiltered view of price changes for everyday items
• Ebb and Flow
• Out of Sight, Out of Mind
• Human Climate Horizons
• Sovereign Debt and Environment Profiles Database
• Dedicated Groves
• Human Development Index
• Chinese Loans to Africa Database

Products and services

• InflataCart A native iOS app that tracks how inflation impacts consumer goods prices over time, helping users understand the disconnect between official economic statistics and daily life costs. Built with Python for data collection and SwiftUI for the interface.
• Human Climate Horizons Interactive data insights platform visualizing future impacts of climate change across dimensions of human development and human security, covering more than 24,000 regions worldwide with two emissions scenarios through the end of the 21st century. Built in collaboration with UNDP and The Climate Impact Lab.
• Decoding Asian Hate Interactive visualization documenting hate incidents against the Asian American and Pacific Islander community during the COVID-19 pandemic, aggregating news and Twitter data to reveal patterns of verbal harassment, shunning, property damage, and physical assault. Built with The Asian American Foundation (TAAF).
• Ebb and Flow: COVID-19 Daily Cases Across the US Streamgraph visualization tool showing COVID-19 confirmed cases and deaths across US states over time, using daily data from the New York Times. Features interactive state-by-state comparison and Tilegrams map UI.
• Norfolk Southern PULSE Large-scale animated installation in Norfolk Southern's Atlanta headquarters lobby pulling live train data to visualize railway routes, performance, velocity, and volume transported within the last 24 hours. Uses length for distance traveled, colors for velocity, and height for volume. Built in collaboration with GE Transportation.
• Out of Sight, Out of Mind Web-based narrative visualization documenting every US and Coalition drone strike in Pakistan since 2004, using data from the Bureau of Investigative Journalism. Features an interactive timeline and victims tab showing aggregated data by month.
• Sovereign Debt and Environment Profiles (SDEP) Database Interactive tool for Boston University's Global Development Policy Center visualizing relationships between debt pressures, market constraints, and green investment opportunities across 114 emerging markets and developing economies.
• Dedicated Groves Immersive mapping tool for Save the Redwoods League providing donors digital recognition, historical context, and virtual access to their dedicated groves, with exploration by grove name, park, or direct map interaction.
• Human Development Index Platform Redesigned visualization platform for UNDP's Human Development Index covering 191 countries with data since 1990, featuring custom interactive graphs to display and connect multiple index categories including health, education, and standard of living.
• Chinese Loans to Africa Database Interactive data project tracking Chinese loan commitments to African governments and state-owned enterprises from 2000 to present, with exploration by country, lender, and sector via interactive map. Built with Boston University Global Development Policy Center.
• Brazil 2022 Presidential Debates Google Trends Tool Real-time animated trend visualization tool created for Google and Rede Bandeirantes during the Brazilian 2022 presidential debates, featuring auto-playing animations that continually update with the latest data and a custom CMS for on-the-fly content generation. Garnered 14+ million YouTube views during debates.

Quantifiable outcome

• Brazil 2022 Presidential Debates Google Trends visuals garnered 14+ million YouTube views during debates
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered major and core.

• GooglemajorStrategic or Co-development Partner · 1 January 2022Partnership on election Google Trends visualizations including Brazil 2022 Presidential Debates (garnering 14+ million YouTube views), as well as German elections, French elections, and US elections projects.
• Rede Bandeirantes (Band)majorStrategic or Co-development Partner · 1 January 2022Brazilian media partner for 2022 presidential debates coverage. Band's team uses Pitch-built CMS to generate visuals on-the-fly during debates and post-debate news coverage.
• UNDP Human Development Report OfficecoreStrategic or Co-development PartnerOngoing collaboration with UNDP's Human Development Report Office on the Human Development Index platform redesign and the Human Climate Horizons data insights platform. Partnership involves co-designing and building data visualization platforms for global human development and climate impact data.
• The Climate Impact LabcoreStrategic or Co-development PartnerCollaboration partner on Human Climate Horizons project, providing climate change impact data for visualization across dimensions of human development and human security.
• Boston University Global Development Policy CentercoreStrategic or Co-development PartnerLong-standing partnership creating interactive databases including Chinese Loans to Africa Database, Sovereign Debt and Environment Profiles Database, China Global Power Database, and China-Latin America Finance Database. Partnership involves visualizing complex economic and development finance data.
• The Asian American Foundation (TAAF)coreStrategic or Co-development PartnerPartnership on Decoding Asian Hate project - a visualization platform documenting hate incidents against the AAPI community using news and Twitter data.
• Save the Redwoods LeaguecoreStrategic or Co-development PartnerDedicated Groves interactive mapping experience providing donors digital recognition, historical context, and connection to their dedicated redwood groves.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stamen Design: San Francisco/Oakland-based data visualization and cartography studio with a similar boutique project-based model, working with elite media and institutional clients on interactive map-based storytelling. Closest comparable in craft, city, and business model to Pitch Interactive.
• Fathom Information Design: Boston-based independent data visualization studio creating custom interactive narratives, maps, and analytical tools for media, foundations, and academic clients. Directly comparable custom-project model serving similar elite institutional customer base.
• Accurat: Milan-based data-driven design studio producing custom interactive data visualizations and editorial storytelling for global brands and publications. Comparable project-based studio model with strong design pedigree and premium clients.
• Periscopic: Portland-based data visualization and interactive storytelling studio serving nonprofits, foundations, and media organizations. Closely comparable in mission-driven client mix and custom interactive narrative work.
• Polygraph: Data visualization and interactive storytelling studio known for work with The New York Times, The Pudding, and major publications. Comparable in custom visualization craft and editorial/mission-driven client base.
• Information is Beautiful (David McCandless): Independent data visualization practice producing award-winning infographics and interactive visualizations for media, brands, and foundations. Comparable in reputation-driven studio model and editorial visualization focus.

Broad incumbents

• The New York Times Graphics Desk: In-house team within a major newspaper producing high-volume editorial data visualizations and interactive journalism. Comparable in craft and output but operates as an internal newsroom capability rather than a commercial studio.
• Pentagram: Large multidisciplinary design firm with data visualization as one of many practice areas. Comparable in premium design positioning and elite client roster, but vastly broader service portfolio and headcount.
• Mu Sigma: Large decision sciences and analytics firm that, while focused on enterprise data analytics, often competes for the same institutional data visualization and insights engagements at scale. Comparable in serving UNDP-adjacent and large institutional analytical needs but at vastly larger scale.

Emerging players

• Datawrapper: Software-as-a-service data visualization tool used by newsrooms and organizations to produce charts and maps without custom code. Adjacent competitor that productizes what Pitch Interactive custom-builds, representing a different go-to-market for the same end-user need.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pitchinc
• GitHubgithub.com/PitchInteractiveInc
• LinkedInlinkedin.com/company/pitch-interactive-inc.
• Instagraminstagram.com/pitch_inc
• Facebookfacebook.com/pitchinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitch Interactive, Inc.