Sarar

What Sarar does

Sarar is a vertically integrated Turkish fashion and home-textiles retailer founded in 1944 and headquartered in Eskişehir, operating under a single unified brand with multiple product lines and sub-brands. Its core offering spans men's apparel (SARAR Man — suits, jackets, trousers, shirts, knitwear, sportswear, shoes, accessories), women's apparel (SARAR Woman — dresses, outerwear, blouses, skirts, suits, tuxedos, jumpsuits, accessories), and home textiles under the Sarev sub-brand, with a premium tier Sarev Elite covering silk bedding and luxury towels. The company serves individual end consumers through a direct-to-consumer model, complemented by two limited collaboration lines: Robin Yayla X SARAR (beachwear, sportswear, casual) and Begüm Salihoğlu X SARAR (designer women's wear). Sarar operates its own textile manufacturing facility in the Eskişehir Organized Industrial Zone (Sarar Giyim Tekstil Sanayi ve Ticaret A.Ş.), with the retail and e-commerce business run by a separate joint-stock entity (Sarar Büyük Mağazacılık Tic. A.Ş.).

The go-to-market motion is direct-to-consumer across three channels: a proprietary e-commerce platform at sarar.com with secure payment (256-bit SSL, 3D Secure) and interest-free installment options; native iOS and Android mobile applications; and a chain of physical retail stores across Turkey supporting click-and-collect and a 30-day in-store exchange policy. Pricing follows a standard one-time retail model with free shipping over 2,000 TL, four-interest-free installments, and frequent multi-item discount campaigns. Marketing is driven by owned channels — social media (Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr), a content blog (blog.sarar.com), email newsletters, and a Spotify lifestyle channel. Sarar holds no disclosed funding rounds, operates as a privately held joint-stock company (A.Ş.), and is active in the Turkish domestic market only, with no international or export footprint signaled. The company is KVKK-compliant under Turkish Personal Data Protection Law.

Name

Sarar

Legal name

Sarar Büyük Mağazacılık Tic. A.Ş.

Website

https://sarar.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sarar is a vertically integrated Turkish fashion and home-textiles retailer, founded in 1944 and headquartered in Eskişehir, selling men's, women's, and children's apparel plus home textiles through its e-commerce site, mobile apps, and physical stores across Turkey.

Ownership category

akta.pro rank

Headquarters

HQ city

Eskisehir

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail fashion and apparel sales: One-time retail sales of apparel and accessories to consumers through e-commerce and physical retail stores. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sarar is a Turkish fashion retailer that designs, manufactures, and sells men's, women's, and children's apparel, formal wear (suits and tuxedos), accessories, and home textiles (under the Sarev sub-brand). The company operates its own e-commerce platform (sarar.com), a chain of physical retail stores across Turkey, and native mobile applications, selling directly to end consumers.

Product overview

SARAR is a Turkish fashion retailer operating as a single unified brand with multiple sub-lines. The core offering consists of SARAR Man (men's clothing with suits, jackets, shirts, pants, knitwear, sportswear, and shoes) and SARAR Woman (women's clothing including dresses, jackets, blouses, skirts, pants, suits, and accessories). The Sarev sub-brand handles home textiles (bedding, bathroom textiles, table linens), with Sarev Elite serving as the premium tier. Limited collaboration lines include Robin Yayla X SARAR (lifestyle beachwear) and Begüm Salihoğlu X SARAR (designer women's wear). Accessories, tuxedo formal wear, groom attire, and children's clothing round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Sarev: Home textile sub-brand offering bed linens, towels, bathrobes, and home décor products under the Sarar family.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• Robin YaylaminorStrategic or Co-development PartnerLimited edition collaboration collection featuring beachwear, sportswear, and casual clothing. Includes products such as swim shorts, t-shirts, shirts, trousers, sweatshirts, jackets, and children's apparel under the Robin Yayla X SARAR branding.
• Begüm SalihoğluminorStrategic or Co-development PartnerDesigner collaboration featuring women's clothing including tops, blouses, jackets, dresses, skirts, shirts, trousers, pelerins, shorts, vests, jumpsuits, and accessories under the Begüm Salihoğlu X SARAR branding.

Recent moves6 records

Expansion highlights5 records

Direct peers

• LC Waikiki: Turkey's largest apparel retailer operating a multi-brand, multi-channel model (own e-commerce + extensive physical stores) across men's, women's, and children's fashion. Directly comparable as a vertically capable Turkish fashion brand selling similar product categories to mass and mid-market consumers.
• Koton: Turkish apparel brand and retailer offering men's, women's, and children's clothing through both physical stores and a strong e-commerce platform. Highly comparable to Sarar in product breadth, mid-market positioning, and DTC multi-channel strategy in Turkey.
• DeFacto: Turkish-origin apparel brand selling men's, women's, and children's clothing across the Middle East, Europe, and Africa via stores and e-commerce. Comparable in product range and family-focused positioning, though operating at significantly larger international scale than Sarar.
• Mavi: Turkish apparel brand with vertically integrated design and manufacturing, selling premium denim and casual wear globally through DTC stores and wholesale. Comparable to Sarar as a Turkish-headquartered, design-led, vertically capable apparel brand with both retail and manufacturing operations.
• Beymen: Turkish multi-brand luxury fashion retailer and the Beymen Club own-label, with strong omnichannel presence. Comparable to Sarar in serving premium Turkish consumers across men's, women's, and home categories through both physical stores and e-commerce.
• Vakko: Heritage Turkish luxury fashion and home textile brand offering apparel, accessories, and home linens. Directly comparable to Sarar in combining heritage positioning, premium pricing, an in-house manufacturing heritage, and a home-textile extension alongside apparel.
• İpekyol: Turkish women's apparel and accessories brand with retail stores and e-commerce across multiple countries. Comparable to Sarar's SARAR Woman line in women's fashion focus, premium positioning, and multi-channel distribution.
• Network: Turkish fashion retailer offering men's, women's, and children's apparel plus accessories across physical stores and e-commerce. Comparable to Sarar as a domestic multi-category fashion retailer competing for the same Turkish mid-market consumer.

Broad incumbents

• Marks & Spencer: International multi-category retailer offering apparel, home textiles, and accessories with strong own-brand positioning. Comparable to Sarar in combining clothing and home textiles under one brand, but operating at much larger scale and across multiple geographies.
• Zara (Inditex): Global fast-fashion leader with integrated design-to-store operations and a strong e-commerce platform. Comparable to Sarar as a benchmark for omnichannel apparel retail execution, though vastly larger in scale and operating across all major markets rather than Turkey-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SararGroup
• YouTubeyoutube.com/user/sarargroup
• Facebookfacebook.com/SararGroup
• LinkedInlinkedin.com/company/sarar/?originalSubdomain=tr
• Instagraminstagram.com/sarargroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarar