Gini & Jony

What Gini & Jony does

Gini & Jony is an Indian kidswear brand founded in 1980 and headquartered in Mumbai, originally built by the Lakhani family (Anil Lakhani, Prakash Lakhani, and Jay Lakhani). The company designs, manufactures, and retails apparel for three age-defined segments — boys aged 2-16, girls aged 2-16, and infants aged 0-36 months under the GJ Baby sub-brand — spanning T-shirts, shirts, jeans, trousers, shorts, dresses, dungarees, tops, coordinate sets, and rompers in cotton and cotton-blend fabrics. Its product ladder is priced from Rs. 299 for basic T-shirts to Rs. 2,299 for premium coordinate sets, targeting the mass to lower-mid-market Indian consumer.

Distribution is direct-to-consumer via a Shopify-powered e-commerce storefront at giniandjony.com and physical retail locations accessed through the brand's 'Find a Store' initiative. Payment infrastructure supports Visa, Mastercard, Maestro, American Express, Apple Pay, and Google Pay. Marketing is conducted through Facebook, Instagram, YouTube, Twitter, and an email newsletter offering 10% off first purchases. The brand carries no proprietary AI/ML capabilities and relies on standard platform tooling.

Gini & Jony was acquired by Suditi Industries Limited in November 2024, including all trademarks, domain names, and social media handles, as part of the parent's strategic pivot from textile manufacturing into a vertically integrated kids' retail platform. Suditi Industries subsequently raised ₹58.87 crore in December 2025, with participation from Capwise Financial Services, to accelerate Gini & Jony expansion. The parent has reported 89% year-on-year turnover growth in Q2 FY24 and a 1,900% net profit surge in Q2 FY25, though these figures reflect the broader Suditi business rather than the Gini & Jony brand specifically.

Name

Gini & Jony

Legal name

Gini & Jony

Website

http://www.giniandjony.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gini & Jony is a Mumbai-based Indian kidswear brand, founded in 1980 and now owned by Suditi Industries, selling boyswear, girlswear, and baby apparel through a Shopify e-commerce site and physical retail stores at mass-market price points.

Ownership category

akta.pro rank

Product category

Children's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Kids Apparel (5–12) (CRAAAHAC), Baby Apparel (0–24 months) (CRAAAHAA), Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Kidswear apparel
• Children's clothing
• Baby clothing
• Boys fashion
• Girls fashion

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Gini & Jony generates revenue through direct sales of kidswear apparel including T-shirts, shirts, jeans, trousers, shorts, dresses, dungarees, and coordinated sets. Products are sold through owned e-commerce and retail stores at various price points ranging from approximately Rs. 299 for basic T-shirts to Rs. 2,299 for premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gini & Jony manufactures and retails kidswear apparel across three product lines — Boyswear (T-shirts, shirts, jeans, trousers, shorts for ages 2-16), Girlswear (dresses, dungarees, tops, jeans, co-ordinate sets for ages 2-16), and Baby/GJ Baby (rompers, sets, T-shirts for ages 0-36 months). Products are made primarily from cotton and cotton-blend fabrics and sold directly to consumers through a Shopify-powered e-commerce site and physical retail stores at price points ranging from Rs. 299 to Rs. 2,299.

Product overview

Gini & Jony is a vertically integrated kidswear retail platform acquired by Suditi Industries in November 2024. The brand offers a comprehensive portfolio of children's clothing across three main product lines: Boyswear (T-shirts, shirts, jeans, trousers, shorts for ages 2-16), Girlswear (dresses, dungarees, tops, jeans, coordinate sets), and Baby collection under the GJ Baby sub-brand (0-36 months). The brand operates an e-commerce store built on Shopify and offers products through physical retail stores, with a focus on cotton and cotton-blend fabrics. Suditi Industries plans to accelerate the brand's expansion using its manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Boyswear Collection Comprehensive boyswear collection offering T-shirts, shirts, jeans, trousers, and shorts for children aged 2-16 years, with regular, slim, and wide leg fits in cotton and denim fabrics.
• Girlswear Collection Complete girlswear collection featuring dresses, dungarees, tops, jeans, and co-ordinate sets for girls aged 2-16 years, with flared, A-line, and regular fit silhouettes.
• Baby Collection (GJ Baby) Infant and toddler clothing line under the GJ Baby sub-brand offering rompers, co-ordinate sets, T-shirts, shirts, and essentials for babies from 0-36 months, made primarily from soft cotton fabrics.

Quantifiable outcome

• 89% year-on-year turnover increase in Q2 FY24
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FirstCry: India's largest online retailer for kids and baby products. Operates an India-focused multi-category kidswear and baby goods platform with a comparable D2C + marketplace model, making it the most direct competitive overlap to Gini & Jony.
• Hopscotch: India-focused D2C kids fashion brand selling apparel for infants through tweens. Closely comparable to Gini & Jony on target customer, age band (0-14), and direct-to-consumer e-commerce model.
• Mothercare India: International mother-and-baby retailer operating in India. Comparable multi-category kidswear and baby essentials offering with similar age segmentation (0-8 years) and physical store + online presence.
• Babyhug: India-focused D2C brand for baby and toddler apparel and accessories. Highly comparable on target segment (0-3 years), pricing, and online-first distribution model that mirrors Gini & Jony's GJ Baby sub-brand.
• Lilliput: India-based multi-brand kidswear retailer with both online and offline presence. Targets the same boys/girls/kids age bands with comparable mass-premium price positioning and similar omnichannel model.

Broad incumbents

• ZARA Kids: Global fast-fashion kidswear line from Inditex. Operates in the same India addressable market at higher price points; competes for parent wallet share across the same boys/girls apparel categories.
• H&M Kids: Global fast-fashion retailer with a dedicated kidswear assortment. Sells in India across boys, girls and baby categories at comparable mass-to-mid price points, overlapping directly with Gini & Jony's positioning.
• Myntra: India's largest fashion e-commerce marketplace, with a sizeable kidswear vertical. While not kidswear-specialist, Myntra captures significant share of online kidswear discovery and purchase for the same parent demographic.

Regional players

• The Children's Place: US-focused specialty kidswear retailer. Operates in a different geography but is the closest global archetype for a vertically oriented kidswear specialty retailer; useful for benchmarking assortment and pricing strategy.
• Pumpkin Patch: Specialty kidswear retailer operating primarily in Australasia. Comparable in category focus (specialty kids apparel across multiple age bands) but geographically distinct from Gini & Jony's India-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gini_and_jony
• YouTubeyoutube.com/@itsginiandjony
• Facebookfacebook.com/ginijony
• Instagraminstagram.com/gininjony

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gini & Jony