MARDINI Agência de Marketing

What MARDINI Agência de Marketing does

MARDINI Agência de Marketing is a Brazilian B2B digital marketing agency founded in 2011 in São Paulo by Leonardo Silvestre Mardini. The firm targets service companies with consultative, longer-cycle sales processes and sells against three pain points: reducing buyer perceived risk, building proof and credibility, and maintaining presence through extended decision windows. Its core offering is a four-tier subscription plan structure — Starter, Pro, Growth, and Elite — billed monthly with no fidelity contracts, encompassing paid media management (Google Ads, Meta Ads, LinkedIn Ads), SEO, content marketing, social media management, CRM setup, and a novel GEO (Generative Engine Optimization) service that optimizes content for citation by ChatGPT, Perplexity, and Gemini.

The technology stack is built on certified integrations with the dominant ad and CRM platforms — Google Partner, Meta Business Partner, LinkedIn Marketing Partner, and Kommo/HubSpot CRM partnerships — combined with iPaaS connectors (Zapier, Make, n8n) to bridge CRM and ad systems. A signature technical component is offline-conversion import: CRM-closed deals are fed back into Google and Meta algorithms so campaigns optimize against actual revenue rather than form fills. The agency serves clients in more than 10 countries across 4 continents, with named cases spanning chemical, education, software, cleaning, healthcare, and language-school verticals.

MARDINI is privately held, bootstrapped, and wholly owned by its founder. The firm has no institutional investors, no M&A activity, and no disclosed revenue. Its go-to-market is sales-led and direct, primarily through WhatsApp and website forms targeting Brazilian SMBs and mid-market companies. Revenue is generated from monthly recurring subscription fees across the four plan tiers plus à la carte professional services (websites, landing pages, logos, presentations, consulting).

Name

MARDINI Agência de Marketing

Legal name

MARDINI

Website

https://mardini.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MARDINI is a São Paulo-based B2B digital marketing agency, founded in 2011, that sells tiered monthly subscription plans — covering paid media, SEO, CRM, and GEO — to service companies with consultative sales across Brazil and 10+ countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital marketing services
• Search engine optimization
• Paid advertising management
• Marketing automation services
• B2b lead generation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Digital Plans (Recurring Subscriptions): MARDINI offers four structured marketing plans (Starter, Pro, Growth, Elite) with monthly billing. Each plan includes different service levels covering marketing channels, content creation, CRM setup, and reporting. Revenue is generated through recurring monthly fees based on the selected plan tier.
2. Professional Services (À la carte): Additional professional services including presentations, websites, landing pages, site maintenance, logos, and consulting are offered separately, generating one-time or project-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MARDINI is a B2B digital marketing agency that sells four recurring monthly plans (Starter, Pro, Growth, Elite) integrating paid media management (Google, Meta, LinkedIn), SEO and GEO, content production, social media, CRM setup with Kommo and HubSpot, and conversion-optimized websites and landing pages. Core services are aimed at B2B service companies with consultative, high-ticket sales cycles that need predictable lead generation, qualified acquisition, and revenue-based campaign optimization without long-term contracts.

Product overview

MARDINI is a B2B digital marketing agency offering four service tiers (Starter, Pro, Growth, Elite) as a unified system connecting strategy, technology, content, marketing, and sales. The core portfolio includes digital marketing plans with varying levels of CRM integration, ad management (Google Ads, Meta Ads, LinkedIn Ads), SEO, content marketing, and social media management. Specialized offerings include GEO (Generative Engine Optimization) for AI visibility, inbound marketing automation, website and landing page creation, and CRM implementation with Kommo and HubSpot partnerships. All plans emphasize data-driven results, no long-term contracts, and continuous optimization based on real sales data.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Starter de Marketing Digital Entry-level recurring monthly digital marketing plan for businesses starting to sell with structure. Includes diagnostic, 1 ICP definition, 1 sales page per quarter, 4 monthly social media posts, 1 ad channel (Google Ads or Meta Ads), CRM setup, and reports.
• Plano Pro de Marketing Digital Mid-tier recurring monthly plan connecting marketing and sales with predictability. Includes 2 ICP definitions, growth strategy, 1 institutional website, 1 sales page per month, 12 monthly social media posts, up to 2 ad channels, WhatsApp and email automations, and weekly reports.
• Plano Growth de Marketing Digital Advanced recurring monthly plan scaling results with data and digital authority. Includes 4 ICP definitions, market benchmark, active blog with optimized content, 2 sales pages per month, 20 monthly social posts, 4 monthly blog articles, up to 3 ad channels, Google SEO, and biweekly results meetings.
• Plano Elite de Marketing Digital Premium recurring monthly plan for accelerated growth with complete ROI clarity. Includes 8 ICP definitions, advanced benchmarking, corporate website with continuous optimization, technical and editorial SEO blog, 4 sales pages per month, 30 monthly social posts, SEO ChatGPT (GEO) for AI positioning, up to 4 ad channels, full CRM with automations, custom sales training, and dynamic ROI reports.
• Raio-X de Aquisição B2B Standalone B2B acquisition diagnostic that maps funnel, offer, channels, CRM, and digital presence to identify where commercial opportunities are lost, with a prioritized action plan focused on qualified acquisition.
• Google Ads Management
• Meta Ads Management (Facebook and Instagram)
• LinkedIn Ads Management
• SEO for Google
• GEO (Generative Engine Optimization) Optimization service making companies visible in AI-generated responses from ChatGPT, Perplexity, and Gemini. Uses structured content, sourced data, and third-party mentions to increase AI citation probability; bundled in the Elite plan and offered standalone.
• CRM Implementation and Integration
• Inbound Marketing Service
• Content Marketing Service
• Social Media Management
• Website Creation
• Landing Page Creation
• Logo Creation
• Commercial Presentations
• Kommo CRM Implementation (Official Partner)
• HubSpot CRM Implementation (Official Partner)

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Google (Google Partner Program)coreTechnology or IntegrationMARDINI is a certified Google Partner, indicating proficiency in Google Ads platform management. This partnership enables them to access Google resources, certifications, and support for managing client advertising campaigns on Google Search, Display, and YouTube.
• Meta (Facebook Business Partner)coreTechnology or IntegrationCertified Meta Business Partner for Facebook and Instagram advertising. Enables advanced advertising capabilities, audience insights, and platform support for managing campaigns across Meta's ad ecosystem.
• LinkedIn Marketing PartnercoreTechnology or IntegrationOfficial LinkedIn Marketing Partner for B2B advertising on LinkedIn platform. Provides access to LinkedIn's advertising tools, audience targeting capabilities, and insights for reaching professional decision-makers.
• Kommo (formerly amoCRM)coreTechnology or IntegrationCertified Kommo CRM partner offering CRM implementation, setup, and integration services to clients. Specializes in B2B sales-focused CRM configurations with WhatsApp integration and sales automation.
• HubSpotcoreTechnology or IntegrationCertified HubSpot partner providing inbound marketing, CRM, and marketing automation implementations. Offers HubSpot's full suite including Marketing Hub, Sales Hub, and Service Hub for integrated marketing and sales operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rock Content: Brazilian-origin content marketing and SEO agency serving B2B clients across LATAM and the US, with overlapping digital marketing plans, SEO, and content production offerings similar to MARDINI's Pro/Growth/Elite tiers.
• Resultados Digitais (RD Station): Brazilian B2B marketing platform and agency service provider focused on SMB and mid-market customers; closest direct competitor in scale, geography, and B2B SMB focus, with overlapping inbound marketing, CRM, and paid media offerings.
• Agência Mestre: Established Brazilian SEO and digital marketing agency offering SEO, content marketing, and paid media services to B2B clients; directly comparable in service mix and Brazilian SMB/mid-market positioning.
• Conversion (Locaweb Group): Brazilian digital marketing agency now part of Locaweb Group, providing SEO, paid media, and inbound marketing to B2B customers; comparable in geography, customer profile, and integrated marketing services.
• Web Digital Group (WDG): Brazilian performance marketing agency offering Google Ads, Meta Ads, and SEO to B2B clients; directly comparable as a mid-sized Brazilian digital agency targeting similar mid-market and enterprise accounts.

Broad incumbents

• CI&T: Large Brazilian-listed digital transformation and marketing services firm serving enterprise B2B clients globally; comparable in end-to-end digital marketing capability but operates at a much larger scale and with broader technology services.
• Accenture Song (Accenture Interactive): Global experience and marketing services arm of Accenture serving enterprise B2B clients with creative, media, and technology services; larger incumbent competing for the same enterprise B2B marketing budgets MARDINI targets at the top end.
• VMLY&R: Global creative and brand experience agency with significant B2B practice; broader incumbent offering comparable advertising, brand, and customer experience services to enterprise clients worldwide.
• Globant: Large LATAM-headquartered digital and cognitive transformation company offering marketing technology and digital services to enterprise clients; broader incumbent with overlapping digital marketing and MarTech capabilities.

Others

• HubSpot: Inbound marketing and CRM platform of which MARDINI is a certified partner; adjacent ecosystem participant whose platform enablement directly underpins MARDINI's CRM integration and inbound marketing service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MardiniAgencia
• LinkedInlinkedin.com/company/mardini-agencia-digital
• Instagraminstagram.com/mardiniagencia
• Xx.com/mardiniagencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARDINI Agência de Marketing