Lebois & Co
Lebois & Co designs, manufactures, and sells Swiss Made mechanical watches with proprietary in-house calibers (LC-450, LC-350) and artisanal dials, serving watch collectors and design-conscious consumers through direct e-commerce, authorized European retailers, and community-led crowdfunding.
- Company typePrivate
- Founded1934
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lebois & Co does
Lebois & Co is a Swiss Made mechanical watch manufacturer that revives mid-century French watchmaking designs. Originally founded in 1934 by Raymond Dodane of the Dodane family in Besançon, France, the brand ceased operations in 1972 during the Quartz Crisis and was resurrected in 2014 by Tom and Eveline van Wijlick with Dodane family endorsement. The company produces hand-wound and automatic chronographs and small-seconds timepieces built around two proprietary in-house calibers: the LC-450 hand-wound column-wheel chronograph (60-hour reserve, 28,800 VPH, 23 jewels) and the LC-350 automatic movement certified by COSC (56-hour reserve). Artisanal dial production is outsourced to specialists including Donzé Cadrans in Le Locle for Grand Feu enamel dials and a proprietary layered aventurine glass process. Select models carry Timelab Observatoire Chronométrique+ certification.
The business sells directly through its e-commerce site lebois.com and a selective network of 9 authorized retailers across the Netherlands, Germany, France, the UK and Austria. Core SKUs include the Heritage Chronograph family (€3,300–€3,850), Heritage Small Seconds (€2,200), Venturist (€2,500), Heritage Chronograph Linéaire, and limited Atelier pieces (€9,800, capped at 25 per year via souscription). Each watch is delivered with a blockchain-based Digital Passport providing immutable authenticity and ownership records. Lebois & Co markets to watch collectors and design-conscious consumers via crowdfunding, the CoLAB participatory design program, and a shareholder community of 75+ investors established through three Kickstarter campaigns (2015, 2018, 2019) and a 2018 'Become a Shareholder' initiative. The company operates with 1–10 employees from Reuver, Netherlands under the CDMLEC legal entity and serves buyers in 20+ countries.
Lebois & Co firmographics
Firmographics- Name
- Lebois & Co
- Legal name
- Lebois & Co
- Website
- https://lebois.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lebois & Co designs, manufactures, and sells Swiss Made mechanical watches with proprietary in-house calibers (LC-450, LC-350) and artisanal dials, serving watch collectors and design-conscious consumers through direct e-commerce, authorized European retailers, and community-led crowdfunding.
- Ownership category
- akta.pro rank
Lebois & Co industry classification
Industry- Product category
- Luxury mechanical watches
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
- akta.pro secondary industries
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Watch & Timepiece Retail (CRAKAGAD), Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)
Keywords
Where Lebois & Co is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lebois & Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Watch Sales: Direct sales of luxury Swiss mechanical watches through e-commerce and authorized retailers. Products include Heritage Chronograph (various references €3,300-€3,850), Atelier limited editions (€9,800), Heritage Small Seconds (€2,200), Linéaire chronographs, Venturist (€2,500), and Special Editions.
- Accessories: Sales of leather straps (€60-€95), suede leather straps, stainless steel buckles (€50), and Fixoflex bracelets (€65).
- Books & Publications: Sale of horological publications such as 'The Main Types of Chronograph Explained by Their Dials' (€225).
- Souscription Model: Limited-edition Atelier pieces available exclusively by subscription/souscription, limited to 25 units per year. Deposit options available (50% deposit).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Heritage Chronograph models (Baton, Numeral, Sector, Script) |
| One time/ perpetual license | Multi-year contract | Heritage Atelier Chronograph 'Bleu sur Blanc' 324.552 |
| One time/ perpetual license | Multi-year contract | Heritage Atelier Chronograph 'Coquille d'oeuf' 324.551 |
| One time/ perpetual license | Pay-as-you-go | Heritage Small Seconds (Baton, Numeral, Script) |
| One time/ perpetual license | Pay-as-you-go | Venturist 241435 |
| One time/ perpetual license | Pay-as-you-go | Heritage Chronograph Linéaire (324.525, 324.526) |
| Unit Pricing | Pay-as-you-go | Straps & Accessories |
| Unit Pricing | Pay-as-you-go | Publications |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Lebois & Co product offering
Product offeringCore offering
Lebois & Co designs, manufactures and sells Swiss Made heritage-inspired mechanical watches — chronographs (Heritage Chronograph, Atelier, Linéaire, Sector Aventurine), small-seconds timepieces (Heritage Small Seconds), tool watches (Venturist) and re-launch/collaborative editions (Avantgarde Date, CoLAB Special Editions) — priced between €2,200 and €9,800, each delivered with a blockchain-secured Digital Passport and a two-year global warranty. The brand sells direct-to-consumer via lebois.com with global all-inclusive shipping, supplemented by a network of authorized retailers across Europe and community-funded launches through Kickstarter.
