Heavenly Greens
Heavenly Greens is a privately held, San Jose-based artificial turf installation company serving Bay Area residential and commercial customers since 2001, offering engineered synthetic grass products, professional installation, and recurring maintenance services.
- Company typePrivate
- Founded2001
- HeadquartersSan Jose, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Heavenly Greens does
Heavenly Greens is a privately held, San Jose-based artificial turf installation company founded in 2001 that serves residential and commercial customers across the San Francisco Bay Area. The company sells and installs a portfolio of synthetic grass products organized by application: landscape lawns (Coronado, Heavenly 70, Heavenly Elite 85, Cali C75), pet-specific systems (Pet Play, Maxx Pet, Coronado Pet, Maxx Pet Plus) with MaxxFlow/Flow-Thru drainage backings, performance putting greens (Pro Putting Green, Eagle Green with integrated shock pad), bocce surfaces, and supporting infill/accessory products (Wonderfill, Hydrochill, aluminum edging). Installations follow a multi-layer engineered system comprising UV-resistant fibers, dimensional-stability backings, compacted crushed-rock sub-base, and drainage components designed for California's climate.
The business operates a direct-to-consumer and direct-to-commercial model with inside sales, free on-site consultations, a physical showroom at its San Jose headquarters, and in-house field installation crews. Revenue is generated primarily through one-time project-based installation contracts priced per square foot ($8-$20 standard turf; $15-$40 putting greens), supplemented by recurring maintenance services (tune-ups, pet odor control, weed treatment, repairs) and accessory sales. Customer segments span Bay Area homeowners, HOAs and property managers, architects/designers, and commercial accounts including water parks and golf learning centers.
Since founding, the company claims more than 20,000 completed installations covering over 12 million square feet, with 700+ five-star customer ratings. It is led by CEO Tim Fullerton, holds California contractor licenses (923094 and 1084818), and is BBB Accredited, Diamond Certified, and a Synthetic Turf Council member. The company is entirely regional in scope, with no disclosed expansion outside California and no external institutional funding.
Heavenly Greens firmographics
Firmographics- Name
- Heavenly Greens
- Legal name
- Heavenly Greens
- Website
- https://heavenlygreens.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heavenly Greens is a privately held, San Jose-based artificial turf installation company serving Bay Area residential and commercial customers since 2001, offering engineered synthetic grass products, professional installation, and recurring maintenance services.
- Ownership category
- akta.pro rank
Heavenly Greens industry classification
Industry- Product category
- Artificial Turf Installation Services
- NAICS
- Landscaping Services (561730), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
Keywords
Where Heavenly Greens is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heavenly Greens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artificial Turf Installation Services: One-time professional installation of artificial grass for residential and commercial properties. Services include custom design, site preparation, turf installation, and finishing. Revenue generated through project-based pricing based on square footage and complexity.
- Turf Products and Accessories: Sale of artificial turf products and accessories including infill materials (Wonderfill, Hydrochill), aluminum edging, and related installation components.
- Maintenance Services: Post-installation maintenance services including Basic Turf Tune-Up, Premium Turf Tune-Up, Pet Odor Control, Weed Treatment, Putting Green Tune-Up, and Repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard artificial turf installation (residential lawns) |
| Unit Pricing | Pay-as-you-go | Putting green installation (residential) |
| One time/ perpetual license | Multi-year contract | Product warranties covering 8-15 years |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Heavenly Greens product offering
Product offeringCore offering
Heavenly Greens sells and professionally installs premium artificial turf for Bay Area residential and commercial properties, offering application-specific product lines for lawns, pet areas, putting greens, playgrounds, pool surrounds, patios, and bocce courts. End-to-end service includes free consultation, site assessment, custom design, sub-base preparation, installation by in-house crews, and post-installation maintenance and repair. The company also distributes complementary infill products (Wonderfill, Hydrochill) and accessories (Aluminum Edging) as part of or alongside installation projects.
Product overview
Heavenly Greens is a Bay Area artificial turf installation company (since 2001) offering a portfolio of artificial grass products organized by application category. The product lineup includes lawn products (Coronado, Heavenly 70, Heavenly Elite 85, Cali C75), pet-specific products (Pet Play, Maxx Pet, Coronado Pet, Maxx Pet Plus), golf products (Pro Putting Green PPG, Eagle Green with Pad), bocce products (Bocce Green), and supporting products (Wonderfill and Hydrochill infills, Aluminum Edging). Products are available for both residential and commercial applications including yards, pet areas, putting greens, playgrounds, pool surrounds, patios, and bocce courts.
Differentiator
Problem solved
Functional benefit
Products and services
- Coronado Lawn Turf Standard landscape turf designed for residential lawn applications, providing lush green appearance with natural aesthetics.
- Heavenly 70 Lawn Turf Premium landscape turf with enhanced durability and UV-resistant fibers designed for year-round lawn performance in Bay Area climate conditions.
- Heavenly Elite 85 Lawn Turf High-performance landscape turf with premium fiber composition for enhanced durability and realistic appearance.
- Cali C75 Lawn Turf California-specific turf product designed for Bay Area residential applications with climate-appropriate performance characteristics.
- Pet Play Turf Artificial turf engineered for pet use, featuring superior drainage and odor control to withstand heavy paw traffic and pet waste.
- Maxx Pet Turf Premium pet-friendly turf featuring MaxxFlow backing technology for superior drainage and odor control in pet owner applications.
- Coronado Pet Turf Pet-specific variant of Coronado turf optimized for residential pet areas with enhanced drainage capabilities.
- Maxx Pet Plus Turf Enhanced version of Maxx Pet with advanced drainage technology and cushioned infill for superior pet comfort and joint protection.
- Pro Putting Green (PPG) Turf Top-tier, performance-focused putting turf meticulously engineered for residential and commercial putting surfaces with tighter pile for consistent ball roll and PGA-quality playability.
- Eagle Green with Pad Putting Turf Specialized putting turf seamlessly integrated with a shock pad for enhanced putting feel, reduced subbase requirements, and softer, more consistent putting surface.
- Bocce Green Turf Artificial turf specifically designed for bocce ball court installations, providing level, consistent surface for recreational play.
- Wonderfill Infill Infill material for artificial turf installations that provides cushioning, support, and enhanced durability to the turf system.
- Hydrochill Cooling Infill Cooling infill technology designed to reduce surface temperature of artificial turf on hot days, enhancing comfort for pets and children.
- Aluminum Edging Flexible aluminum edging for smooth curves and elegant turf borders, measuring 4" wide x 16' long with included stakes, lightweight and rust-resistant.
- Residential Artificial Turf Installation Service End-to-end artificial turf installation service for Bay Area homeowners, covering consultation, site assessment, custom design, sub-base preparation, turf installation, and finishing for yards, pet areas, putting greens, play areas, roofs/decks/patios, pool surrounds, and bocce courts.
- Commercial Artificial Turf Installation Service End-to-end artificial turf installation service for Bay Area commercial customers, covering playgrounds, dog-friendly areas, golf and putting greens, recreational areas, and commercial courtyards, with on-site assessments, custom design, and CAD details for architects and property managers.
- Turf Maintenance and Repair Services Post-installation turf maintenance and repair services including Basic Turf Tune-Up, Premium Turf Tune-Up, Pet Odor Control, Weed Treatment and Removal, Putting Green Tune-Up, Putting Green Moss Removal, Sinking/Leveling Repair, Turf Pull-Back and Repair, and Edging Services.
Quantifiable outcome
- 13.2 billion+ gallons of water saved for Bay Area customers
- +2 more outcomes
Companies that use Heavenly Greens
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Heavenly Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Heavenly Greens partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Synthetic Turf CouncilcoreHeavenly Greens is a member of the Synthetic Turf Council (STC), the industry association for synthetic turf manufacturers, suppliers, and installers. STC membership indicates adherence to industry standards, best practices, and ethical guidelines for artificial turf installation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Heavenly Greens competitors and assessment
Company assessmentDirect peers
- SYNLawn: SYNLawn is one of the largest national artificial turf installation franchises, directly competing with Heavenly Greens across residential lawns, pet turf, putting greens, playgrounds, and commercial applications. They share a similar end-to-end sales/install business model and target the same homeowner and commercial buyer.
