What FluidTech does

FluidTech is a B2B fluid power solutions provider operating as a wholly-owned subsidiary of Applied Industrial Technologies (NYSE: AIT), a Fortune 500 industrial distributor, through Applied Fluid Power Holdings, LLC. Founded in 1972 and headquartered in Lenexa, Kansas with an additional office in Cleveland, Ohio, the company distributes hydraulic and electronic products and provides engineered solutions to industrial manufacturing firms and mobile equipment manufacturers across Iowa, Kansas, Missouri, Nebraska, and Oklahoma. The company serves both mobile equipment markets (construction, agriculture, material handling) and industrial markets requiring hydraulic power systems, custom manifolds, and automation solutions.

FluidTech's technology portfolio spans core hydraulic components (pumps, valves, power units, gearboxes, pneumatics, fluid conveyance) and engineered solutions including electro-hydraulic integration, electrification solutions, hydrostatic drive systems, IIoT-enabled monitoring, custom hydraulic systems, and power generation solutions. Authorized brand partnerships with leading manufacturers including Aeroquip (Eaton), Permco, Hydraforce, HYDAC, HAWE, Danfoss, Husco, and Turck provide multi-vendor product access. Value-added services include Aeroquip Hose Centers, Permco Pump Build Center, Cylinder Exchange Program, custom manifold fabrication, custom hydraulic hose assembly, and hydraulic repair services.

The business model operates on direct B2B sales with a quote-based pricing approach. Revenue is generated from one-time product transactions on hydraulic components supplemented by professional services revenue from engineered solutions, custom fabrication, and hydraulic repair. The company maintains 11-50 employees and uses field sales supported by multiple office locations, content marketing via the Applied Fluid Power website, and demand generation through an Integrator Decision Guide and Evaluation Scorecard targeting customers evaluating full-service fluid power integrators.

Name

FluidTech

Legal name

Applied Fluid Power Holdings, LLC

Website

https://fluidtech.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

FluidTech is a B2B fluid power solutions provider and subsidiary of Applied Industrial Technologies, distributing hydraulic components and delivering engineered electro-hydraulic, electrification, and IIoT solutions to industrial and mobile equipment customers across five Midwestern U.S. states.

Ownership category

akta.pro rank

Product category

Fluid Power Distribution and Engineered Hydraulic Solutions

NAICS

Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Cylinder and Actuator Manufacturing (333995), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits) (IMAHAGAB)

akta.pro secondary industries

Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Proportional & Servo Hydraulics (Electrohydraulic Valves, Servo Systems) (IMAHAGAF)

Keywords

• Fluid power distribution
• Hydraulic systems integration
• Engineered hydraulic solutions
• Electro-hydraulic controls
• Industrial motion components

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fluid Power Products Sales: Sale of hydraulic products including pumps, valves, power units, accessories, electronic controls, fluid conveyance, gearboxes, automation, instrumentation, and pneumatics. One-time product transactions supplemented by engineered solutions.
2. Engineered Solutions and Integration Services: Custom engineered solutions including electronic hydraulic controls, electrification solutions, electro-hydraulic integration, hydraulic power units, hydrostatic drives, IIoT solutions, mobile and industrial integrated solutions. Professional services including hydraulic repair.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FluidTech distributes hydraulic and electronic fluid power products and delivers custom engineered solutions for mobile and industrial markets. Core offerings include hydraulic pumps, valves, power units, electronic controls, fluid conveyance, gearboxes, and instrumentation, supplemented by engineered integration services such as electro-hydraulic controls, hydrostatic drives, electrification and IIoT solutions, plus value-added services like custom manifold and hose fabrication and hydraulic repair.

Product overview

FluidTech is a subsidiary of Applied Industrial Technologies offering a comprehensive portfolio of fluid power products and engineered solutions for mobile and industrial markets. The product portfolio spans core hydraulic components (pumps, valves, power units), engineered solutions (electro-hydraulic integration, electrification solutions, IIoT solutions, custom hydraulic systems), and value-added services (Aeroquip Hose Centers, hydraulic repair, custom manifold fabrication). The offering operates as a platform-plus-services model where FluidTech provides both standardized hydraulic products alongside customized integration and engineering services to deliver complete fluid power solutions tailored to specific application requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Hydraulic Controls Custom electronic control systems integrated with hydraulic machinery for automated operation in mobile and industrial applications.
• Electrification Solutions Engineered solutions enabling machines to transition from traditional hydraulic power to electric drive systems.
• Electro-Hydraulic Integration Integration of electronic controls with hydraulic systems for enhanced performance, diagnostics, and advanced machine automation.
• Hydraulic Power Units Custom-built hydraulic power units designed to provide pressurized fluid flow for specific application requirements in industrial and mobile machinery.
• Hydrostatic Drive Solutions Complete hydrostatic transmission systems delivering variable speed control and high torque output for mobile equipment propulsion and control.
• IIoT Solutions Industrial Internet of Things connectivity for remote monitoring and predictive maintenance of fluid power systems.
• Mobile Integrated Solutions Integrated fluid power systems designed for mobile equipment and vehicles.
• Industrial Integrated Solutions Comprehensive fluid power system integration services for stationary industrial applications.
• Custom Hydraulic Solutions Bespoke hydraulic system design and fabrication for unique application requirements.
• Power Generation Solutions Fluid power solutions designed for power generation and energy sector applications.
• Custom Filtration Systems Custom-engineered filtration solutions for maintaining fluid cleanliness and extending hydraulic system longevity.
• Custom Pneumatic Solutions Tailored pneumatic system designs for applications requiring air-powered automation.
• Aeroquip Hose Centers On-site hydraulic hose assembly and fitting service using Aeroquip brand products, providing custom hose fabrication for customers.
• Cylinder Exchange Program Exchange program offering cost-effective replacement hydraulic cylinders for industrial and mobile equipment operators.
• Custom Hydraulic Manifolds Custom-designed hydraulic manifolds engineered for optimized system performance and reduced assembly time.
• Custom Hydraulic Hoses Bespoke hose assemblies fabricated to specification for unique installation requirements.
• Permco Pump Build Center Factory-built custom hydraulic pump assemblies using Permco brand products, providing reliable pump build and rebuild services.
• Hydraulic Repair Services Professional repair and rebuild services for hydraulic components and systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Applied Industrial Technologies (Parent Company)coreOthersApplied Industrial Technologies is the parent company of FluidTech through the Applied Fluid Power Holdings subsidiary. This corporate relationship provides FluidTech access to Applied's broader distribution network, inventory resources, and operational support across the fluid power industry.
• Aeroquip (Eaton)coreTechnology or IntegrationFluidTech operates Aeroquip Hose Centers as a key service offering, providing custom hydraulic hose fabrication using Aeroquip brand products. Aeroquip is a leading brand of fluid conveyance products (now part of Eaton).
• PermcocoreTechnology or IntegrationFluidTech operates a Permco Pump Build Center as a key service offering, providing custom hydraulic pump assembly and rebuild services using Permco brand products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eaton (Aeroquip): Global power management company that owns the Aeroquip brand, a key FluidTech partner. Eaton is a broad incumbent in fluid power components, hydraulics, and electrification solutions with overlapping products (hoses, fittings, valves) and is a major FluidTech supplier.
• Danfoss Power Solutions: Global manufacturer of hydraulic components, hydrostatic drives, and electrification solutions for mobile and industrial equipment. Comparable as a FluidTech brand partner and as a broad incumbent supplying many of the same end markets with overlapping fluid power and electrification offerings.

Direct peers

• Hydraulic Supply Company (HSC): U.S. fluid power distributor and hydraulic service provider offering hose assemblies, cylinders, pumps, valves, and repair services across multiple Southeastern and Midwest locations. Directly comparable in product breadth, distribution-led GTM, and custom hose/cylinder service offerings.
• Flodraulic Group: North American fluid power distributor and integrator offering pumps, valves, motors, HPUs, and engineered hydraulic solutions across multiple U.S. and Canadian locations. Directly comparable to FluidTech as a regional fluid power distributor that also delivers custom engineered solutions to mobile and industrial markets.
• Pirtek USA: Franchise-based hydraulic and industrial hose service network providing on-site hose replacement, fittings, and fluid connector services. Directly comparable to FluidTech's Aeroquip Hose Centers and on-demand hose/fitting service motion, with similar mobile and industrial customer base.
• Yates Fluid Power: U.S. fluid power distributor offering hydraulic and pneumatic products with engineered system design and assembly services. Directly comparable in product portfolio (pumps, valves, cylinders, HPUs) and focus on mobile and industrial OEM customers.
• Cross Company: Applied Fluid Power subsidiary that distributes fluid power components and provides engineered solutions, including custom manifolds, HPUs, and hydraulic systems. Sister company to FluidTech within the same Applied Fluid Power network with a highly comparable product/service mix.
• Kaman Fluid Power (Motion Industries): Major U.S. fluid power distributor integrated into Motion Industries, offering hydraulic and pneumatic components plus engineered systems. Closely comparable in scale, product breadth, and integrated distribution-plus-engineering model serving mobile and industrial OEMs.
• SunSource (now part of Movement): Formerly SunSource, one of the largest U.S. fluid power distribution and engineered solutions platforms, now part of Movement. Directly comparable in fluid power distribution, custom engineered solutions, and mobile/industrial customer base across multiple U.S. regions.
• BDI (Bear Distributing Inc.): Industrial distributor of bearings, power transmission, and fluid power products with custom system integration and repair services. Comparable in multi-product industrial distribution plus value-added services for industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FluidTech