Circuit Zandvoort

Name

Circuit Zandvoort

Legal name

MASCOT Circuit Zandvoort

Website

https://circuitzandvoort.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport and event venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Motorsport racetrack
• Corporate event venue
• Formula 1 racing
• Track day experiences
• Hospitality lounges

Headquarters

HQ city

Zandvoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event tickets and track access fees: Revenue from paid ticketed events including the Formula 1 Heineken Dutch Grand Prix and Zandvoort Summer Trophy. Most non-ticketed days allow free circuit access.
2. Business events and venue hire: The circuit generates revenue by renting out 45 unique spaces (hospitality lounges, pitboxes, restaurants, paddocks) for corporate events, congresses, seminars, gala dinners, and bedrijfsfeesten. Groups range from 10 to 6,000 persons.
3. Sponsorship and naming rights: Revenue from strategic partners including title naming partner MASCOT WORKWEAR, and partners such as Shell, Heineken, Red Bull, and Milwaukee. Sponsors receive prominent branding across the pitstraat, pit building, start/finish line, tribunes, and corners.
4. Track rental and baanverhuur: The 4.3 km FIA Grade 1 circuit is rented per day or half-day for trackdays, incentives, races, and alternative uses such as running or cycling events.
5. Hospitality and F&B: Revenue from on-site food and beverage operations including Mickey's Bar, Bernie's Bar & Kitchen, Paddock Bar, Bernie's Beach Club, and catering services managed by Vermaat for corporate events.
6. Merchandise and retail: The Circuit Shop on Paddock 1 sells Verstappen merchandise, clothing, helmets, and racing gloves. Racesquare generates revenue from sim racing session bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Circuit Zandvoort operates a 4.3-kilometer FIA Grade 1-certified motorsport racetrack in the Zandvoort dunes that hosts the Formula 1 Heineken Dutch Grand Prix, DTM and other racing events. Beyond racing, the venue functions as a year-round event and hospitality destination, renting out 45+ event spaces for corporate events, congresses, gala dinners, and team-building, and offering consumer experiences such as Racesquare sim racing, trackdays, race licensing programs, mountain biking, walking, dining, and merchandise.

Product overview

MASCOT Circuit Zandvoort is a motorsport and multi-purpose events venue offering a unified portfolio anchored by its FIA Grade 1-certified 4.3-kilometer racetrack (home of the Formula 1 Heineken Dutch Grand Prix and, from 2027, Formula E). The core racing product is complemented by consumer-facing experiences — Racesquare sim racing center, trackday and race experience programs through partner organizers (Bleekemolens Race Planet, Driving Fun, GP Elite, BMW Driving Experience, RSZ Autosport), a race licensing pathway via KNAF-certified partner schools, a Circuit Shop selling merchandise, and outdoor activities (9-km mountainbike parcours and walking routes). On the hospitality side, the venue operates multiple food and beverage outlets (Mickey's Bar, Bernie's Bar & Kitchen, Paddock Bar, Bernie's Beach Club) and rents out its 45+ event spaces for business events including congresses, gala dinners, receptions, meetings, and incentives. A Field Lab program supports university teams developing sustainable racing technologies. The venue's unique 'Old School' circuit features 14 turns, two of which are banked at up to 18 degrees, and is located in the dunes adjacent to the beach.