- ForeverLawn: ForeverLawn is a major artificial turf manufacturer and installer with a national dealer network, offering residential, commercial, pet, playground, and golf-grade products comparable to Heavenly Greens' portfolio. The dealer-based install service model and product mix closely mirror Heavenly Greens' direct installation approach.
- Global Syn-Turf: Global Syn-Turf is an artificial turf manufacturer and installer serving residential, commercial, and pet applications across the U.S. They compete with Heavenly Greens on turf product range (lawn, pet, putting green) and on price-conscious installation service offerings.
- EasyTurf: EasyTurf is an artificial turf installer targeting residential yards, pet areas, and putting greens with premium products and direct sales-led consultations. They compete head-to-head with Heavenly Greens in the high-end California residential and pet-friendly turf segments.
- Artificial Turf Liquidators: Artificial Turf Liquidators is a direct-to-consumer artificial turf retailer and installer, primarily selling DIY and contractor-installed turf products. They compete on price-driven turf supply and basic installation, overlapping Heavenly Greens' residential turf offering in California markets.
Emerging players
- Award-winning Turf (Pet Turf): Pet Turf is a specialty artificial turf company focused on pet and dog-owner residential installations with proprietary drainage and odor-control products. They overlap with Heavenly Greens' Maxx Pet / Maxx Pet Plus / Pet Play line on the pet-turf vertical.
Broad incumbents
- FieldTurf (Tarkett): FieldTurf, part of Tarkett, is a major manufacturer of artificial turf systems for athletic and large commercial facilities. They overlap with Heavenly Greens' commercial/athletic playground and golf offerings, though at a much larger and broader commercial scale rather than residential installations.
- Shaw Sports Turf: Shaw Sports Turf (Berkshire Hathaway) is an established commercial athletic turf manufacturer serving schools, stadiums, and large facilities. They overlap with Heavenly Greens on the playground and athletic side of their commercial book, though they do not focus on residential installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heavenly Greens social profiles
Digital presenceHeavenly Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heavenly Greens leadership team
Management profileNumber of profiles
Profiles1 record
Heavenly Greens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heavenly Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heavenly Greens
What does Heavenly Greens do?
Heavenly Greens sells and professionally installs premium artificial turf for Bay Area residential and commercial properties, offering application-specific product lines for lawns, pet areas, putting greens, playgrounds, pool surrounds, patios, and bocce courts. End-to-end service includes free consultation, site assessment, custom design, sub-base preparation, installation by in-house crews, and post-installation maintenance and repair. The company also distributes complementary infill products (Wonderfill, Hydrochill) and accessories (Aluminum Edging) as part of or alongside installation projects.
Is Heavenly Greens a public or private company?
Heavenly Greens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heavenly Greens founded?
Heavenly Greens was founded in 2001. It employs 101 to 250 people.
Where is Heavenly Greens based?
Heavenly Greens is headquartered in San Jose, United States, in the North America region.
How does Heavenly Greens make money?
Three revenue lines are on record. Artificial Turf Installation Services are the primary driver. The others are turf Products and Accessories and maintenance Services.
Who are Heavenly Greens's main competitors?
Direct peers on record are SYNLawn, ForeverLawn, Global Syn-Turf, EasyTurf and Artificial Turf Liquidators. Award-winning Turf (Pet Turf) is listed as an emerging player. Broad incumbents are FieldTurf (Tarkett) and Shaw Sports Turf.
Does Heavenly Greens have an API?
No public API is recorded for Heavenly Greens.
What industry is Heavenly Greens in?
Heavenly Greens's product category is Artificial Turf Installation Services. Its primary akta.pro industry code is HSAIABAB, Landscape Installation (Plants, Sod & Soil). Its NAICS code is 561730 and its SIC code is 5200.