Centro
Centro provides native, no-code integrations connecting Salesforce with Slack and Microsoft Teams for enterprise sales, service, and operations teams, with AI-powered add-ons for case deflection, summarization, and Agentforce agent deployment.
- Company typePrivate
- Founded2020
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Centro does
Centro is a Boulder, Colorado-based enterprise software company founded in 2020 that builds native, no-code integrations between Salesforce and workplace chat platforms (Slack and Microsoft Teams). Its core products — Centro for Salesforce and Slack, Centro for Salesforce and Microsoft Teams, and Agentforce + Microsoft Teams — use each platform's first-party developer tools (Salesforce Lightning Web Components, Salesforce Flow, Slack Block Kit, Slack Workflow Builder, Teams APIs) to embed bidirectional CRM data and workflows directly inside chat interfaces. The portfolio is supplemented by AI-powered add-ons including Grok (conversation summarization), Centro AI (knowledge retrieval and case deflection), Centro Nudges, Centro Broadcasts, and Deal Rooms, plus vertical solutions for Healthcare and Non-Profits.
The company operates a per-user SaaS subscription model with annual billing, distributed through three major marketplaces (Salesforce AppExchange, Microsoft AppSource, Slack App Directory) and an SI/channel partner network that includes Slalom, Carahsoft, Nuage Experts, and Formstack. Centro is SOC 2 Type 2 certified, undergoes annual penetration testing, and serves 50+ enterprise customers across Healthcare, Media, Market Research, Software, Data Infrastructure, Telecommunications, and Cloud verticals — with logos including Hinge Health, DTV, Cint, Cursor, Retool, DDN, Adtran, DigitalOcean, and Branch.io.
On September 30, 2025, Centro was acquired by Rose Rocket, a Toronto-based AI-native transportation management platform, as part of Rose Rocket's strategy to extend AI capabilities into freight workflows (including the launch of TED, an AI-native email assistant). At acquisition Centro operated with 1–10 employees and had a pending patent on its embedded Slack client architecture.
Centro firmographics
Firmographics- Name
- Centro
- Legal name
- Centro, LLC
- Website
- https://centro.rocks
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Centro provides native, no-code integrations connecting Salesforce with Slack and Microsoft Teams for enterprise sales, service, and operations teams, with AI-powered add-ons for case deflection, summarization, and Agentforce agent deployment.
- Ownership category
- akta.pro rank
Centro industry classification
Industry- Product category
- Enterprise CRM Integration Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Centro is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Centro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Centro operates on a per-user SaaS subscription model. Pricing is based on per-user licensing with consumption limits. No per-user price escalation required for AI features. The platform is available through Salesforce AppExchange, Microsoft AppSource, and Slack App Directory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Per-user SaaS subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Centro product offering
Product offeringCore offering
Centro sells an enterprise integration platform that natively connects Salesforce with Slack and Microsoft Teams, enabling bi-directional synchronization, embedded CRM experiences inside chat, native automations through Salesforce Flow and Slack Workflow Builder, and AI-powered features for summarization and case deflection. It is sold as a per-user SaaS subscription available on Salesforce AppExchange, Microsoft AppSource, and the Slack App Directory to enterprise sales, service, IT help desk, and RevOps teams.
Product overview
Centro is an enterprise integration platform providing native, no-code solutions for connecting Salesforce with workplace communication tools—primarily Slack and Microsoft Teams. The product portfolio consists of three core integration products (Centro for Salesforce and Slack, Centro for Salesforce and Microsoft Teams, and Agentforce + Microsoft Teams), complemented by AI-powered add-on modules including Grok (AI summarization), Centro AI (knowledge retrieval and case deflection), Centro Nudges (notifications), Centro Broadcasts (slack connect messaging), and Deal Rooms (opportunity-linked channels). The platform also includes sector-specific solutions for Healthcare and Non-Profits. All products share a common architecture using Salesforce Flow and Lightning Web Components for native automations, with no-code/low-code building blocks for customization.
Differentiator
Problem solved
Functional benefit
Products and services
- Centro for Salesforce and Slack Native, no-code enterprise integration product connecting Salesforce and Slack. Links Slack channels and threads to Salesforce records, supports real-time bidirectional sync, embeds Slack Block Kit UI components inside Salesforce, supports Slack Connect for external customer collaboration, and is sold to enterprise sales, service, and IT help desk teams.
- Centro for Salesforce and Microsoft Teams Native, no-code enterprise integration product connecting Salesforce and Microsoft Teams. Links Teams channels and chats to Salesforce Accounts, Opportunities, Cases, Projects, and custom objects, supports Salesforce Record Channels, Deal Rooms, Conversation Tabs, and embedding of Teams inside Salesforce records.
- Agentforce + Microsoft Teams Integration bringing Salesforce Agentforce AI agents into Microsoft Teams. Enables @mentionable, role-controlled AI agents inside Teams conversations, proactive AI prompts to sales reps for stale close dates, missing required fields, and forecast updates, and AI-driven workflow execution accessible directly in Teams chats and channels.
- Centro AI AI-powered knowledge retrieval and case deflection product. Consolidates information from multiple sources (Salesforce Knowledge, Case Resolutions, Confluence, PDFs, SharePoint) and supports natural-language Q&A, role-based embeddings, and auto-fill forms for agents within Slack, Salesforce, and Experience Cloud. Reports indicate up to 83% case deflection at a large telecommunications customer.
Quantifiable outcome
- 83% case deflection rate
- +3 more outcomes
Companies that use Centro
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Centro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature11 records
Centro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SlalomcoreGlobal consulting firm with 11,000+ employees in 41 markets. Specializes in strategy, technology, and business transformation. Named one of Fortune's 100 Best Companies to Work For six years running. Provides implementation services for Centro deployments.
- Carahsoft Technology Corp.coreThe Trusted Government IT Solutions Provider supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. Master Government Aggregator for vendor partners. Founded 2004, headquartered in Reston, Virginia with 1,900+ professionals.
- SodechminorJapanese Salesforce consulting partner with extensive experience implementing Salesforce products including Sales Cloud, Service Cloud, Experience Cloud, Account Engagement, Heroku, and CRM Analytics. Specializes in integrations between Salesforce and cloud services.
- 21bminorSlack Certified team driving efficiency and productivity using a Slack-first approach to technology for the digital-hq future.
- The CRM FirmminorRegistered Salesforce Consulting Partner, Non-Profit Partner, and Equality Partner. Expert implementation services and custom CRM solutions.
- PylonsminorProvides Salesforce Partner Community support including data migration, integration, LWC, Apex, and Heroku development assistance.
- SIGminorTrusted partner to over 700 higher education institutions globally since 1987. Provides technology consulting services including strategy, implementation, and support for Salesforce and ecosystem solutions.
- Nuage ExpertscoreConvergeOne Company with deep Salesforce expertise. Team members hold over 235 Salesforce certifications. Consultants have driven digital transformations from within enterprises and understand challenges of large projects.
- Northbound ConsultingminorWorld class professional services for Salesforce and AppExchange implementations. Specializes in streamlining processes, developing requirements, and translating future state requirements into reality.
- Vantage Point ConsultingminorSalesforce implementation and consulting partner exclusively focused on Financial Services. Employee-first and client-success-focused boutique end-to-end Salesforce Ridge Consulting Partner.
- CopperHillminorSalesforce Consulting & ISV Partner and Amazon Web Services Select Tier Partner specializing in healthcare and life sciences interoperability challenges, integration, and data solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Centro competitors and assessment
Company assessmentBroad incumbents
- Workato: Workato is a leading enterprise iPaaS that supports Salesforce-Slack-Teams workflow automation among hundreds of other integrations. It is a broader incumbent that competes with Centro at the workflow automation layer rather than the embedded CRM-UX layer.
- Boomi: Boomi is an enterprise iPaaS (owned by Dell) that connects Salesforce with hundreds of SaaS apps including Slack and Microsoft Teams. It is a comparable integration platform but operates at a much larger enterprise scale.
- MuleSoft: MuleSoft is Salesforce's enterprise integration platform and the closest broad incumbent for any Salesforce-centric connectivity play. It supports Slack and Teams integrations at a much larger scale but is general-purpose and heavyweight compared to Centro.
- Zapier: Zapier is the largest consumer/small-business iPaaS and offers many Slack-Salesforce automation recipes. It is a broader, lower-end incumbent that competes with Centro on simple workflow automations.
- Salesforce Anywhere (Slack-First CRM): Salesforce's own Slack-First CRM and Salesforce Anywhere product is the most direct platform-level competitor to Centro, given Salesforce's ownership of Slack and its roadmap for native chat-CRM collaboration.
Emerging players
- Plecto: Plecto is a Salesforce-connected KPI and dashboard platform with Slack-based notifications and gamification. It competes with Centro's Nudges and Broadcasts features in the sales-team engagement use case.
- Tray.io: Tray.io is a general-purpose iPaaS with strong Salesforce and Slack connectivity, used by RevOps and IT teams to automate cross-application workflows. It overlaps with Centro on the automation side but lacks Centro's embedded chat-in-CRM UX.
Direct peers
- Troops: Troops was a direct Slack-Salesforce notification and pipeline visibility tool before being acquired by Salesforce in 2022. It is the closest historical analog to Centro and the company Centro explicitly positions against via its "/troops-replacement" landing page.
- Breadwinner: Breadwinner provides Salesforce integrations for accounting, payments, and ERP systems (e.g., QuickBooks, NetSuite, Stripe) and also offers Slack notifications tied to Salesforce records, directly overlapping Centro's CRM-chat integration niche.
- Cazoomi: Cazoomi provides data sync and automation between Salesforce and other business apps, with integrations covering Slack and Teams notifications. It targets a similar SMB/mid-market CRM-automation buyer as Centro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Centro social profiles
Digital presenceCentro compliance and trust
Trust signalCompliance2 records
Centro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centro leadership team
Management profileNumber of profiles
Profiles3 records
Centro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centro
What does Centro do?
Centro sells an enterprise integration platform that natively connects Salesforce with Slack and Microsoft Teams, enabling bi-directional synchronization, embedded CRM experiences inside chat, native automations through Salesforce Flow and Slack Workflow Builder, and AI-powered features for summarization and case deflection. It is sold as a per-user SaaS subscription available on Salesforce AppExchange, Microsoft AppSource, and the Slack App Directory to enterprise sales, service, IT help desk, and RevOps teams.
Is Centro a public or private company?
Centro is a private company. It is classified as corporate owned and is currently acquired.
When was Centro founded?
Centro was founded in 2020. It employs 1 to 10 people.
Where is Centro based?
Centro is headquartered in Boulder, United States, in the North America region.
How does Centro make money?
One revenue line is on record: saaS Subscription.
Who are Centro's main competitors?
Broad incumbents on record are Workato, Boomi, MuleSoft, Zapier and Salesforce Anywhere (Slack-First CRM). Emerging players are Plecto and Tray.io. Direct peers are Troops, Breadwinner and Cazoomi.
Does Centro have an API?
No public API is recorded for Centro.
What industry is Centro in?
Centro's product category is Enterprise CRM Integration Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.