FightHoax

What FightHoax does

FightHoax is a private Greek company founded in 2016, headquartered in Athens with a stated team size of 1-10 employees. According to its company description, it helps brands "unlock the potential of programmatic advertising" by leveraging "deep news analysis data," positioning itself at the intersection of ad-tech and news intelligence. The company appears to serve brand advertisers seeking to align programmatic media buying with insights drawn from news content analysis.

The underlying product appears to combine programmatic advertising capabilities with a news analysis dataset, though the company's website (fighthoax.com) currently renders only a verification/loading screen, and no detailed product specifications, technology stack, or proprietary features are disclosed in the available source material. There is no published documentation on the platform architecture, the underlying data ingestion methodology, or the analytical models used to process news content. The only named team member is Valandis Zotos, head of product.

On the commercial side, FightHoax has recorded two funding rounds — in January 2018 (investors undisclosed) and January 2019 (led by Velocity Partners) — both with undisclosed amounts that appear in the source as $0. There is no disclosed revenue, pricing model, customer list, or go-to-market motion. The combination of a very small team, an inactive-looking public surface, and no disclosed commercial metrics suggests either an early-stage operation or a company in low-activity status; the source data does not provide enough evidence to determine which.

Name

FightHoax

Website

https://FightHoax.com

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

FightHoax is a private Athens-based ad-tech company founded in 2016 that helps brands leverage programmatic advertising through deep news analysis data. It operates with a small 1-10 person team and has limited public commercial disclosure.

Ownership category

akta.pro rank

Product category

Programmatic Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising
• News analytics
• Ad tech platform
• Brand advertising
• News intelligence

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

FightHoax provides programmatic advertising services enhanced with deep news analysis data to help brands optimize and unlock the potential of their programmatic media buying. The company combines ad technology capabilities with news-derived intelligence to inform advertising decisions for its brand clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising with News Analysis A programmatic advertising offering enhanced with deep news analysis data, intended for brands seeking to optimize their digital ad buying with news-derived context.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• NewsGuard: Provides news credibility and misinformation ratings used by brands and ad platforms for brand-safety decisions. Closely comparable to FightHoax's 'deep news analysis data' positioning applied to programmatic advertising.
• Logically: Combines AI-driven analysis of online content and narratives with brand-protection and ad-targeting use cases. Overlaps with FightHoax on the intersection of news/intelligence data and brand-facing ad applications.
• Factmata: Specializes in content quality and misinformation classification APIs used by ad platforms and publishers. Directly comparable as a data-layer vendor focused on news and content analysis for advertising.
• MediaMath: Independent programmatic DSP serving brand-buyers. Directly comparable to FightHoax's programmatic buying offering, with a similar mid-market focus historically.
• Adform: European-headquartered adtech platform offering DSP, DMP, and programmatic trading capabilities. Comparable to FightHoax as a programmatic platform, with the additional overlap of European market focus.

Broad incumbents

• The Trade Desk: Leading independent programmatic DSP, widely used by brands for cross-channel media buying. Comparable to FightHoax as a programmatic buying platform, but at vastly greater scale and breadth.
• DoubleVerify: Major ad verification and brand-safety provider, including brand suitability and content classification adjacent to news. Comparable to FightHoax's brand-safety/news-analysis value proposition, but as a global incumbent.
• Integral Ad Science (IAS): Global ad verification and measurement company offering brand-safety and contextual classification products. Comparable to FightHoax on the brand-safety / content-analysis layer of programmatic.
• Oracle Advertising (Moat): Provides ad measurement, viewability, and brand-safety products integrated into Oracle's adtech stack. Comparable to FightHoax on the measurement and brand-safety side of programmatic.
• Grapeshot (Oracle): Contextual targeting and brand-safety data provider now part of Oracle. Highly comparable to FightHoax's positioning of combining news/page-level data with programmatic media buying decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/fighthoax
• Facebookfacebook.com/fighthoax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FightHoax