Infocomm Asia Holdings (IAHGames)

What Infocomm Asia Holdings (IAHGames) does

IAHGames (Infocomm Asia Holdings) is a Hong Kong-incorporated private company operating a pan-Asian game distribution, ecommerce, and esports services platform under legal entity IAHGames Hong Kong Limited. The company operates offices in Hong Kong's Kwun Tong district and is led by CEO and Founder Roland Ong. Source materials reference approximately 20 years of community-management experience (anchoring an effective operating start around 1999) alongside distribution operations that began in 2009; the firm currently employs 51–100 people and serves an addressable base the company claims at 37 million gamers across Asia, reached through 20 game launches distributed in five languages.

The company runs three interconnected lines of business. Its core distribution business ships Western publisher titles — including FIFA Online, Take 2 NBA, StarCraft II, Diablo, Warcraft, GTA 5, and the Call of Duty series — across seven Asian countries on PC, PS4, Xbox, Nintendo Switch, and mobile platforms, supported by 30+ localized payment channels that include Unity CMP coin and iCash to capture unbanked consumers. Distribution sits on top of long-standing publisher relationships with Activision, Blizzard, Epic Games, Capcom, and Take 2 Interactive, layered with 2019-exclusive distribution deals with PQube, Bigben Interactive (now Nacon), Deep Silver, and Milestones Studios. The ecommerce arm runs a self-owned onlineshop plus China-specific Taobao and Weidian storefronts as a one-stop shop for games, pre-orders, payment cards, and merchandise. The esports services business has run publisher tournaments — T2 NBA Tournament, FIFA Online Asia Tour, StarCraft II and Warcraft Asia tours, and Counter-Strike Asia Tour — in Hong Kong and Singapore since 2009, and maintains branded game communities for publishers including Activision, Blizzard, and Epic Games.

Revenue is transactional across all three lines. Reported 2018 figures include $50M+ gross distribution revenue across 10+ titles and $5M+ ecommerce turnover, summing to roughly $55M in disclosed gross flow (currency not specified). Marketing is executed through publisher co-marketing, KOL agency partnerships, Facebook organic presence, and event-driven traffic funneled into the ecommerce portal. No technology platform, API, SDK, or AI/ML capability is described in available source materials.

Name

Infocomm Asia Holdings (IAHGames)

Legal name

IAHGames Hong Kong Limited

Website

https://iahgames.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

IAHGames is a Hong Kong-headquartered pan-Asian game distribution, ecommerce, and esports services company serving Western publishers. It distributes games across seven Asian countries via 30+ localized payment channels, operates China-focused Taobao and Weidian storefronts, and runs esports tournaments and branded communities for publishers including Activision, Blizzard, and Epic Games.

Ownership category

akta.pro rank

Product category

Video Game Distribution Services

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)

akta.pro secondary industries

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)

Keywords

• Video game distribution
• Gaming localization services
• Esports event management
• Gaming ecommerce
• Publisher distribution network

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Game Distribution: Core revenue stream from distributing video games across Asia. In 2018, distributed over 10 different game titles and generated more than 50 million gross revenue. Distribution network covers PC, PS4, Xbox, Nintendo Switch and Mobile platforms.
2. Ecommerce Sales: Self-owned online storefronts including Taobao Shop, Weidian Shop, and onlineshop. Over 5 million turnover in 2018. Pre-orders directed through ecommerce portal for 100+ titles. One-stop shop for games, payment cards, merchandise and related products.
3. Esports Events: Running esports events for publishers since 2009. Events include FIFA Online Asia Tour, Starcraft II and Warcraft Asia tour, Counter Strike Asia Tour. Manages esports-oriented games including Project Cars, Call of Duty series, and Warcraft series.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

IAHGames provides video game distribution, esports event management, and ecommerce storefront services across Asia on behalf of major global publishers. The company has delivered 20 game launches to 37 million gamers across 7 Asian countries, supported by 30+ payment channels and content localized into 5 languages. Its integrated service offering covers publisher-side localization, community and KOL engagement, ecommerce transactions, and live esports operations.

Product overview

IAHGames (Infocomm Asia Holdings) operates a multi-service platform centered on game publishing and distribution across Asia. The company operates three interconnected core services: Game Distributions for distributing PC, console, and mobile games across 7 Asian countries with exclusive publisher agreements; Ecommerce Portal providing a one-stop-shop for games, payment cards, and merchandise through Taobao, Weidian, and self-owned online stores; and Esports Services running competitive gaming events and maintaining game communities since 2009. The portfolio includes licensed titles such as FIFA Online, NBA 2K, StarCraft II, Diablo, War of Warcraft, GTA 5, Call of Duty series, and exclusives like Project Cars 3, Metro Exodus, and Hatsune Miku.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Distribution Services Pan-Asian distribution of video game titles on behalf of global publishers, including localization into 5 languages, content packaging, channel management across 7 Asian countries, and access to 30+ payment methods. Sold to publishers as a regional go-to-market service.
• Ecommerce Storefronts for Game Sales Owned digital storefronts on Taobao, Weidian, and IAHGames' onlineshop offering game sales and pre-orders for Asian consumers, with localized payment and language support across the region.
• Esports Event Services End-to-end planning and execution of esports tournaments and live gaming events across Asia on behalf of publishers, used to drive community engagement and game adoption.
• KOL and Community Marketing Services Influencer (KOL) marketing campaigns and community management services delivered on behalf of publishers to drive awareness, engagement, and launch momentum in Asian markets.

