Viads
Viads is a Spanish video advertising technology company founded in 2019 and headquartered in Alicante, operating its own independent advertising ecosystem within the video ad tech category.
- Company typePrivate
- Founded2019
- HeadquartersAlicante, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Viads firmographics
Firmographics- Name
- Viads
- Legal name
- Viads
- Website
- https://viads.com
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 11–50 employees
- Short description
- Viads is a Spanish video advertising technology company founded in 2019 and headquartered in Alicante, operating its own independent advertising ecosystem within the video ad tech category.
- Ownership category
- akta.pro rank
Viads industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)
Keywords
Where Viads is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Markets served
Viads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Viads product offering
Product offeringCore offering
Viads is a video ad tech company that operates its own advertising ecosystem to deliver video advertising solutions. The platform is designed to enable video ad campaigns through proprietary technology infrastructure rather than relying on third-party ad networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Viads Video Advertising Ecosystem A proprietary video advertising ecosystem that enables businesses to run video ad campaigns through the company's own ad tech infrastructure, serving advertisers and brands seeking direct video ad delivery capabilities.
Companies that use Viads
Customer profileIdeal customer profiles1 record
Viads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viads competitors and assessment
Company assessmentDirect peers
- Innovid: Independent ad-tech company focused on video/CTV ad serving, creative personalization, and measurement. Closely comparable as a video-centric ad-tech platform serving brands and publishers.
- SpringServe: Video ad serving and optimization platform for OTT/CTV publishers (now part of Magnite). Direct peer in video ad serving and supply-side optimization.
- FreeWheel: Comcast-owned video ad monetization platform for publishers. Closely comparable to Viads in serving the video advertising ecosystem with publisher-side monetization and ad-management technology.
- Publica: CTV ad server and unified auction platform (now part of FreeWheel). Direct competitor in the CTV/video ad serving space where Viads operates.
Broad incumbents
- Criteo: Public ad-tech company with significant video/CTV retargeting and monetization offerings. Comparable as a European-headquartered, mid-large ad-tech player with video inventory monetization products.
- MediaMath: Independent programmatic ad-tech platform with video capabilities. Comparable as an independent ad-tech competitor, though larger and broader in scope than Viads.
- Magnite: Largest independent SSP for video and CTV, formed from the merger of Rubicon Project and Telaria. Directly comparable to Viads as a video advertising infrastructure provider, but operating at vastly larger scale.
- The Trade Desk: Leading global demand-side platform with strong CTV/video capabilities. Comparable as part of the broader programmatic video advertising ecosystem even though it operates on the buy side.
- Google Ad Manager: Google's ad server and exchange dominating video inventory. The principal incumbent that any independent video ad-tech firm such as Viads must compete against for publisher and budget share.
Regional players
- Seedtag: Spanish-founded contextual advertising company with strong presence in EMEA and the Americas. Comparable as a Spanish/European video-adjacent ad-tech player targeting privacy-first advertising.
Market position
Customer concentration
Viads social profiles
Digital presenceViads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viads leadership team
Management profileNumber of profiles
Viads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viads
What does Viads do?
Viads is a video ad tech company that operates its own advertising ecosystem to deliver video advertising solutions. The platform is designed to enable video ad campaigns through proprietary technology infrastructure rather than relying on third-party ad networks.
When was Viads founded?
Viads was founded in 2019. It employs 11 to 50 people.
Where is Viads based?
Viads is headquartered in Alicante, Spain, in the Europe region.
Who are Viads's main competitors?
Direct peers on record are Innovid, SpringServe, FreeWheel and Publica. Broad incumbents are Criteo, MediaMath, Magnite, The Trade Desk and Google Ad Manager. Seedtag is listed as a regional player.
Does Viads have an API?
No public API is recorded for Viads.
What industry is Viads in?
Viads's product category is Video Advertising Technology. Its primary akta.pro industry code is MPAHAJAD, Video Player SDKs & Playback Apps (Web/Mobile/CTV). Its NAICS code is 51621 and its SIC code is 7370.