WP Mayor
WP Mayor is a WordPress-focused editorial publication (founded 2010) that publishes plugin, theme, hosting, and WooCommerce reviews, tutorials, and best-picks for WordPress site owners, developers, and WooCommerce merchants, monetizing via affiliate commissions, advertising, and paid product audits.
- Company typePrivate
- Founded2010
- HeadquartersMt Pleasant, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WP Mayor does
WP Mayor is a WordPress-focused content publication founded in 2010 and operated as a project by RebelCode Ltd., the same entity behind the WordPress plugins WP RSS Aggregator and Spotlight Instagram Feeds. The publication produces in-depth product reviews, tutorials, comparisons, and best-picks articles covering WordPress hosting, plugins, WooCommerce, security, performance, and — more recently — AI tools for the WordPress ecosystem. It also operates the Priceless Picks series, which spotlights high-quality free plugins, and a Product Audit service that evaluates products against a standardized five-dimension scoring framework.
The underlying technology is a standard WordPress-based content management and publishing platform (wpmayor.com), distributed globally via the web, RSS feed, email newsletter, and social channels (X, YouTube, Facebook, LinkedIn). The audience is broadly distributed among WordPress site owners, WooCommerce merchants, and affiliate marketers; specific customer logos are not enterprise buyers in the conventional sense but rather individual readers, plus a small set of product companies that advertise or commission paid reviews.
Monetization rests on three revenue streams: affiliate commissions (the primary mechanism, generated when readers purchase hosting or plugins through embedded links), display advertising, and paid review engagements with product developers. The publication explicitly maintains editorial independence in paid reviews, refusing to inflate scores for compensation. The company is founder-led, self-funded, and operates with a 1-10 person team.
WP Mayor firmographics
Firmographics- Name
- WP Mayor
- Legal name
- RebelCode Ltd
- Website
- https://wpmayor.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP Mayor is a WordPress-focused editorial publication (founded 2010) that publishes plugin, theme, hosting, and WooCommerce reviews, tutorials, and best-picks for WordPress site owners, developers, and WooCommerce merchants, monetizing via affiliate commissions, advertising, and paid product audits.
- Ownership category
- akta.pro rank
WP Mayor industry classification
Industry- Product category
- Online Content Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industry
- Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)
Keywords
Where WP Mayor is headquartered
LocationHeadquarters
- HQ city
- Mt Pleasant
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WP Mayor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Affiliate commissions: Many articles use affiliate links to hosting providers (Hostinger, Kinsta, Bluehost, etc.) and plugin services. When readers purchase through affiliate links, WP Mayor earns a commission at no extra cost to the buyer. This is the primary monetization mechanism.
- Advertising: Occasional display ads appear on the site. WP Mayor states it only accepts advertising from companies whose products and support the team would comfortably recommend, meaning paid placements still reflect products the team endorses.
- Paid reviews: Some reviews are paid for by product developers. Payment covers the team's time and a thorough honest evaluation. WP Mayor explicitly states that payment does not buy a good score or editorial changes — the rating and verdict remain independent.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WP Mayor product offering
Product offeringCore offering
WP Mayor publishes in-depth reviews, tutorials, comparisons, and best-picks articles for WordPress plugins, hosting providers, and related services, operating as a content-driven editorial publication within the WordPress ecosystem. The site monetizes primarily through affiliate commissions on recommended products and also offers paid services including Product Audits (standardized five-dimension evaluations) and advertising placements for WordPress product companies. The publication maintains a 15+ year archive of WordPress content and an active monthly newsletter reaching a global audience of WordPress site owners and developers.
Product overview
WP Mayor is a WordPress-focused content publication operated by RebelCode Ltd., offering reviews, tutorials, comparisons, and recommendations across WordPress plugins, hosting, and services. The core product is the WP Mayor website publishing ongoing content including the Priceless Picks series (curated free plugin recommendations), hosting comparisons, and WooCommerce guides. Supporting services include Product Audit (detailed product evaluations using a five-dimension scoring framework), Advertising Services, and a Newsletter Subscription. The publication has been operating since 2010 and maintains editorial independence, clearly distinguishing between paid reviews, affiliate links, and independent coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Mayor Website
Companies that use WP Mayor
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
WP Mayor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WP Mayor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RebelCode LtdcoreWP Mayor is a project by RebelCode Ltd, the company behind WP RSS Aggregator and Spotlight Instagram Feeds. RebelCode is the parent operating entity. Founder Jean Galea leads both RebelCode and WP Mayor, giving the publication a dual publisher and product-builder vantage point that shapes its WordPress ecosystem coverage.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
WP Mayor competitors and assessment
Company assessmentDirect peers
- ManageWP: WordPress site management dashboard provider that publishes editorial content around plugins, hosting, and maintenance — adjacent to WP Mayor's hosting/plugin review scope, but bundled into a SaaS product context.
- WPBeginner: Largest independent WordPress tutorial and resource site; publishes beginner-friendly guides, plugin recommendations, and hosting reviews using an SEO-led, affiliate-monetized model very similar to WP Mayor.
- Torque Magazine: WordPress-focused online magazine covering plugins, themes, hosting, and community news; competes directly with WP Mayor for the same SMB/developer audience and monetizes via advertising and sponsorships.
- ThemeIsle Blog: WordPress theme/plugin vendor that publishes extensive third-party-style reviews, comparisons, and how-tos; overlaps directly with WP Mayor's product review content while also operating as a vendor.
- WinningWP: WordPress tutorials and recommendation site targeting small business owners and bloggers; publishes WordPress product roundups and affiliate-linked hosting guides comparable to WP Mayor's content mix.
- WPKube: Independent WordPress blog publishing tutorials, theme/plugin reviews, and hosting comparisons; operates the same SEO/affiliate content-led GTM motion as WP Mayor.
Broad incumbents
- Yoast Blog: Leading WordPress SEO plugin vendor that publishes an authoritative blog on SEO best practices; comparable audience and editorial credibility, but positioned as a vendor that WP Mayor covers rather than a neutral reviewer.
- Cloudways Blog: Managed hosting provider that publishes a large WordPress-focused content library covering performance, plugins, and tutorials; competes for the same search traffic as WP Mayor while also being a reviewed hosting brand on WP Mayor.
- Kinsta Blog: Premium managed WordPress host publishing in-depth WordPress performance, development, and SEO content; WP Mayor actively reviews Kinsta and ranks it, making Kinsta both a peer for content and an affiliate partner.
- Elegant Themes Blog: WordPress theme/plugin vendor (Divi) operating a large editorial blog on WordPress design and tutorials; overlaps with WP Mayor's theme/plugin coverage while functioning primarily as a vendor content channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WP Mayor social profiles
Digital presenceWP Mayor financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Mayor leadership team
Management profileNumber of profiles
Profiles3 records
WP Mayor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Mayor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Mayor
What does WP Mayor do?
WP Mayor publishes in-depth reviews, tutorials, comparisons, and best-picks articles for WordPress plugins, hosting providers, and related services, operating as a content-driven editorial publication within the WordPress ecosystem. The site monetizes primarily through affiliate commissions on recommended products and also offers paid services including Product Audits (standardized five-dimension evaluations) and advertising placements for WordPress product companies. The publication maintains a 15+ year archive of WordPress content and an active monthly newsletter reaching a global audience of WordPress site owners and developers.
Is WP Mayor a public or private company?
WP Mayor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP Mayor founded?
WP Mayor was founded in 2010. It employs 1 to 10 people.
Where is WP Mayor based?
WP Mayor is headquartered in Mt Pleasant, United States, in the North America region.
How does WP Mayor make money?
Three revenue lines are on record. Affiliate commissions are the primary driver. The others are advertising and paid reviews.
Who are WP Mayor's main competitors?
Direct peers on record are ManageWP, WPBeginner, Torque Magazine, ThemeIsle Blog, WinningWP and WPKube. Broad incumbents are Yoast Blog, Cloudways Blog, Kinsta Blog and Elegant Themes Blog.
Does WP Mayor have an API?
No public API is recorded for WP Mayor.
What industry is WP Mayor in?
WP Mayor's product category is Online Content Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPAAAOAC, Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings). Its NAICS code is 513120 and its SIC code is 2721.