Highway Marketing
- Company typePrivate
- Founded1993
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Highway Marketing firmographics
Firmographics- Name
- Highway Marketing
- Legal name
- Highway Marketing
- Website
- https://highwaymarketing.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Highway Marketing industry classification
Industry- Product category
- Audio/Video Equipment Sales Representation
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)
Keywords
Where Highway Marketing is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highway Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative firm, Highway Marketing earns commissions on sales of audio/video equipment from their represented manufacturers to dealers in their territory. Revenue is generated through successful sales facilitation rather than direct product sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Highway Marketing product offering
Product offeringCore offering
Highway Marketing is an independent professional audio and video manufacturers' representative firm that provides sales representation, dealer development, and technical support services for 18+ audio/video equipment manufacturers across Texas, Louisiana, Oklahoma, and Arkansas. The firm connects manufacturers with regional dealers by leveraging its team's combined 300+ years of industry experience and broad sales/technical capabilities.
Product overview
Highway Marketing is an independent professional audio and video manufacturers' representative firm covering Texas, Louisiana, Oklahoma, and Arkansas. The company represents 18 audio and video equipment manufacturers, offering microphones and wireless systems (Shure), mixing consoles (Allen & Heath), loudspeakers (EAW, db Technologies, James Loudspeaker), amplifiers (LEA Professional), architectural audio (Sonance), video production equipment (Datavideo), projection systems (Digital Projection), AV control and connectivity (FSR), LED displays (SDC LED, Clear Motion Glass), cables and connectors (Hosa), assistive listening (Listen Technologies), acoustic treatment (Acoustical Fulfillment), equipment stands (König & Meyer), mounting solutions (IPORT), and control systems (Gude Systems). The portfolio covers the complete spectrum of professional audio and video needs for live events, installations, and productions.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio/Video Manufacturers' Representative Services
Companies that use Highway Marketing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Highway Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highway Marketing partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- ShurecoreShure is a major manufacturer of microphones, wireless audio systems, and conferencing solutions. Highway Marketing represents Shure products in Texas, Louisiana, Oklahoma, and Arkansas, providing sales and technical support to dealers.
- Allen & HeathcoreAllen & Heath is a manufacturer of professional mixing consoles. Highway Marketing represents Allen & Heath products in their territory, promoting products like the Qu series and dLive V2.0 mixers.
- EAW (Eastern Acoustic Works)coreEAW manufactures professional loudspeakers. Highway Marketing represents EAW products including the RSX Series Loudspeakers to dealers in their territory.
- dB TechnologiescoredB Technologies is an audio equipment manufacturer. Highway Marketing represents their products in Texas, Louisiana, Oklahoma, and Arkansas, with annual rep meetings held in Dallas.
- LEA ProfessionalcoreLEA Professional manufactures power amplifiers for professional audio applications. Highway Marketing serves as their representative in the South Central U.S. territory.
- SonancecoreSonance specializes in architectural audio solutions. Highway Marketing represents Sonance products to dealers in their territory.
- DatavideocoreDatavideo manufactures video production equipment. Highway Marketing represents their products including the VoiceTRX 100 and other video solutions.
- Digital ProjectioncoreDigital Projection manufactures projection systems. Highway Marketing represents Digital Projection products to dealers in their territory.
- FSRcoreFSR manufactures audio/video connectivity and control solutions. Highway Marketing represents FSR products in Texas, Louisiana, Oklahoma, and Arkansas.
- Clear Motion GlasscoreClear Motion Glass produces transparent LED display solutions. Highway Marketing represents their products to dealers in their territory.
- Acoustical FulfillmentcoreAcoustical Fulfillment provides acoustic treatment solutions. Highway Marketing represents their products to dealers in the South Central U.S.
- König & MeyercoreKönig & Meyer (K&M) manufactures audio equipment stands and accessories. Highway Marketing represents their products to dealers in their territory.
- Listen TechnologiescoreListen Technologies provides wireless audio solutions including hearing assistance systems. Highway Marketing represents their products in Texas, Louisiana, Oklahoma, and Arkansas.
- James LoudspeakercoreJames Loudspeaker manufactures custom audio solutions. Highway Marketing represents their products to dealers in their territory.
- IPORTcoreIPORT manufactures mounting and charging solutions for Apple devices in professional settings. Highway Marketing represents their products in the South Central U.S.
- SDC LEDcoreSDC LED manufactures LED video wall products for indoor, outdoor, fixed installation, rental, and advertising applications. Their products are designed and engineered in Shenzhen, China, and have been used in over 116 countries since 2004. Highway Marketing represents SDC LED in their territory.
