Masland Carpet

What Masland Carpet does

Masland Carpet is a 160-year-old American carpet and floorcovering manufacturer founded in 1866 in Germantown, Pennsylvania, currently operating as a wholly-owned subsidiary of The Dixie Group following Dixie's March 1993 acquisition (Masland had previously been acquired by Burlington Industries in 1986 for $117 million). The company produces premium broadloom carpet, solution-dyed nylon carpet (EnVision Nylon and EnVision SD Pet Solutions), wool carpet lines (StrongWool, American Crafted Wool, 1866 By Masland), commercial broadloom (eNergy), custom hand-crafted area rugs (Infinity Custom), and carpet cushion. Through the related TRUCOR brand, the product portfolio extends into luxury vinyl, SPC tile, and engineered wood flooring. Manufacturing is concentrated in Atmore, Alabama, with historical roots in Carlisle, Pennsylvania.

The company serves five distinct segments: high-end residential customers, commercial interiors, hospitality venues, automotive OEMs (notably Ford Motor Company since 1922), and the hard surface channel. It distributes through an authorized specialty retailer network organized around a dedicated dealer portal (myportal.dixiegroup.com), direct-to-consumer e-commerce for sample sales, and dedicated contract and hospitality sales divisions. Pricing varies by collection and fiber type, with $5.00 sample swatches and net 30 payment terms applied across all Dixie Group brands as of September 2023. Differentiation rests on proprietary fiber technologies (ColorPlay process, EnVision nylon), Wilton weaving heritage, American-made manufacturing, and warranty-backed performance (Lifetime Stain and Soil Resistance, 20-Year Texture Retention).

Masland operates within The Dixie Group alongside Fabrica, DH Floors, and TRUCOR brands. The parent company reported a $13M net loss for FY2024 and was delisted from Nasdaq to OTCQB, with $10M+ in cost reductions underway. The firmographic headcount of 1-10 likely reflects Masland brand-level staff, with operational scale embedded in Dixie Group's consolidated structure.

Name

Masland Carpet

Legal name

Masland Carpets

Website

https://maslandcarpets.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

1–10 employees

Short description

Masland Carpet is a 160-year-old premium American carpet and floorcovering manufacturer, operating as a subsidiary of The Dixie Group, producing nylon, wool, and luxury vinyl flooring for high-end residential, commercial, hospitality, and automotive OEM customers via a specialty dealer network.

Ownership category

akta.pro rank

Product category

Carpet and Flooring Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

akta.pro secondary industries

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB), Carpet Cushion & Underlay Manufacturing (IMAOAJAJ)

Keywords

• Premium carpet manufacturing
• Residential broadloom carpet
• Commercial flooring products
• Wool and nylon carpets
• Hospitality floorcovering solutions

Headquarters

HQ city

Saraland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Carpet Sales: Sale of premium broadloom, nylon, and wool carpet products for residential applications through dealer network and retail partners.
2. Custom Rugs: Custom rug sales including Infinity Hand-Crafted Custom Rugs and area rugs, sold through dealers and direct to consumers.
3. Commercial/Contract Flooring: Sales to commercial interiors, hospitality, and corporate environments through Masland Contract and Masland Hospitality divisions.
4. Automotive Flooring: Masland historically supplied woven carpet to automotive manufacturers including Ford Motor Company; currently supplies automotive floor systems.
5. TRUCOR Luxury Vinyl Flooring: Hard surface flooring products sold through the TRUCOR brand, extending Masland's product portfolio beyond soft floorcovering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Masland Carpet manufactures and sells premium broadloom carpets in nylon and wool for residential, commercial, hospitality, and automotive applications. The company produces a full portfolio including EnVision Nylon and EnVision SD Pet Solutions carpet lines, wool collections (StrongWool, American Crafted Wool, and 1866 By Masland), decorative carpet (All Seasons), commercial broadloom (eNergy Broadloom), carpet cushion, custom hand-crafted area rugs (Infinity Custom), and the TRUCOR luxury vinyl flooring line. Products are sold through specialty retailers, direct contract/hospitality sales, and an e-commerce sample store.

Product overview

Masland Carpet is a premium residential and commercial floorcovering manufacturer offering a diversified product portfolio spanning multiple categories including nylon carpet (EnVision Nylon and EnVision SD Pet Solutions), wool carpet (StrongWool, American Crafted Wool, 1866 By Masland), decorative carpet, commercial broadloom (eNergy Broadloom), hard surface flooring (TRUCOR Luxury Vinyl Flooring), carpet cushion, and custom area rugs (Infinity Custom). The company operates primarily through specialty retailers and operates as a subsidiary of The Dixie Group. Products range from entry-level residential to luxury offerings, with the EnVision Nylon line providing stain and soil resistance warranties and the 1866 By Masland wool line representing the premium heritage segment. The Step Into Color annual collection drives color trend innovation. The company was founded in 1866 and maintains manufacturing capabilities in Alabama while serving customers through a dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• TRUCOR: Luxury vinyl flooring brand operated by Masland
• 1866 By Masland
• EnVision Nylon
• StrongWool
• American Crafted Wool
• Masland Residential
• Masland Contract
• Masland Hospitality
• eNergy Broadloom

Products and services

• Residential Broadloom Carpet (EnVision Nylon) Premium residential broadloom carpet built on EnVision nylon fiber with stain resistance, soil resistance, texture retention, and abrasive wear warranties; sold through specialty carpet retailers and home improvement stores for upscale homes.
• EnVision SD Pet Solutions Carpet Solution-dyed nylon carpet engineered for pet owners, using the proprietary ColorPlay process to create color variations while delivering enhanced stain and soil resistance.
• Wool Carpet Collection (StrongWool, American Crafted Wool, 1866 By Masland) Premium wool carpet product lines emphasizing natural fiber benefits, durability, and American craftsmanship, including the 1866 heritage line celebrating the company's founding year.
• eNergy Broadloom Commercial Carpet Commercial broadloom carpet designed for high-traffic commercial interiors, corporate facilities, and retail environments, sold through the Masland Contract division.
• Decorative Carpet (All Seasons) Decorative carpet collection positioned as a premium residential decorative offering; All Seasons is the named decorative pattern.
• Infinity Hand-Crafted Custom Area Rugs Hand-crafted custom area rugs offering personalized design options, sold through dealers and direct channels.
• Carpet Cushion Carpet cushion and padding products sold to accompany Masland carpet installations.
• 2026 Step Into Color Collection Annual color-focused residential carpet collection featuring Lucca, Tuscany, and Siena products in the 'Soulscape of Connection' palette including Tranquility Teal, Soul Sage, Terraflow, Violet Dusk, and Grounded Brown colorways.
• TRUCOR Luxury Vinyl Flooring Hard surface luxury vinyl flooring product line extending the Masland/Dixie Group portfolio beyond soft floorcovering, sold through a linked separate website.

Quantifiable outcome

• EnVision™ Lifetime Stain and Soil Resistance Limited Warranty
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• The Dixie GroupflagshipStrategic or Co-development Partner · 1 March 1993The Dixie Group acquired C.H. Masland and Company in March 1993. Masland operates as a subsidiary under The Dixie Group alongside Fabrica, DH Floors, and TRUCOR brands. The acquisition brought Masland's residential, contract, and later hospitality divisions under unified corporate ownership.
• Ford Motor CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1922Masland entered the automotive industry in 1922, selling woven carpet to Ford Motor Company. This marked a pivotal milestone in the company's history, leading to development of non-woven needle-punch carpet for car, truck, and airplane interiors, making Masland a leader in automotive floor systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engineered Floors: U.S. carpet manufacturer specializing in solution-dyed polyester and nylon carpet for residential and multifamily. Direct comparable in residential broadloom and competing in the same dealer channel as Masland.
• Stanton Carpet: Premium residential carpet and rug specialist with similar design-forward, specialty-dealer go-to-market approach. Closely comparable to Masland's high-end residential positioning and custom rug business.
• Interface: Pure-play modular carpet tile manufacturer focused on commercial interiors, including the FLOR brand. Comparable to Masland's Contract division in commercial carpet tile and broadloom, with shared emphasis on design and sustainability.
• Fabrica (Dixie Group brand): Sibling brand under The Dixie Group producing premium residential carpet and rugs. Directly comparable to Masland in product, positioning, and dealer channel, and competes for the same Dixie Group capital allocation.
• Phenix Flooring: U.S.-based carpet and hard-surface manufacturer focused on residential and multifamily channels. Comparable to Masland in residential broadloom with overlapping dealer relationships.

Broad incumbents

• Tarkett: Global flooring manufacturer with broadloom, carpet tile, LVT, and rubber offerings. Comparable to Masland across commercial and residential segments, with stronger international footprint.
• Mohawk Industries: World's largest flooring manufacturer with broadloom carpet (Karastan, Mohawk Home) and LVP/hard-surface brands. Closely comparable to Masland across both soft and hard surface, with substantially greater scale.
• Mannington Mills: Privately held U.S. flooring manufacturer producing carpet (Mannington Carpet), LVP, hardwood, and tile. Direct comparable to Masland across residential and commercial categories with similar mid-to-premium positioning.
• Shaw Industries: Largest U.S. carpet manufacturer (Berkshire Hathaway subsidiary) producing broadloom, carpet tile, and hard surface. Direct overlap with Masland in residential broadloom and commercial carpet, but at significantly larger scale and broader price tiers.

Emerging players

• Lexmark Carpet Mills: Commercial carpet mill producing broadloom and carpet tile for hospitality, healthcare, and corporate environments. Comparable to Masland's Contract and Hospitality divisions with similar custom design capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaslandCarpet
• Instagraminstagram.com/masland_residential
• Pinterestpinterest.com/maslandresidential
• LinkedInlinkedin.com/company/masland-carpets-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masland Carpet