What Pure360 does

Pure360, operating commercially as Spotler, is a UK-headquartered marketing technology vendor founded in 2001 that has evolved from an email and SMS marketing platform into an integrated Marketing Cloud serving European B2B, Commerce, and Public Sector organisations. The product portfolio centres on three packaged solutions (Marketing Cloud for B2B, Commerce, and Public Sector/Service Cloud) that bundle CRM and lead management, email marketing automation, event management, website personalisation, conversational marketing, social media publishing, a Customer Data Platform (Spotler Activate CDP), transactional email delivery (SendPro), WhatsApp/SMS messaging, search and merchandising, customer feedback (FeedbackPro), and Webcare customer service tooling. Underlying the suite is the proprietary Spotler Connect connector platform and APIs, which integrate with CRM systems including NetSuite and Salesforce, addressing fragmented martech stacks as a stated core pain point.

The company monetises via quote-based SaaS subscriptions sold on multi-year contracts through a sales-led direct motion, with demos and personalised plans tailored by sector and marketing need. Revenue is supplemented by a channel partner/reseller program. The AI product layer comprises four capabilities (Conversational AI, Generative AI, Predictive AI, and AI Analytics), marketed alongside EU AI Act, GDPR, ISO 27001, and WCAG compliance credentials that qualify the platform for European enterprise and public-sector procurement. The company maintains direct sales operations in six countries (UK, Netherlands, Germany, Spain, Sweden, Australia) and serves a stated base of 38,000+ marketing professionals, with named enterprise customers including Santander, DHL, Deutsche Bahn, Aon, ANWB, Doctolib, British Red Cross, Kempinski Hotels, and Holland Casino. Leadership comprises Founder and CEO Mark Hla, Chairman David Kelly, Managing Director Stuart Dawson, and VP Marketing Komalr Helye; the company has been privately held since a 2013 growth round of $15.8M led by Scottish Equity Partners with Investec participation.

Name

Pure360

Legal name

Spotler

Website

https://pure360.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Spotler (formerly Pure360) is a UK-headquartered B2B Marketing Cloud vendor offering integrated email, SMS, CDP, CRM, events, and AI tools for B2B, Commerce, and Public Sector organisations across Europe and Australia.

Ownership category

akta.pro rank

Product category

Marketing Cloud / Marketing Automation Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Email marketing automation
• SMS marketing software
• Marketing cloud platform
• Customer data platform
• Marketing automation software

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Marketing Cloud software sold on a subscription basis with tiers tailored to B2B, Commerce, and Public Sector segments

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pure360 provides email marketing and SMS marketing software for businesses to reach customers across mobile and web channels. The offering centres on a unified Marketing Cloud platform that combines CRM and lead management, marketing automation, customer data platform, event management, website personalisation, conversational and social tools, and AI capabilities for content generation, prediction, and analytics. It sells three industry-tailored cloud packages — Marketing Cloud for B2B, Marketing Cloud for Commerce, and Service Cloud for Public Sector — alongside standalone products such as Spotler SendPro, Spotler FeedbackPro, Spotler Activate CDP, Spotler Search, and Momice.

Product overview

Spotler is a B2B marketing automation software provider offering a unified marketing cloud platform with specialized solutions for B2B, Commerce, and Public Sector organizations. The portfolio includes core modules for CRM & Lead Management, Email Marketing Automation, Event Management, Website Personalisation, Conversational Marketing, Social Media Publishing, Customer Data Platform (CDP), Transactional Emails, Search & Merchandising, and WhatsApp/SMS messaging. The AI suite includes Conversational AI for automating support queries, Generative AI for content creation and translation, Predictive AI for customer value prediction, and AI Analytics for data insights. Integration capabilities are provided through Spotler Connect (connector platform) and Spotler APIs. Additional products include Spotler FeedbackPro for customer feedback management and Spotler SendPro for transactional email delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Spotler Marketing Cloud: A comprehensive platform combining CRM, email marketing automation, event management, website personalisation, conversational marketing, and social media publishing tools.
• Spotler CRM
• Spotler Customer Data Platform
• Spotler Connect
• Spotler Events
• Spotler FeedbackPro
• Spotler SendPro
• Spotler Activate CDP
• Spotler AI
• Spotler Search
• Spotler Webcare

