Mutual of Omaha Reverse Mortgage

What Mutual of Omaha Reverse Mortgage does

Mutual of Omaha Reverse Mortgage is the reverse-mortgage specialty unit of Mutual of Omaha Mortgage Inc., a subsidiary of Mutual of Omaha (a Fortune 300 diversified financial services company founded in 1909, headquartered in San Diego at 3131 Camino Del Rio N #1100). The business originates FHA-insured Home Equity Conversion Mortgages (HECMs) for U.S. homeowners aged 62 and older, allowing them to convert home equity into cash without making monthly mortgage payments; the unit is licensed in 49 states (NMLS ID 1025894) and is currently ranked as America's #1 reverse mortgage lender by HUD endorsement data and HECM World YTD June 2026.

The product portfolio spans four offerings: the standard HECM Reverse Mortgage, HECM for Purchase (for 62+ buyers purchasing a new home), the proprietary SecureEquity product targeting high-value properties with loan amounts up to $4 million for homeowners aged 55 and older, and a Refinance Loan for existing reverse-mortgage holders. Technology infrastructure is functional rather than differentiated: an online reverse mortgage calculator, lead capture forms, a searchable loan officer directory at mutualreverse.com, and educational content form the digital surface area. No APIs, SDKs, or AI/ML capabilities are disclosed.

The business model is a transactional-plus-servicing hybrid. The company earns upfront revenue from origination fees, FHA mortgage insurance premiums, and closing costs (often financed into the loan balance), plus long-duration interest income on the retained loan book as balances accrue until the borrower moves out, sells the home, or passes away. Go-to-market is direct-to-consumer across website, 24/7 call center, and a nationwide network of licensed loan officers, supplemented by a structured Lead Vendor Program that purchases exclusive, TCPA-compliant reverse-mortgage leads from approved media partners with a 50-qualified-lead monthly minimum.

Name

Mutual of Omaha Reverse Mortgage

Legal name

Mutual of Omaha Mortgage Inc.

Website

https://mutualreverse.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Short description

Mutual of Omaha Reverse Mortgage is the #1 HUD-ranked HECM lender, a subsidiary of Mutual of Omaha, originating FHA-insured reverse mortgages for homeowners aged 62+ across 49 states, with a proprietary SecureEquity product for high-value properties.

Ownership category

akta.pro rank

Product category

Reverse Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)

akta.pro secondary industries

Reverse Mortgage Brokerage & Lead Generation (FSALAIAB), Reverse Mortgage Technology & Compliance (LOS/CRM/HECM Calculators) (FSALAIAI)

Keywords

• Reverse mortgage lending
• Home equity loans
• Senior mortgage services
• FHA insured HECM
• Retirement home financing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Reverse Mortgage Lending: Mutual of Omaha Mortgage generates revenue primarily through originating reverse mortgage loans. As a lender, they earn money through interest accrued on the loan balances over time. Unlike traditional mortgages, reverse mortgages defer repayment until the borrower moves out, sells the home, or passes away, creating long-term interest income.
2. Origination Fees: Fees charged to borrowers at loan origination including origination fees, mortgage insurance premiums, closing costs, and servicing fees that may be added to the loan balance.
3. Mortgage Insurance Premiums (MIP): FHA requires mortgage insurance premiums (MIP) on HECM loans, which protect the lender against borrower default and contribute to the Mutual of Omaha revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mutual of Omaha Reverse Mortgage operates through its legal entity Mutual of Omaha Mortgage Inc. to originate and underwrite Home Equity Conversion Mortgages (HECMs), the FHA-insured reverse mortgage product that enables qualifying homeowners aged 62 and older to convert home equity into loan proceeds, with repayment deferred until the borrower sells the home, permanently moves, or passes away. The company also offers a proprietary SecureEquity loan for higher-value homeowners aged 55 and above, a HECM for Purchase product for buyers aged 62 and older, and refinance loan options.

Product overview

Mutual of Omaha Reverse Mortgage offers a portfolio of reverse mortgage products for homeowners aged 62 and older. The core offering consists of HECM Reverse Mortgage (FHA-insured standard reverse mortgage), HECM for Purchase (enabling home purchases without monthly payments), SecureEquity (proprietary high-value product offering up to $4M for homeowners age 55+ with properties exceeding FHA limits), and Refinance Loan (for refinancing existing reverse mortgages). All products eliminate monthly mortgage payments while allowing borrowers to access home equity as lump sums, monthly payments, or lines of credit.

Differentiator

Problem solved

Functional benefit

Brands

• HECM Reverse Mortgage: Home Equity Conversion Mortgage - A federally backed loan that allows homeowners 62 years or older to convert a portion of their home equity into cash without having to sell their homes.
• HECM for Purchase
• SecureEquity
• Refinance Loan

Products and services

• HECM Reverse Mortgage
• HECM for Purchase

Quantifiable outcome

• No monthly mortgage payments for qualified borrowers
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Approved Lead Vendors (Media Partners and Performance Marketers)supportingChannel Partner/ Reseller/ DistributorMutual of Omaha Reverse Mortgage operates a Lead Vendor Program where they purchase exclusive, TCPA-compliant reverse mortgage leads from approved media partners and performance marketers. Partners must commit to minimum 50 qualified leads per month. Top vendors can earn $80K+ per month in payouts. Accepted traffic sources include form-based digital leads, inbound calls, native, email, display, Facebook, and owned & operated channels. Partners receive transparent disposition reports within 24 hours of delivery.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Advisors Group (AAG): One of the largest reverse mortgage lenders in the US specializing in HECMs. Directly comparable to Mutual of Omaha Reverse Mortgage in product mix, target customer (seniors 62+), and direct-to-consumer distribution model.
• Finance of America Reverse (FAR): Major US reverse mortgage lender offering HECM and proprietary products (e.g., HomeSafe). Competes head-to-head with Mutual of Omaha for HECM market share and offers jumbo proprietary products similar in concept to SecureEquity.
• Longbridge Financial: Reverse mortgage specialist offering HECM and proprietary jumbo products (Longbridge Pledge). Direct competitor in the high-value-property reverse mortgage segment and DTC direct-to-senior distribution.
• Reverse Mortgage Funding (RMF): HECM and proprietary reverse mortgage lender serving the senior market nationally. Closely comparable product set and customer base to Mutual of Omaha's reverse mortgage offerings.
• One Reverse Mortgage (Rocket Mortgage): Reverse mortgage division of Rocket Companies. Directly competes with Mutual of Omaha in HECM originations and benefits from Rocket's scaled technology and capital base.
• Fairway Independent Mortgage Corporation: National mortgage lender offering reverse mortgage products alongside forward mortgages. Competes with Mutual of Omaha for the 62+ segment and benefits from a large retail loan officer network.
• Open Mortgage: Reverse mortgage-focused lender offering HECM, HECM for Purchase, and proprietary products. Comparable target customer, product mix, and direct-to-consumer go-to-market approach.
• NewRez (New Residential Mortgage / Caliber): National mortgage lender with a reverse mortgage offering, now part of the Rocket/RMR group. Competes in HECM originations and benefits from broad retail and wholesale distribution.
• Plaza Home Mortgage: Retail and wholesale mortgage lender with a reverse mortgage division. Competes with Mutual of Omaha in HECM origination through its loan officer network.
• HighTechLending: Reverse mortgage specialist offering HECM, HECM for Purchase, and proprietary products. Comparable focus on senior homeowners and direct-to-consumer marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MutualReverse
• Facebookfacebook.com/mutualreverse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutual of Omaha Reverse Mortgage