RewardMe

What RewardMe does

RewardMe is a Mountain View, California-based private company that operates a consumer-facing mobile rewards application distributed through the Apple App Store and Google Play. The product enables individual shoppers to bind an email, shop at a network of partner merchants online or in-stores, and earn rewards automatically in either traditional Reward Dollars or Measurable Data Token (MDT) cryptocurrency. The platform monetizes through a transaction-based commission on consumer purchases routed through its merchant partner network, which includes Amazon, Walmart, Shopee, Mercado Libre, Uber, Didi, Grab, Bolt, Foodpanda, and App Store in-app purchases. The company employs 11-50 people and has been operating since 2010, with its only disclosed funding being a $1.1 million seed round in May 2011 from MI Ventures and Telenav.

The product architecture is built directly on top of the Measurable Data Token (MDT) blockchain ecosystem, which powers both the dual-currency reward payout mechanism and the tiered membership program called Accrued Reward. Membership spans five tiers — Starter, Extra, Elite, Infinite, and Infinite Privilege — with higher tiers requiring MDT token deposits and offering an additional 5% shopping reward at select merchants plus up to 8% per annum staking rewards paid in MDT. Infinite and Infinite Privilege tiers are invitation-only. Reward Dollars can be redeemed within the app for gift cards from participating brands. The product also offers supplementary monetization through tasks and online paid surveys.

Go-to-market is product-led growth: a freemium mobile app with self-serve onboarding, supported by an active presence on X, Telegram, YouTube, Instagram, and LinkedIn, plus a referral/affiliate program (visible in tracking parameters such as af_app_invites). Notably, MDT-based services are not available in China (Mainland), the United States, Cuba, Iran, North Korea, Crimea, Sudan, Syria, Bangladesh, Bolivia, Ecuador, or Kyrgyzstan — a geographic restriction that creates an apparent mismatch with the company's US headquarters and suggests the core monetizable user base resides in other markets, particularly Southeast Asia and Latin America where merchant partners like Grab, Shopee, and Mercado Libre operate.

Name

RewardMe

Legal name

RewardMe

Website

https://RewardMe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

RewardMe is a Mountain View-based mobile rewards platform that enables consumers to earn cashback or Measurable Data Token (MDT) cryptocurrency on purchases at partner merchants, monetizing through transaction commissions across a network including Amazon, Walmart, Uber, and Shopee.

Ownership category

akta.pro rank

Product category

Consumer Loyalty Rewards

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)

Keywords

• Consumer rewards app
• Cashback rewards program
• Crypto rewards platform
• Loyalty rewards app
• Shopping rewards mobile

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Transaction-based Rewards Commission: RewardMe earns a share of merchant transaction revenue when users make purchases through the platform. The platform aggregates consumer spending across multiple merchants and takes a commission on each qualifying transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RewardMe operates a mobile-first rewards application that lets consumers earn Reward Dollars or Measurable Data Token (MDT) cryptocurrency by shopping at partner merchants online or in-stores. Users sign up by binding their email, shop with supported merchants such as Amazon, Uber, Walmart and Shopee, and receive automatic rewards, with optional MDT staking for tiered membership upgrades that pay additional daily crypto rewards.

Product overview

RewardMe is a single unified mobile application that enables users to earn rewards through shopping at partner merchants. The core app allows users to bind their emails, shop at brands online or in-store, and earn automatic rewards in either Reward Dollars or Cryptocurrency (MDT). Additional features include Gift Cards for redeeming rewards, and the Accrued Reward add-on which lets users deposit MDT to upgrade their membership tier and earn extra daily rewards. The app also offers bonus reward opportunities through tasks and surveys.

Differentiator

Problem solved

Functional benefit

Products and services

• RewardMe Mobile App Mobile application for individual consumers that delivers automatic cashback-style rewards (Reward Dollars or MDT cryptocurrency) when users shop at partner merchants online or in-stores after binding their email.
• Gift Card Redemption In-app redemption option that lets consumers exchange accumulated Reward Dollars for gift cards from supported merchants and brands.
• Accrued Reward Membership (MDT Staking) Tiered membership program (Starter, Extra, Elite, Infinite, Infinite Privilege) where consumers deposit Measurable Data Token (MDT) assets to upgrade their tier and earn additional MDT rewards daily, with up to 5% shopping rewards and 8% p.a. MDT stake rewards.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Measurable Data Token (MDT)coreTechnology or IntegrationMDT is the underlying blockchain/cryptocurrency infrastructure powering RewardMe's rewards system. The platform is powered by MDT and all staking rewards are paid in MDT tokens. RewardMe serves as a consumer-facing application built on top of the MDT ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dosh: Cashback wallet app that automatically rewards users on linked card purchases at participating merchants. Near-identical product mechanic to RewardMe's automatic reward earning — both rely on transaction matching and merchant-funded commissions.
• TopCashback: Cashback comparison and rewards platform operating globally including the UK and US. Comparable merchant-commission model and consumer-shopper target, though lacks any crypto/token layer present in RewardMe.
• Lolli: Bitcoin rewards shopping platform where users earn crypto back on purchases at partner merchants. Most direct crypto-native peer to RewardMe's MDT-rewards offering, with similar merchant breadth but different token choice.
• Honey (PayPal): Browser- and app-based cashback and coupon platform owned by PayPal. Competes with RewardMe for the same consumer shopping behavior and merchant affiliate relationships, with materially better funding and a larger merchant catalog.
• Fetch Rewards: Receipt-scanning rewards app with a broad merchant catalog across grocery, retail, and dining. Shares RewardMe's mobile-first consumer targeting and merchant-funded commission economics, with significantly larger scale and brand recognition.
• Rakuten: Global cashback and rewards platform with a similar merchant-partner model across e-commerce, travel, and dining. Directly comparable to RewardMe's core cashback mechanic and merchant ecosystem, though Rakuten operates at vastly larger scale and lacks the crypto-rewards layer.
• Ibotta: Mobile cashback app focused on grocery and retail receipts. Shares RewardMe's mobile-first, self-serve, transaction-commission model and consumer-shopper target segment, with comparable PLG dynamics.
• Upside: Cashback app offering extra rewards on gas, food, and grocery purchases via merchant-funded promotions. Comparable consumer-shopper target and transaction-commission revenue model to RewardMe.
• StormX: Crypto cashback and micro-task rewards platform paying users in tokens for shopping and task completion. Direct competitor to RewardMe in the crypto-rewards category with overlapping mechanics (shopping, tasks, surveys, staking).

Broad incumbents

• Capital One Shopping: Rewards and price-comparison service from a major US bank. Overlaps with RewardMe on the cashback-for-shopping proposition but operates as part of a much larger financial services portfolio with substantially more capital and merchant leverage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/rewardme
• YouTubeyoutube.com/channel/UC3Q7mSD2acmkmbkvE6Vjnxw
• LinkedInlinkedin.com/company/rewardme
• Instagraminstagram.com/therewardme
• Facebookfacebook.com/rewardme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RewardMe