Finestel

What Finestel does

Finestel monetizes primarily through a tiered subscription SaaS model (Starter from $19/month, Pro from $79/month, and a customizable Scale plan from $299/month with annual billing at a 25% discount), supplemented by white-label platform licensing, custom development services, and transaction-based crypto payment processing. The go-to-market combines product-led self-serve onboarding with enterprise field sales for white-label deployments, channel-driven distribution through exchange partnerships and co-marketing, and event-led institutional positioning across Abu Dhabi Finance Week, Token2049 Singapore, BTC MENA, and exchange institutional forums. The company is founder-owned with no disclosed external funding and operates with a small team (11-50) led by CEO Hamid Ghasemi, indicating tight operating leverage but constrained capital for aggressive expansion.

Name

Finestel

Legal name

ERUVATION MANAGEMENT CONSULTANCIES EST.

Website

https://finestel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Finestel is a Dubai-based non-custodial crypto trading automation platform founded in 2021 that offers copy trading, signal bots, TradingView execution, and a multi-exchange trading terminal for professional traders, asset managers, and trading funds.

Ownership category

akta.pro rank

Product category

Crypto Trading Automation Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Liquidity Aggregation & Smart Order Routing (FSADAJAD)

akta.pro secondary industry

Managed Accounts, Separately Managed Accounts (SMA) & Funds Platforms (Crypto) (FSADAHAM)

Keywords

• Crypto trading automation
• Copy trading software
• White label crypto
• Multi-exchange trading
• Crypto asset management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Starter/Pro/Scale Plans): Three-tier subscription model with monthly or annual billing (25% annual discount). Starter at $19/month, Pro at $79/month, Scale from $299/month. Includes different levels of exchange account connections, feature access, rate limits, and support levels.
2. White-Label Platform Licensing: Enterprise white-label deployment included in Scale plan or sold separately. Provides full platform customization, dedicated infrastructure, and white-label mobile app (TWA) for businesses wanting to brand the platform as their own.
3. Custom Development Services: Additional technical development, design, and feature customization available for Scale plan customers requiring bespoke functionality beyond standard offerings.
4. MLM Software Module: Multi-level marketing software available as add-on to white-label solution, enabling affiliate programs with customizable commission structures and automated tracking.
5. Crypto Payment Processing: Integrated cryptocurrency payment gateway supporting TRC20 network for processing client payments, subscriptions, and settlements within the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Finestel provides a non-custodial crypto trading automation and asset management platform that lets professional traders and asset managers connect multiple exchange accounts via API and operate Copy Trading, Signal Bot, TradingView Bot, and a multi-account Trading Terminal from a single dashboard. It also offers a fully white-label platform, SMA/UMA infrastructure, MLM module, and automated billing/reporting so businesses can launch and scale branded crypto asset management services.

Product overview

Finestel is a B2B crypto asset management and trading automation platform offering a modular architecture with four core products: Copy Trading Software (for replicating master trades to follower accounts), Signal Bot (for webhook-based signal execution), TradingView Bot (for PineScript alert execution), and Trading Terminal (for multi-account portfolio management). An MLM Software module adds multi-level marketing capabilities. The White Label Solution packages all functionality under a custom brand. The platform connects to eight crypto exchanges (Binance, Bybit, Bybit EU, OKX, KuCoin, Bitget, Gate.io, Kraken) via API for spot and futures trading. Pricing includes free trial, Starter ($14.30/month), Pro ($59.30/month), and Scale (from $224.30/month with custom limits and white label) plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Copy Trading Software Non-custodial copy trading platform that replicates trades from a master account to unlimited follower accounts with millisecond-order replication across Spot and Futures markets on Binance, Bybit, OKX, KuCoin, Bitget, Gate, and Kraken. Built for professional traders and asset managers managing client portfolios.
• Signal Bot Webhook-based automated execution bot that receives signals from external sources (TradingView, Telegram, Discord, Python scripts, n8n, Zapier, Make, IFTTT) and executes trades across multiple connected exchange accounts in real time, with built-in Webhook JSON Generator, TP/SL risk controls, max exposure limits, and credential verification.
• TradingView Bot Automated execution bot that converts TradingView PineScript alerts and custom indicators into live trades on connected exchange accounts, supporting configurable order types (Market, Limit, TWAP, OCO, Stop Market, Stop Limit, Trailing Stop), TWAP execution, and sequential pre-/post-action logic.
• Trading Terminal Professional multi-account trading terminal that consolidates portfolio management across multiple exchanges into one dashboard, supporting bulk order execution, real-time risk monitoring, PnL tracking, and manual trade placement across connected accounts.
• White Label Solution Fully customizable white-label platform that lets businesses launch branded crypto asset management services under their own domain, including admin/client panels, Stripe and TRC20 crypto payment gateway, bulk orders, reporting, multi-level referral infrastructure, risk management tools, automated transactional emails, and bundled access to Signal Bot, TradingView Bot, Trading Terminal, and Copy Trading under the operator's brand.
• Crypto MLM Software Multi-level marketing software module supporting up to 10 levels with customizable commission rates, affiliate dashboard, downline tracking, automated billing and settlement, branded Telegram bot, and multiple plan types (Binary, Level, Generation, Crowdfunding, Autopool, Matrix, Hybrid, Unilevel).
• SMA Solution Turnkey asset management program (TAMP) offering Separately Managed Account (SMA) and Unified Managed Account (UMA) infrastructure for asset managers, institutional traders, portfolio managers, wealth managers, and financial advisors managing client crypto portfolios.
• Portfolio Tracker Real-time and historical portfolio tracking tool that monitors client portfolios, AUM, active copiers, subscriptions, and performance metrics for asset and portfolio managers making data-driven decisions.

