Twin States News

What Twin States News does

Twin States News is a privately-held local broadcast and digital news organization headquartered at 1151 Crestview Circle in Meridian, Mississippi. It serves residents of Meridian, Lauderdale County, and the surrounding East Mississippi / West Alabama "Twin States" region, providing local and state news, weather, sports, crime, education, health, and political coverage plus community programming. The station operates as part of Coastal TV Group (per email domain analysis) and does business as Twin States News, WGBC-TV, and WMDN-TV.

Its core product surface consists of two FCC-licensed over-the-air television stations (WGBC-TV and WMDN-TV, carrying FOX network programming) and the twinstates.news website, which aggregates news articles, weather updates, video, and a livestream. The digital platform runs on the BLOX Content Management System from BLOX Digital, a third-party CMS commonly deployed by U.S. local news outlets; the station has no proprietary technology stack, no mobile app, and no public API or SDK. Adjacent products include the Golden Apple Award community-recognition program and a FOX Programming Schedule utility page.

The business model follows the classic U.S. local TV station / hyperlocal news publisher pattern: free content consumption by a general viewer audience in the Meridian DMA, monetized primarily through advertising sold to local Mississippi and Alabama businesses (per the disclosed "Local Advertisers" customer segment). Distribution is regional — over-the-air broadcast plus digital via the website, Facebook, Twitter/X, Instagram, and YouTube (@meridianfamily). No pricing, revenue, headcount, or advertiser-concentration data is publicly disclosed.

Name

Twin States News

Legal name

Twin States News

Website

https://twinstates.news

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Twin States News is a privately-held local broadcast and digital news organization serving Meridian, Mississippi via two FCC-licensed TV stations (WGBC-TV, WMDN-TV) and the twinstates.news website, providing local news, weather, sports, and community coverage for East Mississippi and West Alabama.

Ownership category

akta.pro rank

Product category

Local Broadcast News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast news
• Television news stations
• Regional weather coverage
• Community journalism
• Local sports reporting

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Twin States News produces and distributes local and regional news content for Meridian, Mississippi and the surrounding Twin States region through two FCC-licensed television stations (WGBC-TV and WMDN-TV) and the twinstates.news website. The organization covers local government, education, health, crime, politics, sports, weather forecasting, and community events, complemented by affiliated FOX network programming and community recognition programs such as the Golden Apple Award.

Product overview

Twin States News is a local broadcast news organization serving Meridian, Mississippi and the surrounding Twin States region. The company operates two television stations (WGBC-TV and WMDN-TV) and a comprehensive news website (twinstates.news), providing local and state news, national coverage, crime reports, education news, health coverage, political reporting, sports, and weather updates. The organization produces daily news broadcasts and weather segments, maintains a video content library, and operates the Golden Apple Award community recognition program. The digital platform integrates news articles, video content, and live streaming capabilities for comprehensive regional coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Twin States News Website The primary digital news platform providing local and regional news coverage, weather updates, sports reporting, and video content for Meridian, Mississippi and surrounding areas.
• WGBC-TV Television station affiliated with Twin States News, providing broadcast news, local programming, and FOX network content to the Meridian area.
• WMDN-TV Television station operated by Twin States News, delivering local news, sports, weather, and national content to viewers in the Meridian area.
• Twin States Weather Updates Weather forecasting and update video segments providing local and regional weather information, including daily forecasts and severe weather coverage for the Twin States region.
• Golden Apple Award Community recognition program honoring local educators for their contributions to education and student success in the Meridian area.
• FOX Programming Schedule Television program schedule listing for FOX network programming available through Twin States News stations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• FCC (Federal Communications Commission)minorOthersTwin States News operates WGBC-TV and WMDN-TV broadcast stations. Both stations maintain FCC public files and EEO records as required by federal regulations.
• BLOX Digital (BLOX CMS)coreTechnology or IntegrationThe news station utilizes BLOX Content Management System from BLOX Digital as the underlying technology platform for their website and digital content management.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marquee Broadcasting: Private operator of network-affiliated local TV stations in smaller U.S. markets — directly analogous in scale, ownership structure, and broadcast-plus-local-digital model to Twin States News.
• Morris Multimedia: A privately held, family-owned operator of local TV stations and affiliated digital properties in smaller U.S. markets; closely comparable as a small-market, private local broadcast peer.
• Lockwood Broadcast Group: Privately held operator of network-affiliated local TV stations in small to mid-sized U.S. markets; closest scale-comparable peer to Twin States News' privately-held, small-market broadcast model.

Broad incumbents

• Hearst Television: Operates network-affiliated local TV stations and accompanying digital news sites across U.S. markets; comparable broadcast-plus-website operating model to Twin States News.
• Sinclair Broadcast Group: One of the largest U.S. local TV station operators with deep network-affiliate relationships and shared services across stations; analogous operating model to Twin States News at much larger scale.
• Nexstar Media Group: The largest U.S. owner of local TV stations, operating network-affiliated stations paired with local news websites; represents the scaled version of Twin States News' broadcast-plus-digital playbook.
• Gray Television: Owns and operates a large portfolio of local TV stations across mid- and small-sized U.S. DMAs, with a digital/website stack per market — directly comparable to Twin States News' small-market broadcast + local news website model.
• Cox Media Group: A diversified local media company operating TV stations, radio, and digital news properties across U.S. markets; comparable in the dual-asset broadcast + digital category.
• TEGNA: Owns a portfolio of network-affiliated local TV stations with local digital news platforms, focused on mid-sized markets; comparable broadcast + digital newsroom structure.

Emerging players

• Allen Media Broadcasting: Runs a smaller group of local TV stations with growing digital/streaming distribution; comparable as a smaller-scaled local broadcast + OTT/digital operator similar in scale profile to Twin States News.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/twinstatesnews
• YouTubeyoutube.com/@meridianfamily
• Facebookfacebook.com/twinstatesnews
• Instagraminstagram.com/twinstatesnews
• LinkedInlinkedin.com/company/coastal-television-of-meridian

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twin States News