Mission
Mission is a London-founded global branding and communications agency operating since 2003 under Troika Mission Group, serving enterprise clients across luxury, spirits, fashion, fitness, F&B, beauty, automotive and tech with integrated brand strategy, content, PR, events and performance marketing from offices in London, New York, Los Angeles and San Francisco.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM type—
- OfferingServices
What Mission does
Mission is a London-headquartered global branding and communications agency, founded in 2003 and operating as part of the Troika Mission Group. It provides seven integrated service lines: Brand Strategy & Development; Content Creation, Production & Amplification; Newsroom, Press Office & Communications; Integrated & Digital Campaigns; Partnerships, Talent & Influencer Engagement; Events & Experiences; and Performance Marketing and Data Intelligence. These are delivered through multidisciplinary teams housed in four offices — London (HQ, 32 Shelton Street / 19 Fitzroy Street), New York (123 Lafayette / 77 Front St, Brooklyn), Los Angeles (1715 N Gower St / 9255 W. Sunset Blvd, West Hollywood) and San Francisco (845 Market Street) — enabling transatlantic campaign execution. Its target customers are global enterprise brands; the disclosed client roster includes Hennessy, Tiffany & Co., Peloton, Moët & Chandon, Coca-Cola, Krug, Veuve Clicquot, Peroni, J.Crew, TopGolf, Just Eat, Estée Lauder, Virgin Voyages, PUMA, Pirelli, Chelsea F.C. Women, FEKKAI, Covent Garden, St. Ives, Annabel's, F45, Nandos, Unilever, Sage, Swarovski, Allergan, Bobbi Brown and MrQ, spanning luxury, fashion, spirits, fitness, F&B, beauty, automotive, sports, hospitality and tech.
The agency's revenue model is professional-services based, earning fees through project-based briefs, retainers, and campaign execution contracts with brand managers and marketing teams at major corporations. Pricing is bespoke and quote-driven; no public rate cards or tiered pricing are disclosed, and no subscription, transaction, or platform revenue stream exists. Mission has no proprietary software platform, no app, no public API, and no disclosed patents or trademarks — its underlying technology stack is centered on creative tools, in-house production (design, film, video, digital), and an external ecosystem of cultural partners (Abbey Road Studios, Heal The Bay, Art Production Fund, Vogue, Tiffany). The company is privately held under Troika Mission Group with no disclosed funding rounds, M&A, or external investors; its legal entities are Mission Media Limited (UK, private limited) and Mission Culture LLC (US). Leadership comprises CEO Kevin Dundas, non-executive director Andy Nash, Managing Director Edward (London), SVP Head of Partnerships Nick R, and SVP Head of Strategy James A.
Mission firmographics
Firmographics- Name
- Mission
- Legal name
- Mission Media Limited
- Website
- https://thisismission.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mission is a London-founded global branding and communications agency operating since 2003 under Troika Mission Group, serving enterprise clients across luxury, spirits, fashion, fitness, F&B, beauty, automotive and tech with integrated brand strategy, content, PR, events and performance marketing from offices in London, New York, Los Angeles and San Francisco.
- Ownership category
- akta.pro rank
Mission industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
- akta.pro secondary industry
- Field Sales & Brand Ambassador Programs (MPAAAJAG)
Keywords
Where Mission is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Mission business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Services / Agency Fees: Mission generates revenue through professional agency services including brand strategy consulting, creative production, campaign management, and experiential marketing services. Revenue is earned through project-based fees, retainers, and campaign execution contracts with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Mission product offering
Product offeringCore offering
Mission is a global branding and communications agency that delivers integrated campaigns for enterprise brands, spanning brand strategy and development, content creation and production, press office and communications, integrated and digital campaigns, partnerships and influencer engagement, events and experiential activations, and performance marketing with data intelligence. The firm operates as a single integrated agency under the Troika Mission Group, producing multi-channel work that connects brands to culture from awareness through to purchase.
Product overview
Mission is a global branding and communications company operating as a single integrated agency. The company offers a unified suite of services including Brand Strategy & Development, Content Creation Production & Amplification, Newsroom Press Office & Communications, Integrated & Digital Campaigns, Partnerships Talent & Influencer Engagement, Events & Experiences, and Performance Marketing and Data Intelligence. These services work together under one roof to provide integrated campaigns that travel with the consumer from brand discovery through to purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Development
- Content Creation, Production & Amplification
- Newsroom, Press Office & Communications
- Integrated & Digital Campaigns
- Partnerships, Talent & Influencer Engagement
- Events & Experiential
- Performance Marketing and Data Intelligence
Quantifiable outcome
- MrQ campaign improved from 3.5 to 5.9 Stars (highest-scoring in System1 global database for brand-building and short-term sales)
- +4 more outcomes
Companies that use Mission
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
Mission technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mission partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- System1minorMission engaged System1 to test and refine MrQ's first fully integrated advertising campaign across Above The Line, digital, and owned media. System1's Test Your Ad platform was used through multiple rounds of testing, improving the campaign from 3.5 Stars to 5.9 Stars, achieving 'Exceptional' short-term sales potential.
- Heal The BayminorFEKKAI beach salon activation included a beach cleanup partnership with Heal The Bay, an environmental organization. Consumers joined FEKKAI in sustainability commitment toward a cleaner future during the Santa Monica Pier event.
- Art Production FundcorePeroni partnered with Art Production Fund to curate House of Peroni experiences. The fund helped secure local artists to fill spaces and create highly Instagrammable installations for the style brand activation.
- Abbey Road StudioscoreHennessy collaboration with Abbey Road Studios for Masters of Potential campaign. Artists record live-to-vinyl at the iconic studio, creating authentic music platform connecting brand with influential network of music fans.
- VoguecoreAnnabel's BAFTA after-party co-hosted by Vogue editor-in-chief Edward Enninful, alongside contributing editors Kate Moss, Naomi Campbell and Steve McQueen. Partnership with Tiffany & Co as headline sponsor.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mission competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company (Ogilvy, VMLY&R, GroupM, Hogarth); a broad incumbent with overlapping brand communications capabilities versus Mission's specialist offering.
- Publicis Groupe: Global communications group encompassing Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and Digitas; competes with Mission through both its creative networks and its specialty experiential agencies (e.g., Momentum).
Direct peers
- 72andSunny: Global creative agency renowned for culturally resonant brand work for premium clients (Nike, Google, Samsung); competes with Mission for the same type of brand-building, culture-first enterprise briefs.
- GUT: Independent, creatively led agency with offices in Miami, NYC, Toronto, Mexico City and Buenos Aires, focused on bold, culturally charged work for ambitious global brands — directly comparable independent alternative.
- Mother: Independent creative agency headquartered in London with US presence, known for culturally driven integrated campaigns for global brands — directly comparable in scale, model and client base to Mission.
- Anomaly: Independently owned creative agency operating in NYC, LA and London with an integrated brand strategy, communications and content model that closely mirrors Mission's full-service positioning.
- Droga5 (Accenture Song): Acclaimed creative agency, now part of Accenture Song, with offices in NYC, London and São Paulo; competes with Mission on premium global brand creative mandates and integrated campaigns.
- Johannes Leonardo: Independent, award-winning creative agency based in NYC serving global brands with integrated campaigns, content and experiential work — overlapping with Mission's mid-sized independent creative agency profile.
- The&Partnership: Integrated agency network combining creativity, media, data and technology under one model; competes with Mission for clients seeking one-roof delivery from strategy through execution.
- Wieden+Kennedy: Iconic independent creative agency with global offices (Portland, NYC, London, Tokyo, Delhi, Shanghai); competes with Mission for brand-building campaigns for the world's most ambitious marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mission social profiles
Digital presenceMission financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission leadership team
Management profileNumber of profiles
Profiles5 records
Mission funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission
What does Mission do?
Mission is a global branding and communications agency that delivers integrated campaigns for enterprise brands, spanning brand strategy and development, content creation and production, press office and communications, integrated and digital campaigns, partnerships and influencer engagement, events and experiential activations, and performance marketing with data intelligence. The firm operates as a single integrated agency under the Troika Mission Group, producing multi-channel work that connects brands to culture from awareness through to purchase.
Is Mission a public or private company?
Mission is a private company. It is classified as corporate owned and is currently operating.
When was Mission founded?
Mission was founded in 2003. It employs 101 to 250 people.
Where is Mission based?
Mission is headquartered in London, United Kingdom, in the Europe region.
How does Mission make money?
One revenue line is on record: professional Services / Agency Fees.
Who are Mission's main competitors?
Broad incumbents on record are WPP and Publicis Groupe. Direct peers are 72andSunny, GUT, Mother, Anomaly, Droga5 (Accenture Song), Johannes Leonardo, The&Partnership and Wieden+Kennedy.
Does Mission have an API?
No public API is recorded for Mission.
What industry is Mission in?
Mission's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAGAK, Experiential Logistics & Tour Management (Roadshows), with a secondary code of MPAAAJAG, Field Sales & Brand Ambassador Programs. Its NAICS code is 54181 and its SIC code is 7311.