Agência Mestre

What Agência Mestre does

Agência Mestre is a Brazilian full-service digital marketing agency founded in 2008 and headquartered in São Paulo, operating under CEO and co-founder Fabio Ricotta. The company provides an integrated portfolio spanning six core service pillars — Inbound Marketing, SEO, Paid Traffic (Google Ads, Meta Ads, TikTok, LinkedIn, Native), Business Intelligence and CRO, Website Creation, and Sales (CRM implementation and WhatsApp automation) — supplemented by AI/automation services (Máquina de Aquisição de Leads, Agente de Conteúdo, chatbots), e-commerce-specific offerings, social media management, and a dedicated infoproduto launching practice. The underlying technology stack combines certified partnerships with RD Station (Diamond tier), Google, Meta, Bing, HubSpot, ActiveCampaign, Pipe Drive, and Hotmart, alongside proprietary methodologies such as the validated Infoproduto Launch Framework and the Mestre Academy distance learning platform launched in 2022.

The business model operates on a sales-led, direct-engagement go-to-market: prospective clients submit detailed budget request forms (orçamento) on the website specifying business needs, marketing challenges, and goals, after which a commercial team qualifies and closes ongoing retainer engagements. Revenue is generated primarily through recurring monthly/annual retainers covering continuous campaign optimization across the service mix, supplemented by one-time project-based fees for SEO audits, site migrations, landing page creation, CRM implementation, and chatbot setup. Pricing is quote-based and not publicly disclosed.

The company serves a diversified Brazilian client base spanning enterprise and mid-market B2B companies across at least 15 verticals (hospitality, retail, insurance, education, healthcare, manufacturing, real estate, tourism, ISP, cryptocurrency, e-commerce B2B, and others) as well as infoproduto creators launching online courses on Hotmart. Geographic scope is exclusively Brazil, with no disclosed international expansion. The agency has been recognized as Brazil's best digital marketing and SEO agency for four consecutive years among more than 1,500 agencies in the country, and maintains Diamond-level RD Station, first-cohort Hotmart, Google Partner, Meta Business Partner, Bing Ads Accredited, and Selo 10X certifications as core ecosystem differentiators.

Name

Agência Mestre

Legal name

Agência Mestre

Website

https://agenciamestre.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Agência Mestre is a São Paulo-based Brazilian digital marketing agency founded in 2008, offering SEO, inbound marketing, paid media, analytics, CRM implementation, and AI-powered automation to enterprise and mid-market B2B clients, e-commerce retailers, and infoproduto creators across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing agency
• Search engine optimization
• Inbound marketing services
• Paid media management
• Marketing automation consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Retainer Services: Ongoing retainer-based engagements providing SEO, inbound marketing, paid traffic, content creation, business intelligence, website development, and sales automation services. Revenue is recurring as clients engage on monthly/annual contracts with continuous campaign optimization cycles.
2. Project-Based Digital Services: One-time project engagements such as SEO audits, site migrations, landing page creation, CRM implementation, and chatbot setup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Agência Mestre is a Brazilian digital marketing agency that sells full-funnel digital growth services to businesses, spanning SEO, inbound marketing, paid traffic management, business intelligence and analytics, website creation, and sales/CRM implementation. Services are delivered as monthly retainer engagements plus project-based consulting (audits, migrations, CRM implementation, chatbot setup), with measurable commercial outcomes in lead generation, conversion, and e-commerce revenue. The agency also operates a certified Infoproduto launching practice (Hotmart partnership) and the Mestre Academy distance-learning platform.

