Name

Wild PR

Legal name

Wild PR

Website

https://wild-pr.co.uk

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Technology & B2B PR (BPAFADAI), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Public relations services
• Integrated marketing agency
• Content creation services
• Social media marketing
• SEO and strategy

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing and PR agency revenue derived from client engagements spanning strategy, growth, creative, development, and PR services. The addition of 'marketing team as a service' suggests modular, retainer-based or subscription-style service offerings.

Go-to-market motion1 record

Core offering

Wild PR is a Yorkshire-based public relations and marketing services firm that delivers SEO, marketing strategy and analysis, content creation, social media management, and broader marketing services to business clients. Following its February 2026 merger with Fishtank Agency, its offering is positioned as part of an integrated portfolio that adds PR and a flexible "marketing team as a service" to Fishtank's strategy, growth, creative, and development solutions.

Product overview

Wild PR was a Yorkshire-based PR firm that operated as a standalone public relations service before completing a merger with Fishtank Agency. Following the merger (effective February 2026), Wild PR now operates under the Fishtank name and branding, and its services have been integrated into Fishtank Agency's expanded portfolio of strategy, growth, creative, development solutions, and PR services, plus a marketing team-as-a-service offering. No specific named products or sub-brands were identified for Wild PR in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Core PR service offering covering media relations, communications strategy, and reputation management for business clients seeking external visibility and stakeholder messaging support.
• SEO Services Search engine optimization services designed to improve organic search visibility and traffic for client websites.
• Strategy and Analysis Marketing strategy development and analytical services that help clients define positioning, audience targeting, and campaign direction.
• Content Creation Editorial content production for marketing communications, including copywriting, articles, and campaign assets.
• Social Media Marketing Social media management and campaign services, including content publishing, community engagement, and paid social support.
• Marketing Services Broader marketing services umbrella covering campaign execution and integrated marketing support for business clients.
• Marketing Team as a Service Flexible, on-demand marketing team capacity that gives clients access to multidisciplinary marketing professionals (strategy, growth, creative, development, PR) without building an in-house team; added to the portfolio through the Fishtank Agency merger.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fishtank AgencycoreStrategic or Co-development Partner · 2 February 2026Wild PR completed a merger with Fishtank Agency, operating under the Fishtank name and branding. The merger formalizes a 10-year collaborative relationship between the two agencies and their founders Damien Fisher (Fishtank) and Katrina Cliffe (Wild PR). The combined entity brings together over 20 marketing professionals and adds PR services plus marketing team-as-a-service to Fishtank's existing strategy, growth, creative, and development solutions.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• W Communications: UK-based PR and integrated communications agency serving consumer and lifestyle brands with media relations, social, and influencer offerings — directly comparable in PR-led, mid-market positioning and service breadth.
• Manifest: London-based PR and communications agency working with consumer and lifestyle brands, offering media relations and integrated communications — comparable on services, though operating at larger scale.
• Space & Time Media: UK independent media and marketing agency offering integrated planning, creative, and PR-style services to mid-market advertisers — a comparable independent, full-service competitor.
• Threepipe: London-based integrated digital marketing and PR agency offering strategy, content, and creative services to mid-market and enterprise clients — comparable in service mix and target segment, though operating at larger scale and from London.
• Hope & Glory PR: UK PR and communications agency serving consumer and corporate clients with media relations and integrated campaigns — comparable in service mix and mid-market positioning.
• The PHA Group: UK PR and communications agency of similar size and structure, providing consumer, corporate, and digital PR to mid-market clients — a close head-to-head on service mix and client profile.
• Clearly PR: Boutique UK PR and social media agency serving consumer, lifestyle, and B2B clients — comparable in service breadth and small-agency positioning.

Regional players

• Bottled Imagination: Sheffield-based creative and digital agency serving Yorkshire and UK-wide clients with branding, web, and digital marketing — comparable as a regional integrated marketing peer operating in the same Yorkshire market.

Emerging players

• Born Social: UK social media and influencer marketing agency serving brands with content, community, and paid social — overlapping on the social media and content creation services in Wild PR's offering, with a more social-first focus.

Broad incumbents

• McCann Manchester: UK regional office of a global advertising and communications network, offering integrated brand, PR, and creative services at much greater scale — comparable category, broader portfolio, and far larger headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreWildPR
• Facebookfacebook.com/WeAreWildPR
• LinkedInlinkedin.com/company/wearewildpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild PR