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Chronograph Flagship Swiss Made mechanical chronograph powered by the in-house LC-450 hand-wound column-wheel caliber (60-hour power reserve, 28,800 VPH, 23 jewels). Vintage-inspired dials across Baton, Numeral, Sector and Script references, with double-domed sapphire crystal, 5 ATM water resistance and two-year global warranty. Priced €3,300–€3,850. For watch collectors and enthusiasts.
- Heritage Atelier Chronograph 324.552 'Bleu sur Blanc' Limited-edition Atelier chronograph with handcrafted Grand Feu enamel 'Bleu sur Blanc' dial produced in collaboration with Donzé Cadrans (Le Locle, Switzerland). Available by pre-order with 50% deposit option, full price €9,800. For collectors seeking exclusive, artisanal Swiss Made timepieces.
- Heritage Atelier Chronograph 324.551 'Coquille d'oeuf' Souscription Atelier chronograph featuring a handcrafted Grand Feu enamel 'Coquille d'oeuf' (egg-shell) dial made by Donzé Cadrans. Limited to 25 pieces per year, available exclusively by souscription with 50% deposit option. Estimated delivery September 2026. For collectors acquiring the rarest Atelier pieces.
- Heritage Small Seconds (Founder's Launch) Swiss Made dress watch collection with COSC chronometer-certified automatic LC-350 movement (56-hour power reserve, 28,800 VPH), available in three dial variants (Baton, Numeral, Script). Includes original-style Fixoflex stretch bracelet. Priced €2,200 per piece. For collectors and dress-watch enthusiasts prioritizing certified chronometer precision.
- Heritage Chronograph Linéaire Reimagined signature chronograph with vertically brushed dial, gold-toned Arabic numerals, syringe hands and tachymeter scale, reviving the historic Lebois & Cie design language (inspired by an original 1950s reference rediscovered in Berlin via vintage watch retailer Shuck the Oyster). Pre-order available with estimated delivery from September 2026. For collectors interested in mid-century vintage design revival.
- Sector Chronograph Aventurine 324.444 Swiss Made chronograph with a layered aventurine glass dial (stardust glass matched pieces bonded to a brass base) and hollowed-out chronograph counters creating depth. First batch sold out with interest registration for the next batch open. For collectors seeking exclusive artisanal dials.
- Venturist 241435 Swiss Made tool watch (ref 241435) and the first watch to receive Timelab's Observatoire Chronométrique+ (OC+) certification. Supplied with a Genuine Shell Cordovan leather strap and black NATO strap. Priced €2,500. For buyers seeking a certified-precision tool/sport watch.
- Avantgarde Date First Re-launch Edition of the resurrected Lebois & Co, a Swiss Made automatic date watch funded through the 2015 Kickstarter campaign. For early adopters of the brand revival and Kickstarter backers of the founder-era Re-launch Editions.
- Special Edition Chronographs (Indian Motorcycle 324.417; Time Keeper 324.437) Limited collaborative CoLAB Special Edition chronographs (Indian Motorcycle ref 324.417 and Time Keeper ref 324.437) released in 2025, expressing unique artistic dial and design collaborations. For collectors seeking story-driven limited editions tied to collaborative CoLAB projects.
- Watch Straps & Accessories Accessories sold by Lebois & Co including leather straps (€60–€95), suede leather straps, stainless steel double buckle (€50) and Fixoflex bracelets (€65). For existing watch owners seeking strap changes and accessories.
- Horological Publications Educational horological publication titled 'The Main Types of Chronograph Explained by Their Dials', priced €225. For watch enthusiasts and collectors seeking to deepen their knowledge of chronograph dial types and Lebois & Co design heritage.
Quantifiable outcome
- Movement accuracy within -3 to 5 seconds per day (verified by customer André Mikkelsen)
- +2 more outcomes
Companies that use Lebois & Co
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Lebois & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Lebois & Co partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Donzé CadranscoreMaster enamel dial specialist based in Le Locle, Switzerland. Produces handcrafted Grand Feu enamel dials for Lebois & Co Atelier collection, firing at temperatures above 800°C with multi-layer construction. Each dial displays unique organic variations.
- Nellissen JuwelencoreAuthorized retailer located at Markt 4, Venlo, Netherlands. Provides in-person sales and customer service for Lebois & Co timepieces.
- Ace JewelerscoreAuthorized retailer at Paulus Potterstraat 6, Amsterdam, Netherlands. Premium watch retailer offering Lebois & Co collection.
- Ochrono by OcaratcoreAuthorized retailer at 91 Rue de Rivoli, Paris 75001, France.
- UTINAM Besançon – L'AteliercoreAuthorized retailer at 119 Grande-Rue, Besançon 25000, France. Located near the historic Dodane family watchmaking region.
- The Limited Edition – LTDE ltdminorAuthorized retailer at The Old Rectory, Main Street, Glenfield, Leicester LE3 8DG, United Kingdom.
- Juwelier BradlerminorAuthorized retailer at Riesenstraße 15, Kaiserslautern 67655, Germany.
- olfert&cominorAuthorized retailer at Klingelbrink 1, Rheda-Wiedenbrück 33378, Germany.
- ChronofactumminorAuthorized retailer at Rosenheimer Str. 5, Kolbermoor 83059, Germany.
- Joris UurwerkreparatieminorAfter-sales service partner at Aan de Dijk 126, Herten 6049 MB, Netherlands.
- Dodane FamilycoreDescendants of founder Raymond Dodane, who endorsed and approved the resurrection of Lebois & Co in 2014. Historical connection to the original 1857 Dodane Manufacture in Besançon, France.
- TimelabcoreSwiss horological testing laboratory that awarded the Venturist watch the Observatoire Chronométrique+ (OC+) certification, verifying chronometry, on-the-wrist performance, water resistance, anti-magnetism and power reserve.
- COSC (Contrôle Officiel Suisse des Chronomètres)coreOfficial Swiss testing institute for chronometer certification. All Heritage Small Seconds movements receive COSC certification, verifying precision across multiple days in five positions and three temperatures.
- Shuck the OysterminorVintage watch retailer who discovered the original 1950s Lebois & Cie chronograph in Berlin that inspired the Heritage Chronograph Linéaire collection. Their archival discovery enabled the design revival.
Scale indicators4 records
Recent moves12 records
Lebois & Co competitors and assessment
Company assessmentEmerging players
- anOrdain: Small artisan brand renowned for handcrafted enamel dials, overlapping strongly with Lebois's Grand Feu enamel Atelier differentiation.
- Ming: Boutique independent watchmaker selling limited-run Swiss mechanical watches direct-to-consumer, comparable in artisanal positioning and limited-edition drops.
- Autodromo: Design-led heritage-inspired microbrand selling mechanical watches online, sharing Lebois's mid-century aesthetic and collector focus.
- Massena LAB: Collaboration-driven limited-edition watch brand producing heritage-style pieces, comparable to Lebois's CoLAB and special-edition model.
Direct peers
- Christopher Ward: Direct-to-consumer accessible-luxury Swiss/British watch brand with in-house movements and value-focused pricing, directly competing for the same enthusiast collector base as Lebois.
- Baltic Watches: Vintage-inspired microbrand selling heritage-style chronographs online at accessible price points, mirroring Lebois's design language and DTC model.
- Nivada Grenchen: Revived heritage Swiss brand recreating mid-century chronographs, closely comparable to Lebois's brand-revival and heritage-chronograph positioning.
- Furlan Marri: Crowdfunding-launched microbrand known for vintage-styled mechanical chronographs at accessible luxury pricing, sharing Lebois's community-led, design-driven approach.
- Serica: European heritage-inspired microbrand selling Swiss-movement watches direct-to-consumer, competing in the same niche design-conscious collector segment.
- Farer: DTC Swiss-made microbrand offering distinctive dials and accessible-luxury mechanical watches, targeting the same enthusiast audience as Lebois.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lebois & Co social profiles
Digital presenceLebois & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lebois & Co leadership team
Management profileNumber of profiles
Profiles2 records
Lebois & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lebois & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lebois & Co
What does Lebois & Co do?
Lebois & Co designs, manufactures and sells Swiss Made heritage-inspired mechanical watches — chronographs (Heritage Chronograph, Atelier, Linéaire, Sector Aventurine), small-seconds timepieces (Heritage Small Seconds), tool watches (Venturist) and re-launch/collaborative editions (Avantgarde Date, CoLAB Special Editions) — priced between €2,200 and €9,800, each delivered with a blockchain-secured Digital Passport and a two-year global warranty. The brand sells direct-to-consumer via lebois.com with global all-inclusive shipping, supplemented by a network of authorized retailers across Europe and community-funded launches through Kickstarter.
Is Lebois & Co a public or private company?
Lebois & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lebois & Co founded?
Lebois & Co was founded in 1934. It employs 1 to 10 people.
Where is Lebois & Co based?
Lebois & Co is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Lebois & Co make money?
Four revenue lines are on record. Watch Sales are the primary driver. The others are accessories, books & Publications and souscription Model.
Who are Lebois & Co's main competitors?
Emerging players on record are anOrdain, Ming, Autodromo and Massena LAB. Direct peers are Christopher Ward, Baltic Watches, Nivada Grenchen, Furlan Marri, Serica and Farer.
Does Lebois & Co have an API?
No public API is recorded for Lebois & Co.
What industry is Lebois & Co in?
Lebois & Co's product category is Luxury mechanical watches. Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches, with a secondary code of CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel). Its NAICS code is 4583 and its SIC code is 5094.