SO/ Berlin Das Stue
SO/ Berlin Das Stue is a luxury 5-star boutique hotel in Berlin's embassy district, operated under Accor's SO/ brand, offering upscale accommodation, French dining, spa, and event services to luxury leisure and corporate clients.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SO/ Berlin Das Stue does
SO/ Berlin Das Stue is a luxury 5-star boutique hotel operating under Accor's SO/ lifestyle brand, located at Drakestrasse 1 in Berlin's embassy district directly adjacent to Berlin Zoo. The property occupies a historic building that formerly served as the Danish royal embassy, and offers seven room and suite categories ranging from Stue Zimmer standard rooms up to a Penthouse Suite, alongside French dining at CARTE BLANCHE, the Stue Bar with outdoor terrace, and a Susanne Kaufmann Spa. The hotel also operates dedicated event venues including the Bel Etage Salon, Stue Studio, and libraries for meetings, private dining, and weddings, plus an airport transfer service and gift voucher program.
The business model is asset-light on the demand side but full-service on the operations side. Revenue is generated across five streams: accommodation, food and beverage, spa and wellness, meetings and events, and gift vouchers, with pricing set on a quote-based model that is not publicly disclosed. Distribution operates through direct-to-consumer channels, including the hotel's own website with a best-price guarantee and the Accor mobile app, supplemented by Accor's global booking platform (all.accor.com) and the Accor Live Limitless loyalty program. Go-to-market is sales-led and targets two primary segments: affluent individual luxury travelers seeking a quiet, design-driven Berlin retreat, and corporate and event clients needing sophisticated meeting and private event facilities in the diplomatic quarter.
The company's underlying technology stack is not proprietary and is not described in detail; the property relies on standard hotel website booking, the Accor booking and app infrastructure, and broad social media marketing across Facebook, Instagram, LinkedIn, and TikTok. Operations are led by General Manager Zeèv Rosenberg, with the legal entity recorded as Das Stue in Berlin, Germany, and ultimate control exercised through Accor's SO/ brand portfolio.
SO/ Berlin Das Stue firmographics
Firmographics- Name
- SO/ Berlin Das Stue
- Legal name
- Das Stue
- Website
- https://so-berlin-das-stue.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SO/ Berlin Das Stue is a luxury 5-star boutique hotel in Berlin's embassy district, operated under Accor's SO/ brand, offering upscale accommodation, French dining, spa, and event services to luxury leisure and corporate clients.
- Ownership category
- akta.pro rank
SO/ Berlin Das Stue industry classification
Industry- Product category
- Luxury Boutique Hotel
- NAICS
- Traveler Accommodation (7211), Full-Service Restaurants (722511), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where SO/ Berlin Das Stue is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SO/ Berlin Das Stue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Accommodation Services: Revenue from hotel room bookings including various room categories: Stue Zimmer, Embassy Zimmer, Junior Suite, Tiergarten Suite (SO Suite), Stue Suite, Penthouse Suite, and Bel Etage Suite. Pricing is quote-based and varies by season and room type.
- Food & Beverage: Revenue from CARTE BLANCHE French restaurant and Stue Bar with terrace. The hotel offers private dining options including the Bel Etage Salon and libraries for events.
- Spa & Wellness Services: Susanne Kaufmann Spa providing wellness and spa services to hotel guests and external visitors.
- Meetings & Events: Venue rental for meetings, events, and weddings including Bel Etage Salon, Stue Studio, libraries, and restaurant spaces.
- Gift Vouchers: Sale of gift vouchers for hotel stays, spa experiences, dining, and bar visits.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SO/ Berlin Das Stue product offering
Product offeringCore offering
SO/ Berlin Das Stue is a 5-star luxury boutique hotel offering accommodation across seven room and suite categories, fine French dining at the CARTE BLANCHE restaurant, an eclectic Stue Bar with outdoor terrace, Susanne Kaufmann spa and wellness services, and dedicated meeting and event spaces. The property is located in Berlin's embassy district adjacent to the Berlin Zoo and operates as part of Accor's SO/ luxury lifestyle brand.
Product overview
SO/ Berlin Das Stue is a luxury boutique hotel offering a unified portfolio of hospitality services centered around accommodation, dining, wellness, and events. The hotel provides seven distinct room and suite categories ranging from standard Stue Zimmer to premium Penthouse Suite accommodations. Culinary offerings include CARTE BLANCHE (French restaurant) and the Stue Bar with outdoor terrace. The Susanne Kaufmann Spa delivers wellness treatments, while dedicated event spaces (Bel Etage Salon, Stue Studio, Libraries) serve meetings and private celebrations. Additional services include airport transfers and gift vouchers. All offerings are integrated through the Accor booking platform and supported by contemporary interior design throughout the property.