Products and services

• Marketing Cloud for B2B Connected B2B marketing tools that bring everything together for creating smart, targeted campaigns that turn leads into pipeline. Targets enterprise and mid-market B2B organisations across the UK and Europe.
• Marketing Cloud for Commerce Connected Commerce marketing tools that bring all data together for growing revenue, boosting retention, and creating seamless customer experience. Includes CDP, transactional emails, search and merchandising, WhatsApp, SMS, and social retargeting.
• Service Cloud for Public Sector Connected customer service tools that bring all customer communications together for consistent, personalised multi-channel customer service. Targets government bodies, utilities, and nonprofits.
• Spotler CRM (CRM & Lead Management) CRM and lead management system for attracting and nurturing leads, managing customers, tasks, and pipeline as part of the Marketing Cloud platform.
• Email Marketing Automation Email marketing automation software for sending personalised newsletters and running automated email campaigns, including transactional email capabilities via Spotler SendPro.
• Spotler Events (Event Management) Event management software for organising events end-to-end from invitations to registration to check-ins to follow-ups, used by organisations such as DHL and Chipsoft.
• Spotler Activate CDP (Customer Data Platform) Customer Data Platform for delivering personalised experiences and AI-driven personalisation for every visitor, enabling smart segments and automations across channels.
• Spotler SendPro (Transactional Email Delivery) Email delivery solution purpose-built for large-scale, compliant, and mission-critical transactional communications, used by enterprise customers such as Doctolib and DPD.
• Spotler FeedbackPro Customer feedback tool that connects customer feedback with service operations to improve visibility, strengthen collaboration, and deliver a better customer experience.
• Spotler Search (Search & Merchandising) Search and merchandising solution providing on-site search plus product recommendations to help ecommerce shoppers find products faster.
• Spotler Webcare Customer service tool allowing audiences to contact organisations via their preferred channel for consistent personalised customer support.
• Momice Event software acquired by Spotler for professionalising relationship management through events, saving time and providing clear insight into event performance.

Quantifiable outcome

• Kempinski Hotels achieved 84% satisfaction rate from email with custom welcome journey
• +4 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• NetSuitecoreTechnology or IntegrationNetSuite integration enables connection between email, messaging and event channels with CRM platform. Spotler integrates with NetSuite allowing customers to fit the platform with their existing systems.
• Partner DirectorycoreChannel Partner/ Reseller/ DistributorSpotler maintains a partner network with a directory of partners and opportunities to become a partner, suggesting a channel/reseller partnership model.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mailchimp: Largest SMB email marketing platform, now part of Intuit. Overlaps in email marketing, SMS, basic automation, and CRM-lite; broader audience and stronger brand but less vertical-specialised than Spotler.
• HubSpot Marketing Hub: All-in-one CRM and marketing automation platform with email, landing pages, social, and AI (Breeze). Comparable marketing cloud positioning but at significantly greater scale and broader feature surface.
• Salesforce Marketing Cloud: Enterprise marketing cloud with Email Studio, Mobile Studio, Social Studio, CDP, and Einstein AI. Competes for the same enterprise marketing budget as Spotler's Marketing Cloud but at the high end of the market.

Direct peers

• Dotdigital: UK-listed email marketing automation and customer engagement platform. Closest direct comparable given shared UK roots, multi-channel (email, SMS, push, social) focus, and similar mid-market enterprise customer profile.
• Brevo: European-headquartered email, SMS, marketing automation and CRM platform serving SMB and mid-market. Highly comparable offering and similar European customer base, with overlapping modules in transactional email, WhatsApp/SMS campaigns, and CRM.
• Iterable: Cross-channel marketing platform with email, SMS, push, in-app, and AI-driven personalisation. Comparable AI/ML feature set (predictive goals, generative AI) and similar enterprise customer profile.
• ActiveCampaign: Customer experience automation platform combining CRM, email marketing, and machine-learning personalisation. Directly comparable integrated stack targeting SMB and mid-market with sales-led motions.
• Klaviyo: Commerce-focused email and SMS marketing automation with an integrated CDP and AI features. Directly comparable as a multi-product marketing platform targeting commerce and B2B segments with similar email/SMS/CDP capabilities.

Emerging players

• MoEngage: AI-driven customer engagement platform with email, SMS, push, in-app, and generative AI capabilities. Comparable cross-channel feature set with strong AI positioning, focused on mid-market and emerging-market enterprise customers.
• CleverTap: Customer engagement and retention platform with email, SMS, WhatsApp, push, and AI-driven personalisation. Overlaps with Spotler's Marketing Cloud, CDP, and AI modules but oriented toward mobile-first use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Pure360
• YouTubeyoutube.com/channel/UCdPsOtv2JaiKwa7Zl-YxVvQ
• Facebookfacebook.com/Pure360EmailMarketingSoftware
• LinkedInlinkedin.com/company/pure360

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure360