ADSPLAY

What ADSPLAY does

ADSPLAY is a São Paulo-based programmatic media hub that operates a vertically integrated stack spanning programmatic media buying, performance marketing, a proprietary SaaS AdTech platform, a curated publisher network, and a digital out-of-home (DOOH) format on motorcycles. Founded in 2017 by Eduardo Sani, Bruno Campos, and Roberto Goichman within CTRL365 agency as a programmatic trading desk, the company grew to 51–100 specialized professionals serving 300+ active enterprise and agency clients and an additional 840+ advertisers through its Pixel Roads self-service platform. Customer logos span Petrobras, Itaú, C6Bank, L'Occitane, Shein, Britânia, Dasa/Genera, Ubisoft, and others across finance, retail, healthcare, energy, entertainment, and agriculture verticals in Brazil.

The company's technology core is the Pixel Roads SaaS platform — re-acquired in 2025 after a 2024 spin-off — which integrates multiple media channels and inventories (Google, Meta, LinkedIn, Amazon, programmatic, DOOH, CTV/OTT, audio, YouTube) into a single environment, augmented by Pixel Intelligence IA and proprietary MCP modules for bid optimization, predictive analytics, and automated campaign adjustment. Supporting assets include Adsmax (proprietary publisher network), Adsmoto (digital panels on motorcycles), Trigger Ads (CPA/CPL/CPI performance product, formerly AfiliADS), and Adsplay Educação (free programmatic education platform with 20,000+ students). The company claims 2B+ impressions/year, ~1,200 campaigns, 10M+ clicks, and 230,000+ conversions annually on the broader operation, with Pixel Roads alone generating 300M impressions and 240K conversions.

ADSPLAY monetizes through media-buying margins on programmatic spend, performance fees on CPA/CPL outcomes, SaaS subscriptions for Pixel Roads, marketplace commissions on Adsmax inventory, and freemium lead generation via Adsplay Educação. Go-to-market is hybrid: direct sales with specialist support for enterprise accounts and self-service through Pixel Roads for mid-market and SMB advertisers. Market positioning is anchored by Programmatic Day (the only programmatic-focused event in Brazil), the first book on programmatic media in Latin America (Mídia Programática de A a Z, 2021), and a partner ecosystem of 18+ technology and inventory providers including Google, Serasa Experian, Netflix, HBO Max, Spotify, Gamma/Globo, Samsung Ads, and Trilha (B3). Operations are Brazil-centric with an early European footprint via Pixel Roads' Web Summit Lisbon presence; 2025 was reported as the company's largest-revenue year, though specific figures are not disclosed.

Name

ADSPLAY

Legal name

ADSPLAY MÍDIA S.A.

Website

https://adsplay.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

ADSPLAY is a São Paulo-based programmatic media hub offering media buying, performance marketing (Trigger Ads), a SaaS AdTech platform (Pixel Roads), and proprietary publisher and DOOH networks. It serves 300+ enterprise and mid-market clients across Brazil, with an early European footprint.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Programmatic advertising
• Performance marketing
• Adtech platform
• Digital media buying
• Publisher network

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Media Fees: Planning and execution of programmatic media campaigns with ultra-segmented formats, rich media, and special formats using premium national and international publisher inventory. Revenue generated from media buying margins and service fees on campaign spend.
2. Trigger Ads Performance: Performance-oriented campaigns in CPA (Cost per Acquisition) and CPL (Cost per Lead) models with conversion tracking via postback tag and algorithmic optimization of results. Revenue generated from successful conversions achieved.
3. Pixel Roads SaaS Platform: B2B SaaS platform providing programmatic media access with subscription model. Allows advertisers and agencies to self-manage campaigns with AI-powered optimization.
4. Adsplay Educação: Free educational course on programmatic media for professional development, serving as a lead generation and market education tool while building brand authority.
5. Publisher Solutions (Adsmax): Connecting publishers to premium programmatic campaigns, providing monetization services for digital inventory with brand safety and predictable revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels14 records

Core offering

ADSPLAY is a Brazilian media hub that plans, activates, and continuously optimizes programmatic media campaigns across multiple formats (Display, Video, Native, Audio, CTV/OTT, DOOH, Rich Media, YouTube, Push). It operates a managed programmatic media service, a performance-based affiliate platform (Trigger Ads), a proprietary publisher network (Adsmax), an innovative DOOH format on motorcycles (Adsmoto), and a self-service AdTech SaaS platform (Pixel Roads) with AI-powered campaign optimization (Pixel Intelligence IA).

Product overview

ADSPLAY is a media hub that operates as a platform-plus-modules architecture. The core offering consists of four main pillars: (1) ADSPLAY Programática for automated programmatic media buying with multiple formats (Display, Video, Native, Audio, CTV/OTT, DOOH, Rich Media, Push Notification, YouTube); (2) Trigger Ads for performance-based campaigns with CPA/CPL/CPI models; (3) Publisher solutions including Adsmax (proprietary ad network with premium curated inventory) and Adsmoto (digital OOH panels on motorcycles); and (4) Pixel Roads, a proprietary SaaS AdTech platform that integrates all channels (Google, Meta, LinkedIn, Amazon, programmatic) into a unified environment with Pixel Intelligence IA for AI-powered optimization. Supporting offerings include ADSPLAY Educação (free educational courses), Programmatic Day (industry event), and Trigger Party/Arraiá dos Mídias (networking events). The company was founded in 2017, achieved 779% growth in 2018, and in 2025 acquired Pixel Roads to integrate technology and services into a unified solution.

Differentiator

Problem solved

Functional benefit

Brands

• Adsplay Educação: Educational platform offering free courses and training in programmatic media
• Trigger Ads
• Adsmax
• Adsmoto
• Pixel Roads

Products and services

• ADSPLAY Programática
• Trigger Ads (formerly AfiliADS)
• Adsmax
• Adsmoto
• Pixel Roads
• ADSPLAY Educação

Quantifiable outcome

• 779% growth in 2018, 82% growth in 2019, 3-digit growth in 2020, record revenue in 2025
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Trilha (B3)coreTechnology or Integration · 22 April 2026Partnership with B3's Trilha platform providing data for smarter campaigns. The connection with B3 ecosystem reinforces credibility, security, and robustness in data application for campaigns.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure partner providing ISO 27001 and SOC2 Type II certified infrastructure for Adsplay's technology operations, including Pixel Roads platform hosting.
• Google WorkspacecoreTechnology or IntegrationEnterprise productivity tools used internally for operations and collaboration.
• Google Display & Video 360coreTechnology or IntegrationDSP/platform integration for programmatic media buying, allowing access to Google's extensive ad exchange network and audience targeting capabilities.
• Serasa ExperiancoreTechnology or IntegrationData provider partnership for audience segmentation and targeting using credit and financial behavior data, enabling more precise programmatic targeting.
• Netflix (Programmatic)coreTechnology or IntegrationProgrammatic advertising access to Netflix's streaming inventory for brand campaigns.
• HBO Max ProgramáticocoreTechnology or IntegrationProgrammatic advertising access to HBO Max streaming content inventory.
• SpotifycoreTechnology or IntegrationAudio advertising integration for programmatic campaign delivery on Spotify's platform.
• Gamma (Globo)coreTechnology or IntegrationPremium publisher inventory from Globo group, one of Brazil's largest media companies, providing high-quality brand-safe environments.
• Uber AdsminorChannel Partner/ Reseller/ DistributorAffiliate network partnership for performance-based advertising and user acquisition campaigns.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Trade Desk: Global independent programmatic DSP offering omnichannel media buying technology for agencies and advertisers. Directly comparable to ADSPLAY's programmatic media buying model, though operating at much larger global scale versus ADSPLAY's Brazil focus.
• MediaMath: Independent programmatic DSP offering omnichannel campaign execution and supply-side technology. Comparable to ADSPLAY's programmatic automation focus and agency/advertiser customer base.
• Adform: Full-stack programmatic platform combining DSP, SSP, and ad server with a unified UI. Comparable to ADSPLAY's Pixel Roads positioning as an integrated programmatic media buying technology stack.
• MiQ: Global programmatic media partner combining proprietary technology with managed service. Highly comparable hybrid model to ADSPLAY's blend of programmatic services, managed campaigns, and self-service SaaS (Pixel Roads).
• Tail Target: Brazilian programmatic DSP serving Latin American advertisers and agencies. Direct regional competitor offering programmatic media buying technology in the same geography as ADSPLAY.
• Centro: Digital media buying platform serving agencies and advertisers with workflow automation across programmatic, search, and social. Comparable in cross-channel programmatic execution and agency-focused tooling similar to Pixel Roads.
• Viant: Independent programmatic DSP with cloud-based technology and self-service buying. Comparable in offering self-service programmatic buying with AI-driven optimization, similar to Pixel Roads' positioning in Brazil.

Regional players

• Adsmovil: Latin American mobile-first programmatic ad platform focused on mobile video and CTV across LatAm markets. Comparable as a LatAm programmatic peer, particularly in mobile/video formats overlapping with ADSPLAY's offerings.
• Samba Tech: Brazilian video technology and OTT/CTV monetization platform. Comparable as a Brazilian adtech addressing premium video inventory and monetization — adjacent to ADSPLAY's video/CTV programmatic capabilities.

Emerging players

• Seedtag: Contextual AI advertising platform operating in LatAm and Europe. Comparable as a partner (named ADSPLAY partner) and partial competitor offering premium contextual programmatic inventory for brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adsplay2
• YouTubeyoutube.com/c/ADSPLAYMidia
• Facebookfacebook.com/ADSPLAYMidia
• LinkedInlinkedin.com/company/adsplay
• Instagraminstagram.com/adsplay.programatica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADSPLAY