Rust Sales
Rust Sales is a family-owned farm implement dealership founded in 1969 in Harwood, North Dakota, serving Upper Midwest agricultural farmers with new and used equipment, parts, service, rentals, and training, alongside proprietary manufactured products including the Hopper Walker, Trench Wheels, and SD Drain machine control systems distributed worldwide.
- Company typePrivate
- Founded1969
- HeadquartersHarwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rust Sales does
Rust Sales, Inc. is a family-owned farm implement dealership founded in 1969 and headquartered in Harwood, North Dakota. The company operates a hybrid distribution and light-manufacturing model, serving agricultural farmers in the Upper Midwest with a broad equipment portfolio spanning tillage, drainage, grain handling, spraying, mowing, and precision agriculture. It is the worldwide distributor for the proprietary SD Drain machine control systems (used on scrapers, tile plows, and blades) and the Hopper Walker product line, and it also manufactures Trench Wheels and SD Drain hardware components. The dealership carries more than 20 manufacturer brands including AGI/Westfield/Batco, Väderstad/Wil-Rich, Prinsco, Topcon, Crary, O'Connell, Demco, Bush Hog, Kuhn Krause, T-Rex, Wolverine/Elmer's, MANDAKO, Ashland, Burchland, iDig, Outback, and Johnson/HyGrade.
Revenue is generated through five streams: new and used equipment sales (with ASPs ranging from under $2,000 for accessories to over $84,500 for items like the T-Rex Ditcher), parts sales (including hard-to-find and discontinued ag scraper parts), service and repair, equipment rental (e.g., Crary Trench Pro at $400/day), and product training. Pricing is largely quote-based via phone or website, with limited listed prices. Distribution is conducted through a direct-to-consumer e-commerce storefront, phone sales, on-site demos, and trade show participation; worldwide distribution of SD Drain and Hopper Walker extends reach beyond the core regional dealer footprint.
The company employs 1-10 people, operates from a single headquarters location, and has no disclosed subsidiaries, funding rounds, or M&A activity. Recent strategic activity has centered on expanding the proprietary product line (Hopper Hoist launched 2025, RTK BASE/ROVER PX5 GNSS introduced 2025) and adding adjacent brand partnerships (O'Connell, Wolverine, Terraclear, MANDAKO).
Rust Sales firmographics
Firmographics- Name
- Rust Sales
- Legal name
- Rust Sales, Inc.
- Website
- https://rustsales.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rust Sales is a family-owned farm implement dealership founded in 1969 in Harwood, North Dakota, serving Upper Midwest agricultural farmers with new and used equipment, parts, service, rentals, and training, alongside proprietary manufactured products including the Hopper Walker, Trench Wheels, and SD Drain machine control systems distributed worldwide.
- Ownership category
- akta.pro rank
Where Rust Sales is headquartered
LocationHeadquarters
- HQ city
- Harwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rust Sales business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (New & Used): Sales of new and used agricultural equipment including tillage, drainage, spraying, grain handling, mowers, scrapers, and precision ag products. Sells equipment from multiple manufacturers as a dealer.
- Parts Sales: Parts department offering parts for all brands sold as well as hard-to-find or discontinued ag scraper parts from Buchli, Eversman, Midland, Stroebel, and Toreq.
- Service & Repair: Service, repair, and inspection services for precision drainage, steering products, CIH tractors, farm trucks, laser transmitters, laser receivers, and other equipment.
- Equipment Rental: Rental equipment available including T-Rex Ditchers, Mandako 3-Plex Land Roller, and Crary Trench Pro. Rental rates vary by equipment type.
- Product Training: Product training services offered to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trench Wheels - Pneumatic |
| Unit Pricing | Pay-as-you-go | T-Rex Ditcher |
| Unit Pricing | Pay-as-you-go | Demco 1000 Grain Cart |
| Unit Pricing | Pay-as-you-go | Used Equipment |
| Usage-based | Pay-as-you-go | Rental Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Rust Sales product offering
Product offeringCore offering
Rust Sales is a family-owned farm implement dealership that sells, rents, and services new and used agricultural equipment including precision drainage systems, tillage implements, grain handling equipment, scrapers, mowers, and sprayers. The company also manufactures proprietary products such as the Hopper Walker, Trench Wheels, SD Drain machine control systems, and Hopper Hoist, and operates as a worldwide distributor for the SD Drain and Hopper Walker product lines.
