PDV

What PDV does

PDV is a UK-based, privately-held data-driven direct marketing agency founded in 2000 and operating as a subsidiary of DM Ltd. The company serves both blue-chip enterprises (including Scottish Power, Ploom, Tails.com, Parsley Box, Pure Cremation) and emerging start-ups, with sector specialisms in funeral services, tobacco alternatives, legal services, food and beverage, pet food, energy, and charity. Its UK-only geographic footprint is delivered through two offices: a registered head office in Ross-On-Wye and an operational compliance office in Watford. PDV employs 51-100 people and holds JICMAIL Platinum Partner accreditation.

The company's core technology is the "everyone" Smart Consumer Data Platform, which applies machine learning to rich, permissioned first-party consumer data to model real consumer behaviour, including everyday purchases and life-stage changes, with the aim of identifying prospects most likely to convert and remain loyal. PDV offers full-service direct marketing across strategy development, data collection, lead generation, telemarketing, direct mail, and digital channels, alongside verticalized services for charity (soft opt-in compliance) and travel sectors.

Revenue is generated primarily through professional services and data monetization: PDV operates as a data processor/broker facilitating marketing data sharing between suppliers and clients, and charges quote-based, project-level fees for strategy, campaign execution, and lead generation. The go-to-market is sales-led direct client engagement in the UK domestic market, supported by content marketing, case studies, conference speaking, and industry accreditations. Pricing is not publicly disclosed and no recurring revenue or ARR metrics are available.

Name

PDV

Legal name

PDV Ltd.

Website

https://pdvltd.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

PDV is a UK-based, privately-held data-driven direct marketing agency serving blue-chip enterprises and start-ups with ML-powered consumer targeting, lead generation, and multi-channel campaign execution. Founded in 2000 and operating as a subsidiary of DM Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data Marketing Services: PDV acts as a data processor/broker facilitating data sharing for marketing purposes between suppliers and clients under contract. Revenue derived from providing data, insight and media planning solutions, lead generation, and campaign execution services including telemarketing, direct mail, and digital solutions.
2. Professional Services: Full-service direct marketing solutions including strategy development, data collection, campaign execution, and telemarketing services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PDV is a data-driven direct marketing agency that sells data, insight, and media planning solutions underpinned by its proprietary "everyone" Smart Consumer Data Platform. It provides end-to-end services including consumer profiling and targeting, lead generation, telemarketing, direct mail, and digital campaign execution for blue-chip brands and start-ups in the UK.

Product overview

PDV is a UK-based data-driven direct marketing agency with 25 years of experience providing data, insight, and media planning solutions. The company operates as a unified service offering centred on its everyone Smart Consumer Data Platform, which is complemented by specialist services including lead generation, direct marketing (covering telemarketing, direct mail, and digital solutions), and sector-specific offerings for charity and travel clients.

Differentiator

Problem solved

Functional benefit

Brands

• everyone: A Smart Consumer Data Platform that helps brands connect with consumers using advanced machine learning, rich first-party data, and advanced modelling to identify consumers ready to act and the best channels to reach them.

Products and services

• everyone Smart Consumer Data Platform A Smart Consumer Data Platform that uses advanced machine learning to uncover real consumer behaviour (everyday purchases and life-stage changes), helping brands connect with people who are more likely to convert and stay loyal. For B2B brand marketers seeking data-driven targeting.
• Lead Generation Lead generation services that help brands reach target audiences and maximise growth through data-driven targeting and consumer acquisition strategies. For B2B brand marketers and start-ups seeking measurable lead flow.
• Direct Marketing Services Full-service direct marketing solutions covering strategy development, data collection, campaign execution, telemarketing, direct mail, and digital solutions. For blue-chip brands and start-ups seeking end-to-end campaign delivery with post-campaign analysis.
• Charity Data Services Specialised data-driven marketing services for the charity sector, including soft opt-in guidance compliance for fundraising activities, donor acquisition, and lead generation. For UK charitable organisations such as RNID.
• Travel Data Services Data-driven marketing solutions tailored for the travel industry sector, including consumer data targeting and conference participation support. For UK travel operators and agencies seeking to reach high-intent travellers.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• DM LtdparentOthersDM Ltd is the parent company of PDV Ltd, with PDV operating as a subsidiary.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jaywing: UK-based data-driven marketing agency with a proprietary analytics/decisioning platform and direct marketing execution capabilities, very comparable to PDV in offering, customer base, and UK SMB/enterprise mix.
• RedEye: UK marketing technology company providing a customer data platform and direct marketing automation services to brands, competing head-to-head with PDV's "everyone" platform and campaign execution services.
• Pure360: UK-focused email/data-led marketing platform and agency serving mid-market and enterprise brands, with comparable multi-channel campaign capabilities and a similar SMB-to-enterprise mix.
• Fifty-Five: Data-driven marketing consultancy combining data infrastructure (CDP-style) with media activation and direct campaign execution - directly comparable to PDV's strategy-through-execution model.
• Velocity (Velocity Partners): Data-driven UK marketing agency offering lead generation, customer acquisition, and campaign execution services to brands, with a similar multi-channel GTM serving enterprise and growth clients.

Emerging players

• Fospha: UK marketing measurement and attribution SaaS that pairs proprietary analytics with campaign insights, overlapping with PDV's data modelling and post-campaign analysis offerings but with a narrower focus on attribution.

Broad incumbents

• Dunnhumby: Global leader in customer data science for retail (Tesco heritage), offering data platforms, insights, and marketing services at much greater scale than PDV, but addressing the same client need for data-led consumer targeting.
• Experian Marketing Services: Global data and martech incumbent with audience targeting, identity, and activation capabilities; competes with PDV for enterprise data-driven marketing budgets from a much larger platform footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dlg_pdv
• LinkedInlinkedin.com/company/data-locator-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDV