What Jadu does

Jadu is a UK-based provider of digital experience platform software serving primarily UK local government, with additional deployments in higher education and enterprise. Founded in 2001 and headquartered in Enderby, Leicester, the company operated as a private limited company (51-100 employees) prior to its acquisition by AIM-listed Netcall PLC on 10 December 2025. Jadu addresses the digitisation of citizen-facing public services — website content management, online forms, case management, and accessibility compliance — for councils and public bodies in the UK, with international customers in the US, Canada, and Australia.

The core offering is the Jadu Digital Platform, a unified system combining Jadu Central (CMS and forms), Jadu Connect (customer experience/case management), Jadu Agent-Ex: Search (AI-powered accessible search), and Jadu Assist (generative AI content and workflow tool). The platform is architected as a 'Digital Layer' connecting backend systems (waste management via Bartec, telephony, CRM, NEC, Microsoft 365) with citizen-facing digital channels via APIs, webhooks, and pre-built connectors. WCAG 2.2 Level AA accessibility compliance is built into every layer, and Jadu customer sites regularly dominate the Silktide Accessibility Index Top 20 for UK local authorities. The Jadu Library serves as a community repository of reusable digital assets, and the Accessibility Alliance with AbilityNet, Shaw Trust, and Silktide anchors credibility in the accessibility segment.

Jadu's business model combines annual subscription licensing of its platform products (priced per organisation size and module selection, sold via a consultative 'Request a Demo' motion) with professional services revenue from consulting, creative, and support engagements. Distribution is direct enterprise sales augmented by a partner/reseller programme, with community-led adoption via Jadu Academy events and Masterclass webinars. Post-acquisition, Jadu's offerings are being combined with Netcall's Liberty AI and automation platform to deliver an integrated public-sector digital services stack.

Name

Jadu

Legal name

Jadu Limited

Website

https://jadu.net

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

51–100 employees

Short description

Jadu is a UK-based digital experience platform provider offering accessible CMS, forms, case management, and AI-enabled search primarily to local government and higher education organisations, acquired by Netcall PLC in December 2025.

Ownership category

akta.pro rank

Product category

Digital Experience Platform

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (519290), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Digital experience platform
• Web content management
• Case management software
• Accessibility compliance software
• Public sector software

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscriptions: Jadu's primary revenue stream is through annual subscription licensing of its digital platform products (Jadu Central, Jadu Connect, Jadu Agent-Ex) to public sector and enterprise organisations. The platform is sold as an annual contract with pricing based on organisation size and module selection.
2. Professional Services: Jadu generates revenue through consulting, creative, and support professional services, including implementation, custom development, user experience design, and ongoing technical support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jadu develops and sells an AI-driven digital experience platform that combines accessible content management, online form building, and customer case management for the public sector, higher education, and enterprise markets. The platform is delivered as a subscription software product (Jadu Digital Platform with modules Central, Connect, Agent-Ex: Search, and Assist) and is complemented by professional services including consulting, creative design, and technical support.

Product overview

Jadu offers a unified digital experience platform primarily serving public sector and enterprise organisations. The core Jadu Digital Platform integrates multiple modules: Jadu Central (accessible website and form management), Jadu Connect (customer experience/case management), Jadu Agent-Ex: Search (AI-powered accessible search), and Jadu Assist (generative AI workflow tool). The platform was acquired by Netcall PLC in December 2025 and now integrates with Netcall's Liberty AI and automation platform. The platform emphasises accessibility, AI-readiness, and digital transformation for local government and higher education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Jadu Digital Platform: AI-driven digital self-service platform connecting backend systems, customers, and product layers.
• Jadu Central
• Jadu Connect
• Jadu Agent-Ex: Search
• Jadu Assist
• Jadu Library

Products and services

• Jadu Digital Platform Unified AI-driven digital experience platform for public sector and enterprise organisations that combines accessible CMS, online forms, case management, AI search, and generative AI workflows into a single integrated stack.
• Jadu Central Accessible, extensible, and secure content management system (CMS) and online form builder for managing websites and digital forms, built to WCAG 2.2 Level AA compliance.
• Jadu Connect Customer Experience Management (CXM) platform providing end-to-end digital case management and resolution with real-time tracking, designed for citizen service delivery and customer service teams.
• Jadu Agent-Ex: Search AI-powered accessible search solution that delivers direct answers for public sector, higher education, and enterprise websites without requiring chatbots.
• Jadu Assist Generative AI and visual workflow tool suite that combines customisation with AI-driven features for content creation and workflow management, empowering teams to work faster, smarter, and with greater precision.
• Jadu Professional Services Consulting, creative, and support professional services including implementation, custom development, user experience design, and ongoing technical support for Jadu Digital Platform customers.