Product overview
Rust Sales, Inc. is a family-owned conventional farm implement dealership (established 1969) specializing in precision solutions for surface and sub-surface farm drainage. The company operates as both a distributor of major agricultural equipment brands and a manufacturer of proprietary products. Manufactured products include the Hopper Walker (12V DC electric auger mover for hands-free grain handling), Trench Wheels (steel and pneumatic trenching wheels for ATVs/UTVs), SD Drain machine control systems for scrapers and tile plows, and the Hopper Hoist. Distributed product lines span precision agriculture (RTK-GNSS systems, Ruggon tablets, iDig 3D machine control), tillage equipment (Väderstad Wil-Rich chisel plows and field cultivators, Kuhn Krause coulter chisels and vertical tillage), grain handling (Westfield and Batco augers and conveyors, Demco grain carts, Burchland drive-over hoppers), drainage solutions (Toreq and Ashland scrapers, Crary and O'Connell tile plows, Prinsco drain tile, Topcon and Leica laser systems), earth moving (T-Rex and Wolverine rotary ditchers), and general farm equipment (Bush Hog mowers, Demco and H&S sprayers, B.I.L. and Johnson box blades, MANDAKO land rollers). The company provides supporting services including equipment rental, on-site and virtual technical support, parts supply, and product training.
Differentiator
Problem solved
Functional benefit
Brands
- Hopper Walker®: 12-volt DC electric auger mover that mounts to existing swing hoppers for easier grain handling. Available in HM (manual), H1, and H2 models with remote control capabilities.
- Trench Wheels™
Products and services
- Hopper Walker A proprietary 12-volt DC electric auger mover that mounts to existing swing hoppers for remote-controlled positioning during grain handling. Available in HM (manual/joystick), H1 (remote with work light and motion beeper), and H2 (auto-positioning buttons for hands-free operation) models.
- Trench Wheels Proprietary manufactured steel or pneumatic trenching wheels for ATVs and UTVs that create V-shaped drainage trenches with minimal crop damage. Steel version: 28-inch diameter, 55 lbs each; Pneumatic version: 27-inch diameter, 40 lbs. Sold as a set of 4 with adapter plates for $1,895.00.
- SD Drain Machine Control Systems Proprietary machine control systems for scrapers, tile plows, and blades that enable precise control of earth movers and tiling machines for accurate agricultural field drainage. Includes remote/virtual support via login to control computers. Rust Sales is the worldwide distributor.
- Hopper Hoist A self-contained 12V DC swing hopper hoist for lifting and lowering swing hoppers to and from transport position. Proprietary manufactured product.
- RTK BASE/ROVER (PX5) RTK-GNSS PX5 Rover and PX631 Base station for use with the SD Drain PX-501 Rugged Tablet, providing high-precision positioning for drainage equipment.
- Toreq Scrapers Earth scrapers ranging from 6 to 18 cubic yard capacity, including models 6000, 9000, 10000D, 11500, 13000, 14000D, 16000, and 18000. Distributed as the Fargo, ND area Toreq scraper dealer.
- Ashland Scrapers Earth scrapers in various capacities from 9.5 to 28 yards, including direct mount and 4-wheel models.
- Väderstad Wil-Rich Tillage Equipment Primary and secondary tillage equipment including the 483 Chisel Pro (16.25-33.75 ft widths), 657 DCR disc/chisel combination, 2500 Series chisel plows, and QX2 field cultivators for rugged terrain.
- Topcon Laser Equipment Laser transmitters and receivers for precision grading and elevation control, including RL-200 2S dual slope lasers with 7 arc-second accuracy and LS-B200W excavator receivers, backed by a 5-year guarantee.
- Prinsco Drain Tile Agricultural HDPE drain tile products including single- and double-wall pipe, marketed as the 'pipe with the gold stripe.' Prinsco has been a leader in agricultural water management since 1975.
- O'Connell Tile Plow Dual link series tile plows with lift cylinders for depth control and pitch cylinders for slope control. Includes 60DL convertible 3PT or pull-type models with up to 84-inch maximum tiling depth, and Quick Attach Trailing Boot options in sizes from 3 to 12 inches.
- Demco Grain Carts Grain carts ranging from 850 to 2200 bushel capacity with various tire configurations, tarps, and scale-ready options.
- Westfield Augers Grain augers including MKX2 series in various sizes (10x73 to 16x125) and FX4 swing augers. Eligible for factory rebates (e.g., $1,000 on MKX2 series).
