Mod Op
Mod Op is a full-service digital marketing agency combining human creativity with proprietary AI tools, serving B2B and B2C enterprise clients across CPG, technology, telecom, hospitality, and energy with integrated brand, media, data, and martech services. Backed by Alterna Equity Partners with 450+ specialists across 10 North American offices.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mod Op does
Mod Op is a privately held, full-service digital marketing agency operating as a platform combining human creativity with AI-enabled technology. Founded in 2011 and headquartered in Miami, the company serves both B2B and B2C brands across industries including CPG, technology/telecom, hospitality, energy, financial services, and retail. Named enterprise clients include Verizon, Nokia, RingCentral, Marriott, PwC, Heineken, ExxonMobil, John Deere, Century 21, Duracell, Sparkling Ice, and Nestlé. The agency generates revenue primarily through professional services engagements (retainers and project-based work) acquired via a direct enterprise field sales motion, with a leadership bench including a Chief Growth Officer, EVP of Client Partnerships, and dedicated new business contacts.
The company's core offering spans twelve service lines — brand and advertising, content creation, social and influencer marketing, packaging and identity design, strategic communications, AI solutions, strategic consulting, digital experience, media management, market intelligence, experiential and events, and data and martech enablement — supported by a 100% in-house market intelligence team of 30+ specialists. Underpinning these services is a proprietary AI technology stack developed through $5M+ of investment and an internal Innovations Team: Brand Agent (brand-aware AI assistant), Mod Heat (cultural trend radar), Ecommerce Agent (product discovery), AI Coach (enterprise LMS), and Mod Op AI Risk Intelligence (brand protection from harmful AI-generated content). The company is SOC 2 Type II certified (via Ascend Marketing) and operates 10 offices across the U.S., Canada, and Panama with reach into 40+ countries.
Mod Op has pursued an aggressive acquisition-led growth strategy, executing 15+ acquisitions since 2017 under private equity sponsor Alterna Equity Partners. Recent additions include Ascend Marketing (Oct 2025, completing the B2B end-to-end framework), Evans Hunt (Jul 2024, Canadian digital agency), Image Media (Dec 2024, experiential events), LAM Design (Apr 2024, packaging/brand identity), Red Tettemer O'Connell + Partners (Feb 2024, creative), dPrism (Oct 2023, data and AI), and Crenshaw Communications (Oct 2023, tech PR). The agency employs 450+ specialists and was recognized on the 2025 Inc. 5000 list at #976 and as an Ad Age A-List Agency Standout in 2026.
Mod Op firmographics
Firmographics- Name
- Mod Op
- Legal name
- Mod Op, LLC
- Website
- https://modop.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mod Op is a full-service digital marketing agency combining human creativity with proprietary AI tools, serving B2B and B2C enterprise clients across CPG, technology, telecom, hospitality, and energy with integrated brand, media, data, and martech services. Backed by Alterna Equity Partners with 450+ specialists across 10 North American offices.
- Ownership category
- akta.pro rank
Mod Op industry classification
Industry- Product category
- Digital Marketing and Advertising Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Mod Op is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Mod Op business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Marketing & Advertising Services: Mod Op generates revenue by providing comprehensive marketing and advertising services to B2B and B2C clients. Services include brand strategy and advertising, content creation, social media and influencer marketing, packaging and identity design, strategic communications, AI solutions, strategic consulting, digital experience (web development, UX/UI, e-commerce, AR), media management (planning, buying, programmatic), market intelligence, experiential and events, and data and martech enablement. Revenue is driven by professional services engagements, retainer agreements, and project-based work for enterprise and mid-market clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Mod Op product offering
Product offeringCore offering
Mod Op is a full-service digital marketing agency that delivers integrated marketing, advertising, and technology-enabled services to B2B and B2C brands. The firm combines human creativity with proprietary AI tools (Brand Agent, Mod Heat, Ecommerce Agent, AI Coach, AI Risk Intelligence) to provide strategy, creative, media management, digital experience, content, social, packaging, PR, experiential events, and martech enablement across 10+ offices in North America.
