Zenith Global
Zenith Global operates a portfolio of B2B events, media, and awards for the global food and beverage industry, anchored by flagship annual conferences including the UK Soft Drinks Conference, Global Water Drinks Congress, and Vertical Farming World Congress, serving senior industry professionals, operators, investors, and consumer brands.
- Company typePrivate
- Founded2004
- HeadquartersBath, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Zenith Global does
Zenith Global operates a portfolio of business-to-business events, media, and awards platforms centered on the international food and beverage industry, headquartered in Bath, United Kingdom under the legal entity FoodBev Media Ltd. The company's core revenue engine is a recurring calendar of industry conferences, including the UK Soft Drinks Conference (now in its 27th year), the Global Water Drinks Congress (23rd edition, scheduled for Barcelona in 2026), and the Vertical Farming World Congress (7th edition in 2026). These events serve senior professionals, operators, investors, suppliers, and brand owners across the beverage, water drinks, and controlled-environment agriculture sectors, providing conference sessions, networking, exhibitor marketplaces, and awards programs.
The business monetizes primarily through two streams: paid delegate attendance and tiered corporate sponsorships, with named enterprise sponsors and testimonials including Coca-Cola North America, Alliance for Water Stewardship, FHIRST Living Soda, WET Global, and Kofola. Beyond events, Zenith Global operates a vertically integrated media footprint consisting of FoodBev Media (industry news and insights), The Plant Base (plant-based food and beverage publication), Refreshment Magazine, and the FoodBev Awards program. Pricing is not publicly disclosed and is handled through direct quote-based engagement for both attendance and sponsorship packages. The company is privately held, employs 51-100 staff, and operates with no disclosed external funding or institutional shareholders.
Zenith Global firmographics
Firmographics- Name
- Zenith Global
- Legal name
- FoodBev Media Ltd
- Website
- https://zenithglobal.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zenith Global operates a portfolio of B2B events, media, and awards for the global food and beverage industry, anchored by flagship annual conferences including the UK Soft Drinks Conference, Global Water Drinks Congress, and Vertical Farming World Congress, serving senior industry professionals, operators, investors, and consumer brands.
- Ownership category
- akta.pro rank
Zenith Global industry classification
Industry- Product category
- B2B Conference and Event Services for Food and Beverage
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- akta.pro primary industry
- Corporate Conferences & Sales Kickoffs (MPAGAGAC)
- akta.pro secondary industries
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)
Keywords
Where Zenith Global is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zenith Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
Revenue model
- Event Attendance Fees: Revenue generated from professionals attending industry conferences and congress events, with tiered participation options including general attendance and premium networking experiences.
- Sponsorship: Corporate sponsorships for events enabling brands to showcase their products and services to targeted industry audiences at major food and beverage conferences.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Zenith Global product offering
Product offeringCore offering
Zenith Global, through its FoodBev Events division, organizes B2B conferences, congresses, and awards programs for sub-verticals of the food and beverage industry. Its portfolio includes the Vertical Farming World Congress, the Global Water Drinks Congress, the UK Soft Drinks Conference, and the FoodBev Awards, supported by trade media titles (FoodBev Media, The Plant Base, Refreshment Magazine) under parent FoodBev Media Ltd.
Product overview
FoodBev Events organizes industry conferences for the food and beverage sector, operating as part of FoodBev Media Ltd. The portfolio includes flagship events such as the Vertical Farming World Congress, Global Water Drinks Congress, and UK Soft Drinks Conference. Complementary offerings include FoodBev Media (a news and insights platform), The Plant Base and Refreshment Magazine (publications), and the FoodBev Awards program. With over 20 years of experience through FoodBev Media, the company delivers expert conference sessions, networking opportunities, and industry awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Vertical Farming World Congress Annual B2B congress dedicated to the vertical farming industry, bringing together operators, suppliers, technology providers, and investors active in controlled-environment agriculture.
- Global Water Drinks Congress Annual B2B congress for the global water drinks industry, convening bottled water, flavoured water, and functional water producers, brand owners, and suppliers.
- UK Soft Drinks Conference Conference dedicated to the UK soft drinks industry, gathering producers, brand owners, retailers, and ingredient/packaging suppliers active in soft drinks.
- FoodBev Awards Industry awards program recognizing products and companies across food and beverage categories, run as part of the FoodBev Events portfolio.
- FoodBev Media trade titles Trade media titles under FoodBev Media Ltd supporting the events portfolio, including FoodBev Media, The Plant Base, and Refreshment Magazine.
Companies that use Zenith Global
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Zenith Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zenith Global partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Zenith Global competitors and assessment
Company assessmentOthers
- European Aquaculture Society: Organizes conferences and events around aquaculture and food production. Adjacent comparable as a sector-specific event organizer targeting food system professionals, though focused on a different sub-vertical.
Broad incumbents
- RX (Reed Exhibitions): Operates large food and beverage trade shows such as International Food & Drink Event (IFE) and Speciality & Fine Food Fair. Directly comparable as a competing events organizer targeting similar enterprise sponsors.
- Clarion Events: Large UK-based events company running food and drink exhibitions (e.g., London Wine Fair, Food matters Live). Comparable in operating geography and food/beverage event focus.
- Informa Markets: Global B2B events and exhibitions organizer with massive food and beverage portfolios (e.g., Vitafoods, drinktec). Comparable as a major competitor for sponsor attention and event attendees in the same F&B verticals.
Regional players
- ProPak MEA / ProPak Africa (Informa): Regional food and beverage processing exhibitions under Informa. Comparable as a competing B2B events brand but operating in different geographies (Middle East, Africa).
Direct peers
- Beverage Trade Network: Organizes beverage industry conferences and tastings (e.g., International Bulk Wine & Spirits Show). Directly competes for the same soft drinks and water drinks sponsors and attendees.
- Beverage Daily (William Reed): Industry media and events business covering beverages and food, owned by William Reed. Comparable as a media+events platform targeting the same enterprise audience as FoodBev Media.
- FoodNavigator (William Reed): Industry news and analysis platform with associated events for food industry decision-makers. Comparable as a competing media and events platform serving the same F&B professional audience.
Emerging players
- Vertical Farm Institute: Organization promoting vertical farming through events, research, and advocacy. Comparable as a potential competitor or partner for the Vertical Farming World Congress audience.
- Beverage Brands Media Group: UK-based beverage industry media and events organizer. Comparable as a niche UK competitor for the UK Soft Drinks Conference audience and sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zenith Global social profiles
Digital presenceZenith Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenith Global leadership team
Management profileNumber of profiles
Profiles1 record
Zenith Global subsidiaries and ownership
Company hierarchySubsidiaries4 records
Zenith Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenith Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenith Global
What does Zenith Global do?
Zenith Global, through its FoodBev Events division, organizes B2B conferences, congresses, and awards programs for sub-verticals of the food and beverage industry. Its portfolio includes the Vertical Farming World Congress, the Global Water Drinks Congress, the UK Soft Drinks Conference, and the FoodBev Awards, supported by trade media titles (FoodBev Media, The Plant Base, Refreshment Magazine) under parent FoodBev Media Ltd.
Is Zenith Global a public or private company?
Zenith Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zenith Global founded?
Zenith Global was founded in 2004. It employs 51 to 100 people.
Where is Zenith Global based?
Zenith Global is headquartered in Bath, United Kingdom, in the Europe region.
How does Zenith Global make money?
Two revenue lines are on record. Event Attendance Fees are the primary driver. The others are sponsorship.
Who are Zenith Global's main competitors?
European Aquaculture Society is listed as an others. Broad incumbents are RX (Reed Exhibitions), Clarion Events and Informa Markets. ProPak MEA / ProPak Africa (Informa) is listed as a regional player. Direct peers are Beverage Trade Network, Beverage Daily (William Reed) and FoodNavigator (William Reed). Emerging players are Vertical Farm Institute and Beverage Brands Media Group.
Does Zenith Global have an API?
No public API is recorded for Zenith Global.
What industry is Zenith Global in?
Zenith Global's product category is B2B Conference and Event Services for Food and Beverage. Its primary akta.pro industry code is MPAGAGAC, Corporate Conferences & Sales Kickoffs, with a secondary code of THAHABAM, Agriculture, Farming & AgriTech Shows Organizers. Its NAICS code is 813.