ClubConnect

What ClubConnect does

ClubConnect is a B2B SaaS platform that delivers a unified fitness-staff education, development, and credentialing solution to health clubs and fitness facility operators. The product suite comprises a continuing education and training platform that has issued over 2,000,000 CEUs, a customizable cloud-based Learning Management System (LMS) that hosts proprietary onboarding and development content, a credential verification and tracking system with direct integrations to more than 600 certification and education groups, and personalized onboarding and staff development tracks that combine internal training with platform-delivered education (including online CPR/AED certification through ASTI). The core technology is a multi-tenant LMS tightly coupled with a credentialing data layer rather than a general-purpose e-learning tool.

The company serves more than 9,000 fitness facilities globally, including enterprise chains such as Lifetime Fitness, Crunch, 24 Hour Fitness, Gold's Gym, UFC Gym, Anytime Fitness, YMCA, Equinox, EOS Fitness, and Snap Fitness, plus an implied long tail of smaller operators. Content is sourced from sister brands NASM and AFAA (affiliates under common parent Ascend Learning) and from third-party partners including TRX, Hyperice, Myzone, Trigger Point, ASTI, MXM, and Power Plate. Vertically focused entirely on the fitness industry, ClubConnect positions itself as a talent management layer addressing the sector's high turnover and credential fraud problem (it cites that up to 40% of fitness professionals claim certifications they do not hold).

ClubConnect operates as ClubConnect, LLC, is headquartered in Gilbert, Arizona, and is a privately held portfolio company of Ascend Learning. The company employs 11-50 people, generates revenue through annual SaaS subscriptions (with pricing not publicly disclosed), and goes to market via enterprise field sales supplemented by a self-serve free-demo funnel. There is no disclosed funding history, no standalone revenue figure, and no public leadership roster in the source data.

Name

ClubConnect

Legal name

ClubConnect, LLC

Website

https://clubconnect.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ClubConnect provides a B2B SaaS platform combining continuing education, a customizable LMS, and credential verification for fitness facilities. It serves 9,000+ health clubs globally, including Lifetime Fitness, Equinox, and Gold's Gym, as a portfolio company of Ascend Learning.

Ownership category

akta.pro rank

Product category

Fitness Staff Training and Credential Management Software

NAICS

Educational Support Services (61171), Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Fitness training software
• Continuing education platform
• Credential verification system
• Learning management system
• Staff development platform

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Fitness facilities subscribe to access the ClubConnect platform for continuing education, LMS hosting, credential verification, and staff development tools. Pricing is likely per-facility or per-user based on B2B SaaS model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ClubConnect provides a cloud-based talent management and training platform for fitness facilities, combining a continuing education library (over 2,000,000 CEUs delivered), a customizable Learning Management System, and a credential verification system integrated with more than 600 certification and education groups. The platform enables health clubs to recruit, onboard, develop, credential, and retain fitness professionals at a lower cost than traditional training methods.

Product overview

ClubConnect is a comprehensive fitness training education platform designed for health clubs and fitness facilities. The platform operates as an integrated suite comprising a Continuing Education & Training Platform, a customizable Learning Management System (LMS), Credential Verification/Tracking & Management System, and Personalized Onboarding & Staff Development Tracks. These modules work together to help fitness facilities recruit, hire, develop, and retain elite fitness professionals. The platform partners with education content providers including NASM, AFAA, TRX, Hyperice, Myzone, Trigger Point, ASTI, MXM, and Power Plate to deliver content to over 9,000 fitness facilities, having delivered over 2,000,000 CEUs.