- T-Rex Ditchers Rotary ditchers designed to throw excavated material up to 300 feet, requiring 200-625 HP tractors, capable of 6-inch average cuts at 3-5 mph. Listed at $84,500.
- Bush Hog Mowers Flex wing mowers and brush cutters for vegetation management, including BCSS-72 closed front skid steer brush cutter.
- Equipment Rental Short-term equipment rental program including T-Rex Ditchers, Mandako 3-Plex Land Roller, and Crary Trench Pro. Crary Trench Pro rental rate is $400/day; rates vary by equipment type.
- Service & Repair On-site, phone, and virtual technical support services for precision drainage, steering products, laser transmitters, CIH tractors, farm trucks, and other agricultural equipment. Includes inspection services.
- Parts Department Parts supply offering components for all brands sold as well as hard-to-find or discontinued ag scraper parts from Buchli, Eversman, Midland, Stroebel, and Toreq.
- Product Training Training services for customers on proper operation and maintenance of purchased equipment.
- Software & Firmware Updates Software and firmware updates for SD Drain and other precision agriculture equipment.
Companies that use Rust Sales
Customer profileSegments1 record
Ideal customer profiles2 records
Rust Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rust Sales partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- AGI (AGI Batco, AGI Westfield)coreRust Sales is a dealer for AGI brand products including Batco conveyors and Westfield augers. Westfield products qualify for factory rebates (e.g., $1,000 on MKX2 series).
- Väderstad (Wil-Rich)coreVäderstad produces Wil-Rich tillage equipment including chisel plows and field cultivators. Rust Sales is a primary dealer for Wil-Rich products including 483 Chisel Pro, 657 DCR, 2500 Series Chisel Plow, and QX2 field cultivator.
- PrinscocorePrinsco has been a leader in agricultural water management since 1975. Rust Sales carries their agricultural drain tile products including single- and double-wall HDPE pipe (the 'pipe with the gold stripe').
- Steiger Manufacturing (Toreq)coreSteiger Manufacturing produces Toreq Scrapers and is owned by the same family that designed one of the first 4-wheel drive agricultural tractors. Rust Sales is the Fargo, ND area Toreq scraper dealer offering models from 6 to 18 yard capacity.
- TopConcoreTopcon lasers have been used on jobsites worldwide for decades. Rust Sales carries Topcon laser transmitters including the RL-200 2S with 7 arc second accuracy and 5-year guarantee.
- CrarycoreRust Sales carries Crary products including Tile Pro tile plows, Stringer Trailers, Trench Pro disc trenchers, and Revolution Ditcher. Crary Tile Pro offers various configurations including 3-point and pull-type models.
- O'ConnellcoreO'Connell Dual Link series plows utilize lift cylinders for depth control and pitch cylinders for slope control. Rust Sales offers O'Connell tile plows with Quick Attach Trailing Boot options in sizes from 3 to 12 inches.
- DemcocoreDemco Products offers agricultural harvest equipment including gravity flow grain carts. Rust Sales carries Demco grain carts (850, 1000, 1100, 1300, 1500, 2200 bushel), sprayers, and other Demco products.
- Bush HogcoreBush Hog produces flex wing mowers and brush cutters. Rust Sales carries Bush Hog BCSS-72 Closed Front Skid Steer Brush Cutter among other Bush Hog products.
- Kuhn KrausecoreKuhn Krause produces tillage equipment including Landsaver coulter chisel plows and Excelerator vertical tillage systems. Products feature 0% financing offers.
- T-Rex DitcherscoreRust Sales is the dealer for T-Rex Ditchers (trexditchers.com). T-Rex rotary ditchers throw excavated material up to 300 feet and are designed for 200-625 HP tractors.
- Elmer's Manufacturing (Wolverine)coreElmer's Manufacturing produces Wolverine ditchers and Super 7 Harrows. Rust Sales carries Wolverine ditchers and Elmer's Super 7 Harrows with available models including 70-foot units.
- MANDAKOcoreMANDAKO produces land rollers including the STORM and 3-Plex Land Roller. Rust Sales carries Mandako products and offers them for sale and rental.
- Ashland IndustriescoreAshland Industries produces scrapers including the 140XL2, 1410E, 1509E, 175XL2, 1812E, 2411E, and 2811E series. Rust Sales carries Ashland scrapers and drawbar hitches for John Deere tractors.
- BurchlandminorBurchland Manufacturing produces GSX grain shuttles and drive-over truck hoppers. Rust Sales carries Burchland GSX130 Drive Over Truck Hopper products.