Quantifiable outcome

• Reached 37 million gamers through 20 game launches in 5 languages
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship and core.

• PQubeflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive distribution partner for PQube titles in Asian markets. Secured exclusive distribution with major publishers in 2019.
• Bigben InteractiveflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive distribution partner for Bigben Interactive (now Nacon) titles including Project Cars 3 and Tennis World Tour in Asian markets.
• Deep SilverflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive distribution partner for Deep Silver titles in Asia. 2019 secured titles include Metro Exodus.
• Milestones StudiosflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive distribution partner for Milestones Studios racing titles including Project Cars series in Asian markets.
• ActivisioncoreChannel Partner/ Reseller/ DistributorIAHGames maintains game communities and distributes games for Activision including Call of Duty series. Activision is a key publisher partner for game distribution across the Asian market.
• Blizzard EntertainmentcoreChannel Partner/ Reseller/ DistributorIAHGames distributes Blizzard titles including Starcraft II, Diablo, War of Warcraft, and maintains game communities for Blizzard across Asia since 2009.
• Epic GamescoreChannel Partner/ Reseller/ DistributorIAHGames maintains game communities for Epic Games. The company has been involved in esports events and community management for Epic Games titles.
• CapcomcoreChannel Partner/ Reseller/ DistributorIAHGames partners with Capcom for game distribution in Asian markets. Capcom is one of the well-known publishers in their distribution network.
• Take 2 InteractivecoreChannel Partner/ Reseller/ DistributorIAHGames has a long history in licensing Take 2 NBA titles and GTA 5. Take 2 is one of the key publishers in their distribution portfolio.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plaion (formerly Koch Media): Plaion operates as a multi-territory game publisher and distributor handling third-party titles across console, PC and mobile. Like IAHGames it combines distribution with publishing and merchandising, serving as the regional conduit for Western game publishers into local retail and digital channels.
• Maximum Entertainment (formerly Maximum Games): Maximum Entertainment publishes and distributes third-party game titles globally, often through regional partners. It is comparable to IAHGames because it relies on distribution partnerships to reach Asia and similar emerging markets without owning full-stack localization or payment infrastructure.
• Solutions 2 GO: Solutions 2 GO is one of the largest independent video game and consumer electronics distributors operating across North America, Europe and Asia-Pacific. It is comparable to IAHGames as a third-party game distribution intermediary serving publishers across multiple platforms and geographies.

Broad incumbents

• Level Infinite (Tencent Games): Level Infinite is Tencent's global games publishing brand for third-party studios, with heavy Asia footprint and esports operations. It is comparable to IAHGames because it aggregates publisher distribution and esports activity across Asia, though at vastly larger scale.
• Sony Interactive Entertainment (Asia): Sony's Asia division operates the PlayStation Store, first-party publishing, and regional marketing as part of its global gaming portfolio. IAHGames serves as an outbound retail distribution partner for PlayStation titles into Asian markets that Sony relies on for physical and third-party reach.

Regional players

• Square Enix Asia: Square Enix's Asia division distributes and markets its JRPG and action franchises in Asian markets outside Japan. It is comparable to IAHGames as another publisher-side regional distribution presence that competes for shelf and digital placement with Western titles in Asia.
• Capcom Asia: Capcom's Asia regional office manages localized distribution, marketing, and esports events for franchises such as Street Fighter in Asian markets. IAHGames is an explicit channel partner for Capcom titles, and Capcom Asia represents how publisher-owned regional arms overlap with IAHGames' intermediary role.
• Bandai Namco Entertainment Asia: Bandai Namco's Asia regional arm publishes and distributes the studio's titles across Southeast Asia and Greater China, including esports tournament operations. It overlaps with IAHGames' role as an Asia-region intermediary for console publishers and on local-language distribution.

Emerging players

• BLAST (Esports operator): BLAST is a global esports tournament operator producing events across CS, Dota and other competitive titles. It is comparable to IAHGames because both companies run publisher-sponsored competitive gaming circuits and operate event production for Western AAA esports titles internationally.
• ESL Gaming (Asia operations): ESL Gaming is one of the largest esports tournament organizers globally with Asia-Pacific event operations. It overlaps with IAHGames' esports services line because both companies execute publisher-branded competitive gaming events across Asian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timeline
• Xx.com/iah_games
• LinkedInlinkedin.com/company/infocomm-asia-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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