Differentiator
Problem solved
Functional benefit
Brands
- CARTE BLANCHE: French restaurant at Das Stue hotel offering culinary experiences
- Stue Bar
Products and services
- Stue Zimmer
Companies that use SO/ Berlin Das Stue
Customer profileSegments2 records
Ideal customer profiles2 records
SO/ Berlin Das Stue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SO/ Berlin Das Stue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Accor (SO/ Brand)coreSO/ Berlin Das Stue operates as part of Accor's SO/ luxury lifestyle hotel brand. The hotel benefits from Accor's global distribution network, loyalty program (Accor Live Limitless), booking platforms, and brand marketing. As a member of the SO/ collection, the hotel participates in Accor's international standards and guest recognition programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
SO/ Berlin Das Stue competitors and assessment
Company assessmentDirect peers
- Hotel Adlon Kempinski Berlin: Iconic 5-star luxury hotel located at Pariser Platz next to Brandenburg Gate; competes directly with Das Stue for luxury leisure, diplomatic, and corporate demand in central Berlin at a comparable price tier.
- Hotel de Rome (Beau Rivage Group): Rocco Forte-operated luxury boutique hotel on Bebelplatz in Mitte; comparable 5-star positioning, similar suite product mix, and overlapping diplomatic, cultural, and affluent leisure guest base.
- The Regent Berlin: IHG luxury property on Charlottenstrasse near Gendarmenmarkt; competes with Das Stue for luxury business and leisure travelers seeking full-service accommodations with refined dining and spa in central Berlin.
- Waldorf Astoria Berlin: Hardelstraße luxury hotel near Zoologischer Garten, the closest physical neighbor to Das Stue and a direct competitor for guests prioritizing Tiergarten/zoo-adjacent luxury accommodation.
- The Mandala Hotel: Design-forward boutique luxury hotel on Potsdamer Platz with serviced apartments and fine dining; comparable boutique scale, design-led positioning, and premium rate band in central Berlin.
- Casa Camper Berlin: Design-led boutique hotel in Mitte targeting design-conscious, affluent travelers; overlaps with Das Stue's luxury lifestyle positioning while offering a distinct Spanish-brand alternative.
Broad incumbents
- Sofitel Berlin Kurfürstendamm: Accor sister-brand full-service luxury hotel on Ku'damm; competes for the same Accor-loyalty member pool as Das Stue and is the most direct intra-portfolio benchmark within the parent group.
- Hilton Berlin: Major full-service luxury hotel at Gendarmenmarkt with extensive meeting and event infrastructure; competes with Das Stue for corporate events and group business in central Berlin.
Emerging players
- Orania Berlin: Independent luxury boutique hotel and music venue in Kreuzberg with strong cultural programming; comparable in scale and experiential positioning though in a different Berlin neighborhood.
- 25hours Hotel Bikini Berlin: Design-led lifestyle hotel adjacent to Zoo Berlin and Bikini Berlin mall; competes with Das Stue for design-conscious travelers drawn to the Tiergarten/zoo location but at a slightly lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SO/ Berlin Das Stue social profiles
Digital presenceSO/ Berlin Das Stue financial estimates
Financial estimateRevenue estimate
Valuation estimate
SO/ Berlin Das Stue leadership team
Management profileNumber of profiles
Profiles1 record
SO/ Berlin Das Stue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SO/ Berlin Das Stue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SO/ Berlin Das Stue
What does SO/ Berlin Das Stue do?
SO/ Berlin Das Stue is a 5-star luxury boutique hotel offering accommodation across seven room and suite categories, fine French dining at the CARTE BLANCHE restaurant, an eclectic Stue Bar with outdoor terrace, Susanne Kaufmann spa and wellness services, and dedicated meeting and event spaces. The property is located in Berlin's embassy district adjacent to the Berlin Zoo and operates as part of Accor's SO/ luxury lifestyle brand.
Is SO/ Berlin Das Stue a public or private company?
SO/ Berlin Das Stue is a private company. It is classified as corporate owned and is currently operating.
When was SO/ Berlin Das Stue founded?
SO/ Berlin Das Stue was founded in 2012. It employs 101 to 250 people.
Where is SO/ Berlin Das Stue based?
SO/ Berlin Das Stue is headquartered in Berlin, Germany, in the Europe region.
How does SO/ Berlin Das Stue make money?
Five revenue lines are on record. Accommodation Services are the primary driver. The others are food & Beverage, spa & Wellness Services, meetings & Events and gift Vouchers.
Who are SO/ Berlin Das Stue's main competitors?
Direct peers on record are Hotel Adlon Kempinski Berlin, Hotel de Rome (Beau Rivage Group), The Regent Berlin, Waldorf Astoria Berlin, The Mandala Hotel and Casa Camper Berlin. Broad incumbents are Sofitel Berlin Kurfürstendamm and Hilton Berlin. Emerging players are Orania Berlin and 25hours Hotel Bikini Berlin.
Does SO/ Berlin Das Stue have an API?
No public API is recorded for SO/ Berlin Das Stue.
What industry is SO/ Berlin Das Stue in?
SO/ Berlin Das Stue's product category is Luxury Boutique Hotel. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 7211 and its SIC code is 7000.