- Geotech (iDig, GK Technology)minorRust Sales carries iDig and GK Technology products for machine control and precision agriculture applications.
- Outback GuidanceminorOutback Guidance produces GPS and guidance systems for precision agriculture. Rust Sales is an Outback dealer.
- Johnson Manufacturing (HyGrade)coreJohnson Manufacturing produces HyGrade box blades and pull-type plows. Rust Sales carries Johnson HyGrade 1400RS and 1600RS rear steer graders and 7.5-foot pull-type plows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rust Sales competitors and assessment
Company assessmentBroad incumbents
- RDO Equipment Co. Largest John Deere dealer network in North America operating multi-state farm equipment dealerships with new/used equipment, parts, service, and precision-ag offerings; comparable to Rust Sales as a multi-brand ag dealer but at far greater scale and geographic breadth.
- Stotz Equipment: Multi-state Case IH agriculture and construction equipment dealer with new/used equipment, parts, service, and precision-ag across the western U.S.; comparable business model to Rust Sales as a regional ag dealership carrying major manufacturer franchises.
- Advanced Drainage Systems (ADS): Large publicly-traded manufacturer of water management solutions including agricultural drainage pipe and structures; comparable to Rust Sales in the subsurface farm drainage category but at significantly larger scale across infrastructure and agriculture.
- Trimble Agriculture: Provider of precision agriculture hardware and software including GPS guidance, machine control, and farm management; comparable to Rust Sales' SD Drain/PX5 GNSS precision drainage stack but at enterprise scale serving global ag OEMs and dealers.
- John Deere (Ag & Turf Division): Global leader in agricultural equipment whose tractor and implement ecosystem sets the standard against which Rust Sales' tillage, drainage, and grain handling offerings compete; comparable as the dominant incumbent in farm machinery whose dealer network mirrors Rust Sales' go-to-market model.
Direct peers
- Ag Growth International (AGI): Global manufacturer of grain handling, storage, and conditioning equipment whose brands (Westfield, Batco) are carried by Rust Sales; directly comparable as a grain auger/conveyor manufacturer with overlapping product categories in Rust Sales' core grain handling line.
- Prinsco: Manufacturer of agricultural HDPE drain tile and water management solutions distributed by Rust Sales; comparable as a producer of subsurface drainage products used in the same precision tiling applications Rust Sales supports.
- Väderstad: Swedish tillage and seeding equipment manufacturer whose Wil-Rich brand is a core product line carried by Rust Sales; comparable as a tillage equipment OEM whose products anchor a major category of Rust Sales' distributed inventory.
- Crary Industries: Manufacturer of tile plows, trenchers, and ditching equipment (Tile Pro, Trench Pro, Revolution Ditcher) carried by Rust Sales; directly comparable as a niche drainage/tiling equipment manufacturer with overlapping product lines in subsurface drainage.
- Topcon Agriculture: Manufacturer of precision positioning, GNSS, and laser equipment for agriculture carried by Rust Sales; comparable as an OEM in the precision drainage/grading stack that underpins Rust Sales' machine control offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rust Sales social profiles
Digital presenceRust Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rust Sales leadership team
Management profileNumber of profiles
Rust Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rust Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rust Sales
What does Rust Sales do?
Rust Sales is a family-owned farm implement dealership that sells, rents, and services new and used agricultural equipment including precision drainage systems, tillage implements, grain handling equipment, scrapers, mowers, and sprayers. The company also manufactures proprietary products such as the Hopper Walker, Trench Wheels, SD Drain machine control systems, and Hopper Hoist, and operates as a worldwide distributor for the SD Drain and Hopper Walker product lines.
Is Rust Sales a public or private company?
Rust Sales is a private company. It is classified as family owned and is currently operating.
When was Rust Sales founded?
Rust Sales was founded in 1969. It employs 1 to 10 people.
Where is Rust Sales based?
Rust Sales is headquartered in Harwood, United States, in the North America region.
How does Rust Sales make money?
Five revenue lines are on record. Equipment Sales (New & Used) is the primary driver. The others are parts Sales, service & Repair, equipment Rental and product Training.
Who are Rust Sales's main competitors?
Broad incumbents on record are RDO Equipment Co., Stotz Equipment, Advanced Drainage Systems (ADS), Trimble Agriculture and John Deere (Ag & Turf Division). Direct peers are Ag Growth International (AGI), Prinsco, Väderstad, Crary Industries and Topcon Agriculture.
Does Rust Sales have an API?
No public API is recorded for Rust Sales.