Data Genomix
Data Genomix is a Cleveland-based digital marketing agency that uses a proprietary 194-million-record audience data platform to run targeted campaigns for non-profits, political campaigns, energy firms, and consumer brands across social, search, connected TV, and programmatic channels.
- Company typePrivate
- Founded2016
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Data Genomix does
Data Genomix is a Cleveland, Ohio-based, privately-held digital marketing agency founded in 2016, operating with a team of 11-50 employees. The firm executes a four-step engagement process — Discover, Identify, Motivate, Convert — to deliver end-to-end digital marketing services to non-profits, political campaigns, energy companies, educational institutions, and consumer brands. Named clients span Uber, Cleveland Cavaliers, LA Unified School District, FirstEnergy, Aera Energy, Hudbay Minerals, Cleveland International Film Festival, and Cleveland Museum of Natural History, alongside political campaigns including San Jose City Council candidate Omar Torres.
The company's central differentiator is a proprietary data platform covering 194,492,932 online user records with up to 685 unique data points per record, wrapped by a patented social media targeting and advertising system. Media placement capabilities span Facebook/Instagram, Twitter/X, LinkedIn, Snapchat, Google Ads/YouTube, Connected TV, programmatic display/video, and SMS/MMS, coordinated through an integrated reporting and analytics dashboard. Documented outcomes include a 25.99% click-through rate (8x Google's average) on the Cleveland International Film Festival engagement and a cost-per-hire reduction of approximately 50% on a passive-candidate recruitment campaign.
Data Genomix monetizes through managed-services engagements, structured as either project-based or recurring retainers. A publicly listed $899/month SMB tier with unlimited revisions, no contract, and a 14-day guarantee coexists with custom-scoped enterprise and mid-market engagements. The firm sells through direct consultative engagement via its website and phone, with no apparent channel partners or reseller motion. Only one disclosed funding event exists: a 2017 round involving Zanite Ventures, with no further institutional capital raised to date.
Data Genomix firmographics
Firmographics- Name
- Data Genomix
- Legal name
- Data Genomix, Inc.
- Website
- https://datagenomix.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Genomix is a Cleveland-based digital marketing agency that uses a proprietary 194-million-record audience data platform to run targeted campaigns for non-profits, political campaigns, energy firms, and consumer brands across social, search, connected TV, and programmatic channels.
- Ownership category
- akta.pro rank
Data Genomix industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Data Genomix is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Genomix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Professional Services: Data Genomix provides managed digital marketing services on a retainer/project basis. The company executes comprehensive campaigns encompassing strategic planning, content development, data science, media placement, active monitoring, reporting & analytics, research & analysis, and general consulting. Clients engage on a project or ongoing managed-services basis. A monthly service tier is listed at $899/mo with unlimited revisions and no contract requirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly managed digital marketing services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Data Genomix product offering
Product offeringCore offering
Data Genomix is a full-service digital marketing agency that combines a patented social media targeting and advertising system with a proprietary audience data asset of over 194 million online user records (up to 685 data points per person) to plan, execute, and optimize multi-channel digital advertising campaigns. Services span strategic planning, content development, data science-driven audience segmentation, media placement across social/search/display/video/CTV/SMS, active monitoring, real-time reporting, research, and consulting for non-profits, political campaigns, and enterprise clients.
Product overview
Data Genomix is a full-service digital marketing agency offering a unified suite of services centered on data-driven audience targeting and multi-channel digital advertising. The core offering combines strategic planning, content development, data science (leveraging 194+ million records with 685+ data points per profile), media placement, active monitoring, reporting & analytics, research & analysis, and general consulting. The platform operates across social media (Facebook/Instagram, Twitter, LinkedIn, Snapchat), search (Google Ads), programmatic display, connected TV, video, and SMS/MMS channels, executing campaigns that guide target audiences through the digital conversion funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Solutions
Quantifiable outcome
- 25.99% click-through rate on Google SEM ads — 8x higher than Google's average CTR of 3.17% — with a $1.55 cost per click vs Google's average of $2.69 (Cleveland International Film Festival case study)
- +2 more outcomes
Companies that use Data Genomix
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Data Genomix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature4 records
Data Genomix partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Data Genomix competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad marketing platform offering paid media, content, analytics, and CRM tools with a sizable agency partner ecosystem — a broad incumbent whose marketing services overlap with Data Genomix's full-service agency offering, though at much greater scale and platform-driven.
