Stanton Carpet
Stanton Carpet Corporation is a US flooring manufacturer and distributor offering carpet, luxury vinyl, laminate, hardwood, and custom rugs across nine brands to specialty retailers and direct-to-consumer customers, operating as a portfolio company of Dunes Point Capital, LP.
- Company typePrivate
- Founded1980
- HeadquartersSyosset, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stanton Carpet does
Stanton Carpet Corporation, founded in 1980 and headquartered in Syosset, New York, is a private US flooring manufacturer operating as a portfolio company of Dunes Point Capital, LP. The company manufactures and distributes residential and light commercial flooring across a portfolio of nine brands—Stanton, Stanton Hard Surface, Stanton Rug Co, Antrim, Rosecore, Crescent, Cavan, Floors 2000, and Kravet—spanning wall-to-wall carpet, area rugs, luxury vinyl tile (WPC and SPC constructions), laminate, and fine hardwood, with 295+ SKUs in its catalog. Underlying product technology includes proprietary fiber systems such as L.I.O.N. SD UV Stabilized Supersoft Nylon used in Rosecore's San Benitos line, solution-dyed Stain Safe + Pet Guard polyester for pet-friendly applications, and consumer-facing digital tools including a Room Visualizer and a custom rug configurator supporting multiple finish options (hand serge, machine serge, modern edge, mitered corner, folded corner).
Stanton generates revenue primarily through one-time sales of carpet and flooring products to a network of independent specialty flooring retailers, accessed via a B2B dealer portal (stantonb2b.com), alongside direct-to-consumer custom rug fabrication priced by quote with lead times of 7–25 business days. Distribution is entirely domestic (US), with manufacturing and distribution in Pensacola, FL (acquired via Floors 2000 in August 2022) and customer service offices in New York and Georgia. The company has been an active product launcher, introducing Ultra Fit Loose Lay, NuvoGrand laminate, Natural Beauty Basics WPC, and a Fine Hardwood collection, and was recognized with the 2025 FCNnovation Award in the Carpet Category for its Stanton Studio selling system. Founder Sy Cohen established the company with the stated mission of building a brand synonymous with style and value in the decorative market, and Stanton today operates as a diversified flooring platform under PE ownership.
Stanton Carpet firmographics
Firmographics- Name
- Stanton Carpet
- Legal name
- Stanton Carpet Corp.
- Website
- https://stantoncarpet.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stanton Carpet Corporation is a US flooring manufacturer and distributor offering carpet, luxury vinyl, laminate, hardwood, and custom rugs across nine brands to specialty retailers and direct-to-consumer customers, operating as a portfolio company of Dunes Point Capital, LP.
- Ownership category
- akta.pro rank
Stanton Carpet industry classification
Industry- Product category
- Residential Carpet & Flooring
- NAICS
- Carpet and Rug Mills (31411), Carpet and Rug Mills (314110), Floor Covering Retailers (449121), Furniture Merchant Wholesalers (42321)
- SIC
- Carpets & Rugs (2273), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Tufted Floor Coverings Manufacturing (IMAOAJAE)
- akta.pro secondary industries
- Area Rug Manufacturing (IMAOAJAC), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where Stanton Carpet is headquartered
LocationHeadquarters
- HQ city
- Syosset
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Stanton Carpet business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Carpet and Flooring Product Sales: Sale of residential and commercial carpet, hard surface flooring (WPC, SPC, laminate, hardwood, luxury vinyl), and area rugs through dealer network
- Custom Rug Fabrication: Custom rug and runner fabrication services with variable lead times: 25 business days for hand serge finishing, 15 days for end-capped runners, 7 days for standard rugs and runners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product swatches for color/species selection |
| Other | Multi-year contract | Custom rug fabrication services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Stanton Carpet product offering
Product offeringCore offering
Stanton Carpet manufactures and distributes residential and commercial flooring products including wall-to-wall carpeting, hard surface flooring (WPC, SPC, laminate, hardwood, luxury vinyl tile), and area rugs across nine brands. The company operates a custom rug fabrication program (Create A Rug) with multiple finishing options and sells through a national network of specialty flooring retailers supplemented by direct-to-consumer custom rug orders.
