Dexma

What Dexma does

Dexma srl is a privately held Italian custom software development agency headquartered in Velletri, near Rome, operating since approximately 2003 under the legal form of an Italian Società a responsabilità limitata (srl). The company provides full-cycle software product development services to startups, growth-stage companies, and enterprise clients, covering conceptualization, UI/UX design, iterative development, feedback collection, deployment, and ongoing maintenance. Its technical scope spans SaaS platforms, AI-driven applications, web applications, mobile applications, and blockchain integrations, delivered through modern frameworks and languages selected per project.

The company's business model is professional services-based: revenue is generated through bespoke project quotes tied to scope and complexity, with multi-year maintenance contracts extending client relationships post-deployment. Go-to-market is sales-led and direct, relying on a website portfolio showcase (nine named case studies including NetLex, Balance, Nearbix, Storm, Friendz, Futbala, TTI, Tech Talent Camp, and Tixter), a LinkedIn presence, and email-based lead engagement. There is no evidence of external venture capital, institutional investment, partnerships, patents, awards, certifications, or a disclosed management team. Geographic reach appears concentrated in Italy and Europe. The company's competitive posture is horizontal, serving diverse verticals rather than specializing in a single domain, with no proprietary product platform of its own.

Name

Dexma

Legal name

Dexma srl

Website

https://dexma.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Dexma is an Italian custom software development agency that builds SaaS, AI, web, mobile, and blockchain products for startups and enterprises. It operates a sales-led, project-based professional services model from its Velletri headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Velletri

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Project-based custom software development services including SaaS platforms, AI solutions, web applications, mobile applications, and blockchain integrations. Revenue is generated through tailored project quotes and ongoing maintenance/support contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dexma is a custom software development agency that conceptualizes, designs, develops, and deploys bespoke software products including SaaS platforms, AI-driven applications, web applications, mobile applications, and blockchain integrations for organizational clients. Services span the full product lifecycle from initial conceptualization and UI/UX design through iterative development, feedback collection, deployment, and ongoing support and maintenance. Engagements are scoped as tailored projects with custom quotes based on client requirements.

Product overview

Dexma is a software development agency providing custom software product development services. They do not offer a packaged product or platform but rather help clients conceptualize, design, develop, and deploy software solutions including SaaS, web applications, mobile applications, blockchain integrations, and AI-powered products. Their portfolio of client projects includes NetLex (a SaaS platform for lawyers), Balance (remote working platform), Nearbix (co-working space platform), Storm (peer-to-peer stress testing network), Friendz (micro-influencer app), Futbala (AI-based football manager game), TTI (learning management system), Tech Talent Camp (reverse job board), and Tixter (cinema investment platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development End-to-end bespoke software development for organizational clients, spanning SaaS platforms, AI-driven applications, web applications, mobile applications, and blockchain integrations. Delivered through an iterative methodology with constant client feedback and tailored to each project's unique requirements.
• UI/UX Design Services User-centric interface design grounded in user behavior research, bridging technology and human interaction. Designs are tailored to align with each project's unique goals and serve as the foundation of the broader product build.
• Deployment and Ongoing Support Services Streamlined deployment of finished software products with industry-leading techniques, plus comprehensive post-deployment support and maintenance to ensure continued performance as technology and client requirements evolve.

Quantifiable outcome

• Faster time to market for software products through validated business ideas and iterative development

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Infinum: Infinum is a Croatia-headquartered digital product studio offering custom software design, development, and maintenance — directly comparable to Dexma's full-cycle services model.
• Itransition: Itransition is a global custom software development company delivering web, mobile, AI, and enterprise solutions — matching Dexma's technology breadth and project-based delivery.
• Netguru: Netguru is a Poland-based custom software development agency building web, mobile, and AI products for startups and enterprises — the closest size-and-model analog to Dexma across Europe.
• 10Clouds: 10Clouds is a European software house specializing in web and mobile product development with a similar agency-to-product orientation to Dexma.

Broad incumbents

• Globant: Globant is a global digital transformation and custom software services giant that overlaps directly with Dexma's offering but at vastly larger scale and broader geographic reach.
• Thoughtworks: Thoughtworks is a global technology consultancy providing custom software engineering, design, and digital strategy — a broader incumbent competing for the same enterprise custom-build budgets Dexma targets.
• Deloitte Digital (Italy): Deloitte Digital delivers large-scale custom software, design, and digital transformation services in Italy and globally — a typical broad incumbent competing for the same enterprise custom-development RFPs as Dexma.
• Slalom: Slalom is a global consulting and technology services firm with significant custom software and product development practices — competing with Dexma for mid-market and enterprise digital build work.

Regional players

• Reply: Reply is a large Italian-headquartered IT services and consulting group offering custom development, digital transformation, and emerging-tech services — the leading Italian comparables to Dexma at much greater scale.
• Bending Spoons: Bending Spoons is a major Italian tech company that both builds and acquires digital products, providing a regional reference point for what scaled Italian software businesses can become.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dexma