What Duoyi Wangluo does

Duoyi Wangluo (多益网络), legally Guangzhou Duoyi Network Co., Ltd. (广州多益网络股份有限公司), is a privately held Chinese online game developer and publisher headquartered in Guangzhou and founded in 2006. The company develops and operates a multi-platform portfolio of 6 PC-client and 15 mobile titles spanning turn-based MMORPGs (梦想世界3, 幻唐志), FPS/Roguelite (枪火重生), strategy/SLG (梦想帝王, 王于兴师, 九州劫, 战争之轮), sandbox (传送门骑士), and casual mobile genres. Core technology consists of proprietary game engines supporting both PC and mobile, with cross-platform play and character data synchronization for select franchises via the 官方助手 (Official Assistant) mobile companion app.

The company monetizes primarily through a free-to-play model with in-game purchases — virtual items, monthly cards, seasonal passes, cosmetics, and battle-pass style content — augmented by one-time DLC sales for premium titles like Gunfire Rebown (priced 68-272 CNY per bundle) and a point-card subscription model for 释厄英雄. Distribution is exclusively domestic to China, spanning the company's official website, iOS and Android app stores, its proprietary 战盟 (Zhanmeng) community platform, individual game forums, and physical retail for point cards. Marketing relies on owned channels: the corporate site, Weibo (duoyi365), in-game events, and seasonal server launches.

Duoyi targets Chinese online gamers across PC and mobile with culturally themed titles drawing on Chinese historical and literary settings (Tang dynasty, wuxia, Three Kingdoms). The company maintains a vertically integrated operation covering development, publishing, community, customer service, and recruitment, supported by approximately 251-500 employees. After a single 2006 seed round of $375K from Yiwei Touzi, Duoyi has operated for 18+ years without further disclosed external capital, suggesting sustained self-funded operations.

Name

Duoyi Wangluo

Legal name

广州多益网络股份有限公司

Website

https://duoyi.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Duoyi Wangluo is a privately held Chinese game developer and publisher founded in 2006, operating 20+ PC and mobile titles (MMORPGs, FPS/Roguelite, strategy) monetized via free-to-play in-game purchases and DLC sales, serving Chinese gamers exclusively.

Ownership category

akta.pro rank

Product category

Online Game Development & Publishing

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Online game development
• MMORPG publishing
• Free-to-play games
• Mobile game studio
• Chinese gaming market

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free-to-Play In-Game Purchases: Core revenue model across all games. Players download and play games for free, with monetization through virtual item purchases, battle passes, seasonal content, and cosmetic items. Revenue is generated through various in-game currencies, monthly cards, pet/system purchases, and limited-time event items.
2. DLC and Expansion Sales: 枪火重生 (Gunfire Renaissance) and other games sell DLC content including new heroes, maps, and gameplay expansions. The game offers different editions: single-player, 2-player, and 4-player versions, plus separate DLC packs.
3. Point Card/Time Card Sales: Some games like 释厄英雄 use a point card model where players pay for game time. The game is described as a '点卡回合制网游' (time-card回合制 online game).
4. Cosmetic and Fashion Items: Games monetize through vanity items including costumes, mounts, pets, avatars, and decorative elements available in in-game stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Duoyi Wangluo (多益网络) develops, publishes, and operates online games across PC-client and mobile platforms, spanning genres such as turn-based MMORPGs, FPS/Roguelite, strategy, sandbox, and casual titles. The company monetizes primarily through a free-to-play model with in-game purchases, supplemented by DLC sales for flagship IP titles and point/time card sales for selected MMORPGs. It also operates the proprietary Zhanmeng (战盟) community platform and official assistant apps to support cross-platform play and player engagement.

Product overview

Duoyi Wangluo (多益网络) is a Chinese online game developer and publisher operating a multi-platform gaming portfolio. The company develops and运营 both PC-client and mobile games spanning multiple genres including回合制 MMORPGs (幻唐志, 梦想世界3), FPS/Roguelite games (枪火重生), strategy games (梦想帝王, 九州劫, 战争之轮), sandbox games (传送门骑士), and casual mobile titles. The product portfolio includes 6 core PC games, 15 mobile games, and multiple DLC expansions for flagship titles. The ecosystem includes proprietary platforms for game distribution, customer service, community/social features (战盟), and recruitment. The company also maintains corporate integrity systems including anti-corruption reporting platforms and minor gaming protection services.

Differentiator

Problem solved

Functional benefit

Products and services

• 幻唐志 (Huantang Zhi) Happy social turn-based MMORPG featuring team-based combat, character progression, and social features, available on PC.
• 梦想世界3 (Mengxiang Shijie 3) National-style wuxia turn-based MMORPG with over a dozen character builds, hundreds of skills, and turn-based tactical combat for PC.
• 枪火重生 (Qianghuo Chongsheng / Gunfire Renaissance) National-style FPS adventure combining first-person shooting, Roguelite random elements, and RPG strategy choices, supporting single-player and up to four-player co-op on PC.
• 梦想帝王 (Mengxiang Diwang)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lilith Games: Shanghai-based mobile developer of AFK Arena and Rise of Kingdoms; comparable as a Chinese-headquartered self-publishing mobile game studio, though tilted toward global markets.
• Yostar: Mobile game publisher known for Blue Archive and Azur Lane; adjacent peer given its focus on publishing Chinese-developed mobile titles to global audiences, an international path Duoyi has not pursued.

Broad incumbents

• NetEase: Major Chinese game developer and publisher operating across MMORPG, FPS, and mobile genres with both self-developed and licensed titles, serving the same Chinese and global markets as Duoyi with significantly larger scale.
• Tencent Games: Largest Chinese game publisher covering PC and mobile across nearly every genre including MMORPGs and FPS, with massive user acquisition budgets that directly compete with Duoyi's titles for Chinese gamer spend.
• miHoYo / HoYoverse: Chinese developer of Genshin Impact and Honkai series; comparable as a domestically-rooted Chinese studio that has expanded globally with high-quality, content-rich games across PC and mobile.

Direct peers

• Perfect World: Chinese PC and mobile game developer/publisher with deep MMORPG lineage, similar self-developed portfolio model and shared Chinese domestic distribution focus as Duoyi.
• Giant Network: Chinese game developer/publisher with MMORPG and casual mobile titles, comparable mid-tier scale, self-publishing model and Chinese-market focus to Duoyi.
• 37Games / 37Interactive: China-headquartered mobile and web game publisher with strong F2P monetization across strategy and RPG genres, directly comparable in business model and target customer to Duoyi.
• Shanda Games: Historic Chinese MMORPG publisher (传奇, 永恒之塔) with comparable legacy IP and回合制 heritage, representing similar genre roots and competitive positioning to Duoyi's flagship titles.

Regional players

• Kingsoft (Seasun): Hong Kong/Chinese game developer with剑侠情缘 and other MMORPG IPs, comparable in Chinese-market PC and mobile MMORPG focus but with broader corporate software diversification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duoyi Wangluo