Product overview
Stanton Carpet is a flooring manufacturer and distributor offering a diversified portfolio of residential and commercial flooring products. The core offering includes wall-to-wall carpeting under the main Stanton brand and sub-brands including Antrim, Rosecore, Crescent, and Cavan, complemented by hard surface categories (luxury vinyl in SPC and WPC constructions, laminate, and fine hardwood) under Stanton Hard Surface. The company expanded into luxury vinyl through the 2022 acquisition of Floors 2000. The portfolio also includes pre-made rugs under Stanton Rug Co, custom rug fabrication services (Create A Rug), and collaborative designs with Kravet. The product architecture spans multiple price points from value to luxury, with technology features including L.I.O.N. performance nylon, Stain Safe + Pet Guard treatments, and room visualization tools. Products serve residential and light commercial applications across the U.S. through a network of specialty retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Antrim: Brand under Stanton Carpet offering carpet products
- Rosecore
- Crescent
- Cavan
- Floors 2000
- Kravet
Products and services
- Stanton Residential Carpet Wall-to-wall carpeting for residential and light commercial applications spanning multiple fibers (nylon, wool, polyester), constructions (machine tufted, woven, hand-loomed), and patterns offered under the main Stanton brand.
- Stanton Hard Surface Flooring Hard surface flooring collection including WPC, SPC, laminate, hardwood, and luxury vinyl tile products designed for residential and light commercial durability and style.
- Stanton Rug Co Area Rugs Pre-made area rug collection offering stocked rugs in various styles, patterns, and colors for immediate purchase by residential consumers and dealers.
- Create A Rug Custom Fabrication Custom rug and runner fabrication service allowing customers to specify size and finishing options (hand serge, machine serge, modern edge, mitered corner, folded corner, end-capped) with variable lead times (25 business days for hand serge, 15 days for end-capped runners, 7 days for standard rugs and runners).
- Antrim Carpet Luxury carpet brand offering high-end residential carpeting with premium fibers and sophisticated designs within the Stanton portfolio.
- Rosecore Carpet Premium carpet brand featuring designer-quality products with sophisticated patterns and textures, including L.I.O.N. UV stabilized supersoft nylon performance technology.
- Crescent Carpet Carpet brand within the Stanton portfolio offering quality residential flooring solutions.
- Cavan Carpet Carpet brand within the Stanton portfolio offering residential flooring options.
- Floors 2000 Luxury Vinyl Luxury vinyl products designer and supplier acquired by Stanton Carpet in August 2022 to expand product offerings in the luxury vinyl segment; based in Pensacola, FL.
- Kravet x Stanton Collaborative Carpet Collaborative carpet collection featuring curated textile-inspired designs in partnership with Kravet, combining Kravet's design expertise with Stanton's manufacturing capabilities.
- Arcadia WPC (Natural Beauty Basics Collection) WPC flooring product capturing classic oak aesthetics through layered grain movement, classified for residential to light commercial use.
- Gwen (Pet Guard Collection) Cut-and-loop herringbone carpet made from 100% solution-dyed polyester with stain and fade resistance, designed for active households with pets using Stain Safe + Pet Guard technology.
- Mahalo (Waikiki Collection) Flat-woven wool and nylon blend rug featuring space-dyed yarns and herringbone effect with 60% Nylon / 40% Wool construction.
- San Benitos (Rosecore) Tip-shear carpet featuring L.I.O.N. SD UV Stabilized Supersoft Nylon under the Rosecore brand, designed for livable luxury performance.
- Ultra Fit Loose Lay Hard Surface Flooring Loose lay hard surface flooring product designed for easy installation as the next evolution of Stanton's hard surface flooring line.
Quantifiable outcome
- Stanton Studio selling system recognized to improve showroom engagement, shorten sales cycle, and increase closing rates for specialty retailers
Companies that use Stanton Carpet
Customer profileSegments4 records
Ideal customer profiles3 records
Stanton Carpet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stanton Carpet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Floors 2000, Inc.coreLuxury vinyl products designer and supplier based in Pensacola, FL, acquired by Stanton Carpet Corp. in August 2022. The acquisition was part of Dunes Point Capital's strategy to expand Stanton's product offerings and market reach in the luxury vinyl segment.