Quantifiable outcome

• £250,000 in annual savings delivered for Runnymede Borough Council
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 January 2025Jadu created an integration with Microsoft Teams in collaboration with Runnymede Borough Council, enabling real-time case notifications via Microsoft Teams Adaptive Cards. The integration leverages Microsoft Power Automate to send actionable case updates directly to staff within Teams, without requiring new systems or steep learning curves. Jadu's integration with Microsoft Azure Logic Apps is also documented.
• AbilityNetcoreStrategic or Co-development PartnerJadu formed the Accessibility Alliance Partnership network with AbilityNet, Shaw Trust Accessibility Services, and Silktide. AbilityNet is a UK charity providing digital accessibility consultancy, auditing, diverse user testing, bespoke training, and off-the-shelf tools and resources. The alliance provides comprehensive accessibility services and support to Jadu's public sector customer base.
• Shaw Trust Accessibility ServicescoreStrategic or Co-development PartnerShaw Trust Accessibility Services is a charitable enterprise with over 30 years of combined experience in delivering high quality, professional accessibility services. It offers rigorous testing and bespoke digital accessibility consultancy services. It is a key partner in the Jadu Accessibility Alliance.
• SilktidecoreTechnology or IntegrationSilktide's web accessibility testing platform provides a simple way to achieve WCAG 2.2, Section 508, and ADA compliance. Silktide is the official accessibility testing partner of Socitm and is currently exploring integration possibilities with Jadu. Silktide's index ranks Jadu customer sites regularly in the Top 20 accessible sites.
• SalesforceminorChannel Partner/ Reseller/ DistributorLondon Borough of Hounslow switched from Salesforce to Jadu Connect for customer relationship management and case management, indicating Jadu competes with and displaces Salesforce in the public sector CRM space.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Granicus: Granicus is a US-headquartered digital experience and communications platform built for government, offering CMS, forms, and citizen engagement tools. It competes head-to-head with Jadu in the public sector digital services space, particularly with UK and North American local authorities.
• Civica: Civica is a major UK-based public sector software vendor providing case management, regulatory services, and digital platforms to local government. It serves overlapping UK council customers with comparable form, workflow, and citizen service capabilities.
• Netcall: Netcall is the strategic acquirer of Jadu Holdings and operates the Liberty low-code and automation platform for UK public sector. As Jadu's new parent and a competing low-code/case management vendor, it is the most directly comparable platform now combined with Jadu.
• GOSS Digital: GOSS is a UK-based digital platform vendor focused on local government, providing CMS, forms, and citizen engagement tools. It directly competes with Jadu Central in UK council digital transformation tenders.

Broad incumbents

• Salesforce (Public Sector): Salesforce is a global CRM and case management platform with a dedicated public sector practice. It is the incumbent that London Borough of Hounslow migrated away from in favour of Jadu Connect, and competes for CRM/citizen service management workloads in councils.
• Microsoft Power Platform: Microsoft Power Platform (Power Apps, Power Automate, Dynamics 365) is a broad low-code and case management stack used widely across UK local government. It competes with Jadu on workflow, forms, and integration while Jadu integrates with Teams and Azure Logic Apps as complement.
• ServiceNow: ServiceNow is an enterprise workflow and case management platform expanding into public sector. It overlaps with Jadu Connect's citizen case resolution and workflow automation capabilities for large council and enterprise customers.
• Sitecore: Sitecore is a global digital experience platform serving enterprise and government with CMS and personalisation. It is a broader incumbent in the WEM/DXP category that competes for large public sector website and content workloads Jadu addresses.
• Liferay: Liferay provides an enterprise digital experience platform used by government and higher education for portals, content, and forms. It serves the same UK public sector and higher education verticals as Jadu with overlapping CMS and low-code capabilities.

Emerging players

• WordPress VIP: WordPress VIP is an enterprise-grade CMS used by major media, public sector, and higher education organisations. It competes for accessible content management workloads alongside Jadu Central, particularly in higher education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiICwjYZf8gENbHC2GlkAxg
• Facebookfacebook.com/64842098552
• LinkedInlinkedin.com/company/jadu
• Instagraminstagram.com/jadugroup
• Xx.com/Jadu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jadu