What Grapeshot does

Grapeshot is a contextual intelligence platform founded in 2006 and headquartered in New York. Per its firmographic profile, the company empowers brands to deliver relevance to every customer experience, which in practice means providing page-level and audience-level semantic analysis to inform ad targeting, brand safety, and content relevance decisions in programmatic and digital media workflows. The platform is built around contextual data assets and proprietary classification technology that has been developed over more than a decade of operating history. The firmographic website is now hosted at oracle.com, which signals that Grapeshot's product surface has been integrated into Oracle's broader Marketing/Advertising Cloud ecosystem rather than being marketed as a standalone brand.

The company operates as a private for-profit entity with 51-100 employees. Grapeshot has raised approximately $22.35M across five equity rounds between 2009 and 2016, with investors including AlbionVC, Molten Ventures, IQ Capital, Cambridge Angels, and GEIF Ventures. Its go-to-market shows clear vertical specialization: leadership includes dedicated SVP Product Strategy for Video, VP Product Strategy for Audience, Director of Sales for Publishing, and a Sales Director for China, indicating targeted commercialization across video, audience, and publishing verticals as well as geographic expansion into Asia-Pacific. The business model and pricing structure are not disclosed in the input data, but the institutional investor mix, verticalized sales roles, and contextual-intelligence product positioning are consistent with an enterprise SaaS / data-licensing model typical of the adtech category.

Name

Grapeshot

Website

https://oracle.com

Company type

Private

Founded year

2006

Headcount range

51–100 employees

Short description

Grapeshot is a New York-based contextual intelligence platform (founded 2006, 51-100 employees) that provides semantic analysis technology to brands and publishers for ad targeting, brand safety, and content relevance across digital media workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Grapeshot is a contextual intelligence platform that empowers brands to deliver relevance to every customer experience. The company provides technology-driven contextual analysis and audience intelligence products spanning video, audience, and market research, sold to brand marketers, agencies, and publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapeshot Contextual Intelligence Platform
• Video Product Strategy
• Audience Product Strategy
• Market Research & Intelligence
• Sales Publishing Solution

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• DoubleVerify: Public ad-verification and brand-safety company whose core offering — contextual targeting, fraud prevention, and viewability — directly mirrors Grapeshot's pre-acquisition product set, serving the same advertiser/agency/publisher buyers.
• Integral Ad Science (IAS): Direct competitor in brand-safety, ad-verification, and contextual categorization; both companies sell into the same DSP/exchange ecosystem and address overlap with advertiser brand-safety spend.
• Proximic by Comscore: Proximic offers semantic/contextual targeting as a data layer to DSPs and exchanges — the same buyer channel and product category Grapeshot serves, making it a direct peer in contextual audience data.
• Peer39: Long-standing competitor in page-level contextual classification for programmatic advertising; shares the same audience-data-vendor business model and exchange/DSP distribution as Grapeshot.

Broad incumbents

• Oracle Advertising (Moat): Grapeshot's parent business unit post-acquisition; Oracle Advertising now sells Grapeshot's contextual intelligence alongside Moat's viewability and measurement products, creating internal overlap and the closest internal comparable for the acquired asset.
• Comscore: Market-research and audience-measurement incumbent; now also distributes contextual targeting via Proximic and overlaps Grapeshot on the publisher and agency intelligence side.
• Zeta Global: Marketer-focused data and identity platform operating at the intersection of audience intelligence and activation; competes for the same brand/agency marketing-services budget that contextual-intelligence vendors serve.
• The Trade Desk: Demand-side platform that buys Grapeshot's category of contextual data but also increasingly layers its own contextual/targeting capabilities — a critical channel customer and adjacent competitive threat.
• LiveRamp: Data connectivity and audience-resolution platform addressing the same marketer need for cross-channel relevance and identity, adjacent to the contextual-intelligence category Grapeshot sits in.

Emerging players

• GumGum: Contextual intelligence and attention measurement vendor using computer-vision and NLP for brand-safe targeting — overlapping product surface with Grapeshot's contextual capabilities while differentiated by visual-content focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Grapeshot_
• Facebookfacebook.com/GrapeshotKeywords

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grapeshot