- The Trade Desk: The Trade Desk is a leading programmatic demand-side platform powering data-driven audience targeting at massive scale — a broad incumbent whose targeting technology and data assets compete with Data Genomix's proprietary audience platform, though at a fundamentally different scale and business model.
Direct peers
- KlientBoost: KlientBoost is a performance marketing agency specializing in paid acquisition across Google, Meta, and LinkedIn with a strong creative and conversion focus — a direct competitor for similar mid-market digital advertising budgets.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid search, paid social, and conversion optimization with a consultative sales-led GTM, directly comparable to Data Genomix's client engagement model and channel mix.
- Ignite Visibility: Ignite Visibility is a digital marketing agency offering paid media, SEO, social, and analytics services to mid-market and enterprise clients, with comparable multi-channel campaign capabilities and a similar target customer profile.
- SmartBug Media: SmartBug Media is a full-service digital agency with deep non-profit and B2B verticals, offering HubSpot-centric strategy, paid media, and content services — comparable to Data Genomix on the non-profit vertical specialization.
- Tinuiti: Tinuiti is a large digital marketing agency offering paid media, SEO, and analytics services across channels like Meta, Google, and programmatic — directly comparable to Data Genomix's full-service digital advertising model, though at significantly larger scale.
- Power Digital Marketing: Power Digital Marketing is a full-service performance marketing agency specializing in data-driven paid media and multi-channel campaign management, closely mirroring Data Genomix's strategic planning, media placement, and analytics stack.
Emerging players
- StackAdapt: StackAdapt is a programmatic advertising platform offering multi-channel targeting and audience segmentation capabilities that intersect with Data Genomix's data-driven targeting and media placement services.
- AdRoll: AdRoll is a digital marketing platform offering multi-channel ad placement and audience targeting — an emerging player in the same data-driven digital advertising space, though more productized than agency-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Data Genomix social profiles
Digital presenceData Genomix compliance and trust
Trust signalCompliance1 record
Data Genomix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Genomix leadership team
Management profileNumber of profiles
Profiles3 records
Data Genomix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Genomix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Genomix
What does Data Genomix do?
Data Genomix is a full-service digital marketing agency that combines a patented social media targeting and advertising system with a proprietary audience data asset of over 194 million online user records (up to 685 data points per person) to plan, execute, and optimize multi-channel digital advertising campaigns. Services span strategic planning, content development, data science-driven audience segmentation, media placement across social/search/display/video/CTV/SMS, active monitoring, real-time reporting, research, and consulting for non-profits, political campaigns, and enterprise clients.
Is Data Genomix a public or private company?
Data Genomix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Data Genomix founded?
Data Genomix was founded in 2016. It employs 11 to 50 people.
Where is Data Genomix based?
Data Genomix is headquartered in Cleveland, United States, in the North America region.
How does Data Genomix make money?
One revenue line is on record: digital Marketing Professional Services.
Who are Data Genomix's main competitors?
Broad incumbents on record are HubSpot and The Trade Desk. Direct peers are KlientBoost, Disruptive Advertising, Ignite Visibility, SmartBug Media, Tinuiti and Power Digital Marketing. Emerging players are StackAdapt and AdRoll.
Does Data Genomix have an API?
No public API is recorded for Data Genomix.
What industry is Data Genomix in?
Data Genomix's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 54183 and its SIC code is 7311.