Bottled Imagination
Bottled Imagination is a Manchester-based digital PR agency delivering creative campaigns, SEO-driven link building, and earned media coverage for enterprise brands. Founded in 2019, the firm offers tiered service packages spanning creative ideation, video production, and full-service PR.
- Company typePrivate
- Founded2019
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bottled Imagination does
Bottled Imagination is a digital PR agency headquartered at 24 Hood Street in Manchester's Ancoats district, operating globally with a team of 24. Founded in 2019 by Katy Powell (PR Director) and Luke Cope (Creative Strategy Director), with James Hayward-Browne as Marketing Director, the firm publicly launched in September 2022 and has since accumulated 35 industry awards across SEO and PR categories. The company targets ambitious national and international brands with a service proposition positioned as more creative than SEO agencies and more measurable than traditional PR agencies.
The agency's core offering is structured around four tiered service packages—Pure Imagination (creative ideas and digital PR), Crafted Imagination (video campaigns), Planned Imagination (strategy plus digital PR), and Full Imagination (full-service end-to-end PR)—alongside specialized lines including PR for Brand, PR for SEO, PR for AI (Artificial Imagination), Video PR, Creative Ideas, and B2B Digital PR. Production capabilities span data-led research, creative ideation, video production, static visual assets, data visualizations, and multi-channel distribution. The firm applies research and analytics to generate newsworthy angles, execute reactive and proactive campaigns, and deliver measurable earned media and backlink outcomes for clients such as Victorian Plumbing, Protein Works, Fenwick, Bynder, DFS, SurveyMonkey, Preply, MoneySuperMarket, and Diamonds Factory.
The business model is professional services revenue via multi-year contracts sold direct through the company website shop and outbound enterprise outreach. Go-to-market is sales-led, leveraging a content marketing engine that includes an extensive blog, weekly Unbottled newsletter, webinars, YouTube showreel, and active social channels across Instagram, X, TikTok, and LinkedIn. The firm is privately held, founder-led, bootstrapped with no disclosed external investment, and serves a diversified enterprise client base spanning e-commerce, retail, insurance, betting, B2B technology, fashion, healthcare, and consumer brands across the UK, US, and India.
Bottled Imagination firmographics
Firmographics- Name
- Bottled Imagination
- Legal name
- Bottled Imagination
- Website
- https://bottledimagination.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bottled Imagination is a Manchester-based digital PR agency delivering creative campaigns, SEO-driven link building, and earned media coverage for enterprise brands. Founded in 2019, the firm offers tiered service packages spanning creative ideation, video production, and full-service PR.
- Ownership category
- akta.pro rank
Bottled Imagination industry classification
Industry- Product category
- Digital Public Relations Services
- NAICS
- Public Relations Agencies (541820), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Bottled Imagination is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bottled Imagination business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital PR Services: Tiered service packages for creative digital PR campaigns, including strategic planning, campaign execution, content creation, and reporting. Services range from creative ideas only to full-service end-to-end PR campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pure Imagination - Creative Ideas and Digital PR |
| Other | Multi-year contract | Planned Imagination - Strategy and Digital PR |
| Other | Multi-year contract | Full Imagination - Full Service PR |
| Other | Multi-year contract | Crafted Imagination - Creative Video Campaigns |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Bottled Imagination product offering
Product offeringCore offering
Bottled Imagination is a creative digital PR agency that designs and executes data-led PR campaigns for brands seeking earned media coverage, quality backlinks, and measurable organic growth. Its core offerings are packaged into tiered services—Pure Imagination (creative ideas and digital PR execution), Crafted Imagination (video-first campaigns), Planned Imagination (search strategy combined with digital PR), and Full Imagination (full-service end-to-end PR)—supplemented by specialized services such as PR for SEO, PR for Brand, PR for AI, Video PR, and B2B Digital PR.
Product overview
Bottled Imagination is a digital PR agency offering tiered service packages centered around creative ideas and digital PR campaigns. The core offering includes three main service tiers: Pure Imagination (creative ideas and digital PR execution), Planned Imagination (adds strategic search strategy and in-depth planning), and Full Imagination (full-service PR with cross-channel creative, social, influencers, and comprehensive reporting). Additional specialized services include PR for Brand, PR for SEO, PR for AI (Artificial Imagination for LLM visibility), Video PR, Creative Ideas, and B2B Digital PR. The agency focuses on delivering measurable organic growth through campaigns that combine creativity with data-led research and strategic outreach.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Imagination Creative ideas and digital PR service where the agency provides creative campaign concepts and executes digital PR campaigns, including audience and journalist research, with results including improved backlink profiles, traffic growth, and search engine rankings.
- Crafted Imagination Creative video campaigns combining storytelling, production, and media insight to create video content optimized for publishers and social channels, including social-first video and press-optimized video assets.
- Planned Imagination Search strategy and digital PR service providing in-depth strategies alongside creative campaigns and reactive PR, with focus on areas of the site with highest organic search revenue value and backlink profile analysis.