Product overview

Agência Mestre is a Brazilian digital marketing agency offering a comprehensive portfolio of interconnected marketing services. The core offering consists of six main service pillars: Inbound Marketing (content, email, automation), SEO (consulting, auditing, content strategy), Paid Traffic (Google Ads, Meta Ads, TikTok, LinkedIn), Business Intelligence (analytics, CRO), Website Creation (development, WordPress, landing pages), and Sales (CRM, WhatsApp automation). Additional specialized modules include AI-powered lead generation (Máquina de Aquisição de Leads) and content creation (Agente de Conteúdo), WhatsApp automation services, e-commerce solutions, and social media management. The agency also operates a certified Hotmart partnership for launching infoprodutos (online courses), and maintains platform partnerships with RD Station (Diamond Partner), HubSpot, ActiveCampaign, and Pipe Drive for CRM and marketing automation management. The company serves clients across multiple industries including e-commerce, education, healthcare, real estate, insurance, and tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Comprehensive inbound marketing service combining content marketing, email marketing, lead generation, and marketing automation to attract, convert, and delight customers throughout the buying journey; targeted at Brazilian companies seeking full-funnel demand generation.
• SEO (Search Engine Optimization) Search engine optimization service covering consulting, auditing, content strategy, blog/site content, site migration, and Google penalty removal; targeted at Brazilian companies seeking improved organic search visibility and rankings.
• Tráfego Pago (Paid Traffic) Paid media management service across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Native Ads (Taboola/Outbrain), Google remarketing, and Facebook remarketing; targeted at Brazilian businesses seeking targeted website traffic and conversions through paid channels.
• Business Intelligence Marketing analytics and monitoring service spanning Google Analytics, Google Tag Manager, e-commerce monitoring, and Conversion Rate Optimization (CRO); targeted at Brazilian companies that need measurement, dashboards, and conversion optimization across digital channels.
• Criação de Sites (Website Creation and Development) Website design and development service covering site creation, WordPress development, landing pages, and infographics; targeted at Brazilian companies that need to build or redesign their digital presence to support marketing campaigns.
• Vendas (Sales / CRM Implementation) Sales consulting and CRM implementation service covering CRM platform setup (including Pipe Drive, HubSpot, ActiveCampaign, RD Station), WhatsApp automation, and chatbot deployment; targeted at Brazilian companies that need to operationalize and automate their commercial pipeline.
• IA e Automação (AI and Automation) AI and automation service line that bundles AI-powered lead generation (Máquina de Aquisição de Leads) and an AI content generation agent (Agente de Conteúdo) to automate marketing and sales workflows; targeted at Brazilian companies that want to scale lead acquisition and content production with AI.
• Agência de Lançamentos de Infoprodutos End-to-end infoproduto (online course and digital product) launch service covering audience research, course module structuring, lesson topic development, video editing, visual identity creation, supporting materials (workbooks/guides), and EAD platform management; targeted at individual experts and small businesses with specialized knowledge who want to launch online courses, particularly on the Hotmart platform. Hotmart-certified as part of the first certification cohort for infoproduto agencies.
• Mestre Academy Mestre Academy is a distance-learning platform offering digital marketing courses and training materials for professionals and businesses; it functions as an internal educational product used to train clients and the broader market.

Quantifiable outcome

• 533% increase in opportunity volume in under 6 months
• +11 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HotmartcoreStrategic or Co-development Partner · 1 January 2020Hotmart invited Agência Mestre to participate in the first certification cohort for Infoproduto (digital product) agencies, granting them the first Hotmart Partnership certification. This partnership provides exclusive access to new platform features, faster technical support, and priority resolution of challenges for clients launching courses on the Hotmart platform. The partnership also includes shared marketing intelligence between the two companies.
• RD StationcoreTechnology or IntegrationDiamond-level RD Station partner. Agência Mestre provides implementation, management, and optimization services for RD Station Marketing, CRM, and Conversas (Tallos) platforms. The partnership enables mutual client referrals and exclusive support from RD Station for managed accounts.
• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads, Google Analytics, Google Tag Manager, and Google Search Console. Enables access to Google support resources, beta features, and recognition as a trusted advertising partner.
• Meta / FacebookcoreTechnology or IntegrationFacebook Business Partner with certified expertise in Facebook Ads, Instagram Ads, and Meta's advertising platform. Enables access to Meta support resources and recognition for advertising capabilities.
• Agência 10XminorGTM or Marketing PartnerMutual recognition and certification arrangement between Agência 10X and Agência Mestre, with Agência Mestre displaying the 10X agency seal on its website.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vortex: Brazilian digital agency offering paid media, social, content, and data-driven performance services to enterprise clients — a direct competitor for Brazilian digital marketing retainers.
• PMWeb: Brazilian digital marketing and performance agency with comparable paid media, SEO, and analytics offerings targeting mid-market and enterprise clients in Brazil.
• Rock Content: Brazilian digital marketing agency specializing in content marketing, SEO, and inbound — directly overlapping Agência Mestre's core SEO and inbound service pillars for the same Brazilian B2B buyer.
• Conversion: Brazilian digital performance and inbound marketing agency competing head-to-head with Agência Mestre for mid-market and enterprise digital marketing budgets across SEO, paid media, and CRO.

Broad incumbents

• CI&T: Brazilian-headquartered global digital transformation and technology services firm; broader scope but competes for enterprise marketing technology and digital services budgets in Brazil.
• Accenture Song Brazil: Global digital, marketing, and commerce services arm of Accenture with significant Brazil presence, competing for enterprise digital marketing transformation mandates.
• Locaweb: Brazilian internet hosting and digital services platform with adjacent digital marketing offerings; competes in the broader SMB and mid-market digital services stack in Brazil.
• Wunderman Thompson Brazil: Global creative and digital agency network with a Brazilian operation offering integrated digital, data, and technology services to enterprise clients.
• Deloitte Digital Brazil: Global digital agency arm of Deloitte operating in Brazil, offering marketing technology, CRM, and digital customer experience services to enterprise buyers.

Emerging players

• Resultados Digitais: Brazilian marketing automation platform (RD Station) and ecosystem of partner agencies; competes with Agência Mestre both as a platform alternative and via its certified agency network, including as a referral partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agenciamestre

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Mestre