What Smartleasing does

Smartleasing is the novated leasing and salary packaging arm of Smartsalary Pty Ltd (ABN 24 096 796 100), a subsidiary of Australia's Smartgroup Corporation. The company provides Australian employees with a regulated, tax-advantaged vehicle acquisition structure in which lease financing and bundled running costs — fuel, servicing, insurance, registration — are paid through a single pre-tax payroll deduction via the employer's salary packaging arrangement. The product suite spans traditional multi-year novated leases (new, used, or existing vehicles), EV-specific novated leasing that leverages the federal Electric Car Discount and FBT exemption for eligible electric and hydrogen vehicles up to the FY 2025-26 Luxury Car Tax limit of A$91,387, a flexible short-term novated car subscription via Karmo (BYD vehicles from A$126/week, 6-month minimum), bundled insurance through Vero by Suncorp, accessory packages, and broader salary packaging products.

The underlying platform comprises a digital application and quoting portal (portal.smart.com.au), a vehicle comparison surface (novatedleasing.smart.com.au), the 'Wayfinder' decision-support tool, a salary packaging calculator, and the Smart Salary Packaging mobile app. Revenue mechanics are anchored on recurring novated lease payments (vehicle financing plus bundled running costs and administrative fees), employer-side administration fees for managing salary packaging arrangements, and the Karmo subscription revenue line. GTM is direct-to-consumer via the website, phone support (1300 476 278), webinars, and organic social (LinkedIn, YouTube, Instagram, Facebook, TikTok), with vehicle sourcing executed through a national 740-dealer network and dedicated employer account management on the B2B side.

The customer base is dual: individual Australian employees whose employers offer salary packaging benefits, and the Australian employers themselves who partner with Smart to administer the program as an employee benefit. No named enterprise customers are disclosed. The source material provides no AI/ML capability signals, no funding history, and no revenue disclosure; primary verifiable inputs are limited to product configuration, pricing examples, partnership relationships, and distribution footprint.

Name

Smartleasing

Legal name

Smartsalary Pty Ltd

Website

https://smartleasing.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Smartleasing, the novated leasing arm of Smartsalary Pty Ltd (a Smartgroup Corporation subsidiary), provides Australian employees with tax-advantaged vehicle financing, bundled running costs, EV leasing, and a flexible BYD novated car subscription via Karmo across a 740-dealer network.

Ownership category

akta.pro rank

Product category

Novated Vehicle Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Novated leasing services
• Salary packaging solutions
• Vehicle finance leasing
• Electric vehicle leasing
• Employee benefits administration

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Novated Lease Payments: Ongoing lease payments from customers that include vehicle financing costs, bundled running costs (fuel, servicing, registration, insurance) and administrative fees spread across the lease term
2. Employer Administration Fees: Fees charged to employers for administering salary packaging and novated leasing arrangements for their employees
3. Novated Car Subscription (Karmo): Flexible subscription model for BYD vehicles at $126/week minimum, bundled with running costs for electric vehicle novated leases

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Smartleasing provides novated leasing services that allow Australian employees to use pre-tax income to finance a vehicle lease with running costs (fuel, servicing, insurance, registration) bundled into one regular payment. The offering is delivered through salary packaging arrangements with employers and supported by an online portal, a mobile app, a salary packaging calculator, and a Wayfinder tool. Additional offerings include EV novated leasing (leveraging FBT exemption), a flexible BYD subscription via Karmo, bundled motor insurance, and accessories.

Product overview

Smart (Smartleasing) offers a suite of salary packaging and novated leasing products designed to help Australian employees save on tax by using pre-tax income for vehicle costs. The core offering is Novated Leasing, which bundles vehicle finance with running costs into a single salary-deducted payment. This integrates with Electric Vehicle leasing options (benefiting from FBT exemptions), the Novated Car Subscription via Karmo for flexible short-term access, bundled insurance services, and accessory packages. The company also offers a standalone salary packaging product and a mobile app for digital account management. Products are available for new, used, and electric vehicles through a network of approximately 740 dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Salary Packaging App: Mobile application for salary packaging management
• Karmo

