Solvera

What Solvera does

Solvera is a Buenos Aires-based tourism marketing company founded in 1996 that provides hotel and destination representation services across Latin America. The firm operates three core service lines: hotel representation (branding, consumer positioning, sales calls, trade shows, workshops, caravans, staff training, media and press relations, and distribution agreements with wholesalers and airlines), destination representation (positioning, education, trade show presence, strategic agreements, public relations, graphic design, social media management, and familiarization trips), and a hotel reservation central handling online and offline bookings, quota control, benchmarking, and Latin American inventory distribution. The technology foundation consists of a website-driven customer interface and an online booking platform hosted at solvera.app.pricenavigator.net.

The company's customer base is concentrated in enterprise hospitality and government tourism. Named hotel clients include VIK Hotel Arena Blanca, VIK Hotel Cayena Beach, Vista Sol Punta Cana Beach Resort & Spa, and Lopesan Costa Bavaro Resort, Spa & Casino in Punta Cana; Sonesta Maho Beach Resort, Casino & Spa and Sonesta Ocean Point Resort in Sint Maarten; and The Bristol Panamá, Marriott Panamá Hotel, The Santa Maria Hotel & Golf Resort, and Villa Marina Lodge in Panama. On the destination side, Solvera holds the exclusive mandate from the Aruba Tourism Authority to represent Aruba ("One Happy Island") in Argentina and Uruguay. Operating geographies span Argentina, Dominican Republic, Sint Maarten, Aruba, and Panama.

Revenue is generated through commission-based hotel reservation fees and recurring representation retainers from both hotel and destination clients. The go-to-market is sales-led B2B, executed through industry trade shows, workshops, caravans, direct sales calls, and the firm's affiliation with Global Tourism Network, of which Solvera is a founding member. The firm operates with a small team of approximately nine to eleven staff across management, commercial, marketing, content distribution, technology, finance, and administration. It is privately held with no disclosed institutional investment, funding rounds, or parent company.

Name

Solvera

Legal name

Solvera

Website

https://solvera.travel

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Solvera is a Buenos Aires-based tourism marketing company founded in 1996 that provides hotel and destination representation, plus reservation central services, to hospitality and tourism-board clients across Latin America.

Ownership category

akta.pro rank

Product category

Tourism Marketing & Hotel Representation

NAICS

Travel Agencies (561510)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

akta.pro secondary industry

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

Keywords

• Hotel representation services
• Tourism marketing
• Destination marketing
• Travel reservations
• Hospitality representation

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Hotel Representation Services: Commission-based representation services for hotels including branding, positioning, sales calls, public relations, and distribution agreements with wholesalers and airlines
2. Destination Representation: Marketing and representation services for destinations including positioning, education, trade show presence, strategic agreements, public relations, and social media management
3. Hotel Reservations Commission: Central reservation system handling bookings with inventory optimization and distribution across Latin America, generating commission from completed reservations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Solvera is a Buenos Aires-based travel agency founded in 1996 that provides hotel and destination representation services to international hospitality clients seeking access to Latin American markets. The company operates a Central de Reservas (online reservation distribution system) and provides sales, marketing, content distribution, and accounting/administrative support for the hotels and destinations it represents across the Caribbean and Latin America.

Product overview

Solvera is a tourism marketing company operating since 1996, providing hotel and destination representation services primarily across Latin America. The company's core offerings include Hotel Representation Services (branding, positioning, sales, trade shows, training, PR, and agreements with wholesalers and airlines), Destination Representation Services (destination marketing, trade shows, media, social media), and a Hotel Reservations Central service (online/offline booking, quota control, distribution, inventory optimization). Solvera also maintains an Online Reservations System at solvera.app.pricenavigator.net for direct bookings. In its product directory, Solvera represents specific hotel properties including VIK Hotel Arena Blanca, VIK Hotel Cayena Beach, Vista Sol Punta Cana Beach Resort & Spa, and Lopesan Costa Bavaro Resort in Punta Cana; Sonesta Maho Beach Resort and Sonesta Ocean Point Resort in Sint Maarten; The Bristol Panamá, Marriott Panamá Hotel, The Santa Maria Hotel & Golf Resort, and Villa Marina Lodge in Panama; as well as exclusive destination representation for Aruba (One Happy Island) for Argentina and Uruguay.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Representation Services

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Global Tourism NetworkcoreStrategic or Co-development PartnerSolvera is a founding member of Global Tourism Network, described as the most important global network of companies specializing in tourism marketing. This partnership provides access to global tourism industry resources, networking opportunities, and collaborative marketing initiatives.
• Aruba Tourism AuthoritycoreStrategic or Co-development PartnerExclusive representative for Aruba (One Happy Island) in Argentina and Uruguay. Handles destination marketing, positioning, education about the destination, trade show presence, strategic agreements, public relations, graphic design, and social media management for Aruba tourism.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WebBeds: Competing global B2B bedbank (Webjet OTA division) distributing hotel inventory to travel agents worldwide. Comparable business model to Solvera's central de reservas and hotel distribution activities, but at much larger scale.
• Booking.com: World's largest OTA dominating hotel bookings globally. Competes indirectly with Solvera by enabling hotels to bypass representation firms and reach consumers directly via digital channels.
• Expedia Partner Solutions: B2B arm of Expedia Group providing hotel API distribution to travel agencies, OTAs, and corporate clients. Overlaps with Solvera's B2B hotel distribution and reservation central functionality.
• Hotelbeds: Global bedbank connecting hotels with travel agents, tour operators, and airlines. Operates at vastly larger scale than Solvera but overlaps in hotel distribution, representation, and Latin American market reach.
• HRS Group: Corporate hotel sourcing and distribution platform serving business travelers globally. Comparable to Solvera's hotel sourcing and distribution services but focused on corporate rather than leisure markets.

Direct peers

• TUI Musement: Destination experiences, tours, and activities platform operating across multiple geographies. Comparable to Solvera's destination representation and marketing services for tourism boards.
• Amstar DMC: Destination management company providing ground services, tours, and destination marketing for Caribbean and Latin American destinations. Comparable to Solvera's destination representation model and Latin American focus.
• TravelgateX: Travel tech platform providing hotel distribution APIs, integrations, and connectivity across Latin America and globally. Comparable to Solvera's distribution and integration capabilities in the Latin American travel market.
• RateHawk: B2B hotel booking platform by Emerging Travel Group serving travel agents, tour operators, and corporate clients globally, with strong Latin American presence. Closely mirrors Solvera's reservation central and B2B distribution model.
• HotelREZ Hotels & Resorts: Hotel representation and reservation services company representing independent hotels and chains globally. Directly comparable to Solvera's hotel representation and central reservation offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Solveraok
• Instagraminstagram.com/solveratravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solvera