SLP International Property Consultants

What SLP International Property Consultants does

SLP International Property Consultants Pte. Ltd. is a Singapore-headquartered real estate agency founded in 2001 that operates as a sales-led project marketing and brokerage firm across the residential, commercial, and industrial property segments. The company began as a boutique agency specializing in industrial services and expanded into a full-service consultancy offering Project Marketing, Research & Advisory, Capital Market Services, Sales & Leasing, Land transactions, and Auction Sales. It serves three primary customer groups: property developers seeking marketing representation for new developments, industrial and commercial businesses requiring zoned space (B1/B2 factories, warehouses, food-production units), and residential buyers and investors. It holds Estate Agent License No. L3009018D and employs an estimated 51-100 people, led by CEO Francis Tan.

The business model is transaction-fee based: SLP earns commissions from successful sales and leasing across its service lines, supplemented by professional-services fees from capital market advisory. A distinguishing structural feature is that the firm takes investment stakes in the projects it markets, aligning its incentives with developer partners through to full sale-out. Pricing is project-specific and quote-based rather than published; observed signals include industrial rentals from ~S$2,400/month and unit sales from S$199-299 psf up to S$350,000+. Go-to-market is a direct sales force augmented by a network of subsidiary companies, franchises, and associate agents.

Distribution extends regionally through affiliated entities including wholly-owned SLP Malaysia (Johor), supporting cross-border activity in Southeast Asia (Malaysia, Indonesia). Together with its subsidiary and associate agencies, SLP claims a top-ten ranking among Singapore real estate agencies and a track record of marketing over 70 industrial and 40 residential developments. The firm also runs the Industrial Ambassador Program (IAP), a proprietary 3-day industrial-property training course, and publishes recurring market intelligence reports as a content/credibility channel. The company is privately held, founder-owned/independently operated, with no external institutional funding disclosed.

Name

SLP International Property Consultants

Legal name

SLP International Property Consultants Pte.Ltd

Website

https://oneslp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Singapore-based real estate agency (founded 2001) providing project marketing, brokerage, and advisory across industrial, commercial, and residential property, serving developers, business tenants, and residential investors, with regional reach across Southeast Asia via affiliated agencies.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Real estate agency services
• Property sales leasing
• Industrial property marketing
• Commercial real estate advisory
• Project marketing services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Project Marketing Services: SLP markets residential, commercial and industrial property developments on behalf of developers, earning commissions from successful sales and leasing transactions.
2. Sales and Leasing Services: Facilitates buying, selling, and leasing of residential, commercial, and industrial properties, as well as land transactions, generating transaction-based fees.
3. Investment Sales: Investment property sales services generating transaction fees.
4. Auction Sales: Property auction services generating transaction fees.
5. Capital Market Services: Advisory and transaction services related to capital market activities in real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SLP International Property Consultants is a Singapore-based boutique real estate agency providing marketing, sales, leasing, research and advisory, capital market, and auction services for residential, commercial, industrial properties and land. The firm markets new property developments on behalf of developers from inception through to full project sales, and also offers the proprietary Industrial Ambassador Program (IAP) training course for industrial property professionals.

Product overview

SLP International Property Consultants is a boutique real estate agency that has evolved from a single-focus industrial services firm into a full-service property consultancy offering both consultancy and agency services. The company's core portfolio consists of Project Marketing Services, Research & Advisory, Capital Market Services, and specialized Sales & Leasing for Residential, Industrial/Commercial, and Land segments, plus Auction Sales. The company also offers the Industrial Ambassador Program (IAP), a proprietary 3-day training module for industrial property professionals, and publishes regular Market Intelligence Reports covering Singapore's industrial and residential property sectors. SLP operates primarily as a marketing and sales agent for property developers, with investment stakes in projects to ensure full commitment to successful sales outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial Ambassador Program (IAP): A 3-day course where participants acquire skills of strategic prospecting and project marketing, as well as technical know-how on industrial properties

Products and services

• Project Marketing Services Marketing and sales services for residential, commercial, and industrial property developments, carrying projects from inception through to full sales completion on behalf of developers.
• Research & Advisory Market research and advisory services providing insights and analysis for property investment and development decisions across industrial, residential, and commercial segments.
• Capital Market Services Advisory and transaction services related to capital market activities and investment sales in commercial and industrial real estate.
• Residential Sales & Leasing Sales and leasing services for residential properties including condominiums, executive condominiums, and landed homes.
• Industrial/Commercial Sales & Leasing Sales and leasing services for industrial properties including B1/B2 factory spaces, warehouses, and commercial units across Singapore.
• Land Sales & Leasing Services for land transactions including sales and leasing of land parcels for development purposes.
• Auction Sales Property auction services for both commercial and residential properties in Singapore.
• Industrial Ambassador Program (IAP) A 3-day training course providing participants with skills in strategic prospecting, project marketing, and technical know-how on industrial properties, enabling them to identify customer requirements and provide practical solutions for industrial property purchases.

Quantifiable outcome

• Successfully marketed over 70 Industrial and 40 Residential property developments to date

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• ASME (Association of Small & Medium Enterprises)minorGTM or Marketing PartnerSLP was a main sponsor of the ASME Business Symposium 2019, joining other major sponsors including Grab and Oracle. Mr. Darren Chew, COO of ZACD Group Ltd, shared insights on SME Business Transformation at the event.
• AvivaminorGTM or Marketing PartnerAviva partnered with SLP for a free health screening event exclusively for West Connect tenants, along with an SME Lunch Talk discussing industrial property trends, company insurance, and interest rate direction for SMEs.
• UOB Business BankingminorGTM or Marketing PartnerPartnered with SLP and Aviva for SME Lunch Talk to discuss latest Industrial Property Trends, Company Insurance for Staff Benefits and Interest Rate Direction for SMEs.
• NusaJaya Tech ParkminorStrategic or Co-development PartnerPartnered with SLP for the Iskandar Food Industry Tour, specifically focused on food factory setup and compliance. The tour visited completed units with food-compliant demo layouts.
• SLP MalaysiaminorChannel Partner/ Reseller/ DistributorSLP's Johor-based agency partner collaborating on Iskandar Food Industry Tour, representing regional expansion through affiliated agencies.
• SME Centre @ SMFminorGTM or Marketing PartnerSupported the Iskandar Food Industry Tour event, helping SME participants understand food factory compliance requirements.
• FoodNet International HoldingsminorGTM or Marketing PartnerSupported the Iskandar Food Industry Tour, providing expertise on internationally compliant food factory setup.
• Grant Thornton MSWminorGTM or Marketing PartnerSupported the Iskandar Food Industry Tour with business advisory services.
• TOUCH Community ServicesminorOthersLong-term CSR partner for elderly community outreach. SLP organized trips and activities including Trick Eye Museum visit with over 30 volunteer colleagues accompanying elderly participants.
• TOUCH Silent ClubminorOthersServed as corporate sponsor for Touch Silent Club's Captain's Ball Tournament. Partnership for CSR activities supporting the hearing-impaired community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PropNex Limited: PropNex is the largest publicly listed real estate agency in Singapore with thousands of salespersons, providing residential and commercial brokerage, project marketing, and auction services. It competes directly with SLP for developer project marketing mandates and agent talent in Singapore.
• ERA Realty Network Pte Ltd: ERA Realty is part of APAC Realty Ltd (listed in Singapore) and is a major franchise-based real estate agency covering residential, commercial, and industrial segments. It is a direct competitor for project marketing assignments and agent recruitment in Singapore.
• OrangeTee & Tie Pte Ltd: OrangeTee is a major Singapore real estate agency offering residential, commercial, and industrial brokerage as well as project marketing. It is one of the established top-tier Singapore agencies that competes head-to-head with SLP for developer mandates and listings.
• Huttons Asia Pte Ltd: Huttons Asia is one of Singapore's largest real estate agencies with a multi-segment brokerage offering including industrial and commercial. It competes directly with SLP for developer project marketing and tenant/buyer representation work.

Broad incumbents

• Savills plc: Savills is a global real estate services firm with a Singapore office providing agency, investment, and advisory services. It is comparable to SLP on commercial and industrial leasing/sales activity but with a broader international footprint and institutional client base.
• JLL (Jones Lang LaSalle): JLL is a global real estate services and investment management firm with operations in Singapore spanning brokerage, capital markets, and advisory. It overlaps with SLP on commercial leasing/sales and investment advisory, but operates at a much larger institutional scale.
• Cushman & Wakefield plc: Cushman & Wakefield is a major global commercial real estate services firm with Singapore operations covering leasing, investment sales, and capital markets. It competes with SLP on commercial and industrial mandates, especially at the larger end of the market.
• CBRE Group, Inc. CBRE is the world's largest commercial real estate services firm with a strong Singapore presence covering agency, capital markets, valuation, and advisory. It competes with SLP on larger commercial and capital markets mandates while SLP focuses on mid-market industrial/residential project marketing.
• Colliers International Group Inc. Colliers is a global professional services and investment management company specializing in commercial real estate, with a Singapore office. It overlaps with SLP on industrial and commercial agency work but typically serves larger institutional and cross-border mandates.
• Knight Frank LLP: Knight Frank is a global real estate consultancy with a long-established Singapore office covering residential, commercial, and capital markets. It competes with SLP on selected premium residential project marketing and commercial/investment mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/oneslp
• Facebookfacebook.com/oneslp
• LinkedInlinkedin.com/company/oneslp
• Instagraminstagram.com/one.slp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLP International Property Consultants