Colterlec
Colterlec is a privately held Australian industrial electrical engineering distributor founded circa 1994 in Warabrook, NSW, selling 50+ global brands across automation, networking, drives, safety, and test-and-measurement to mining, manufacturing, defence, and food-and-beverage customers across Australia.
- Company typePrivate
- Founded1994
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Colterlec does
Colterlec Pty Limited is an Australian-owned industrial electrical engineering product distributor founded circa 1994 and headquartered in Warabrook, New South Wales, with a staff of 101-250 employees. The company distributes products from more than 50 global suppliers — including Fluke, Moxa, Phoenix Contact, Danfoss, Eaton, Grace Technologies, nVent (ERICO/Eriflex/FleXbus/Gardner Bender), Banner Engineering, Kraus & Naimer, Marechal, Unitronics, Weintek, Crompton Instruments, Fortress Safety, and Australian manufacturers Excalibur Enclosures, Netec, and APCS — across categories such as industrial Ethernet and connectivity, variable speed drives, test and measurement, surge protection, power supplies, motor control, signal conditioning, electrical enclosures, machine safety, and continuous thermal monitoring.
The business operates a hybrid go-to-market combining a dedicated in-house technical sales team reached by phone (1300 36 26 26) and email, a self-serve e-commerce store at shop.colterlec.com.au offering 100+ Moxa models with 2-day delivery, and supplier-side distribution partnerships. Pricing is in Australian dollars inclusive of GST, with unit-level pricing visible on the website, quote-based pricing for larger orders, 30-day payment terms for credit customers, and a 10% per annum account service fee on overdue invoices. An ex-demo clearance channel supplements standard catalog sales with discounted end-of-line and demonstration stock.
Colterlec's customer base spans Australian industrial verticals including manufacturing, mining, transport, defence, oil and gas, power generation, food and beverage, packaging, steel and metal processing, bulk materials handling, and building materials. Named enterprise customers include ABB, Downer Australia, Inghams Enterprises, OneSteel Wire, UON Pty Ltd (as a Rio Tinto subcontractor), PWCS, and BE Switchcraft (a 30+ year relationship), alongside a long tail of SMB buyers served through the e-commerce channel. Group Director Grant Turner leads the company under a private, closely held ownership structure with no disclosed institutional investors, parent company, or M&A activity.
Colterlec firmographics
Firmographics- Name
- Colterlec
- Legal name
- Colterlec Pty Limited
- Website
- https://colterlec.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Colterlec is a privately held Australian industrial electrical engineering distributor founded circa 1994 in Warabrook, NSW, selling 50+ global brands across automation, networking, drives, safety, and test-and-measurement to mining, manufacturing, defence, and food-and-beverage customers across Australia.
- Ownership category
- akta.pro rank
Colterlec industry classification
Industry- Product category
- Industrial Electrical Equipment Distribution
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Noncurrent-Carrying Wiring Device Manufacturing (335932)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Testing, Certification & Inspection Tools (Copper/Fiber) (HDAFALAK)
Keywords
Where Colterlec is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Colterlec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: Colterlec generates revenue by distributing electrical engineering products from global suppliers to industrial customers across Australia. Revenue comes from the sale of products including variable speed drives, sensors, test equipment, networking hardware, enclosures, and related electrical components. The company operates an e-commerce store alongside traditional sales channels.
- Ex-Demo/Clearance Sales: Sale of ex-demonstration and clearance electrical products at discounted prices. Products include Danfoss VSDs, Floyd Australia gauges, Kraus & Naimer switches, Moxa networking equipment, and Phoenix Contact components sold at reduced rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for electrical engineering components |
| Unit Pricing | Pay-as-you-go | Ex-demo clearance products at discounted rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Colterlec product offering
Product offeringCore offering
Colterlec is an Australian-owned and operated distributor of industrial electrical engineering products, distributing a portfolio of more than 50 global brands across Australia. Its offering spans variable speed drives (Danfoss), industrial Ethernet/networking (Moxa), control cabinet components and shop-floor productivity tools (Phoenix Contact), continuous thermal monitoring and wearable voltage safety devices (Grace Technologies), test and measurement (Fluke), surge protection and exothermic grounding (nVent ERICO, CADWELD), electrical enclosures (Excalibur), analogue meters (Crompton Instruments), safety interlocks (Fortress Safety), signal conditioning (APCS), and switches/disconnectors (Kraus & Naimer, Marechal). Customers procure via an online e-commerce store (shop.colterlec.com.au), direct phone/email sales, or on-site field sales consultation.
Product overview
Colterlec is an Australian-owned electrical engineering product distributor operating for over 30 years, offering a comprehensive portfolio of industrial electrical products across multiple categories. The company's offering is structured as a multi-brand distribution model featuring leading global suppliers including Phoenix Contact (control cabinet solutions, connectivity, tools), Moxa (industrial networking and connectivity), Danfoss (variable speed drives), Grace Technologies (thermal monitoring and safety), Fluke (test and measurement), nVent ERICO (surge protection), and numerous other specialist brands. Core product categories include: industrial automation and control (VSDs, switches, PLC integration), industrial networking (managed/unmanaged Ethernet switches, protocol gateways, serial device servers, remote I/O), thermal monitoring (GraceSense HSM 600 and HSM for continuous thermal monitoring), safety solutions (Proxxi voltage bands, Fortress interlocks), test and measurement equipment (Fluke, Floyd Australia), electrical enclosures (Excalibur), and manufacturing productivity tools (Phoenix Contact automatic tools, printers). The company provides both new products and ex-demo clearance items, with capabilities spanning applications in manufacturing, mining, transport, defence, oil and gas, power, food and beverage, and packaging industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Moxa Industrial Ethernet and Networking Solutions Industrial-grade Ethernet switches, serial device servers, protocol gateways, media converters, remote I/O, PoE injectors, fiber converters and SFP modules, and network management software for industrial automation and data-center connectivity applications; sold as a complete multi-model line with rapid delivery.
- Danfoss Variable Speed Drives (VSD) Variable speed drives (FC101, FC102, FC202, FC302 series) for motor speed and torque control in industrial applications; available in multiple power ratings and protection ratings, including ex-demo/clearance units at reduced pricing.
- GraceSense Hot Spot Monitor (HSM 600) Continuous Thermal Monitoring System Low-voltage (up to 600VAC) continuous thermal monitoring system using thermistor-based sensors with real-time temperature monitoring, built-in alarming, and PLC/SCADA integration (Modbus TCP/IP, EtherNet/IP) for condition-based maintenance on critical electrical equipment.
- GraceSense Hot Spot Monitor (HSM) Medium-Voltage Continuous Thermal Monitoring System Medium-voltage (greater than 1000VAC) continuous thermal monitoring system using fiber-based phosphor thermometry sensors for non-conductive, 24/7 temperature visibility on critical electrical equipment.
- Grace Proxxi Voltage Band Wearable Safety Device Wearable voltage-detection band that alerts workers in real time when approaching live voltage, intended to reduce electrical accidents in industrial environments during maintenance and inspection tasks.
- Phoenix Contact Complete Cabinet Confidence Program Comprehensive Phoenix Contact offering for control cabinet building including surge protection, power supplies, circuit breakers, terminal blocks, relays, motor starters, signal conditioners, automation systems, and industrial printers.
- Phoenix Contact Shop Floor Productivity Tools Automatic tools for conductor assembly, hand tools, industrial marking/printing systems, and cable management solutions that reduce errors and cut commissioning time in control cabinet manufacturing.
- Fluke Test and Measurement Equipment Digital multimeters, thermal imagers, and portable testing instruments for industrial electrical and instrumentation diagnostic and maintenance applications; includes the 'Trade in for Versiv' cable certification trade-up promotion.
- nVent ERICO CADWELD Exothermic Grounding System Exothermic welding system for making permanent grounding and electrical connections, including moulds for cable connections and single-use ceramic ONE SHOT moulds for field installation.
- nVent ERICO Surge Protection Products Surge protection devices and accessories for safeguarding electrical and instrumentation equipment from transient overvoltages in industrial facilities, infrastructure, and utility applications.
- Crompton Instruments Meters and Current Transformers Analogue panel meters, digital meters, and current transformers used for electrical measurement and monitoring in industrial control panels, switchboards, and process applications.
- Fortress Safety Interlocks and Machine Safety Solutions Safety interlocks, guards, and machine safety devices for industrial machinery, offered as a portfolio of compliant solutions for guarding moving or energised equipment.
- Excalibur Electrical Enclosures Electrical enclosures designed and built in Australia for housing electrical components in domestic, commercial, and light industrial installations.
- Kraus & Naimer Industrial Switches and Disconnectors Engineering isolated switches, changeover switches, voltmeter switches, and disconnectors for industrial electrical switching and isolation applications.