Quantifiable outcome

• $10B+ trading volume processed
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered planned and core.

• CoinbaseplannedTechnology or Integration · 7 October 2026Planned strategic integration and partnership with one of the world's most trusted and regulated cryptocurrency exchanges. ETA Q4 2026.
• HyperliquidplannedTechnology or Integration · 24 April 2026Planned integration for high-performance Layer-1 blockchain and decentralized exchange known for ultra-fast onchain perpetual futures and spot trading. ETA Q3 2026.
• KrakencoreTechnology or Integration · 19 March 2026Full integration supporting Kraken Futures and Inverse markets launched March 2026. Particularly important for European users seeking regulated, reliable exchange infrastructure. Dedicated venue page on Finestel.
• BitgetcoreTechnology or Integration · 20 September 2025Full API integration supporting Spot and Futures trading with dedicated venue page. Integration launched June 2025 expanding multi-exchange ecosystem.
• BinancecoreTechnology or Integration · 28 April 2025Full API integration supporting Spot and Futures trading. Binance is a primary exchange partner with dedicated copy trading page on Finestel. Users can connect Binance accounts and execute copy trading, signal bots, TradingView alerts, and terminal trading.
• BybitcoreTechnology or Integration · 28 April 2025Full API integration including Bybit EU for European traders. Primary exchange partnership with dedicated venue page. Supports Spot, Futures, and Inverse markets. Bybit presented Market Leadership Award to Finestel in December 2025.
• OKXcoreTechnology or Integration · 28 April 2025Full API integration supporting Spot and Futures trading with dedicated venue page. OKX Institutional Meet-up partnership in Abu Dhabi demonstrating collaborative go-to-market.
• KuCoincoreTechnology or Integration · 28 April 2025Full API integration supporting Spot and Futures trading with dedicated venue page. Partnership includes co-attendance at KuCoin Institutional Meet-up in Abu Dhabi.
• GatecoreTechnology or Integration · 28 April 2025Full API integration supporting Spot trading (with dedicated venue page). Provides diversified exchange coverage for Finestel users.
• Bybit EUcoreTechnology or IntegrationDedicated European-focused integration separate from standard Bybit. Allows European traders to use Finestel's automation tools with Bybit EU accounts, ensuring regulatory compliance for EU-based users.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3Commas: Direct peer offering a multi-exchange crypto trading bot platform with SmartTrade terminal, DCA/GRID bots, and copy trading features. Targets the same professional trader and asset manager segments as Finestel with similar exchange integrations.
• Cryptohopper: Direct competitor in the cloud-based crypto trading bot and copy trading space, with marketplace for signal providers and strategy sellers. Closely comparable product surface to Finestel's Copy Trading and Signal Bot offerings.
• Cornix: Direct peer focused on Telegram-based automated crypto trading for signal providers and copy trading communities. Overlaps with Finestel's Signal Bot and copy trading use cases, especially in the signal-provider and community manager segments.
• Bitsgap: Direct peer offering a multi-exchange crypto trading terminal with bots, portfolio management, and demo trading. Comparable to Finestel's Trading Terminal and bot products for the same individual professional trader audience.
• WunderTrading: Direct peer providing TradingView-integrated crypto trading automation, copy trading, and multi-account terminal. Closely matches Finestel's TradingView Bot, Copy Trading, and Trading Terminal product set.
• Coinrule: Direct peer offering rule-based crypto trading bots with multi-exchange support and a no-code strategy builder. Comparable to Finestel for individual traders seeking automation without code, though narrower on copy trading.

Broad incumbents

• Binance Copy Trading: Native copy trading feature inside Binance, the world's largest crypto exchange. Represents a broad incumbent threat: it offers in-product copy trading for Binance users, putting pressure on Finestel for the largest single exchange in its roster.
• Bybit Copy Trading: Native copy trading product from Bybit, a key Finestel exchange partner. Functions as both a partner and a competitive incumbent — it can route Bybit users to native copy trading instead of Finestel.
• Pionex: Crypto exchange with built-in grid, DCA, and arbitrage bots, plus copy-trading features. Represents a broad incumbent that bundles trading automation with exchange services, competing with Finestel for the same retail/professional bot audience.

Emerging players

• Shrimpy: Multi-exchange portfolio management and rebalancing platform with social/copy trading features. Comparable to Finestel's Portfolio Tracker and multi-account management capabilities, primarily serving portfolio managers rather than active copy traders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Finestel_com
• YouTubeyoutube.com/@finestel
• LinkedInlinkedin.com/company/finestel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finestel