- Full Imagination Full-service PR including campaign ideas, cross-channel assets, promotion strategy, and comprehensive reporting, combining digital and reactive PR with fully integrated campaigns including influencers, social media, video production, and out-of-home installations.
- PR for Brand Digital PR services focused on building brand awareness, reputation, and visibility through earned media coverage across target publications.
- PR for SEO Digital PR service focused on earning backlinks and improving search rankings through strategic media coverage targeting key site categories and pages.
- PR for AI (Artificial Imagination) Specialized PR service helping brands understand and gain visibility in AI-driven search and discovery platforms, including LLM visibility and AI SEO strategies.
- Video PR PR service focused on video content creation and distribution, optimizing video assets for press coverage and social media engagement.
- Creative Ideas Creative ideation service providing stand-out campaign concepts backed by audience and journalist research, designed to generate backlinks and improve backlink profiles.
- B2B Digital PR Digital PR services specifically designed for B2B and tech brands, focusing on senior decision-maker audiences, high-authority publications, and industry-specific thought leadership positioning.
Quantifiable outcome
- AceOdds campaign: 65 pieces of coverage, 48 social cutdowns, 5M social impressions
- +7 more outcomes
Companies that use Bottled Imagination
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Bottled Imagination technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Bottled Imagination partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Bottled Imagination competitors and assessment
Company assessmentBroad incumbents
- Croud: Larger UK-headquartered digital marketing agency offering SEO, content, PR and paid media across enterprise clients — overlaps with Bottled Imagination's offering but operates at significantly greater scale and breadth.
- Koozai: UK full-service digital marketing agency offering SEO, content, PR, and paid media — overlaps with Bottled Imagination on creative content and digital PR, but as part of a wider integrated offering.
- Greenlight Digital: UK digital marketing agency with a creative content and SEO practice — comparable on organic-growth campaigns and enterprise client targeting, though with broader paid-media capabilities.
- Blue Array: UK SEO and digital PR consultancy with strong enterprise credentials in technical SEO and creative link-building — overlaps with Bottled Imagination's PR for SEO and B2B digital PR capabilities.
- Screaming Frog: Established UK SEO consultancy and tool vendor that has expanded into digital PR and content services — competes for SEO-led PR briefs, particularly from in-house teams using their software stack.
- Jellyfish: Global digital marketing group covering SEO, content, PR, paid media and creative — competes for the same enterprise marketing budgets and increasingly offers creative-PR-style services as part of broader mandates.
Direct peers
- Built Visible: London-based digital PR, SEO and content agency with a creative-campaign-led approach to organic search and brand visibility — a closely comparable UK peer in both service mix and enterprise client profile.
- Digitaloft: UK digital PR and content marketing agency specializing in creative link-building campaigns, digital PR, and SEO-focused PR — overlapping service lines and target customers with Bottled Imagination's 'PR for SEO' offering.
- Propellernet: Brighton-based digital PR and SEO agency focused on creative campaigns, link acquisition, and organic growth — competes directly for the same ambitious-brand client base that Bottled Imagination targets.
- Rise at Seven: Sheffield- and Manchester-based creative digital PR and SEO agency built around data-led creative campaigns, link building, and brand coverage — near-identical positioning to Bottled Imagination and a directly comparable UK boutique peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bottled Imagination social profiles
Digital presenceBottled Imagination financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bottled Imagination leadership team
Management profileNumber of profiles
Profiles9 records
Bottled Imagination funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bottled Imagination M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bottled Imagination
What does Bottled Imagination do?
Bottled Imagination is a creative digital PR agency that designs and executes data-led PR campaigns for brands seeking earned media coverage, quality backlinks, and measurable organic growth. Its core offerings are packaged into tiered services—Pure Imagination (creative ideas and digital PR execution), Crafted Imagination (video-first campaigns), Planned Imagination (search strategy combined with digital PR), and Full Imagination (full-service end-to-end PR)—supplemented by specialized services such as PR for SEO, PR for Brand, PR for AI, Video PR, and B2B Digital PR.
Is Bottled Imagination a public or private company?
Bottled Imagination is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bottled Imagination founded?
Bottled Imagination was founded in 2019. It employs 1 to 10 people.
Where is Bottled Imagination based?
Bottled Imagination is headquartered in Manchester, United Kingdom, in the Europe region.
How does Bottled Imagination make money?
One revenue line is on record: digital PR Services.
Who are Bottled Imagination's main competitors?
Broad incumbents on record are Croud, Koozai, Greenlight Digital, Blue Array, Screaming Frog and Jellyfish. Direct peers are Built Visible, Digitaloft, Propellernet and Rise at Seven.
Does Bottled Imagination have an API?
No public API is recorded for Bottled Imagination.
What industry is Bottled Imagination in?
Bottled Imagination's product category is Digital Public Relations Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541820 and its SIC code is 7311.