- Marechal Plugs, Decontactors and Connectors for Hazardous Environments Industrial plugs, decontactors, and connectors engineered for use in hazardous and heavy industrial environments, supplied as part of hazardous-area electrification kits.
- Netec Electrical Insulators and Components Australian-manufactured electrical bars, links, standoff insulators, and related electrical components for industrial and infrastructure applications.
- APCS Signal Conditioning Products Australian-designed and manufactured signal conditioning products for interfacing sensors and field devices in mining equipment and industrial machine applications.
- Floyd Australia Pressure Gauges and Calibration Instruments Pneumatic hand-pump kits, digital pressure gauges, and pressure instruments (DBSS, DBO, DRO series) for industrial pressure measurement and field calibration.
- Ex-Demo and Clearance Electrical Products Ex-demonstration and clearance inventory of Danfoss VSDs, Floyd Australia gauges, Kraus & Naimer switches, Moxa networking equipment, and Phoenix Contact components and tools, sold at discounted unit prices.
- Colterlec Online Store (shop.colterlec.com.au) Self-serve e-commerce storefront selling the full Colterlec-distributed product range, with brand filtering, search, shopping cart, account credit (30-day terms), and 2-day delivery on selected Moxa models.
Quantifiable outcome
- 2-day delivery on 100+ Moxa models
- +2 more outcomes
Companies that use Colterlec
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles1 record
Colterlec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Colterlec partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- FlukecoreFluke is a leading brand in test and measurement equipment distributed by Colterlec in Australia. Products include digital multimeters, thermal imagers, cable testers, and network testing equipment. Fluke is a prominent brand in Colterlec's portfolio.
- MoxacoreMoxa is a key brand partner for industrial networking and device connectivity solutions. Colterlec offers 100+ Moxa models with 2-day delivery guarantee. Products include Ethernet switches, serial device servers, protocol gateways, media converters, and remote I/O.
- Phoenix ContactcorePhoenix Contact is a major brand partner for control cabinet building solutions. Products include terminal blocks, relays, power supplies, circuit breakers, surge protection, automation systems, and industrial printers. Colterlec promotes Phoenix Contact's Complete Cabinet Confidence program.
- DanfosscoreDanfoss is a key brand for variable speed drives (VSDs) including FC102, FC101, FC202, and FC302 series. Products are sold through Colterlec's ex-demo clearance program and standard catalog.
- EatoncoreEaton is a brand partner for electrical and hydraulic equipment distributed by Colterlec in Australia.
- Grace TechnologiescoreGrace Technologies is a brand partner for safety monitoring solutions including the GraceSense Continuous Thermal Monitoring (CTM) systems (HSM 600 and HSM) and Proxxi wearable voltage detection bands. Colterlec promotes these products for industrial safety applications.
- Crompton InstrumentscoreCrompton Instruments is a brand partner for analogue and digital meters, current transformers, and monitoring equipment distributed by Colterlec.
- Excalibur EnclosurescoreExcalibur Enclosures is an Australian manufacturer partner for electrical enclosures distributed by Colterlec. Products include enclosures designed and built in Australia for domestic, commercial, and light industrial applications.
- nVent (Erico, Eriflex, FleXbus, Gardner Bender)corenVent brands including Erico (surge protection, CADWELD exothermic connections), Eriflex (busbar, flexible conductors), FleXbus (busbar systems), and Gardner Bender (electrical tools and components) are distributed by Colterlec.
- TroaxminorColterlec and Troax have partnered to strengthen industrial safety solutions. Troax provides safety solutions for protecting people, property, and processes in industrial environments.
- Banner EngineeringcoreBanner Engineering is a brand partner for industrial sensors including photoelectric sensors suitable for packaging and material handling applications.
- Kraus & NaimercoreKraus & Naimer is a brand partner for switches, voltmeter switches, and disconnectors distributed by Colterlec.
- MarechalcoreMarechal is a brand partner for plugs, decontactors, and connectors designed for hazardous environments, distributed by Colterlec.
- NeteccoreNetec is an Australian manufacturer partner for bars, links, standoff insulators, and electrical components distributed by Colterlec.
- OmegaLeccoreOmegaLec is a brand partner for battery chargers and electrical monitoring equipment distributed by Colterlec.
- Fortress SafetycoreFortress Safety is a brand partner for safety interlocks and safety solutions distributed by Colterlec.
- A.P.C.ScoreA.P.C.S is an Australian manufacturer partner for signal conditioning products distributed by Colterlec, used in mining equipment applications.
- UnitronicscoreUnitronics is a brand partner for programmable logic controllers (PLCs) and automation solutions distributed by Colterlec.
- WeintekcoreWeintek is a brand partner for human-machine interfaces (HMIs) and automation solutions distributed by Colterlec.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Colterlec competitors and assessment
Company assessmentDirect peers
- Lawrence & Hanson: Lawrence & Hanson is a long-established Australian electrical wholesaler owned by Sonepar, serving the same industrial, commercial and infrastructure customers as Colterlec across Australia with a comparable product range.
- Rexel Australia: Rexel is one of the world's largest electrical distribution groups with a substantial Australian operation, competing head-to-head with Colterlec across industrial automation, cabling, and electrical components for the same enterprise customer base.
- NHP Electrical Engineering Products: NHP is an Australian industrial electrical engineering distributor of comparable size and scope, representing many of the same global brands (Phoenix Contact, Eaton, etc.) and serving the same mining, manufacturing and infrastructure verticals in Australia. Most directly comparable competitor.
- element14 (Farnell) Australia: element14 (part of Avnet) is an electronic and industrial product distributor serving Australia, with overlapping supplier relationships and similar test/measurement, automation and connectivity SKUs that Colterlec carries.
- RS Components Australia: RS Components (RS Australia) is an industrial and electronic components distributor serving Australian engineers and buyers, overlapping with Colterlec on test & measurement, automation, and electrical component categories through catalogue and e-commerce.
- Middy's (Australian Trade Co): Middy's is a major Australian electrical and data wholesaler with national branch coverage, directly competing with Colterlec for the same electrical contractor and industrial customer base in Australia.
- Sonepar Oceania: Sonepar is a global electrical distributor with Australian operations (including ownership of Lawrence & Hanson), directly overlapping with Colterlec on industrial electrical product distribution across Australia.
Emerging players
- AutomationDirect: AutomationDirect is a direct-to-customer industrial automation supplier (PLCs, drives, sensors) that competes with the end-customers Colterlec serves, representing both a potential competitor and a benchmark for direct-distribution disintermediation risk.
- Radwell International: Radwell is an industrial automation parts distributor (including new, surplus and refurbished) with a similar model of distributing third-party industrial brands to plant maintenance and operations buyers, broadly comparable to Colterlec's MRO-focused customer motion.
Broad incumbents
- WESCO International: WESCO is a Fortune 500 global electrical, communications and utility distribution leader with a broader portfolio and significantly larger scale than Colterlec, but overlaps heavily on industrial networking, automation and electrical products in the Australian and Asia-Pacific market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Colterlec social profiles
Digital presenceColterlec compliance and trust
Trust signalCompliance5 records
Colterlec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colterlec leadership team
Management profileNumber of profiles
Profiles1 record
Colterlec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colterlec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colterlec
What does Colterlec do?
Colterlec is an Australian-owned and operated distributor of industrial electrical engineering products, distributing a portfolio of more than 50 global brands across Australia. Its offering spans variable speed drives (Danfoss), industrial Ethernet/networking (Moxa), control cabinet components and shop-floor productivity tools (Phoenix Contact), continuous thermal monitoring and wearable voltage safety devices (Grace Technologies), test and measurement (Fluke), surge protection and exothermic grounding (nVent ERICO, CADWELD), electrical enclosures (Excalibur), analogue meters (Crompton Instruments), safety interlocks (Fortress Safety), signal conditioning (APCS), and switches/disconnectors (Kraus & Naimer, Marechal). Customers procure via an online e-commerce store (shop.colterlec.com.au), direct phone/email sales, or on-site field sales consultation.
Is Colterlec a public or private company?
Colterlec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colterlec founded?
Colterlec was founded in 1994. It employs 101 to 250 people.
Where is Colterlec based?
Colterlec is headquartered in Sydney, Australia, in the Oceania region.
How does Colterlec make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are ex-Demo/Clearance Sales.
Who are Colterlec's main competitors?
Direct peers on record are Lawrence & Hanson, Rexel Australia, NHP Electrical Engineering Products, element14 (Farnell) Australia, RS Components Australia, Middy's (Australian Trade Co) and Sonepar Oceania. Emerging players are AutomationDirect and Radwell International. WESCO International is listed as a broad incumbent.
Does Colterlec have an API?
No public API is recorded for Colterlec.
What industry is Colterlec in?
Colterlec's product category is Industrial Electrical Equipment Distribution. Its primary akta.pro industry code is HDAFALAK, Testing, Certification & Inspection Tools (Copper/Fiber). Its NAICS code is 334515 and its SIC code is 3825.