What Haseko does

Haseko (Hawaii), Inc., operating as Haseko, is a privately held property development company and the U.S. subsidiary of Japanese conglomerate Hasegawa Komuten Co., Ltd. Founded in Hawaii in 1973 (originally as Hasegawa Komuten (U.S.A.), Inc.), the company develops luxury residential, commercial, and resort real estate across four Hawaiian islands — Oahu, Maui, Kauai, and the Big Island — with legacy projects in California (Beverly Hills, Santa Monica) and Missouri (St. Louis). Its core assets are the 1,100-acre Ocean Pointe and Hoakalei Resort master-planned communities in Ewa Beach, Oahu, where 2,200+ families have been delivered since 1998 and which integrate an Ernie Els signature golf course and the Wai Kai waterfront recreation destination with Hawaii's first deep-water standing surf wave.

The company's portfolio spans single-family homes, townhomes, gated communities, luxury condominiums (Courtyards at Punahou, Liliuokalani Gardens, Kona by the Sea), resort hotels and condominiums (Kaanapali Shores, Kauai Beach Villas/Hilton), and commercial office buildings (Haseko Center, Ocean View Center). Underlying product components include thoughtful community planning, energy-efficient home construction with solar water heating, and amenity integration (golf, lagoon, club facilities). The firm operates with a 51–100 employee footprint in Hawaii and is governed as part of the broader Haseko Family of Companies under its Japanese parent.

Haseko's business model is one-time property sales of built units (homes, condos, townhomes) supplemented by commercial rental income from office holdings and amenity operations. Go-to-market is primarily direct-to-consumer through on-site model home sales centers and dedicated project websites, augmented by real estate agent networks and event-driven grand openings. Revenue is lumpy and tied to the release cadence of master-planned community phases. The firm serves luxury residential buyers, resort and commercial property investors, and — based on the parent company's Japanese origin and the 2016 sale of Hoakalei Country Club to Japan's Hirakawa Shoji Group — international (particularly Japanese) capital. Pricing is quote-based and varies by development, unit type, size, and location, with no publicly disclosed price list.

Name

Haseko

Legal name

Haseko (Hawaii), Inc.

Website

https://haseko.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Haseko is a Hawaii-focused luxury property developer and U.S. subsidiary of Japan's Hasegawa Komuten, building master-planned residential communities, luxury condominiums, and resort properties across Oahu, Maui, Kauai, and the Big Island since 1973.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

akta.pro secondary industry

Resort/Second-Home Community Association Management (BPAJAHAI)

Keywords

• Residential property development
• Master-planned communities
• Luxury home building
• Resort condominium development
• Commercial real estate

Headquarters

HQ city

Ewa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales: Haseko generates revenue through the sale of residential homes, condominiums, townhomes, resort properties, and commercial buildings. This includes master-planned communities like Ocean Pointe and Hoakalei Resort, luxury condominiums, and commercial investment properties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Haseko is a property developer that plans, builds, and sells residential homes, townhomes, condominiums, resort properties, and commercial office buildings in Hawaii. The company specializes in master-planned communities (Ocean Pointe, Hoakalei Resort) and luxury resort-integrated developments featuring premium amenities such as golf courses, waterfront recreation destinations, and country clubs. Sales occur directly through on-site model home complexes, dedicated project websites, and real estate agent networks.

Product overview

Haseko is a property development company specializing in residential, commercial, and resort properties in Hawaii. The company's portfolio includes master-planned communities (Ocean Pointe, Hoakalei Resort), luxury condominiums (Courtyards at Punahou, Liliuokalani Gardens, Kona by the Sea), resort hotels and condominiums (Kauai Hilton, Kaanapali Shores), commercial office buildings (Haseko Center, Ocean View Center), and resort amenities (Hoakalei Country Club, Wai Kai waterfront destination). The core offerings are organized into three main segments: Residential property development, Commercial/Investment properties, and Luxury Resort properties. The company also operates the Hoakalei Country Club golf course and is developing the Wai Kai waterfront recreation destination featuring Hawaii's first deep-water standing surf wave.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoakalei Resort A 726-acre master-planned resort community on the southwest coast of Oahu featuring a hotel, resort residences, waterfront commercial district, Ernie Els signature golf course, and the Wai Kai waterfront recreation destination with Hawaii's first deep-water standing surf wave. Targeted at luxury residential buyers and resort property investors.
• Kekainani at Hoakalei The final phase of Kuapapa homes at Hoakalei Resort, featuring luxury residences perched above One'ula Beach Park with sweeping ocean views, models ranging from approximately 2,400 to over 4,100 square feet. Targeted at luxury residential buyers.
• Kuapapa at Hoakalei A residential neighborhood at Hoakalei Resort featuring 3- to 5-bedroom one- and two-story residences overlooking Ernie Els' signature golf course and the historic Kaupapa Preserve, with pool, spa, and Wai Kai Hale Club access. Targeted at luxury residential buyers.
• Lei Pauku at Hoakalei An enclave of 72 island-inspired luxury townhome residences at Hoakalei Resort featuring 3-bedroom plans with free-flowing spaces and covered lanais and balconies, with access to the Wai Kai Hale Club. Targeted at luxury residential buyers.
• Kipuka at Hoakalei The first gated community at Hoakalei featuring 131 four-bedroom, single-family condominium homes in the Garden Series and Golf Series, surrounded by the Hoakalei Country Club Golf Course. Targeted at luxury residential buyers.
• Ka Makana at Hoakalei An award-winning 140-acre private resort community offering a mix of one- and two-story single-family homes and townhomes with luxurious touches and authentic Island architecture. Targeted at luxury residential buyers.
• Ocean Pointe An award-winning master-planned community in Ewa Beach with over 2,200 families, featuring 50+ different model homes including single- and two-story homes and townhomes. Targeted at residential homebuyers in Hawaii.
• Courtyards at Punahou A super-luxury 12-story condominium development at the entrance to Manoa Valley with 35 units ranging from 2,170 to over 6,000 square feet. Targeted at luxury condominium buyers.
• Liliuokalani Gardens at Waikiki A 24-story luxury Waikiki condominium project with 382 units at the corner of Ala Wai Boulevard and Wai Nani Way. Targeted at luxury condominium buyers and investors in Waikiki.
• Kona by the Sea A luxury oceanfront condominium resort on Hawaii Island featuring 86 units on three acres along a private cove between Kailua-Kona and Keauhou Bay. Targeted at luxury resort condominium buyers and investors.
• Wai Kai A waterfront recreation and entertainment destination at Hoakalei Resort featuring The LineUp with Hawaii's first deep-water standing surf wave, 52-acre recreational lagoon, LookOut Food & Drinks restaurant, Foam Coffee & Bar, and retail shops. Targeted at resort residents, visitors, and commercial tenants.
• Hoakalei Country Club Hawaii's first Ernie Els Design 18-hole championship golf course spanning 248 acres, featuring Seadwarf Seashore Paspalum turf and named Best Golf Course in the United States and Americas. Targeted at resort residents, golfers, and members.
• Ocean View Center An award-winning eight-story commercial building in downtown Honolulu capturing unobstructed views of Honolulu Harbor with more than 84,000 leasable square feet. Targeted at commercial tenants seeking Class-A office space.
• Haseko Center An eight-story commercial office building in downtown Honolulu serving as corporate headquarters with 75,635 square feet of leasable space. Targeted at commercial tenants.
• Kauai Beach Villas & Kauai Hilton A luxury oceanfront resort condominium with 150 units and adjacent 350-room hotel (now Kauai Beach Resort) in Hanamaulu on Kauai. Targeted at resort condominium buyers, hotel guests, and tourism operators.
• Kaanapali Shores A 463-unit oceanfront resort condominium on Maui's famous Kaanapali Beach featuring on-site restaurant, swimming pool, and tennis courts. Targeted at resort condominium buyers and vacation rental investors.

Quantifiable outcome

• Named Best Golf Course in the United States and Americas by The Americas Property Awards 2010
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Wai Kai Commercial TenantscoreStrategic or Co-development Partner · 1 January 2021Wai Kai waterfront development includes multiple commercial tenants: The LineUp (surf wave and recreation), LookOut Food & Drinks restaurant, Foam Coffee & Bar, Nalo Kai Club, Sessions Lifestyle & Apparel retail, and planned chef-driven restaurant with waterside dining.
• Ernie Els DesigncoreStrategic or Co-development Partner · 1 January 2007Ernie Els Design created Hawaii's first signature golf course at Hoakalei Country Club. The 18-hole, par-72 championship golf course spans 248 acres and was named among best new private courses of 2009 by LINKS Magazine.
• Becker Communications, Inc.minorGTM or Marketing PartnerBecker Communications handles media inquiries and public relations for Haseko. Contact: Caroline Witherspoon at [email protected]

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Alexander & Baldwin: Alexander & Baldwin is a Hawaii-focused real estate investment trust and landowner with significant land holdings and commercial/retail assets across the Hawaiian islands. It is the most directly comparable Hawaii-rooted peer, operating in master-planned communities, commercial real estate, and resort-oriented property in the same geography as Haseko.
• Castle & Cooke Hawaii: Castle & Cooke develops master-planned communities (including Koa Ridge and Wai Kai-adjacent projects) and Dole food operations. As a Hawaii-based master-planned community developer, it is a direct peer in residential community development, amenity integration, and land bank strategy.
• Howard Hughes Holdings: Howard Hughes Holdings develops large-scale master-planned communities such as The Woodlands, Summerlin, and Ward Village in Hawaii. Its Hawaii operations (Ward Village) directly compete with Haseko in luxury Honolulu-area condominiums, and its master-planned community model closely mirrors Hoakalei/Ocean Pointe.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with active operations in master-planned communities and resort/second-home markets. Compares to Haseko on luxury single-family home construction, master-planned community development, and HNW buyer focus.
• Shea Homes: Shea Homes is a large private homebuilder specializing in master-planned communities across the western US. Comparable to Haseko in lifestyle-amenitized master-planned developments and resort-style community planning.
• Tri Pointe Homes: Tri Pointe Homes is a publicly traded homebuilder with brands focused on premium/luxury and lifestyle-oriented communities. Comparable to Haseko in premium/luxury single-family and attached product positioning and master-planned community participation.
• Brookfield Residential: Brookfield Residential develops master-planned communities in California, Arizona, and Alberta, with a focus on amenitized lifestyle developments. Comparable to Haseko's master-planned, amenity-integrated community model and resort/coastal exposure.

Broad incumbents

• D.R. Horton: D.R. Horton is the largest US homebuilder, operating across multiple price points and geographies. While broader and more volume-focused than Haseko, it is comparable on residential community development economics, land bank strategy, and operating leverage at scale.
• PulteGroup: PulteGroup is one of the largest US homebuilders (Centex, Pulte, Del Webb, John Wieland brands). Comparable as a broad-incumbent homebuilder with exposure to active-adult and resort-lifestyle segments that overlap with Haseko's HNW/second-home buyer base.
• Lennar Corporation: Lennar is a top-three US homebuilder with national operations including luxury, master-planned, and resort community development. Comparable to Haseko as a broad incumbent with extensive land bank acquisition experience and amenitized community development, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haseko-construction-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haseko