Differentiator

Problem solved

Functional benefit

Products and services

• MASCOT Circuit Zandvoort Racetrack A 4.3-kilometer FIA Grade 1-certified race circuit with 14 turns, including two banked corners (Hugenholtzbocht and Arie Luyendykbocht) with up to 18-degree banking. Hosts the Formula 1 Heineken Dutch Grand Prix, DTM, Formula E (from 2027), and various racing events and trackdays for motorsport fans, teams, and corporate clients.
• Baanverhuur (Track Rental) Rental of the 4.3-kilometer FIA Grade 1 circuit by the day or half-day for trackdays, incentives, races, motorsport events, and alternative uses such as running and cycling events. Targets corporate clients, racing organizers, and event promoters.
• Racesquare Circuit Zandvoort A sim race center located above the pit boxes, offering Formula 1 simulation experiences with Fanatec equipment for individuals and groups. Sessions range from short breaks to extended races including free practice, qualifying, and full races.
• Trackdays and Race Experiences Organized driving experiences on the circuit, including trackdays, supercar race experiences (Ferrari, Lamborghini, Porsche, McLaren, Mercedes-AMG), and free driving sessions delivered through partner organizers.
• Race Licensing Programs Programs to obtain a KNAF (Royal Dutch Motorsports Federation) race license, including theoretical and practical examinations, delivered through partner racing schools.
• Congressen & Seminars Business event service for organizing congresses, symposiums, and seminars for groups of 100 to 500 attendees, with breakout rooms and access to larger venues such as the grandstand.
• Gala & Bedrijfsfeest (Gala & Corporate Party) Corporate celebration events including gala dinners and company parties for 50 to 1,500 guests, hosted in the Dutch Grand Prix Lounge, Founders Lounge, and Bernie's Bar & Kitchen.
• Diner & Receptie (Dinner & Reception) Dining and reception services ranging from casual drinks with snacks to luxurious 3-course dinners at the Dutch Grand Prix Lounge, Bernie's Bar & Kitchen, and Founders Lounge.
• Exclusief Vergaderen (Exclusive Meetings) Meeting and conference services for shareholder meetings, board sessions, and other business meetings for up to 300 attendees, hosted in lounges above the pitstreet with views of the start/finish line.
• Incentives & Teambuilding Team motivation and incentive programs combining activities such as sim racing at Racesquare, pit box challenges, circuit tours, and driving experiences for groups of various sizes.
• Event Venues and Hospitality Lounges A portfolio of 45 event spaces including Pitlane Lounge (up to 600 persons), Champions Lounge (up to 900), Bernie's Lounge (up to 240), Heineken Lounge (up to 100), Boardroom DRM (up to 10), Media Centre (up to 160), Hoofdtribune (up to 2,750), Paddocks (up to 10,000), and Bernie's Beach Club (up to 3,000).
• Mickey's Bar A race cafe located at the end of the pit street, open daily during regular circuit days from 08:30 to 19:00, offering a wide menu of sandwiches, bites, and an extensive drinks selection with motorsport-themed decor.
• Bernie's Bar & Kitchen A dining venue overlooking the pitlane and Tarzanbocht, open during public events and available for private business events, decorated with racing trophies and former world champion helmets.
• Bernie's Beach Club A beachside venue at Boulevard Barnaart in Zandvoort, open in high season from 09:00 to approximately 22:00, featuring private parking, sun loungers, two private swimming pools, and available for leisure and business events.
• Circuit Shop A merchandise shop located in Paddock 1, selling Max Verstappen and Red Bull merchandise, clothing, helmets, and racing gloves, open daily during regular circuit days.
• Mountainbike Parcours A 9-kilometer technical mountain bike route in the dunes adjacent to the track, featuring nearly 140 meters of elevation gain with challenging climbs, descents, and sharp switchback turns, including the largest wallride in the Netherlands.
• Wandelroute (Walking Route) A walking path around the circuit offering views of all 14 turns, set in the flora and fauna of the Kennemerland nature area with race cars passing nearby.

Quantifiable outcome

• 39,500 visitors attended the record DTM event in May 2026
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, major, core, minor and former flagship.