Differentiator

Problem solved

Functional benefit

Products and services

• ClubConnect Platform A comprehensive fitness training education platform that provides resources for recruiting, hiring, developing, and retaining fitness professionals, serving over 9,000 fitness facilities and delivering continuing education to fitness staff.
• Continuing Education & Training Platform Provides fitness facilities and their staff unlimited access to a continuing education course catalog covering sales training, corrective exercise and integrated flexibility, assessments and programming, nutrition, supplementation and recovery, equipment, technology and tools, group exercise/yoga/Pilates, and Adult/Child/Infant CPR/AED certification, with over 2,000,000 CEUs delivered through the platform.
• Learning Management System (LMS) A customizable LMS that allows fitness facilities to host and deliver internal onboarding and staff development training curriculum, letting operators upload, customize, and deliver unlimited proprietary training and education for all staff positions across the organization.
• Credential Verification, Tracking & Management System A credential verification, tracking, and management system that works directly with over 600 certification and education groups to verify and validate staff qualifications and provide mechanisms to effortlessly manage expiration dates, recertifications, and internal leveling requirements.

Quantifiable outcome

• Over 9,000 fitness facilities served
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NASM (National Academy of Sports Medicine)coreStrategic or Co-development PartnerNASM is an affiliated company of ClubConnect (same parent). NASM provides premier continuing education content and certifications. ClubConnect offers deep discounts on NASM certifications to members and facilitates credential verification.
• AFAA (Athletics and Fitness Association of America)coreStrategic or Co-development PartnerAFAA is an affiliated company of ClubConnect (same parent). AFAA provides premier continuing education content and certifications available through the ClubConnect platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABC Fitness Solutions: ABC Fitness Solutions is a leading B2B SaaS provider to fitness club operators, spanning billing, member management, and back-office workflows across tens of thousands of facilities. Like ClubConnect, it sells mission-critical software into the same fitness vertical and overlapping enterprise customer base (e.g., large club chains), making it the closest horizontal peer in the fitness technology stack.
• Mindbody: Mindbody is a B2B SaaS platform for fitness studios, gyms, and wellness businesses. It serves overlapping customer segments (single and multi-club fitness operators) with software used to run the business, including staff and scheduling tools, while ClubConnect focuses on staff training — making Mindbody both a complementary solution and a competitive platform incumbent in the same vertical.
• ClubReady: ClubReady provides club management software for fitness studios and gyms, including member, billing, and scheduling functionality for multi-location operators. It targets the same fitness facility customer profile as ClubConnect and competes for the same technology stack wallet share, albeit in operations rather than training.
• Trainerize: Trainerize is a B2B fitness coaching and client management platform used by personal trainers and gyms to deliver programming, track workouts, and engage members. It overlaps with ClubConnect's mission of educating and developing fitness professionals and serves many of the same fitness-facility and personal-training customers.
• Glofox: Glofox provides gym and studio management software with features spanning booking, payments, and member engagement for boutique fitness operators. It is directly comparable as a vertical SaaS play targeting fitness facility operators with a feature suite designed to run and grow training-focused businesses.
• PushPress: PushPress is gym management software for independent gyms, CrossFit boxes, and strength-focused fitness facilities, spanning member management, billing, and workout tracking. It targets the same fitness SMB customer segment that ClubConnect serves and overlaps on the broader staff/operations management use case.
• TeamUp: TeamUp is fitness business management software used by gyms, studios, and CrossFit affiliates worldwide. Like ClubConnect, it sells B2B SaaS into single and multi-club fitness operators with a focus on operational efficiency, making it a relevant comparison for vertical fit and GTM.
• WellnessLiving: WellnessLiving provides business management software for fitness studios and wellness centers, including scheduling, billing, and client engagement. It overlaps ClubConnect's fitness SMB customer base and competes for the same operator wallet across similar product suites.

Broad incumbents

• Docebo: Docebo is a large-scale enterprise learning management platform serving a wide range of industries with course delivery, certification tracking, and AI-driven learning workflows. While not fitness-specific, its credentialing and CEU functionality overlaps ClubConnect's LMS and certification verification capabilities and could credibly expand into fitness as a horizontal competitor.
• Cornerstone OnDemand: Cornerstone OnDemand is a broad enterprise talent and learning platform used by large employers for onboarding, compliance, and skill development. It competes with ClubConnect at the LMS/institutional layer and could credibly serve multi-club fitness operators' staff training needs at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clubconnectsoftware
• LinkedInlinkedin.com/company/clubconnect-software
• Instagraminstagram.com/clubconnectsoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubConnect