Artificial Turf Supply
- Company typePrivate
- Founded2005
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Artificial Turf Supply firmographics
Firmographics- Name
- Artificial Turf Supply
- Legal name
- Artificial Turf Supply, LLC
- Website
- https://artificialturfsupply.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Artificial Turf Supply industry classification
Industry- Product category
- Synthetic Turf Products
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Turf Management (Sports Fields, Golf Courses) (BPABADAC), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where Artificial Turf Supply is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Artificial Turf Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Artificial Grass Product Sales: Primary revenue stream from direct sales of synthetic turf products including various models (50T, 69TS, 70T, 80TS, 80T, ProPUTT PE) with different specifications for residential, commercial, pet, playground, sports, and golf applications. One-time product purchase with per-square-foot pricing.
- Turf Supplies and Accessories: Sales of complementary products including infill materials (OptiFILL, Envirofill, Sand, Crumb Rubber), edging systems (Wonder Edge), artificial turf spikes, adhesive, seaming tape, and maintenance products. One-time purchase items supporting turf installation and care.
- Professional Installation Services: Revenue generated through referral fees from the GreenPRO Partnership Program connecting customers with vetted local installation contractors. Company facilitates installation matching rather than providing installation directly.
- Financing Services: 0% interest financing programs offered for residential and commercial projects, providing promotional financing options to enable larger purchases. Revenue generated through financing partnerships rather than as direct financial services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level artificial grass products for budget-conscious applications |
| Unit Pricing | Pay-as-you-go | Mid-range products balancing quality and affordability |
| Unit Pricing | Pay-as-you-go | Premium artificial grass with superior aesthetics and durability |
| Unit Pricing | Pay-as-you-go | Specialty products for specific applications |
| Unit Pricing | Pay-as-you-go | Complete installed synthetic turf system for residential applications |
| Other | Multi-year contract | 0% Interest Financing Available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Artificial Turf Supply product offering
Product offeringCore offering
Artificial Turf Supply manufactures, distributes, and sells synthetic turf products directly to consumers and businesses through its e-commerce website and network of regional warehouses. The company offers a portfolio of artificial grass models differentiated by pile height and face weight, along with infill, edging, seaming, and maintenance supplies. It also operates the GreenPRO network that connects customers with 500+ vetted installation contractors.
Product overview
Artificial Turf Supply offers a comprehensive portfolio of artificial grass products and supplies for residential and commercial applications. The core product line includes multiple artificial grass models (69TS, 70T, 50T, 80TS, 80T, ProPUTT PE, LXR PRO-73S, ProPLAY Plus 90s) differentiated by pile height, face weight, and intended use (landscape, pet, playground, sports, golf). Supporting the turf products are proprietary technologies including TurboFlo drainage (30 in/hr water throughput) and EnviroLoc+ multi-layered backing. The accessory portfolio encompasses turf infills (OptiFILL, Envirofill, Sand, Crumb Rubber), installation supplies (Wonder Edge edging, spikes, glue, seaming tape), maintenance products (Simple Green odor eliminator), and padding solutions (Greenfoam recycled pads). The company also offers artificial foliage as a complementary product line. Solutions are organized by application: Landscape, Pet, Playground, Indoor/Outdoor Sports, Golf, Gym, Pool Deck, and Commercial use.
Differentiator
Problem solved
Functional benefit
Products and services
- 69TS Artificial Grass Popular high-traffic artificial grass with 1 inch pile height, 69 oz face weight, 96 oz total weight, and 4 fiber colors. Suitable for landscape, pet, and playground use.
- 70T Artificial Grass
- 50T Artificial Grass
- 80TS Artificial Grass
- 80T Artificial Grass
- ProPUTT PE Artificial Grass
- Envirofill Turf Infill
- OptiFILL Turf Infill
- Sand Infill
- Crumb Rubber Infill
- Play Pads (Greenfoam Recycled Pads)
- Wonder Edge Artificial Turf Edging System
- Artificial Turf Spikes
- Artificial Turf Glue
- Seaming Tape
- Self-Adhesive Seaming Tape
- Simple Green Odor Eliminator
- Artificial Turf Remnants
- Artificial Foliage
- Financing Programs (Residential and Commercial)
- GreenPRO Installation Matching Service
- Free Turf Sample Kit
Quantifiable outcome
- Reduces athletic injuries by approximately 40% compared to natural grass surfaces
- +6 more outcomes
Companies that use Artificial Turf Supply
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Artificial Turf Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Artificial Turf Supply partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GreenPRO PartnerscoreGreenPRO Partnership Program connects Artificial Turf Supply with a nationwide network of 500+ vetted installation professionals. Partners receive installation certification training and are referred to customers seeking professional installation services. The program enables the company to offer full-service installation alongside product sales.
- Private Label PartnersminorPrivate label program enabling contractors, landscapers, and businesses to rebrand and sell Artificial Turf Supply products under their own brand identity.
- TurboFlo Drainage TechnologycoreProprietary drainage technology integrated into all artificial turf products. Provides 30 inches per hour water drainage capacity. Includes engineered flow channels and built-in perforations for rapid water evacuation.
- Envirofill Infill TechnologycoreAntimicrobial infill material partnership providing odor control, surface temperature reduction up to 25%, and antimicrobial protection for turf installations. Recommended for healthcare, pet, and playground applications.
- CAD DetailsminorPartnership providing CAD specifications, technical drawings, and reference materials for architects, designers, and contractors specifying Artificial Turf Supply products in projects.
- IPEMA (International Play Equipment Manufacturers Association)coreIPEMA certification provides third-party verification of playground safety standards for artificial turf products. Certification validates that products meet safety requirements for public playground applications.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Artificial Turf Supply competitors and assessment
Company assessmentDirect peers
- SYNLawn: One of the largest North American artificial turf manufacturers and direct-to-consumer brands. Competes head-to-head with ATS in residential landscape, pet, playground, and commercial synthetic grass segments, with a similar installer partner model and comparable proprietary product lines.
- Global Syn-Turf: National artificial turf manufacturer and online retailer with a multi-product catalog spanning residential, pet, playground, putting green, and commercial applications. Closely comparable to ATS in product breadth, direct shipping model, and target customer segments.
- ForeverLawn: Synthetic grass manufacturer with a nationwide dealer/installer network selling landscape, playground, pet, and sports turf. Direct peer to ATS in business model, product line, and use of a localized installation partner channel.
- EasyTurf: Artificial turf brand (FieldTurf residential division) selling synthetic grass for residential and pet applications, with a regional dealer and installer network. Comparable to ATS on product mix and residential/DIY buyer focus.
- ProGreen Synthetic Turf: National online retailer and distributor of artificial turf for residential and commercial applications, with a full accessory catalog of infill, edging, and installation supplies. Directly comparable in DTC shipping, product range, and pricing structure.
- TigerTurf: Manufacturer of synthetic turf for landscape, pet, playground, golf, and sports applications with national distribution in the U.S. Comparable to ATS in product range, end-markets, and emphasis on durable, low-maintenance surfaces.
- Challenger Industries: U.S.-based manufacturer of artificial turf for residential, commercial, and sports applications, including putting greens. Direct competitor in product line, customer segments, and installer-based distribution model.
- Artificial Grass Installation (AGI): National artificial turf supplier and installer serving residential and commercial customers with a similar multi-product catalog and direct shipping model. Closely comparable mid-sized peer to ATS in geographic and product scope.
Broad incumbents
- AstroTurf: Iconic synthetic turf brand with a deep portfolio spanning sports fields, landscaping, and pet applications. A larger, established incumbent with broader commercial sports focus, competing with ATS most directly in athletic facility and commercial segments.
- FieldTurf: Major synthetic turf manufacturer and installer specializing in sports fields and large commercial projects. Overlaps with ATS in sports, gym, and commercial product lines but is significantly larger and more project-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Artificial Turf Supply social profiles
Digital presenceArtificial Turf Supply compliance and trust
Trust signalCompliance4 records
Artificial Turf Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artificial Turf Supply leadership team
Management profileNumber of profiles
Profiles1 record
Artificial Turf Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artificial Turf Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artificial Turf Supply
What does Artificial Turf Supply do?
Artificial Turf Supply manufactures, distributes, and sells synthetic turf products directly to consumers and businesses through its e-commerce website and network of regional warehouses. The company offers a portfolio of artificial grass models differentiated by pile height and face weight, along with infill, edging, seaming, and maintenance supplies. It also operates the GreenPRO network that connects customers with 500+ vetted installation contractors.
Is Artificial Turf Supply a public or private company?
Artificial Turf Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artificial Turf Supply founded?
Artificial Turf Supply was founded in 2005. It employs 11 to 50 people.
Where is Artificial Turf Supply based?
Artificial Turf Supply is headquartered in Carlsbad, United States, in the North America region.
How does Artificial Turf Supply make money?
Four revenue lines are on record. Artificial Grass Product Sales are the primary driver. The others are turf Supplies and Accessories, professional Installation Services and financing Services.
Who are Artificial Turf Supply's main competitors?
Direct peers on record are SYNLawn, Global Syn-Turf, ForeverLawn, EasyTurf, ProGreen Synthetic Turf, TigerTurf, Challenger Industries and Artificial Grass Installation (AGI). Broad incumbents are AstroTurf and FieldTurf.
Does Artificial Turf Supply have an API?
No public API is recorded for Artificial Turf Supply.
What industry is Artificial Turf Supply in?
Artificial Turf Supply's product category is Synthetic Turf Products. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 444 and its SIC code is 3524.