What Easi does

Easi is an Australian privately-held financial services firm headquartered in Perth and operating under the easifleet.com.au web domain. Founded in 1992, the company specializes in cost-reimbursable leases together with vehicle and fleet management services, addressing employers and employees who use salary-packaging or novated-lease structures common in the Australian market. The firm employs between 51 and 100 staff.

The company's revenue mechanics appear to derive from two complementary lines: (i) lease origination and ongoing lease servicing on a cost-reimbursable basis, and (ii) ancillary fleet management services (administration, vehicle sourcing, and ongoing fleet oversight). The "cost-reimbursable" structure indicates Easi passes through vehicle and operating costs to the lessee while earning a margin or fee on the arrangement, rather than taking principal lease risk on its own balance sheet — a typical model for novated-lease and salary-packaging providers in Australia.

There is no disclosed proprietary technology platform, no app store presence flagged in the input, no documented API/SDK surface, and no certifications or compliance frameworks listed. The company's primary online property surfaced only as a verification/loader page, so deeper product, customer, or technology specifics could not be substantiated from the supplied data.

Name

Easi

Website

https://www.easifleet.com.au

Company type

Private

Founded year

1992

Headcount range

51–100 employees

Short description

Easi is a privately-held Australian financial services firm headquartered in Perth that provides cost-reimbursable leases and vehicle/fleet management services, founded in 1992 and serving salary-packaging and novated-lease customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D

Core offering

Easi is an Australian financial services provider that delivers cost reimbursable leases (easi leases) along with vehicle and fleet management services for employers and employees. The company structures and administers lease arrangements and provides ongoing vehicle administration as a bundled service offering for the Australian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Cost Reimbursable Leases (Easi Leases) Wide range of cost reimbursable lease products structured for employers and employees using work-related vehicles in Australia.
• Vehicle and Fleet Management Services Ongoing vehicle administration and fleet management services delivered to Australian employers and employees as a bundle with the company's cost reimbursable leases.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• SG Fleet: Australia- and UK-focused fleet management and novated leasing provider offering end-to-end vehicle administration, salary packaging, and fleet management services — directly comparable business model and product set to Easi.
• FleetPartners: Australian fleet management and novated leasing specialist serving corporate and government clients with vehicle leasing, fleet management, and salary packaging — same specialist cost-reimbursable model as Easi.
• Orix Australia: Australian fleet management, vehicle leasing, and novated lease provider offering salary packaging and end-to-end fleet services — directly comparable product mix to Easi's core offering.
• Custom Fleet: Australian fleet management and leasing specialist serving corporates with novated leasing, fleet administration, and driver programs — directly comparable to Easi on customer and product.
• Smartleasing: Australian novated lease and salary packaging specialist focused on employee vehicle benefits — overlapping niche product with Easi's cost-reimbursable lease franchise.

Broad incumbents

• LeasePlan Australia: Global fleet management and vehicle leasing major with Australian operations offering novated leases, fleet management, and EV advisory — overlaps Easi's product set but at materially greater scale.
• Toyota Fleet Management: OEM-backed fleet management arm providing leasing, novated, and fleet services across Australia — competes with Easi for the same corporate and employee customers, with OEM financing scale.

Others

• ALD Automotive: International fleet management and vehicle leasing player with Australian presence providing operational leasing and fleet services — broad incumbent with overlapping customer base to Easi.

Emerging players

• Driva: Australian digital vehicle finance and novated lease platform targeting consumers and SMEs — partial overlap with Easi in novated/employee benefits, but with a tech-led, lighter-touch operating model.

Regional players

• McMillan Shakespeare (McMS): Australian listed provider of salary packaging, novated leasing, and asset finance services — directly comparable product set to Easi's cost-reimbursable lease business, primarily Australia-focused like Easi.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/easifleet
• Facebookfacebook.com/Easigroup
• LinkedInlinkedin.com/company/easifleet-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easi