• MASCOT WORKWEARflagshipOEM/ Whitelabel/ Licensing Partner · 18 July 2025MASCOT WORKWEAR is the title naming partner of Circuit Zandvoort, with the circuit officially renamed MASCOT Circuit Zandvoort for at least three years from July 2025. The partnership includes prominent branding in the pitstraat, pit building, start/finish line, tribunes, and a corner. MASCOT provides durable workwear for circuit staff.
• ShellmajorStrategic or Co-development PartnerShell is listed as a partner of Circuit Zandvoort, likely providing fuel and energy-related sponsorship for racing events and the Dutch Grand Prix.
• HeinekenmajorStrategic or Co-development PartnerHeineken is the title sponsor of the Formula 1 Heineken Dutch Grand Prix (Formula 1 Heineken Dutch Grand Prix). Heineken operates the Heineken Lounge at the circuit and is a major beverage partner.
• Red BullmajorStrategic or Co-development PartnerRed Bull is a partner of Circuit Zandvoort and operates the Red Bull Lounge. The brand has strong ties to Max Verstappen and motorsport at the circuit.
• Formula 1 (Dutch Grand Prix)flagshipStrategic or Co-development PartnerFormula One Management and the Dutch Grand Prix organization bring Formula 1 back to Zandvoort annually. The Formula 1 Heineken Dutch Grand Prix is the circuit's flagship event.
• MilwaukeecoreStrategic or Co-development PartnerMilwaukee became the official tool partner of MASCOT Circuit Zandvoort in May 2026. Milwaukee tools are used by the circuit's technical staff for maintaining the facility.
• Forze Hydrogen RacingminorStrategic or Co-development PartnerForze Hydrogen Racing is a student team from TU Delft designing and building hydrogen-powered race vehicles. The circuit serves as a test location as part of the Field Lab program, supporting sustainable technology development.
• InMotionminorStrategic or Co-development PartnerInMotion is a team of 50+ students from TU Eindhoven and Fontys working on ultra-fast EV charging solutions. The circuit is used as a testing ground within the Field Lab program.
• Delft Solar TeamminorStrategic or Co-development PartnerThe Delft Solar Team designs and builds solar-powered race cars to compete internationally. Circuit Zandvoort serves as a test location within the Field Lab sustainability initiative.
• VermaatcoreImplementation/ SI/ Consulting PartnerVermaat is the catering and hospitality partner of Circuit Zandvoort, managing food and beverage operations including Bernie's Bar & Kitchen, Paddock Bar, and corporate event catering. Vermaat Events also organizes custom corporate events at the circuit.
• RacesquarecoreStrategic or Co-development PartnerRacesquare operates the simrace centre above the pitboxes at Circuit Zandvoort since September 2021, offering F1 simulation experiences to visitors and corporate groups. Bookings are made via racesquare.com.
• CM.comformer flagshipOEM/ Whitelabel/ Licensing PartnerCM.com was the naming partner of Circuit Zandvoort from September 2020 to January 2024, during which time the circuit was known as CM.com Circuit Zandvoort. The naming partnership ended on 1 January 2024.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Silverstone Circuit: Iconic UK motorsport venue and the home of the British Grand Prix. Direct F1 calendar peer with comparable heritage, B2B venue hire, driving experiences, and corporate hospitality — frequently referenced benchmark for European F1 circuit valuations.
• Hungaroring: Hungarian F1 calendar venue hosting the Hungarian Grand Prix. Comparable Grade 1 circuit in continental Europe with mixed racing and B2B event operations.
• Autodromo Nazionale Monza: Italian F1 calendar venue hosting the Italian Grand Prix. Comparable historic European F1 venue with similar tifosi-style fan engagement, track-day programs, and event hire business.
• Nürburgring: German motorsport complex historically on the F1 calendar. Comparable multi-purpose venue combining racing, driving experiences, business events, and leisure/entertainment in a single integrated site.
• Circuit de Barcelona-Catalunya: Spanish F1 calendar venue hosting the Spanish Grand Prix. Comparable European Grade 1 circuit with extensive corporate event hire, trackday operations, and tourism integration.
• Circuit de Spa-Francorchamps: Belgian F1 calendar venue hosting the Belgian Grand Prix. Comparable Grade 1 circuit with similar heritage, European motorsport tourism, and corporate event diversification.
• Hockenheimring: Historic German motorsport venue with prior F1 calendar presence. Comparable European circuit with parallel motorsport and corporate event operations and similar German-speaking market adjacency.
• Red Bull Ring: Austrian F1 calendar venue owned by Red Bull and hosting the Austrian Grand Prix. Comparable modernized European F1 circuit with strong brand sponsorship ties and destination tourism positioning.

Broad incumbents

• Motorsport Vision (Brands Hatch, Donington, Snetterton, Bedford): UK-based circuit operator running a portfolio of motorsport venues with driving experiences, B2B hire, and racing events. Comparable as a multi-venue commercial motorsport operator with similar revenue diversification across consumer and B2B channels.

Emerging players

• Miami International Autodrome: Newer F1 calendar venue hosting the Miami Grand Prix since 2022. Represents the new wave of destination-style F1 venues that compete for calendar slots against traditional European venues like Zandvoort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cmcztweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circuit Zandvoort