- KravetminorKravet x Stanton collaboration featuring thoughtfully curated and artfully woven products, combining Kravet's design expertise with Stanton's manufacturing capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stanton Carpet competitors and assessment
Company assessmentDirect peers
- Couristan: Privately held manufacturer of area rugs, broadloom carpet, and indoor/outdoor flooring. Direct peer in the decorative carpet and rug space, with overlapping luxury positioning and dealer channels.
- Nourison: Manufacturer and importer of area rugs, broadloom carpet, and home textiles. Direct comparable in the area rug and residential carpet segments, with similar specialty retail and custom rug programs.
- Phenix Flooring: Residential carpet and hard surface manufacturer focused on specialty retail. Closely comparable in product mix, customer base, and channel model to Stanton's residential flooring business.
- Mannington Mills: Privately held U.S. flooring manufacturer across carpet, LVT, hardwood, and laminate. Comparable mid-sized player serving specialty dealers with a multi-category portfolio, similar in scope and positioning to Stanton.
- Engineered Floors (Dixie Group): U.S.-focused carpet manufacturer specializing in solution-dyed nylon and polyester residential carpet, with growing hard surface offerings. Direct comparable to Stanton's residential carpet business with similar dealer-driven GTM.
Regional players
- Interface: Modular carpet tile leader with growing LVT and resilient flooring offerings. Comparable in carpet manufacturing technology and proprietary fiber systems but more commercial-skewed than Stanton's residential focus.
Broad incumbents
- Karastan (Mohawk brand): Premium residential carpet and rug brand owned by Mohawk Industries. Direct overlap with Stanton's luxury residential positioning (Rosecore, Antrim) and serves the same affluent consumer through specialty retail.
- Tarkett: Global flooring manufacturer with leading positions in LVT, vinyl, carpet, and sports surfaces. Comparable to Stanton's hard surface and commercial offerings but at much larger scale and with international reach.
- Mohawk Industries: World's largest flooring manufacturer with leading positions in carpet, ceramic tile, LVT, and laminate. Directly comparable as a multi-category flooring producer serving both residential and commercial channels, though at vastly greater scale than Stanton.
- Shaw Industries: Major U.S. carpet and hard surface flooring manufacturer (subsidiary of Berkshire Hathaway). Competes across Stanton's core categories — residential carpet, LVT, hardwood — and serves overlapping specialty retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Stanton Carpet social profiles
Digital presenceStanton Carpet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stanton Carpet leadership team
Management profileNumber of profiles
Profiles1 record
Stanton Carpet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stanton Carpet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stanton Carpet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stanton Carpet
What does Stanton Carpet do?
Stanton Carpet manufactures and distributes residential and commercial flooring products including wall-to-wall carpeting, hard surface flooring (WPC, SPC, laminate, hardwood, luxury vinyl tile), and area rugs across nine brands. The company operates a custom rug fabrication program (Create A Rug) with multiple finishing options and sells through a national network of specialty flooring retailers supplemented by direct-to-consumer custom rug orders.
Is Stanton Carpet a public or private company?
Stanton Carpet is a private company. It is classified as private equity controlled and is currently operating.
When was Stanton Carpet founded?
Stanton Carpet was founded in 1980. It employs 51 to 100 people.
Where is Stanton Carpet based?
Stanton Carpet is headquartered in Syosset, United States, in the North America region.
How does Stanton Carpet make money?
Two revenue lines are on record. Carpet and Flooring Product Sales are the primary driver. The others are custom Rug Fabrication.
Who are Stanton Carpet's main competitors?
Direct peers on record are Couristan, Nourison, Phenix Flooring, Mannington Mills and Engineered Floors (Dixie Group). Interface is listed as a regional player. Broad incumbents are Karastan (Mohawk brand), Tarkett, Mohawk Industries and Shaw Industries.
Does Stanton Carpet have an API?
No public API is recorded for Stanton Carpet.
What industry is Stanton Carpet in?
Stanton Carpet's product category is Residential Carpet & Flooring. Its primary akta.pro industry code is IMAOAJAE, Tufted Floor Coverings Manufacturing, with a secondary code of IMAOAJAC, Area Rug Manufacturing. Its NAICS code is 31411 and its SIC code is 2273.