Casino New Brunswick

What Casino New Brunswick does

Casino New Brunswick is a private, integrated gaming and hospitality resort located at 21 Casino Drive in Moncton, New Brunswick, Canada, operated as a property within the Great Canadian Entertainment portfolio. The resort combines a casino gaming floor — featuring slot machines and live table games including Blackjack, Baccarat, I LUV Suits, Craps, and Roulette — with a private poker room, a 126-room hotel offering deluxe rooms and suites, two dining venues (The Buffet operating Wednesday to Saturday with themed dining, and Hub City Pub), and the Molson Canadian Centre entertainment venue that hosts ticketed concerts and free member events. The property also rents meeting and event space through the Monte Carlo Room (up to 100 guests) and Nevada Room (up to 40 guests) for corporate meetings, galas, fundraisers, and private parties.

The underlying technology is conventional casino gaming infrastructure — physical slot machines, live dealer table games, a poker room, and a high-limit room — rather than a software platform. Customer engagement is driven by the Great Canadian Rewards Club loyalty program, available free of charge, which tracks slot and table play at 1 point per $1 wagered on slots and offers tiered benefits including complimentary coat check, buffet and gift-shop discounts, hotel offers, priority seating, and exclusive event invitations. The Ruby Rewards Club premium tier requires 35,000 points to qualify and adds benefits such as complimentary hotel offers based on play, priority buffet seating for up to four people, and early access to select shows. Members can manage their accounts through the Great Canadian Rewards mobile app on iOS and Android.

The business model is direct-to-consumer and location-based, generating revenue across five streams: casino gaming (slot and table win, the primary driver), hotel accommodations (per-room night revenue), food and beverage (transactional across multiple venues, with Comp Dollars accepted), live entertainment (ticketed events plus free member shows), and event space rental (corporate and private functions). The company markets through its parent Great Canadian Entertainment's website, the loyalty program, email promotions, social media channels, and a dedicated mobile app. Customer segments include adult gaming enthusiasts (19+), tourists and vacationers visiting Moncton, and business travelers and corporate event planners. The company is privately held with 101–250 employees and does not publicly disclose revenue figures.

Name

Casino New Brunswick

Legal name

Casino New Brunswick

Website

https://casinonb.ca

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Casino New Brunswick is an integrated gaming, hotel, dining, and entertainment resort in Moncton, New Brunswick, operated by Great Canadian Entertainment. It serves adult gaming players, tourists, business travelers, and corporate event planners through a 126-room hotel, casino floor, restaurants, and the Molson Canadian Centre.

Ownership category

akta.pro rank

Product category

Casino & Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming services
• Hospitality entertainment venue
• Hotel accommodations
• Live entertainment events
• Player loyalty program

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Casino Gaming Operations: Revenue generated from slot machines, table games, and poker room operations. Gaming is the primary revenue driver with slot machines available during extended hours and live table games including Blackjack, Baccarat, Craps, Roulette, and I LUV Suits.
2. Hotel Accommodations: 126 deluxe rooms and luxuriously appointed suites with spectacular views, targeting casino players, business travelers, vacationers, and tourists. Special rates available for Rewards Club members.
3. Food and Beverage: Multiple dining venues including The Buffet (available Wednesday-Saturday with themed nights) and Hub City Pub offering diverse menus with Comp Dollars accepted.
4. Live Entertainment: Ticketed events and concerts at the Molson Canadian Centre, a world-class entertainment venue with cutting-edge sound and lighting. Free events also offered for Rewards Club members.
5. Event Space Rental: Meeting and event spaces including the Monte Carlo Room (up to 100 guests) and Nevada Room (up to 40 guests) for corporate conferences, galas, fundraisers, and private parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Casino New Brunswick operates an integrated gaming, hospitality, and entertainment resort in Moncton featuring slot machines, live table games (Blackjack, Baccarat, Craps, Roulette, I LUV Suits), and a private poker room. The property includes a 126-room hotel, multiple dining venues (The Buffet and Hub City Pub), the Molson Canadian Centre entertainment venue, and meeting/event spaces (Monte Carlo Room and Nevada Room), all linked through the Rewards Club and Ruby Rewards Club loyalty programs.

Product overview

Casino New Brunswick is a unified entertainment resort offering casino gaming, hotel accommodations, dining, and live entertainment as integrated services. The core product is the casino gaming floor with slot machines and live table games (Blackjack, Baccarat, I LUV Suits, Craps, Roulette), complemented by a poker room. Adjacent offerings include the 126-room hotel and the Molson Canadian Centre entertainment venue. Dining options consist of The Buffet restaurant and Hub City Pub. Meeting and event spaces (Monte Carlo Room, Nevada Room) support corporate functions. The Rewards Club and Ruby Rewards Club loyalty programs tie all offerings together, allowing members to earn and redeem points across gaming, dining, and hotel services.

Differentiator

Problem solved

Functional benefit

Brands

• Rewards Club: Casino New Brunswick's player rewards program offering points for slot and table game play, with tiered benefits including complimentary meals, hotel stays, and concert tickets.
• Ruby Rewards Club
• Molson Canadian Centre

Quantifiable outcome

• 126 spacious deluxe rooms and luxuriously appointed suites
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foxwoods Resort Casino: Large-scale North American integrated casino resort with multiple hotels, gaming floor, restaurants and entertainment venues — provides integrated-resort peer benchmarks.
• Mohegan Sun: Major integrated resort with hotel towers, casino, entertainment arena and dining portfolio — analogous scope of operations and multi-revenue-stream structure for benchmarking.
• Atlantis Casino Resort Spa (Reno): Mid-sized integrated casino resort in Reno offering hotel rooms, gaming, multiple restaurants, spa and entertainment — comparable mid-market integrated resort footprint.
• Hard Rock Hotel & Casino Atlantic City: Larger North American integrated casino resort operated by Hard Rock with extensive hotel, gaming, dining and entertainment offerings — comparable integrated-resort template and customer experience model.

Direct peers

• Casino Nova Scotia (Halifax & Sydney): Direct sister-property operated by Great Canadian Entertainment in Atlantic Canada, offering integrated casino + hotel + entertainment (Bruce Guthro Theatre) with a shared Rewards Club loyalty program — directly comparable Atlantic-Canadian resort model.
• Great Canadian Casino Resort Toronto: Flagship Great Canadian Entertainment property with The Theatre entertainment venue and integrated hotel/casino/dining — same operating model and loyalty programme as Casino New Brunswick.
• River Cree Resort and Casino: Alberta-based resort casino with hotel, gaming floor, multiple restaurants and an entertainment venue — a comparable Canadian casino-resort operating model.
• Pickering Casino Resort: Another Great Canadian Entertainment integrated resort in Ontario featuring a 275-room hotel, gaming floor, restaurants, and The Arena entertainment venue with the same Rewards Club infrastructure.
• Fallsview Casino Resort: Large-scale Canadian integrated casino resort in Niagara Falls operated by Mohegan Gaming, combining a hotel tower, gaming floor, entertainment venue, and dining — comparable Canadian integrated-resort benchmark.
• Caesars Windsor: Canadian integrated casino resort in Ontario featuring hotel, gaming, dining and a 5,000-seat entertainment venue (The Colosseum) — directly comparable scope of amenities to Casino New Brunswick.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/casino_nb
• YouTubeyoutube.com/@GreatCanadianEntertainment
• Facebookfacebook.com/GreatCanadianGaming
• LinkedInlinkedin.com/company/casino-new-brunswick
• Instagraminstagram.com/greatcanadianent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino New Brunswick