Product overview
Mod Op is a full-service digital marketing agency that operates as a platform combining human creativity with AI-enabled technology. The offering consists of proprietary AI products (Brand Agent, Mod Heat, Ecommerce Agent, AI Coach, Mod Op AI Risk Intelligence) that work alongside comprehensive service offerings (Brand + Advertising, Content, Social + Influencers, Packaging + Identity, Strategic Communications, Digital Experience, Media Management, Market Intelligence, Experiential + Events, Data + Martech Enablement, Strategic Consulting). These AI products integrate with leading martech platforms (HubSpot, Adobe Marketo Engage, Salesforce, 6sense, Demandbase) to deliver end-to-end marketing solutions for B2C and B2B clients. The agency has over 450+ specialists across 10 offices in North America.
Differentiator
Problem solved
Functional benefit
Brands
- Mod Op AI Edge: AI solutions platform including proprietary tools like Brand Agent, Mod Heat, Ecommerce Agent, and AI Coach for marketing optimization
- Mod Op AI Risk Intelligence
Products and services
- Brand + Advertising Full-service brand and advertising offerings including account management, research and insights, brand strategy, creative development, production, and analytics for enterprise and consumer brand clients.
- Content Content creation services including studio production (video, photography, animation), experiential builds, and activations for brand experiences.
- Social + Influencers Social media strategy and management including platform strategy, organic and paid social, influencer integration, content development, and community management.
- Packaging + Identity Packaging design and brand identity services including positioning, visual identity development, structural design, sustainable packaging solutions, and regulatory compliance.
- Strategic Communications PR, corporate communications, product launches, corporate positioning, media training, crisis management, tradeshow support, and employee engagement services.
- Digital Experience Digital strategy, UX/UI design, web development, e-commerce, CMS integration (WordPress, AEM, Drupal), AR experiences, games, gamification, and QA services.
- Media Management Channel strategy, media planning and buying across programmatic, audio, video, CTV, paid search, paid social, and traditional media (OOH, print, radio, direct mail).
- Market Intelligence In-house research team providing market and competitive insight, audience insight, product/service insight, and creative/digital insight using AI tools.
- Experiential + Events Live event design and production including experiential strategy, media content development, event branding, environment design, immersive technology, and live show production.
- Data + Martech Enablement Marketing technology enablement including customer experience strategy, data architecture and analytics, marketing automation implementation, and ABM/demand generation programs.
- Strategic Consulting Executive consulting services including digital growth strategy, AI strategy, data strategy, governance, technology due diligence, implementation, and go-to-market insight.
- Brand Agent A brand-aware AI assistant that provides insights, predictive analytics, and content recommendations tailored to specific brands, integrating up-to-date research with brand strategies and data.
- Mod Heat An always-on cultural radar that turns news, trends, and social chatter into actionable insights and ideas, ranking stories by relevance, risk, and reach.
- Ecommerce Agent AI shopping assistant for B2C shoppers and B2B buyers that answers questions and offers personalized suggestions based on product info, customer history, and brand details.
- AI Coach Enterprise learning management system tool that converts complex learning requirements into personalized step-by-steps adapting to user progress.
- Mod Op AI Risk Intelligence Brand protection service that identifies harmful AI-generated content (deepfakes, misuse) and helps brands submit takedown notices. Includes monthly AI Content Audits and Copyright & Takedown Support.
- Custom AI Solutions Custom AI solutions built to address specific business needs, vendor agnostic and managed end-to-end from strategy through implementation.
- AI Accelerator Organizational AI transformation program designed to help businesses get a running start towards enterprise-wide AI adoption beyond marketing.
Quantifiable outcome
- Sparkling Ice volume sales increased 15.7%, HHP at 18% (up 2% vs. year ago), credited for driving the category, within 6 months of campaign launch.
- +3 more outcomes
Companies that use Mod Op
Customer profileNamed customers50 records
Segments4 records
Ideal customer profiles3 records
Mod Op technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability15 records
Feature11 records
Mod Op partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ShopifyminorMod Op joined the Shopify Partner Program in August 2025, expanding its eCommerce impact for innovative DTC brands. The partnership enables Mod Op to offer Shopify-based eCommerce solutions to clients.
- HubSpotcoreMod Op is a HubSpot partner, implementing and managing HubSpot marketing automation platforms for B2B clients. The agency helps clients leverage HubSpot for customer journey mapping, marketing automation, lead generation, and CRM integration.
- DemandbasecoreDemandbase is a partner platform for account-based marketing (ABM) used by Mod Op to design targeted marketing programs for high-value B2B accounts. Mod Op creates tailored experiences by persona, guided by ICP, targeted accounts, and behavioral indicators.
- 6sensecore6sense is a partner platform for ABM and intent data used by Mod Op to identify and target high-value accounts. Mod Op uses 6sense capabilities alongside Demandbase to power B2B marketing programs across the full buyer journey.
- Adobe Marketo EngagecoreMod Op is an Adobe solutions partner for Adobe Marketo Engage, providing certified marketing automation implementation, management, and optimization services for enterprise clients including Verizon, Nokia, and RingCentral.
- Salesforce / PardotcoreMod Op implements and optimizes Salesforce and Pardot marketing automation for enterprise clients as part of its marketing automation and CRM integration services.
- Adobe Experience ManagercoreMod Op is an Adobe Solutions Partner for Adobe Experience Manager, providing content management system implementation and digital experience development.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Mod Op competitors and assessment
Company assessmentDirect peers
- R/GA: Independent digital creative and innovation agency with a similar integrated offering spanning brand, experience design, and emerging technology. Comparable in headcount (1,500+) and client mix of enterprise B2B and B2C brands, though larger and more global than Mod Op.
- Code and Theory: Digital-first creative and technology agency with similar integrated capabilities across brand, design, content, martech, and data. Closely comparable on AI-enabled transformation positioning and enterprise B2B/B2C client mix.
- Huge: Digital agency offering strategy, design, marketing, and technology services to enterprise clients. Now part of IPG but historically comparable to Mod Op as a mid-sized, full-service independent digital transformation agency.
- 72andSunny: Independent creative agency with similar integrated brand, advertising, and cultural-marketing capabilities. Comparable client roster of consumer brands and similar mid-size headcount range.
- Droga5: Acclaimed creative agency (now part of Accenture Song) with comparable enterprise B2C brand clients and integrated campaign capabilities. Slightly larger and more global than Mod Op.
- Ansira: PE-backed (Advent International) marketing services company with parallel mid-market and enterprise client focus, data/tech capabilities, and roll-up acquisition strategy — arguably the closest analog to Mod Op's business model.
- Johannes Leonardo: Independent creative agency with comparable integrated brand, advertising, and cultural marketing capabilities serving enterprise consumer brands. Similar mid-size, independent positioning.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency with comparable full-service offerings and brand-building focus. Larger scale, more globally distributed, and more founder-led/independent than PE-backed Mod Op.
- Dentsu Creative: Global creative agency network within Dentsu with broadly overlapping capabilities (brand, experience, technology, data). Significantly larger and more resourced than Mod Op.
Others
- Prophet: Global brand and marketing consultancy with adjacent strategic positioning and enterprise transformation offerings. Adjacent rather than directly competitive, but competes for similar CMO-level strategy mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mod Op social profiles
Digital presenceMod Op compliance and trust
Trust signalCompliance1 record
Mod Op financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mod Op leadership team
Management profileNumber of profiles
Profiles24 records
Mod Op subsidiaries and ownership
Company hierarchySubsidiaries13 records
Mod Op funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mod Op M&A and investment
M&A and investmentM&A15 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mod Op
What does Mod Op do?
Mod Op is a full-service digital marketing agency that delivers integrated marketing, advertising, and technology-enabled services to B2B and B2C brands. The firm combines human creativity with proprietary AI tools (Brand Agent, Mod Heat, Ecommerce Agent, AI Coach, AI Risk Intelligence) to provide strategy, creative, media management, digital experience, content, social, packaging, PR, experiential events, and martech enablement across 10+ offices in North America.
Is Mod Op a public or private company?
Mod Op is a private company. It is classified as private equity controlled and is currently operating.
When was Mod Op founded?
Mod Op was founded in 2011. It employs 101 to 250 people.
Where is Mod Op based?
Mod Op is headquartered in New York, United States, in the North America region.
How does Mod Op make money?
One revenue line is on record: marketing & Advertising Services.
Who are Mod Op's main competitors?
Direct peers on record are R/GA, Code and Theory, Huge, 72andSunny, Droga5, Ansira and Johannes Leonardo. Broad incumbents are Wieden+Kennedy and Dentsu Creative. Prophet is listed as an others.
Does Mod Op have an API?
No public API is recorded for Mod Op.
What industry is Mod Op in?
Mod Op's product category is Digital Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541820 and its SIC code is 7311.