- Gude SystemscoreGude Systems manufactures audio distribution equipment. Highway Marketing represents their products to dealers in Texas, Louisiana, Oklahoma, and Arkansas.
- HosacoreHosa Technology, founded in 1984 by Sho Sato, manufactures connectivity solutions for professional audio including microphone cables, AES/EBU snakes, and DMX512 cables. Highway Marketing represents Hosa products in their territory.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Highway Marketing competitors and assessment
Company assessmentRegional players
- AVI-SPL: Large U.S. AV integrator that purchases equipment from many of the same manufacturers Highway Marketing represents (Shure, Biamp, Extron) for installation projects. Operates downstream as a buyer/installer rather than as a commissioned rep, but addresses overlapping end customers in Texas and the South Central U.S.
Broad incumbents
- B&H Photo Video: Large multi-channel retailer of professional audio, video, and production equipment. Sells many of the same brand principals (Shure, Allen & Heath, Sony, etc.) to overlapping pro and prosumer customers, though through direct retail rather than rep relationships.
- Scansource: Global distributor of specialty technology products, including AV and communications solutions to resellers and integrators. Operates upstream of Highway Marketing in the AV value chain as a broad-line distributor rather than a commissioned rep.
- Anixter (Wesco): Large global distributor of communications, security, and AV products serving integrators and dealers. A broader incumbent operating in the AV supply chain that competes for the same downstream dealer wallet, though through wholesale distribution rather than commissioned representation.
- Full Compass Systems: Large U.S. retailer and distributor of professional audio, video, and lighting equipment. A broader incumbent reaching the same end-dealer customer base as Highway Marketing's principals, but through direct catalog/e-commerce rather than rep-based sales.
Direct peers
- Cardone, Solomon & Associates: Independent professional audio/video manufacturers' representative firm covering a U.S. regional territory for established AV brands. Comparable in scope, channel model, and target customers (dealers, integrators, and end-users).
- Audio Biz Inc. Independent pro-audio and AV manufacturers' rep firm representing audio equipment brands to dealers across a U.S. region. Operates the same commissioned channel-rep model as Highway Marketing with overlapping audio equipment principals.
- R Marketing Ltd. Long-standing independent AV manufacturers' rep firm representing pro audio and video brands to dealer networks across a defined regional U.S. territory. Same channel-rep business model, overlapping manufacturer partners, and similar relationship-driven GTM.
- Marshank Sales: Independent pro-AV manufacturers' representative firm covering a defined U.S. territory for many of the same audio/video brand principals (e.g., EAW, Allen & Heath). Directly comparable business model — commissioned sales representation of AV equipment to dealers — making it the closest functional peer.
- Allied ProTech: Independent manufacturers' representative firm serving AV and professional audio/video dealers across a multi-state U.S. territory. Closely mirrors Highway Marketing's model of commissioned sales representation on behalf of audio/video equipment brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Highway Marketing social profiles
Digital presenceHighway Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highway Marketing leadership team
Management profileNumber of profiles
Highway Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highway Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highway Marketing
What does Highway Marketing do?
Highway Marketing is an independent professional audio and video manufacturers' representative firm that provides sales representation, dealer development, and technical support services for 18+ audio/video equipment manufacturers across Texas, Louisiana, Oklahoma, and Arkansas. The firm connects manufacturers with regional dealers by leveraging its team's combined 300+ years of industry experience and broad sales/technical capabilities.
Is Highway Marketing a public or private company?
Highway Marketing is a private company. It is classified as unknown and is currently operating.
When was Highway Marketing founded?
Highway Marketing was founded in 1993. It employs 11 to 50 people.
Where is Highway Marketing based?
Highway Marketing is headquartered in Dallas, United States, in the North America region.
How does Highway Marketing make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Highway Marketing's main competitors?
AVI-SPL is listed as a regional player. Broad incumbents are B&H Photo Video, Scansource, Anixter (Wesco) and Full Compass Systems. Direct peers are Cardone, Solomon & Associates, Audio Biz Inc., R Marketing Ltd., Marshank Sales and Allied ProTech.
Does Highway Marketing have an API?
No public API is recorded for Highway Marketing.
What industry is Highway Marketing in?
Highway Marketing's product category is Audio/Video Equipment Sales Representation. Its primary akta.pro industry code is MPAIALAK, Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services). Its NAICS code is 5418 and its SIC code is 7310.