What Born Social does

Born Social is a social-first creative agency headquartered in London (The Bard Building, 20 Curtain Road) with an additional office in New York (101 6th Ave). Founded in 2012, the company delivers end-to-end social media services to global enterprise brands including strategy, creative development, content production, community management, paid social management, and consulting. The agency maintains a 51-100 person team structured around specialist functions—Social Media Management, Strategy, Design & Studio, Client Services, and Data & Insight—with dedicated leadership across each discipline. Notable clients span beverages (Guinness, Kopparberg), automotive (Ford), financial services (Barclays), personal care (L'Oreal, Garnier, Suave), FMCG (Snickers, Chillys, Valspar), hospitality (Premier Inn, Wagamamas, citizenM), and nonprofit (Greenpeace) sectors.

Following its November 2022 acquisition by Croud Group, Born Social operates as 'Born Social, powered by Croud,' retaining its distinct brand identity while accessing Croud's Croudie Network of 2,500+ digital specialists globally. The underlying technology stack consists of standard operational platforms—HubSpot for marketing automation, Google Workspace, AWS, and Teamtailor for recruitment—with no proprietary software products. Born Social's intellectual property centers on its 'Social-First Brand' whitepaper framework and a methodology for brand building in distributed, decentralized social landscapes, covering strategy, content, community, and measurement.

The business model is professional services revenue on project and retainer basis, with quote-based, tailored pricing not publicly disclosed. The agency is B Corp certified and positions itself as a horizontal provider serving enterprise clients across multiple verticals, with particular strength in Gen Z-targeted social-first campaigns. Client acquisition occurs primarily through direct sales relationships, new business development, and industry reputation, supported by thought-leadership content marketing (whitepapers, blog articles, Born Summit events) and active presence across LinkedIn, Instagram, Twitter/X, and Facebook.

Name

Born Social

Legal name

Born Social Limited

Website

https://bornsocial.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Born Social is a London-based social-first creative agency acquired by Croud Group in 2022, serving global enterprise brands across beverages, automotive, financial services, hospitality, and personal care with social media strategy, creative, production, and community management on project and retainer engagements.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Creative & Brand Campaign Development (BPAFAAAB), Paid Social Media Buying (BPAFABAD)

Keywords

• Social media agency
• Brand building services
• Content production
• Community management
• Paid social media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Agency Services: Born Social generates revenue through professional services including social media strategy, creative development, content production, community management, paid media management, and consulting for global brands. Services are delivered to enterprise clients on project and retainer basis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Born Social is a social-first creative agency that delivers brand transformation through social media strategy, creative development, content production, community management, and paid social media services for global enterprise brands. The agency operates from London and New York and is powered by Croud Group, drawing on a network of 2,500+ digital specialists to serve clients across Europe and the United States.

Product overview

Born Social is a social-first creative agency, not a software product company. It operates as a full-service global social media agency with offices in London and New York, providing professional services including creative development, campaign production, design, social media management, community management, strategy, and paid media services. The company is powered by Croud and certified as a B Corp. Notable client work includes campaigns for Guinness, Ford, Barclays, Suave, and Premier Inn.

Differentiator

Problem solved

Functional benefit

Products and services

• Social-First Brand Building

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Croud GroupcoreStrategic or Co-development Partner · 15 November 2022Born Social was acquired by Croud Group in November 2022. The acquisition brings together brand, performance media, and creative expertise. Born Social continues trading under its brand name but is now 'powered by Croud'. The partnership enables Born Social to bring brand and performance closer together, grow globally into new markets, and scale operations. Croud's clients include IWG, Intuit, The North Face, Compare The Market, UGG, and Vans.
• Premier InncoreStrategic or Co-development PartnerPremier Inn, the largest hotel chain in the UK, appointed Born Social as its social agency of record in December 2025. The agency will handle creative development, production, design, and community management to enhance brand presence among younger audiences.
• Brixton Finishing SchoolminorStrategic or Co-development PartnerPartnership with Brixton Finishing School, a team of changemakers offering free training and mentorship to under-represented talent. Born Social supports their school and uses this partnership to drive competitive advantage through increasing team diversity.
• Stella RisingminorChannel Partner/ Reseller/ DistributorMedia buying partner for the Suave 'Smell Like Your Ex' campaign. Stella Rising handled paid media while Born Social developed creative for the social-first campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Social Chain: Social media and influencer marketing agency serving consumer brands across Europe and the US. Similar target customer base (consumer brands seeking social-first campaigns) and overlap in Gen Z-led content strategies.
• Coolr: UK social media agency specializing in always-on social, influencer, and community management for consumer brands. Comparable mid-sized competitor focused on enterprise social-first execution.
• The Social Element: UK-headquartered social media agency offering community management, social media strategy, and content services to global brands. Directly comparable in size, geography, and service mix to Born Social.
• VaynerMedia: Social-first creative agency delivering brand storytelling, content, and community management to enterprise brands. VaynerMedia's emphasis on cultural relevance and platform-native creativity closely mirrors Born Social's social-first value proposition.
• TMW Unlimited: UK-based creative agency with a strong social, digital, and brand activation practice serving enterprise clients. Comparable in London-centric positioning and integrated brand-plus-social delivery model.
• We Are Social: Global social media creative agency with comparable social-first brand-building, content production, and paid social services for enterprise clients. We Are Social operates at similar scale with offices worldwide, making it the closest direct competitor to Born Social.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering social media strategy, brand campaigns, and integrated communications at holding-company scale. Represents a broader incumbent alternative that enterprises evaluate alongside specialist agencies like Born Social.
• Croud: Parent company of Born Social since November 2022; global digital and performance marketing agency operating the Croudie Network of 2,500+ specialists. As the parent and adjacent service provider, Croud is the most relevant reference for Born Social's integrated positioning.
• VCCP: London-headquartered integrated agency network with social, content, and brand activation capabilities. Comparable UK roots and enterprise client roster, but operates as a broader multi-discipline agency rather than a social specialist.
• Ogilvy Social: WPP-owned global agency network with a dedicated social media practice offering brand, creative, and paid social services at massive scale. A frequent competitor in enterprise pitches due to network reach and integrated capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bebornsocial
• Facebookfacebook.com/bebornsocial
• LinkedInlinkedin.com/company/born-social
• Instagraminstagram.com/bebornsocial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Born Social