Products and services

• Novated Leasing A salary packaging arrangement that lets employees use pre-tax income to pay for a vehicle lease, bundling running costs such as fuel, servicing, insurance and registration into a single regular payment. Available through Australian employers that offer salary packaging benefits.
• Electric Vehicles (EV) Leasing Novated leasing options for electric and hydrogen vehicles, providing access to the federal government's Electric Car Discount and FBT exemption for eligible EVs up to the Luxury Car Tax limit of $91,387 in FY 2025-26.
• Novated Car Subscription (Karmo) Flexible short-term car subscription through Karmo enabling employees to drive vehicles such as BYD from $126/week with most running costs bundled into one simple salary-packaged payment. Minimum 6-month subscription term applies.
• Insurance Services Comprehensive motor insurance bundled into novated lease arrangements, including Vero by Suncorp comprehensive motor insurance coverage, giving customers all-in-one vehicle costs through salary packaging.
• Car Accessories Additional accessories available with novated leases, including window tint, rubber protection pack and small damage repair packages bundled into lease pricing.
• Salary Packaging Salary sacrifice arrangement allowing employees to package eligible items using pre-tax income, with novated leasing as one of the primary offerings. Provided to employees of Australian employers offering salary packaging benefits.
• Smart Salary Packaging App Mobile application enabling employees to manage their salary packaging and novated lease accounts digitally.

Quantifiable outcome

• Thousands of dollars in tax savings compared to purchasing with post-tax income
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• KarmocoreStrategic or Co-development PartnerKarmo is a strategic partner providing Smart's flexible novated car subscription service. Through this partnership, customers can drive a BYD from $126/week with most running costs bundled into one simple salary-packaged payment. Minimum 6-month subscription term applies.
• BYDcoreTechnology or IntegrationBYD vehicles are offered through Smart's novated subscription program with Karmo, providing customers access to electric vehicles from $126/week via salary packaging. This is part of Smart's push into electric vehicle novated leases.
• Dealer Network (740+ dealers)coreChannel Partner/ Reseller/ DistributorA network of 740+ dealers across Australia enables Smart to source and deliver vehicles to novated lease customers. This extensive dealer network supports competitive pricing and broad geographic coverage.
• Vero by SuncorpsupportingTechnology or IntegrationVero by Suncorp provides comprehensive motor insurance included in Smart's novated lease bundled payments. This insurance partnership allows customers to have all-in-one vehicle costs through their salary packaging.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maxxia: Maxxia is one of Australia's largest salary packaging and novated leasing providers, offering bundled vehicle leasing with running costs. It is the most direct head-to-head competitor to Smartleasing, serving the same Australian employees and employer-channel B2B2C model.
• Autopia: Autopia is an Australian novated leasing specialist that competes directly with Smartleasing on bundled vehicle leases with running costs included, often positioned around simplicity and digital experience similar to Smart's portal/calculator tooling.
• Easi: Easi is an Australian novated leasing and salary packaging provider with a comparable employer-channel distribution model and similar bundled lease offerings, making it a direct competitor in the same product category and customer base.
• LeasePLUS: LeasePLUS provides novated leasing and fleet leasing in Australia, competing directly with Smartleasing for employer-channel salary packaging customers and offering similar bundled vehicle finance with running costs.

Broad incumbents

• SG Fleet: SG Fleet is an established Australian fleet management and vehicle leasing provider with novated leasing as part of a broader corporate fleet portfolio. It overlaps with Smartleasing on novated lease products but is broader in fleet management services.
• Custom Fleet: Custom Fleet provides end-to-end fleet leasing and management in Australia, including novated lease products for employers. It competes on the same employer channel but offers a wider portfolio including corporate fleet management beyond novated leasing.
• ORIX Australia: ORIX Australia is a broad vehicle and equipment leasing provider that includes novated leasing in its portfolio. While larger and more diversified, its novated lease offerings compete for the same employer-channel customers as Smartleasing.
• Toyota Finance Australia: Toyota Finance Australia is the OEM captive finance arm offering novated leasing and consumer vehicle finance. As an incumbent OEM-affiliated lessor, it competes on dealer relationships and brand-aligned lease products in the same Australian market.

Emerging players

• Splend: Splend is an Australian car subscription platform targeting rideshare and personal-use drivers on flexible terms. It overlaps with Smartleasing's Karmo/BYD subscription product on the subscription-with-bundled-costs model, though its customer base skews toward rideshare operators.
• Carly: Carly is an Australian car subscription service offering flexible vehicle access with bundled insurance and maintenance. It overlaps with Smartleasing's Karmo subscription model on flexible EV/ICE access for consumers without long-term commitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Smartgroup_aus
• Facebookfacebook.com/smartleasingau
• LinkedInlinkedin.com/company/smartleasing
• Instagraminstagram.com/smart_aust
• TikToktiktok.com/@smart_aust
• Xx.com/Smartleasing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartleasing